Heartland Automotive Services

What Heartland Automotive Services does

Heartland Automotive Services operates the Jiffy Lube brand in the United States through its legal entity Jiffy Lube, LLC, a Texas-incorporated private company. The business is a franchise-based automotive maintenance network with over 2,000 independently owned and operated locations across the U.S., plus a smaller subset of company-owned stores operated by subsidiaries of Jiffy Lube, LLC. The company's functional role is to provide quick, walk-in preventive maintenance and light repair services to individual vehicle owners and commercial fleet operators.

The core product is the Jiffy Lube Signature Service Oil Change, a branded 15-minute oil change process that serves as the customer acquisition anchor. It is complemented by the Jiffy Lube Multicare suite of add-on modules covering battery, brakes, engine, exterior and glass, filters, fluids, inspections, suspension, and tires. A separate Fleet Program delivers enterprise-grade fleet maintenance with consolidated billing, purchase controls, and dedicated account management. The product architecture follows a core-plus-modules model, with the oil change acting as the entry point and Multicare categories offered as upsell. The company has also trademarked a Jiffy Lube Electric Vehicle Signature Service, signaling intent to extend the methodology into EV maintenance.

Revenue is generated through three streams: per-transaction service fees at company-owned locations and franchise network locations (the latter flowing to franchisees with the LLC capturing royalties), franchise royalties and licensing fees from the 2,000+ independent franchisee operators, and commercial fleet maintenance contracts with account-managed billing. Pricing is quote-based and varies by location and vehicle; the company supports its distribution with coupons, gift cards, a branded credit card, and a content marketing platform (Tips in a Jiffy). The fleet segment is layered on top of the consumer franchise base via partnerships with Shell Card, Wex, Enterprise Fleet Management, Holman, Element, Wheels, Emkay, and other fleet management and fuel card programs.

Name

Heartland Automotive Services

Legal name

Jiffy Lube, LLC

Website

https://heartland.jiffylube.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Jiffy Lube, LLC (Heartland Automotive Services) operates a U.S. franchise network of 2,000+ quick lube and automotive maintenance locations, delivering a 15-minute oil change, the Multicare service suite, and a dedicated fleet maintenance program for commercial customers.

Ownership category

akta.pro rank

Product category

Automotive Quick Lube and Maintenance Services

NAICS

Automotive Oil Change and Lubrication Shops (811191)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL)

akta.pro secondary industry

Fleet Management Services (Lifecycle, Compliance, Safety, Driver Programs) (TLABAHAJ)

Keywords

• Quick lube services
• Oil change services
• Automotive maintenance
• Fleet maintenance programs
• Franchise auto care

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Quick Lube and Oil Change Services: Primary revenue from 15-minute oil changes and related automotive maintenance services at over 2,000 franchise and company-owned locations.
2. Fleet Services: Fleet maintenance programs with consolidated billing options for commercial vehicle fleets, including preventive maintenance, tire services, and brake services.
3. Franchise Royalties and Fees: Revenue from independent franchisees who operate Jiffy Lube locations, including royalties and franchise fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Heartland Automotive Services operates the Jiffy Lube brand, a network of over 2,000 franchise locations across the United States providing quick oil changes and preventive automotive maintenance services. The core offering is the 15-minute Jiffy Lube Signature Service oil change, complemented by an extended suite of services (Jiffy Lube Multicare) covering batteries, brakes, tires, filters, fluids, suspension, engine, exterior/glass, and inspections. A dedicated Fleet Program provides commercial fleet operators with consolidated billing, account management, and customized maintenance programs.

Product overview

Jiffy Lube operates a network of over 2,000 automotive maintenance locations across the United States, offering a unified service platform centered on the flagship Jiffy Lube Signature Service® Oil Change (a 15-minute oil change). The core product is complemented by the Jiffy Lube Multicare suite of add-on services covering battery, brakes, engine, exterior and glass, filters, fluids, inspections, suspension, and tires. The company also offers a specialized Fleet Program for commercial vehicle fleets with features like consolidated billing, purchase controls, and dedicated account management. The product architecture follows a core-plus-modules model where the oil change serves as the entry point, with customers able to add services from any of the Multicare categories as needed.

