Verde Fulfillment USA

What Verde Fulfillment USA does

Verde Fulfillment USA is a privately-held third-party logistics (3PL) provider headquartered in Boise, Idaho, operating eleven strategically positioned fulfillment centers across Los Angeles, Indianapolis, Memphis, Boise, and Rochester. The company positions itself as a leader in middle-market fulfillment, serving direct-to-consumer (DTC) e-commerce brands and B2B wholesale distributors with omnichannel capabilities that allow both channels to draw from a unified inventory pool. Public records indicate founding around 2007 in firmographic data, though the company itself claims more than 25 years of fulfillment industry experience. Operations are anchored by 1.2 million square feet of warehouse space storing more than 25 million units, processing more than 2 million orders annually across the network. Founder and President Greg McRoberts leads the company, which is privately held with no disclosed investors or parent organization.

The company's core technology stack is a proprietary cloud-based Warehouse Management System (WMS) with an open-architecture design that supports more than 150 integrations across major e-commerce platforms (Shopify, Amazon, WooCommerce, BigCommerce, Walmart, eBay, Etsy), ERP systems (NetSuite), and supply chain networks (SPS Commerce). Capabilities include real-time inventory tracking, automated order routing, EDI compliance for major retailers (supporting document types 850, 856, and 810), and a client portal providing 24/7 visibility into orders, inventory, and reports. Custom API integrations are available for non-standard storefronts. A public-facing 'Verde Fulfillment Sales Advisor' tool is built on the ChatGPT platform to engage prospects via a live working session.

Verde operates a hybrid revenue model combining recurring monthly storage fees (per pallet, bin, or footprint), transaction-based pick-and-pack fees (per order plus per item with volume discounts), inbound receiving charges (per pallet, container, or labor hour), pass-through shipping at negotiated Top Tier carrier rates through UPS, FedEx, USPS, LTL, and FTL providers (offered 20-30% below retail), and value-added services including kitting and bundling, retail prep (FBA and big-box compliance), custom packaging, and returns processing. Pricing is personalized, volume-tiered, and billed monthly with transparent itemization. Go-to-market is via direct consultative sales — phone, email, and website contact form — with a free no-obligation 3PL assessment as the lead capture mechanism; onboarding typically takes 5-10 business days. The company serves DTC e-commerce brands, B2B wholesale and retail distributors, middle-market companies shipping thousands to tens of thousands of monthly orders, international brands (primarily European apparel and accessories) entering the U.S. market, and subscription or membership-based organizations served from the Rochester facility. Named customers referenced on the public site span outdoor products, hardgoods manufacturing, EU clothing manufacturers, a publishing company, a bicycle manufacturer, a mobile accessory company, and a sporting goods startup, indicating a deliberately diversified middle-market portfolio.

Key quantified operating metrics include: over 2 million orders shipped annually, over 25 million units stored across facilities, 1.2 million square feet of warehouse space, 2-day ground shipping reach to 95-96% of the U.S. population, documented shipping cost reductions of over 25% for clients, accuracy rates above 99.5%, and inclusion in the Top 100 Best 3PL Companies in the US (2026) per a leading industry publication.

Name

Verde Fulfillment USA

Legal name

Verde Fulfillment USA

Website

https://verdefulfillmentusa.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Verde Fulfillment USA is a privately-held middle-market 3PL operating 11 U.S. fulfillment centers, offering DTC and B2B order fulfillment, warehousing, transportation, and EDI compliance for hundreds of brands via a proprietary WMS with 150+ integrations.

Ownership category

akta.pro rank

Product category

Third-Party Logistics (3PL) & Order Fulfillment Services

SIC

Public Warehousing & Storage (4220)

akta.pro primary industry

E-commerce Fulfillment & Omnichannel Logistics (Pick/Pack/Returns) (TLAIAAAD)

akta.pro secondary industries

Third-Party Logistics (3PL) Fulfillment Providers (CRAFAMAA), Marketplace / Multi-Client Fulfillment Centers (TLALADAD), Value-Added Services (VAS) Fulfillment Centers (Kitting, Labeling, Light Assembly) (TLALADAH)

Keywords

• Third-party logistics services
• Order fulfillment
• Warehousing and storage
• E-commerce fulfillment
• EDI compliance

Headquarters

HQ city

Boise

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Receiving / Inbound Fees: Charged per pallet, container, or by labor hour depending on inbound type. Covers unloading, inspection, and putaway.
2. Warehousing & Storage: Billed monthly based on pallet positions, bin storage, or footprint. Optimized for brands storing 250+ pallets across the main network.
3. Pick & Pack / Order Fulfillment: Per-order plus per-item pricing model with volume discounts applied as order counts scale. Most e-commerce fulfillment companies charge between $4–12 per order for pick, pack, and ship services.
4. Shipping / Transportation: Discounted carrier rates (UPS, FedEx, USPS, LTL, FTL) passed through to clients. Rates depend on weight, dimensions, zones, and service level. Verde negotiates enterprise carrier rates 20–30% below retail, offering clients significant savings versus individual brand rates.
5. Value-Added Services: Optional services including kitting & bundling, retail prep (FBA, big-box compliance), custom packaging, returns processing / reverse logistics, and project-based labor. These are charged as add-on fees on top of base fulfillment services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Verde Fulfillment USA is a privately held third-party logistics (3PL) provider operating 11 nationwide fulfillment centers with bi-coastal coverage in the United States. The company delivers direct-to-consumer (DTC) order fulfillment, B2B wholesale distribution, EDI-integrated retail fulfillment, warehousing and storage, and transportation services, supported by a proprietary cloud-based warehouse management system (WMS) that integrates with 150+ eCommerce, ERP, and EDI platforms. Verde serves middle-market and enterprise brands, processing over 2 million orders annually across more than 25 million units stored in 1.2 million square feet of warehouse space.

