What Yonoton does

Yonoton is a Finland-based SaaS company, founded in 2015 and headquartered in Helsinki, that provides an integrated omnichannel digital ordering and payments platform for multi-location operators in the hospitality and entertainment sectors. Its core offering, marketed under the "Powered by Yonoton" framework, is a single backend that unifies point-of-sale (PoS), branded mobile applications, self-service kiosks, webshops, NFC-based payments (including wristbands and key cards), kitchen display/order management (Yorma), ticketing, multi-merchant warehousing, and centralized campaign management. The platform is fully white-labelled per client and serves restaurants, theme parks, amusement parks, family entertainment centers, canteens, meeting rooms, and airport lounges, with 690 restaurants, 14 theme parks, 19 nightclubs, 790 meeting rooms, and 270 canteens currently on the platform and 3 million registered users.

The technology stack is built on cloud-based APIs and integrations (including Wolt, Foodora, Herales, OP Pivo, Softpay, and Zoined) supporting both customer-facing touchpoints and back-of-house operations, with a Guides & Docs portal exposing backend service descriptions for POS, kiosks, app, webshop, order management, campaigns, ticketing, meeting room, warehousing, and business analytics. Named customers include Subway via Nordic Bites Group (350+ restaurants across four countries), Friends & Brgrs (38 Finnish restaurants), Sodexo (Nordic hospital, workplace, university, and offshore-rig operations), Dyreparken, Moominworld, Fårup Sommerland, Funplays, Juvenes, Metro Iceland, Compass Group, and Pretty Boy Wingery. Distribution is via direct field sales in Finland, Sweden, and Norway, supplemented by reseller/integration partners (DG SataIT, SystemPartner International, Appi ApS) and master-franchisee agreements.

The business model is a monthly SaaS subscription with no upfront investment and no commission fees, supplemented by hardware sales (PoS terminals, kiosks, mini-PoS handhelds). Yonoton describes itself as B2B2C, with revenue-driven services fully customized per client's brand, and pursues enterprise and mid-market deals through a demo-driven consultative sales cycle anchored by a "Book demo" CTA. The company operates across seven Northern European markets (Finland, Sweden, Norway, Denmark, Iceland, Greenland, with a Berlin presence via Sushi Panda), has ~20 employees, and is privately held without disclosed institutional funding; notable shareholders include Finnish footballers Jari Litmanen, Sami Hyypiä, Teemu Pukki, and Lukas Hradecky.

Name

Yonoton

Legal name

Yonoton Oy

Website

https://yonoton.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Yonoton is a Finnish SaaS company providing an integrated omnichannel digital ordering platform for multi-location restaurants, theme parks, and entertainment venues across Northern Europe, unifying PoS, mobile apps, kiosks, webshops, NFC payments, and kitchen management through a single backend.

Ownership category

akta.pro rank

Product category

Hospitality Omnichannel SaaS / Restaurant Point-of-Sale Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

akta.pro secondary industry

App Monetization & Subscription Management Platforms (BPAMADAI)

Keywords

• Restaurant POS software
• Omnichannel ordering platform
• Hospitality SaaS solutions
• Self-service kiosks
• Digital payment systems

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Subscription (Monthly Fee): Yonoton operates on a monthly subscription fee model with no upfront investment required. No commissions are charged. This is the primary revenue model for their omnichannel SaaS platform, providing access to all integrated modules (PoS, app, kiosks, webshop, order management) under a unified subscription. The company describes itself as B2B2C — revenue-driven services for clients that are fully customized for their brand.
2. Hardware Sales (PoS, Kiosks): Sale or lease of hardware terminals (PoS devices, self-service kiosks) required to deploy the platform. The mini-PoS handheld solution (Softpay) represents a hardware-enabled revenue component.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Yonoton provides a cloud-based true omnichannel SaaS platform ("Powered by Yonoton") that unifies digital ordering, point-of-sale, payments, loyalty, ticketing, marketing, and customer engagement for hospitality and entertainment operators across all customer touchpoints. The offering bundles a branded mobile app, PoS system, webshop, self-service kiosks, NFC wristband/key card payments, order management/Kitchen Display System (KDS) called Yorma, multi-merchant warehousing, ticketing/access control, and centralized campaign management under a single monthly subscription with no upfront investment and no commissions. Revenue is generated primarily by selling this SaaS subscription to multi-location restaurant chains, theme parks, entertainment venues, and contract caterers, with selective hardware sales supplementing the subscription.

