Mr. Transmission

What Mr. Transmission does

Mr. Transmission is a US franchise network specializing in transmission and drivetrain repair, operating under the Moran Family of Brands umbrella owned by Moran Industries, Inc. (an Illinois corporation). Founded in the early 1960s, the brand has operated for over 60 years and now extends across the United States and Canada, with franchise locations excluded from California, Hawaii, North Dakota, Rhode Island, South Dakota, and Utah. The network offers core transmission services — repair, maintenance, truck transmission work, clutch repair, drivetrain component service, and vehicle computer diagnostics including ECU reprogramming/reflashing — and has broadened its menu over time into brakes, suspension, engine repair, AC, fuel systems, emissions, and factory maintenance. Related brands Multistate Transmission and Dr. Nick's Transmission share the Moran portfolio alongside the cross-sell partner Milex Complete Auto Care.

The company's underlying technology is conventional automotive repair technology: computer-based diagnostic scanning, ECU reprogramming/reflashing, and standard transmission rebuild/replacement techniques. There is no disclosed proprietary software, AI/ML systems, mobile application, or API surface. Service delivery relies on certified technicians across independently owned franchise locations following Moran brand standards and backed by a nationwide warranty.

The business model combines two revenue streams. At the franchisee level, locations generate transaction-based service revenue from individual vehicle owners and fleet customers, with quote-based pricing and current promotional offers of $100 off major repairs plus complimentary towing. At the corporate level, Moran Industries collects franchise fees and royalties from operators who open Mr. Transmission locations under the brand, supported by a franchise marketing infrastructure that includes a dedicated opportunities website, online application process, and outreach channels including a veteran-recruitment pathway. Customer acquisition spans content marketing (educational blog), organic social media (Facebook, Instagram, Twitter, LinkedIn, YouTube), PR/earned media, and fleet-specific portals.

Name

Mr. Transmission

Legal name

Moran Industries, Inc.

Website

https://mrtransmission.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

251–500 employees

Short description

Mr. Transmission is a 60+ year US franchise network specializing in transmission and drivetrain repair under Moran Family of Brands, serving individual vehicle owners and fleet customers through independently owned locations across the United States and Canada.

Ownership category

akta.pro rank

Product category

Automotive Transmission Repair Services

NAICS

Specialized Automotive Repair (811114)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Engine & Powertrain Repair (Transmission/Drivetrain) (TLAKAAAE)

Keywords

• Transmission repair services
• Automotive drivetrain services
• Clutch repair services
• Vehicle computer diagnostics
• Franchise auto repair

Headquarters

HQ city

Midlothian

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Auto Repair Services: Revenue generated from transmission repair, maintenance, and related automotive services performed at franchise locations. Services include transmission repair, clutch repair, drivetrain services, fluid flushes, and diagnostic services. Transaction-based revenue model with customers paying per service rendered.
2. Franchise Fees: Revenue from franchise agreements where independent operators pay to open Mr. Transmission locations under the Moran Family of Brands umbrella. The company discloses franchise opportunities with requirements and application processes.

Pricing tiers

Distribution channels1 record

Marketing channels4 records

Core offering

Mr. Transmission is a franchise network that provides specialized transmission repair, maintenance, and replacement services for personal and fleet vehicles at independently owned service centers across the United States. The company's core offering includes transmission diagnostics, complete transmission rebuilds, clutch repair, drivetrain component service (CV joints, axle shafts, transfer cases, differentials), computer reprogramming/reflashing, and preventative maintenance. Services are backed by a nationwide warranty at participating locations and complemented by free performance checks and complimentary towing on major repairs.

Product overview

Mr. Transmission is an automotive repair franchise network specializing in transmission services. The company operates as part of the Moran Family of Brands and has been in business for over 60 years, offering transmission repair, maintenance, and replacement services through a network of franchise locations across the United States. The product portfolio includes core transmission services (repair, maintenance, truck transmission) as well as related automotive services including clutch repair, drive train services, vehicle computer diagnostics, fluid flushes, brake repair, steering and suspension work, and general vehicle maintenance. The company also operates related sub-brands including Multistate Transmission and Dr. Nick's Transmission. Services are backed by a nationwide warranty at participating locations.

