PayAdmit
PayAdmit is a UK-based white label payment gateway software provider serving PSPs, banks, fintechs, iGaming operators, and e-commerce platforms across 40+ markets. Its PCI DSS Level 1 platform offers three core products — White Label Gateway, Cashier Service, and Payment Bridge — with 400+ payment method integrations.
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What PayAdmit does
PayAdmit, operated by UK-registered FIX IDEA LTD (company number 13282934), is a white label payment gateway software provider serving PSPs, banks, fintechs, iGaming operators, e-commerce platforms, marketplaces, and subscription businesses across 40+ markets. The company offers three core products: a White Label Payment Gateway deployed on dedicated servers under each client's own domain with full PCI DSS Level 1 certification; a Cashier Service providing hosted branded checkout on PayAdmit's certified infrastructure with 400+ payment method integrations; and a Payment Bridge acting as middleware between existing systems and 350+ PSPs. The platform is built on a REST API with webhook support, a configurable smart transaction routing and cascading engine, a multi-layer anti-fraud pipeline, and a merchant management back office.
The underlying technology stack supports real-time transaction routing decisions based on card BIN, currency, amount, merchant risk profile, customer geography, and live approval rates per PSP, with automatic cascading to backup acquirers on failure within the same checkout session. Compliance tooling includes AML/KYC/KYB workflows, EMV 3-D Secure 2.0, Visa Advanced Authorization scoring, Mastercard Identity Check, FATF Travel Rule monitoring for crypto transactions where jurisdictionally required, GDPR-aligned data handling, and DORA-aligned operational resilience. Each client deployment operates on isolated dedicated infrastructure with its own PCI DSS Level 1 certification, annual QSA audits, and card data tokenisation at point of capture.
PayAdmit generates revenue through a single comprehensive white label gateway service fee structured as multi-year recurring subscriptions scoped to transaction volume, merchant count, target markets, and integration requirements; per-transaction commissions on processed volume; and custom development services for proprietary requirements. Go-to-market is executed via direct enterprise field sales, white label OEM partnerships (B2B2B), API self-serve integration, conference-driven demand generation at fintech and iGaming industry events, and an affiliate / partner referral program. Pricing is quote-based and not publicly disclosed, with stated deployment timelines of 1-2 weeks for white label and 2-4 weeks for full deployment, framed against an estimated 5-8 week market average.
PayAdmit firmographics
Firmographics- Name
- PayAdmit
- Legal name
- FIX IDEA LTD
- Website
- https://payadmit.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PayAdmit is a UK-based white label payment gateway software provider serving PSPs, banks, fintechs, iGaming operators, and e-commerce platforms across 40+ markets. Its PCI DSS Level 1 platform offers three core products — White Label Gateway, Cashier Service, and Payment Bridge — with 400+ payment method integrations.
- Ownership category
- akta.pro rank
Where PayAdmit is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
PayAdmit business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- White Label Gateway Service Fee: PayAdmit charges a single, comprehensive service fee that covers dedicated infrastructure (servers), own PCI DSS certification, payment routing engine, 350+ PSP connections, anti-fraud tooling, merchant portal, payment page branding, API infrastructure, and 24/7 technical support. The fee is scoped based on transaction volume, number of merchants, target markets, and integration requirements — not a per-feature or per-integration surcharge. No fixed rate card is published; pricing is agreed before onboarding begins.
- Transaction Commission: A commission is charged on each sale/transaction processed through the platform. The commission size depends on the type and turnover of the business. Registration in the PayAdmit service is free and there is no subscription fee. Commission is the primary per-transaction revenue stream.
- Custom Development Services: When a client's business requires custom functionality not available in the standard product — proprietary routing workflows, unique settlement structures, custom checkout flows, or non-standard PSP integrations — the PayAdmit development team builds to specification. Custom development runs on the same dedicated infrastructure with the same PCI DSS coverage. This represents an additional professional services revenue stream for custom requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Single comprehensive service fee covering all core gateway capabilities |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels6 records
PayAdmit product offering
Product offeringCore offering
PayAdmit develops and licenses white label payment gateway software for PSPs, banks, fintech companies, and iGaming operators. Its three core products are White Label Payment Gateway (dedicated-server deployment under the client's own brand with PCI DSS Level 1 certification), Cashier Service (hosted checkout on PayAdmit's PCI DSS infrastructure), and Payment Bridge (middleware connecting existing systems to 350+ PSPs and 400+ payment methods). The platform bundles smart transaction routing, multi-layer antifraud, AML/KYC/KYB compliance, merchant management, and 24/7 support under a single comprehensive service fee.