Product overview

Yonoton is a Finland-based SaaS company providing a true omnichannel platform for the hospitality and entertainment sectors. The platform operates as a unified platform-plus-modules architecture consisting of the core Omniplatform that ties together all channels, with individual modules including: Management Console (centralized control interface), PoS (point-of-sale systems), App (branded mobile applications), Kiosks (self-service ordering), Order Management/Yorma (kitchen display and order processing), Webshop (online ordering), Warehousing (inventory management), NFC Payments, Mini POS (handheld POS), Ticketing, and Campaigns. The platform enables digital ordering, payments, loyalty, and marketing across all customer touchpoints including restaurants, theme parks, and entertainment venues. Clients include Subway/Nordic Bites Group, Friends & Brgrs, Sodexo, Moominworld, Dyreparken, Fårup Sommerland, and other hospitality operators across Northern Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Omniplatform Cloud-based omnichannel SaaS platform that unifies digital ordering, payments, loyalty, marketing, and customer data across all sales channels (app, PoS, webshop, kiosks, NFC wristbands) for multi-location hospitality and entertainment operators.
• Management Console Centralized management interface enabling hospitality operators to control products, images, pricing, inventory, marketing campaigns, and customer communications across all sales channels from a single screen.
• Point of Sale (PoS) Optimized point-of-sale system for staff and customers supporting ordering, payment, and NFC card transactions across all sales channels, running on dedicated Android devices.
• Branded Mobile App Fully branded mobile application for customers enabling digital ordering, payments, engagement, marketing, loyalty programs, and NFC wristband linking under each client operator's own brand.
• Self-Service Kiosks Branded self-service kiosks allowing customers to place and pay for orders directly, reducing wait times and supporting dine-in, takeaway, and pickup flows.
• Order Management / Kitchen Display System (Yorma) Order management and kitchen display system (Yorma) that routes orders from PoS and other channels directly to interactive kitchen displays to streamline restaurant operations and reduce errors.
• Webshop (Online Ordering) White-labelled branded online ordering platform enabling customers to purchase directly through a webshop, integrated with the same backend as the mobile app, kiosks, and PoS.
• Multi-Merchant Warehousing Multi-merchant warehousing module providing tools for operators to manage inventory and orders between multiple warehouses within the same Yonoton platform.
• NFC Payments (Wristbands and Key Cards) NFC-based payment technology enabling cashless tap-to-pay transactions via wristbands, key cards, and other NFC-enabled devices, especially used in theme parks, water parks, and high-volume venues.
• Mini POS (Handheld) Handheld point-of-sale application using Softpay NFC technology to enable tap-in payments and on-the-go sales anywhere on the venue premises, running on Android devices.
• Ticketing and Access Control Digital ticketing and access control solution that lets operators sell tickets and season passes and manage access control without commission fees, integrated with the omnichannel backend.
• Campaigns Module Centralized campaigns module allowing operators to create, manage, and push marketing promotions and customer engagement messages across all integrated sales channels from one backend.

Quantifiable outcome

• Dyreparken generated 54 million euros in sales via Powered by Yonoton digital sales channels in 2023
• +4 more outcomes

