What Mittanbud does

Mittanbud operates Norway's leading online marketplace for connecting private consumers and small commercial customers with verified skilled tradespeople, having facilitated more than 200,000 jobs in the past year against a base of 10,000+ verified businesses and 400,000+ consumer reviews. The platform standardizes a historically fragmented, word-of-mouth procurement process: homeowners post job descriptions, registered trades firms respond with quotes, and the parties transact, with BankID-based identity verification and review/rating systems providing trust infrastructure. The company extends its core offering through a mobile app, the Priskalkulator price calculator (which leverages historical job data to give consumers upfront price benchmarks), and integrations with adjacent services such as the Boligmappa housing documentation registry and Tryg renovation insurance.

The platform is free to consumers; revenue is generated from the supply side through paid leads, business profiles, and the Mittanbud XL premium subscription tier aimed at larger and more complex projects. The business was founded in 2009 and headquartered in Oslo, with 101–250 employees, and was acquired by Swedish private equity sponsor Verdan in December 2025 for NOK 550 million, having previously operated within the Vend classifieds group. Its product roadmap — XL tier, Priskalkulator, borettslag/sameier outreach, and ecosystem partnerships — points to a strategy of expanding average revenue per business and extending into adjacent home-services workflows rather than broadening geographic footprint.

Name

Mittanbud

Legal name

Mittanbud Marketplaces AS

Website

https://mittanbud.no

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Mittanbud is Norway's leading online marketplace connecting homeowners with 10,000+ BankID-verified trades businesses, facilitating over 200,000 jobs annually via lead fees, subscriptions, and the Mittanbud XL premium tier.

Ownership category

akta.pro rank

Product category

Home Services Marketplace

NAICS

Other Personal Services (8129)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Contractor Benefits & Perks Administration (BPACAGAJ)

akta.pro secondary industry

Independent Contractor Compliance & Classification (IC vs Employee) (BPACAGAA)

Keywords

• Home services marketplace
• Contractor matching platform
• Tradesperson directory
• Renovation tender service
• Construction lead generation

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Lead/Transaction Fees from Contractors: Tradespeople and businesses pay to access job postings and submit quotes to consumers. The platform connects verified contractors with homeowners seeking services.
2. Mittanbud XL Premium Service: Enhanced service for larger projects where project advisors provide hands-on guidance, vet contractors, and manage the selection process for complex renovations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Mittanbud operates Norway's largest online marketplace connecting private homeowners and housing cooperatives with verified skilled tradespeople (carpenters, plumbers, electricians, painters, masons, and other contractors). Consumers post jobs for free across 60+ service categories and receive quotes from local businesses. The platform includes Mittanbud XL, a premium tier providing dedicated project advisors who vet contractor financials and references for larger construction and renovation projects.

Product overview

Mittanbud operates as a two-tiered marketplace platform for connecting consumers with skilled tradespeople in Norway. The core Mittanbud platform enables free job postings where users receive quotes from verified local businesses across 60+ service categories including craftsmen (carpenters, plumbers, electricians, painters), home/garden services, interior renovation, and new construction. Mittanbud XL serves as a premium add-on module for large construction projects, providing dedicated project guidance and vetted contractor matching. Additional products include the Priskalkulator price estimation tool, Borettslag og sameier service for housing cooperatives, and Oppussingsforsikring from Tryg providing renovation insurance. The platform also offers a PROFF App for businesses and Bedriftssøk directory search. The platform was recently sold by Vend to Swedish fund manager Verdan in December 2025 for NOK 550 million.

Differentiator

Problem solved

Functional benefit

Brands

• Mittanbud XL: A premium service tier for larger construction and renovation projects, providing project guidance and connections to pre-qualified, thoroughly vetted businesses.

Products and services

• Mittanbud (Core Platform) Norway's largest marketplace connecting consumers with verified skilled tradespeople (craftsmen, electricians, plumbers, painters, etc.) and service professionals. Users post jobs for free and receive quotes from local businesses across more than 60 service categories.
• Mittanbud XL Premium tier for large construction and renovation projects offering dedicated project guidance, thorough vetting of contractors' finances and references, and matching with three pre-selected qualified businesses. Includes renovation insurance from Tryg.
• Mittanbud PROFF App Mobile application for businesses to manage job inquiries, respond to quotes, and access their Mittanbud dashboard on the go. Used by verified contractors operating on the platform.

Quantifiable outcome

• 4.8 out of 5 average rating from 400,000+ customers
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• TrygcoreStrategic or Co-development PartnerPartnership to offer renovation insurance (oppussingsforsikring) to customers using Mittanbud. This provides protection against unforeseen events during renovation projects and increases trust in the platform.
• SvennminorGTM or Marketing PartnerPartnership to offer practical work tools to businesses using the Mittanbud platform.
• LexolveminorGTM or Marketing PartnerPartnership to provide easy legal assistance for businesses on Mittanbud.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Angi Inc. US home services marketplace (formerly Angie's List / HomeAdvisor) connecting homeowners with local service professionals. Highly comparable two-sided marketplace with similar contractor monetization, plus a paid membership model on the consumer side.
• TaskRabbit: General services marketplace where consumers post tasks and choose from matched Taskers. Same two-sided marketplace mechanics as Mittanbud, though focused on smaller tasks and broader verticals rather than renovation-scale projects.
• Bark: UK-based services marketplace with a near-identical pay-per-lead model for professionals across home, wellness, and event services. Strongest European analog to Mittanbud's core marketplace mechanics.
• Finn.no: Norway's dominant classifieds platform (owned by Schibsted), including a handverkere/tjenester section. Direct in-market competitor with vastly larger traffic, broadens beyond home services but overlaps substantially on contractor lead generation.
• HomeAdvisor: US home services lead-generation platform (now operating under ANGI brand) matching homeowners with pre-screened pros. Direct functional overlap with Mittanbud's lead-fee model and pro-verification approach.
• Porch Group: US home services platform connecting homeowners with pros and offering software tools (Porch Pro) to contractors. Same dual-sided marketplace plus SaaS playbook Mittanbud could pursue, making it a relevant comparable on growth and monetization.
• Hipages Group: ASX-listed Australian marketplace connecting homeowners with verified tradies. Highly comparable pay-per-lead model targeting trades like carpentry, plumbing, electrical; serves as a public-market comparable for Mittanbud's unit economics.
• Thumbtack: US home services marketplace where consumers post projects and pay professionals for leads, with review-based reputation. Closest international analog to Mittanbud in model, monetization (pay-per-lead), and category breadth.

Regional players

• Byggstart: Swedish marketplace connecting homeowners with contractors for renovation and construction projects. Closest Nordic peer in the same model as Mittanbud, serving the adjacent Swedish market rather than competing head-to-head in Norway.

Broad incumbents

• Houzz: US home design and renovation platform with a pro marketplace, reviews, and visualization tools. Broader than Mittanbud with content/lead-gen layered together; competes for the same homeowner mind-share at the moment of renovation intent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mittanbud
• Instagraminstagram.com/mittanbud
• Xx.com/mittanbud
• LinkedInlinkedin.com/company/mittanbud

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mittanbud