Product overview
PayAdmit is a payment software company offering a platform of three core products: White Label Payment Gateway (for full infrastructure ownership on dedicated servers), Cashier Service (hosted checkout on PayAdmit's PCI DSS environment), and Payment Bridge (middleware between existing systems and payment providers). The platform includes built-in modules for antifraud (via ZignSec, Kount, Paydect), payment analytics, dynamic currency conversion, payments localization, PCI DSS support, concierge service, and compliance screening. The platform supports 400+ payment methods and integrates with major card networks, digital wallets, and local APMs.
Differentiator
Problem solved
Functional benefit
Brands
- White Label Payment Gateway: A complete white label payment gateway deployed on dedicated servers under the client's own domain, with separate infrastructure, custom branding, custom admin panel design, custom payment pages, and full PCI DSS Level 1 certification.
- Cashier Service
- Payment Bridge
Products and services
- White Label Payment Gateway A complete white label payment gateway deployed on dedicated servers under the client's own domain, with custom branding, custom admin panel design, custom payment pages, and full PCI DSS Level 1 certification. Designed for PSPs, banks, and payment businesses that want to own every layer of their payment stack, with launch in 1-2 weeks.
- Cashier Service A payment checkout page hosted on PayAdmit's PCI DSS infrastructure, including 400+ payment method integrations out of the box, full real-time reporting, and transaction management tools. Designed for merchants and platforms that need a reliable, high-performance payment gateway without managing their own servers, with the checkout branded to the client.
- Payment Bridge A PSP connector that acts as middleware between existing systems and payment providers, making a full-featured payment solution available to 90% of merchants. Connects to 350+ PSPs and 400+ payment methods with minimal technical lift. The right solution for businesses that already have payment relationships and want to unify routing, reporting, and transaction management through a single integration.
- Concierge Service A dedicated onboarding and setup service including payment routing configuration, anti-fraud rule building, and merchant portal training. Designed for clients that want hands-on implementation support alongside the white label gateway deployment.
- PCI DSS Support A dedicated service providing PCI DSS Level 1 certification coverage and compliance management for the white label environment, including annual audit support and compliance documentation.
- Insight Screening
Quantifiable outcome
- 60% faster deployment than market average — most PayAdmit deployments go live in 2–4 weeks vs. the market average of 5–8 weeks
- +3 more outcomes
Companies that use PayAdmit
Customer profileSegments6 records
Ideal customer profiles4 records
PayAdmit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability5 records
Feature9 records
PayAdmit partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- YaspacorePayAdmit integrated Yaspa's Pay by Bank capabilities into its payments platform, enabling merchants across online retail, iGaming, and digital services to accept direct bank-to-bank payments. The integration provides real-time deposit confirmation, reduced processing fees compared to card-based payments, and lower chargeback risk due to authentication at the banking layer. The collaboration reflects a broader shift toward account-to-account rails driven by cost pressures from card processing and increased regulatory scrutiny on fraud.
- ZignSeccoreZignSec provides identity verification and antifraud capabilities integrated into PayAdmit's gateway. ZignSec is part of the standard anti-fraud pipeline — every transaction passes through configurable risk rules and real-time screening. Integration is available as part of the standard gateway deployment at no additional development cost.
- KountcoreKount provides antifraud scoring integrated into PayAdmit's transaction scoring pipeline. Kount's AI-driven fraud detection capabilities add a third antifraud layer on top of card network tools and PayAdmit's internal rule engine. Available as standard integration for all gateway deployments.
- PaydectcorePaydect provides real-time risk scoring integrated into PayAdmit's multi-layer antifraud pipeline. Configurable rules per merchant with real-time decision typically under 200ms. Available as standard integration for all gateway deployments alongside ZignSec and Kount.
- VisacorePayAdmit is officially listed in the Visa Global Registry of Service Providers (GRSP) as a Verified PSP. The platform supports Visa Advanced Authorization, Visa Secure (EMV 3DS), and full Visa Risk Manager integration. Supports all card types across all regions with 2D/3DS authentication and tokenisation.
- MastercardcorePayAdmit is registered under the Mastercard Registration Program as a verified payment service provider. Supports EMV 3-D Secure for cardholder verification, Mastercard Identity Check (EMV 3DS), Site Data Protection (SDP) compliance, and Zero Liability framework. Supports all card types across all regions.