Product overview

Verde Fulfillment USA is a middle-market 3PL provider offering a unified platform combining proprietary warehouse management system (WMS) technology with 11 nationwide fulfillment centers for bi-coastal coverage. The product portfolio centers on four core offerings: Order Fulfillment (DTC fulfillment and B2B distribution), Warehousing & Storage, Transportation, and EDI Integration Fulfillment Services. Value-added modules including Receiving, Storage, Pick & Pack, Kitting & Bundling, Retail Prep (FBA and big-box compliance), Custom Packaging, and Returns Processing complement the core platform. The integrated system enables omnichannel fulfillment from a unified inventory pool, supporting simultaneous DTC, wholesale, and retail EDI compliance across all facility locations.

Differentiator

Problem solved

Functional benefit

Brands

• Verde Fulfillment Sales Advisor: AI-powered sales advisor tool built on ChatGPT platform for helping businesses evaluate fulfillment services

Products and services

• Order Fulfillment

Quantifiable outcome

• Reduce shipping costs by over 25%
• +5 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core.

• NetSuite ERPcoreTechnology or IntegrationVerde's proprietary WMS integrates with NetSuite ERP as one of its 150+ platform connections, enabling seamless data exchange between ERP systems and the warehouse management platform for order processing, inventory sync, and financial reporting.
• ShopifycoreTechnology or IntegrationVerde offers seamless Shopify integration enabling automatic order syncing, inventory level updates, and tracking number pushback to the Shopify store. Most integrations complete in just a few hours. Verde is positioned as a top Shopify fulfillment partner by the company.
• SPS CommercecoreTechnology or IntegrationVerde's WMS integrates with SPS Commerce as part of its EDI and supply chain network connectivity, supporting order receipt, confirmation, invoicing, and shipment notifications for retail compliance workflows.
• UPScoreTechnology or IntegrationVerde maintains Top Tier carrier relationships with UPS, leveraging aggregated shipping volume across its 11 facilities to negotiate enterprise-level rates that are passed through to clients at 20–30% below retail carrier rates.
• FedExcoreTechnology or IntegrationVerde maintains Top Tier carrier relationships with FedEx, leveraging aggregated shipping volume across its 11 facilities. FedEx World Hub in Memphis is a key strategic asset for Verde's Southeast operations, processing over 475,000 packages hourly.
• USPScoreTechnology or IntegrationVerde offers discounted USPS rates as part of its carrier mix, enabling flexible shipping options across parcel services for DTC brands with diverse delivery needs.
• 150+ Additional Integration PartnerscoreTechnology or IntegrationVerde's open architecture integrates with 150+ additional systems including WooCommerce, BigCommerce, Etsy, Walmart, eBay, Amazon Seller Central, and various warehouse management platforms. The company employs an in-house IT team to maintain and update integrations as platforms evolve.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ShipBob: Tech-enabled 3PL with a multi-node US fulfillment network serving DTC and B2B e-commerce brands. Most direct overlap with Verde's middle-market, omnichannel positioning, and proprietary WMS approach.
• ShipMonk: Omnichannel 3PL offering DTC, B2B, and EDI fulfillment from a technology-led platform. Closely comparable in EDI compliance, integration breadth, and middle-to-upper market customer targeting.
• Radial: Omnichannel commerce fulfillment provider serving enterprise and mid-market retailers with B2C, B2B, returns, and EDI. Direct competitor for Verde's unified inventory and EDI-led retail distribution business.
• DCL Logistics: Omnichannel fulfillment provider specializing in B2B and DTC distribution for retailers and brands, with strong EDI and routing-guide compliance. Comparable to Verde in operational profile and customer mix.
• Red Stag Fulfillment: E-commerce 3PL operating multi-node US fulfillment centers with emphasis on accuracy, heavy/bulky goods, and DTC brands. Comparable to Verde on network strategy and middle-market customer base.
• Saddle Creek Logistics Services: Contract logistics provider offering warehousing, fulfillment, and transportation across multiple US facilities. Comparable to Verde in integrated multi-service 3PL delivery and B2B+B2C capability.
• eFulfillment Service: E-commerce fulfillment 3PL serving small and mid-market merchants with pick-pack-ship, returns, and integration services. Comparable to Verde on middle-market DTC customer focus.

Broad incumbents

• GXO Logistics: Largest pure-play contract logistics provider in North America with massive scale across warehousing and e-commerce fulfillment. Competes with Verde for enterprise customers but at a fundamentally larger scale and broader portfolio.
• DHL Supply Chain (North America): Global logistics incumbent offering contract logistics, warehousing, and omnichannel fulfillment across North America. Comparable to Verde on the omnichannel and EDI-enabled distribution offering but at much larger scale.

Emerging players

• Fulfyld: Tech-forward 3PL serving DTC and e-commerce brands with omnichannel fulfillment and returns processing. Comparable to Verde on middle-market DTC focus and proprietary technology emphasis, though smaller in network scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/verde-fulfillment-usa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verde Fulfillment USA