Differentiator

Problem solved

Functional benefit

Brands

• Mr. Transmission Advantage: Franchise advantage program offering established systems and support for franchisees

Products and services

• Transmission Repair
• Transmission Maintenance
• Truck Transmission
• Clutch Repair
• Diagnostic Services
• Drivetrain Services
• Free Performance Check
• Vehicle Computer Diagnostics
• Vehicle Fluid Flushes
• Transmission Repair Warranty
• Towing
• Mr. Transmission Franchise Opportunity

Quantifiable outcome

• Vehicles regularly achieve 150,000+ miles with proper maintenance
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Moran Family of BrandscoreStrategic or Co-development PartnerMr. Transmission is owned and operated under Moran Family of Brands, an Illinois corporation that also owns Milex Complete Auto Care, Alta Mere Automotive Outfitters, Smartview Window Solutions, Multistate Transmission, and Dr. Nick's Transmission. Moran Family of Brands provides franchise support, brand standards, and operational guidance to Mr. Transmission franchisees.
• Alzheimer's AssociationminorOthersMr. Transmission Cares program has partnered nationally with the Alzheimer's Association to help raise awareness and support efforts to end Alzheimer's disease.
• GGG Emergency Assistance FoundationminorOthersThrough Mr. Transmission Cares, the company has partnered nationally with the GGG Emergency Assistance Foundation to help families in emergency situations.
• Together We Cope FoundationminorOthersLocal Mr. Transmission stores support the Together We Cope Foundation in their communities.
• Toys for Tots FoundationminorOthersLocal Mr. Transmission franchise owners participate in Toys for Tots drives during the holiday season.
• National Breast Cancer FoundationminorOthersLocal Mr. Transmission locations support the National Breast Cancer Foundation in their communities.
• Dress for SuccessminorOthersLocal Mr. Transmission stores support Dress for Success initiatives in their communities.
• Milex Complete Auto CarecoreChannel Partner/ Reseller/ DistributorCo-branding opportunity under Moran Family of Brands where franchisees can operate both Mr. Transmission and Milex Complete Auto Care brands at the same location, providing complete auto care services including transmission and brake repair, oil changes, and more.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Jiffy Lube: Largest U.S. preventive-maintenance franchise chain focused on oil, fluid and light service; an entry-point competitor that can either feed transmission work to dealers or capture repair leads from independents.
• Monro Auto Service and Tire Centers: Large publicly traded U.S. multi-brand auto service chain (Monro, Tire Kingdom, Mr. Tire) offering transmission services plus tires, brakes and general repair — overlapping customer base with broader portfolio.
• Meineke Car Care Centers: Franchise-based general auto repair brand offering transmission services alongside brakes, exhaust and oil change — same GTM (franchise/consumer) as Mr. Transmission with a broader service menu.
• Firestone Complete Auto Care: Bridgestone-owned national auto service franchise providing transmission work, tires and general repair; competes for consumer trust and warranty-backed service demand.
• Pep Boys: National full-service auto care chain providing transmission work alongside tires, brakes and maintenance; competes for the same consumer ticket as a broader-service incumbent.
• Valvoline Instant Oil Change: Large quick-service preventive-maintenance chain (oil change, fluid services) that overlaps Mr. Transmission's diagnostic and fluid-flush services as a substitute for light transmission maintenance.

Others

• AutoZone: Largest U.S. aftermarket auto parts retailer; an ecosystem participant influencing do-it-yourself transmission repair and parts sourcing that competes indirectly with Mr. Transmission's paid service tickets.

Direct peers

• Cottman Transmission & Total Auto Care: Franchise brand dedicated to transmission rebuild, repair and drivetrain service with a national warranty — a close functional peer and franchise-model competitor to Mr. Transmission.
• Multistate Transmission: Sister brand within Moran Family of Brands operating alongside Mr. Transmission; offers the same transmission and drivetrain repair concept and competes in overlapping regions.
• AAMCO Transmissions & Total Car Care: Largest U.S. transmission-specialty franchise network with a nationwide footprint, backup warranty and similar mix of transmission, clutch and drivetrain services — directly competing for the same customer ticket.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/my_mrtrans
• YouTubeyoutube.com/channel/UCZ36Y9rT7AoJ9Y6Z-d-K2XQ
• Facebookfacebook.com/MrTransmissionProfessionals
• LinkedInlinkedin.com/company/mr--transmission
• Instagraminstagram.com/mr.transmission

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mr. Transmission