- 350+ PSP and Acquirer NetworkcorePayAdmit connects clients to 350+ PSPs, acquirers, and payment method providers through pre-built integrations. The network includes Visa, Mastercard, Amex, JCB, and UnionPay card processing; cryptocurrency processing with multi-network support; Apple Pay, Google Pay, PayPal, and 300+ alternative payment methods. New PSP integrations are developed in 1–2 weeks when not in the current network.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
PayAdmit competitors and assessment
Company assessmentDirect peers
- NMI: NMI is a white-label payment gateway provider that enables ISVs, ISOs, and PSPs to offer branded payment processing on a shared/compliant platform — directly comparable to PayAdmit's white-label gateway proposition for PSPs and banks.
- Solidgate: Solidgate is a white-label payment gateway and orchestration platform serving digital merchants, iGaming, and subscription businesses with smart routing and PCI infrastructure — closely mirrors PayAdmit's white-label + cashier stack for iGaming and high-volume operators.
- BridgerPay: BridgerPay is a payment orchestration platform specifically targeting PSPs and iGaming operators with smart routing and cascading — a near-direct match on PayAdmit's primary ICP, vertical mix, and orchestration-first value proposition.
- Spreedly: Spreedly provides a payment orchestration and connectivity layer that lets platforms route transactions across PSPs and APMs through a single API — directly parallels PayAdmit's API-first orchestration and 400+ method coverage for platform and fintech clients.
- Trust Payments: Trust Payments is a UK-headquartered payment gateway and acquiring provider offering white-label payment processing to PSPs and merchants across Europe — comparable in geography, white-label positioning, and PSP/bank ICP.
- Akurateco: Akurateco is a white-label payment gateway and orchestration software provider strongly focused on iGaming, PSPs, and high-risk merchants — comparable on white-label software model, iGaming ICP, and multi-acquirer smart routing.
- Corefy: Corefy is a payment orchestration hub that connects merchants, PSPs, and platforms to hundreds of payment providers through a single API — directly parallel to PayAdmit's Payment Bridge and 350+ PSP connectivity for PSP and marketplace clients.
- Cellpoint Digital: Cellpoint Digital provides payment orchestration and routing technology for travel, iGaming, and marketplaces — comparable to PayAdmit on orchestration architecture and on the iGaming/marketplace ICP overlap.
- Praxis Tech: Praxis Tech (formerly Praxis Payments) is a white-label payment gateway and cashier provider specialized in iGaming and high-risk merchants — a close comparator on white-label deployment model, merchant management back office, and iGaming vertical focus.
Broad incumbents
- Checkout.com: Checkout.com is a large global payments processor offering gateway, acquiring, and orchestration capabilities to PSPs and enterprise merchants — overlaps with PayAdmit on PSP and enterprise payment processing but operates at materially larger scale and as an acquirer/processor rather than a white-label software vendor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
PayAdmit social profiles
Digital presencePayAdmit compliance and trust
Trust signalCompliance5 records
PayAdmit financial estimates
Financial estimateRevenue estimate
Valuation estimate
PayAdmit leadership team
Management profileNumber of profiles
PayAdmit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PayAdmit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PayAdmit
What does PayAdmit do?
PayAdmit develops and licenses white label payment gateway software for PSPs, banks, fintech companies, and iGaming operators. Its three core products are White Label Payment Gateway (dedicated-server deployment under the client's own brand with PCI DSS Level 1 certification), Cashier Service (hosted checkout on PayAdmit's PCI DSS infrastructure), and Payment Bridge (middleware connecting existing systems to 350+ PSPs and 400+ payment methods). The platform bundles smart transaction routing, multi-layer antifraud, AML/KYC/KYB compliance, merchant management, and 24/7 support under a single comprehensive service fee.
Is PayAdmit a public or private company?
PayAdmit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PayAdmit founded?
PayAdmit was founded in 2014. It employs 11 to 50 people.
Where is PayAdmit based?
PayAdmit is headquartered in London, United Kingdom, in the Europe region.
How does PayAdmit make money?
Three revenue lines are on record. White Label Gateway Service Fee is the primary driver. The others are transaction Commission and custom Development Services.
Who are PayAdmit's main competitors?
Direct peers on record are NMI, Solidgate, BridgerPay, Spreedly, Trust Payments, Akurateco, Corefy, Cellpoint Digital and Praxis Tech. Checkout.com is listed as a broad incumbent.
Does PayAdmit have an API?
Yes. PayAdmit provides a full REST API covering all payment operation types including pay-ins, pay-outs, refunds, and recurring payments. The API supports webhooks for real-time transaction updates with resend support, REST API with SDKs and complete documentation available under the client's brand. Developers can integrate new payment methods, connect existing systems, and build custom checkout flows. Sandbox environment available for testing. API documentation available at https://api.payadmit.com/docs/ and https://payadmit.readme.io/reference/createpayment. Developer documentation is at api.payadmit.com/docs.