Differentiator

Problem solved

Functional benefit

Brands

• Jiffy Lube Signature Service: The core oil change service offering, completing oil changes in approximately 15 minutes.
• Jiffy Lube Fleet Program
• Jiffy Lube Multicare
• Jiffy Lube Fleet Care
• Jiffy Lube Electric Vehicle Signature Service

Products and services

• Jiffy Lube Signature Service Oil Change

Quantifiable outcome

• 15-minute oil change service (national average from independent store audits)
• +1 more outcomes

Named customers14 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Shell CardcoreGTM or Marketing PartnerShell Card Business holders receive an additional 15-20% off fleet maintenance at participating Jiffy Lube locations. This partnership provides fleet customers with fuel card integration and maintenance discounts.
• Enterprise Fleet ManagementcoreGTM or Marketing PartnerEnterprise fleet vehicles are serviced through the Jiffy Lube Fleet Program, providing nationwide maintenance coverage for Enterprise's fleet operations.
• HolmancoreGTM or Marketing PartnerHolman fleet vehicles receive maintenance services through Jiffy Lube's fleet program with account management and consolidated billing.
• ElementcoreGTM or Marketing PartnerElement fleet vehicles are maintained through Jiffy Lube's fleet services network with customized maintenance programs.
• WheelscoreGTM or Marketing PartnerWheels fleet management customers receive Jiffy Lube fleet maintenance services with consolidated billing options.
• EmkaycoreGTM or Marketing PartnerEmkay fleet vehicles serviced at Jiffy Lube locations with fleet account management.
• WexcoreGTM or Marketing PartnerWex fuel card program integrates with Jiffy Lube fleet services for fleet maintenance payments.
• PennzoilminorOthersJiffy Lube technicians use quality Pennzoil products whenever possible, indicating a product supply partnership.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Valvoline Inc. Valvoline operates the largest company-operated quick-lube chain in the U.S. (Valvoline Instant Oil Change), directly competing with Jiffy Lube on the 15-20 minute oil change service and ancillary maintenance categories.
• Take 5 Oil Change: Take 5 is a fast-growing drive-through quick-lube chain with hundreds of U.S. locations, competing head-to-head with Jiffy Lube on convenience, speed, and price in the walk-in oil change segment.
• Meineke Car Care Centers: Meineke is a franchise-based auto care network offering oil changes, brakes, tires, and exhaust services competing directly with Jiffy Lube in the walk-in preventive maintenance segment.
• Midas: Midas is a franchise-based auto service network specializing in brakes, tires, and exhaust alongside oil changes, competing with Jiffy Lube's Multicare service menu at similar walk-in locations.
• Monro Muffler/Brake & Service: Monro is a multi-brand U.S. auto service chain (Monro, Mr. Tire, Tire Kingdom) offering oil changes, tires, brakes, and steering/suspension, overlapping significantly with Jiffy Lube's Multicare services.

Broad incumbents

• Firestone Complete Auto Care: Firestone Complete Auto Care (Bridgestone) operates a national network of company-owned and franchise auto service centers, overlapping with Jiffy Lube on tires, brakes, batteries, and oil changes across the same walk-in customer base.
• Pep Boys: Pep Boys (Icahn Automotive Group) operates a large chain of service centers offering tires, oil changes, and broader maintenance, an adjacent incumbent competing for the same walk-in consumer and small-fleet customer.
• Goodyear Tire & Service Network: Goodyear's network of company-owned and franchised auto service centers offers oil changes, tires, and maintenance services, competing with Jiffy Lube for the walk-in preventive maintenance consumer.

Regional players

• Express Oil Change & Tire Engineers: Express Oil Change & Tire Engineers is a Southeastern U.S. quick-lube and tire service chain, regionally competing with Jiffy Lube on the drive-through oil change model with similar speed and convenience positioning.

Emerging players

• AAMCO Transmissions & Total Car Care: AAMCO is a franchise network historically focused on transmissions but expanding into full-service auto care, partially overlapping with Jiffy Lube's broader maintenance offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/jiffylube
• YouTubeyoutube.com/user/JiffyLubeIntl
• Facebookfacebook.com/jiffylube
• LinkedInlinkedin.com/company/jiffy-lube-international

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heartland Automotive Services