Named customers20 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature12 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Better Burger Society Oy (Friends & Brgrs)coreStrategic or Co-development Partner · 18 May 2026Multi-year partnership to digitalize all 38 Friends & Brgrs premium burger restaurants in Finland during summer 2026. Covers Yonoton's full omnichannel solution: PoS systems, self-service kiosks, mobile application, and integrations with Wolt delivery services. Goal is to unify and streamline digital customer experience while improving restaurant operations across the chain.
• Nordic Bites Group Oy (Subway Nordics)coreStrategic or Co-development Partner · 16 June 2025Multi-year exclusive digital partnership where Yonoton serves as Nordic Bites Group's sole digital partner, powering digital sales and operations across 350+ Subway restaurants in Finland, Sweden, Norway, and Denmark. Yonoton delivers its cloud-based omnichannel platform including mobile ordering, self-service kiosks, point-of-sale systems, and kitchen management. Rollout began H2/25 with a pilot phase in Denmark followed by phased deployment across all Nordic markets. Petteri Lehtimäki, CEO of Nordic Bites Group, described Yonoton as a strategic partner supporting digital transformation across the Nordics.
• WoltcoreTechnology or Integration · 26 February 2025Integration partnership bringing Wolt delivery service connectivity directly into Yonoton's order management platform. Enables restaurants on the Yonoton platform to seamlessly receive and manage Wolt orders through their existing PoS and kitchen management systems. Also mentioned alongside Foodora integration.
• FoodoracoreTechnology or Integration · 26 February 2025Integration partnership bringing Foodora delivery service connectivity directly into Yonoton's order management platform, complementing the Wolt integration. Allows restaurants to manage Foodora orders alongside other channels through the same unified backend.
• Appi ApS (Greenland)minorChannel Partner/ Reseller/ Distributor · 1 November 2024Appi ApS was the local partner enabling Yonoton's entry into Greenland, making Yonoton the first major POS company operating throughout all Nordics.
• SodexocoreStrategic or Co-development PartnerSodexo uses Yonoton's full-fletch omnichannel solutions (mobile ordering, PoS, self-service kiosks, self-checkout) across its Nordic operations in hospitals, workplace canteens, factory restaurants, theaters, universities, and offshore rig fleets. Yonoton was chosen for its existing feature set already in use in hundreds of locations that could be developed to fit Sodexo's specific client needs. Pirita Pohjanne, Sodexo's Marketing Director, noted the platform's international scalability potential beyond the five countries already using it.
• Metro (Iceland)coreStrategic or Co-development PartnerMetro (Iceland's leading fast food chain that replaced McDonald's in 2009) partnered with Yonoton for self-service solutions across its Icelandic locations. Yonoton's solution enables multi-channel ordering (cash register, kiosk, online store, smartphone) with direct kitchen display integration. The partnership was described as a potential 'game changer' for the Icelandic restaurant market.
• Kespro (Webinar Partnership)minorGTM or Marketing PartnerYonoton collaborated with Kespro (a Finnish food wholesale company) on a webinar series for the restaurant industry, covering Fast Food, Lunch, and À la carte restaurant trends in November 2024.
• DG SataIT (Reseller)minorChannel Partner/ Reseller/ DistributorDG SataIT represents Yonoton solutions towards specific clients including Sushi Panda, Pub Peräkammari, and Vekaranjärven sotilaskoti. Acts as a local reseller and implementation representative.
• SystemPartner InternationalminorChannel Partner/ Reseller/ DistributorSystemPartner International represents Yonoton solutions towards Centralbadet in Sweden.

Scale indicators16 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Lightspeed Commerce: Montreal-headquartered omnichannel commerce and POS platform serving restaurants, retailers, and hospitality operators globally. Direct competitor in unified POS/ordering with similar mid-market and enterprise target buyers.
• Toast: US-listed, cloud-based restaurant management platform offering POS, online ordering, kiosk, payroll, and marketing. Closest functional analog to Yonoton's omnichannel restaurant stack with comparable enterprise GTM motion.
• TouchBistro: Restaurant-focused POS and management platform serving full-service and quick-service operators with integrated ordering, payments, and loyalty. Competes head-to-head with Yonoton for multi-location restaurant deals in the European market.
• Omnivore: Restaurant technology platform that integrates POS systems with delivery marketplaces (DoorDash, Uber Eats, Grubhub). Functionally similar to Yonoton's Wolt/Foodora integrations but focused on the US delivery ecosystem.

Broad incumbents

• Square (Block): Public fintech giant offering Square POS, online ordering, and payments to SMBs and mid-market operators globally. A scaled incumbent whose breadth of ecosystem (capital, payroll, banking) competes indirectly with Yonoton's integrated platform.
• iZettle / PayPal Zettle: European-headquartered payments and POS provider (owned by PayPal) serving SMB merchants across the Nordics. Overlaps with Yonoton on PoS/payments but lacks the full omnichannel ordering and theme-park ticketing stack.
• SpotOn: US-based restaurant and SMB commerce platform combining POS, payments, marketing, and reservations. Larger and more capitalized than Yonoton, competing for the same multi-location restaurant enterprise accounts.

Emerging players

• Deliverect: Belgian-born scaleup providing delivery order management and POS integration software to multi-location restaurant brands across Europe. A near-peer on the delivery-orchestration layer that increasingly expands into full POS.
• Ordermark: Restaurant ordering consolidation platform that merges third-party delivery marketplace orders into a single POS dashboard. Adjacent to Yonoton's delivery integration value proposition for chain restaurants.

Regional players

• Northsail: European hospitality and restaurant technology provider offering POS and digital ordering solutions. Operates in adjacent European geographies with similar enterprise restaurant and venue focus as Yonoton.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/yonoton_com
• YouTubeyoutube.com/channel/UCZU23KVkUo34AzW2EgO4qoA
• Facebookfacebook.com/yonoton
• LinkedInlinkedin.com/company/yonoton-oy

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yonoton