Sportigio

What Sportigio does

Sportigio Sp. z o.o. is a Warsaw-based vertical SaaS company founded in 2020/2021 that operates a unified digital platform for sports clubs across Europe. The platform combines a website builder, an e-commerce shop (powered by Shopify and offering print-on-demand merchandise), online ticketing, club profile and ranking pages, and an AI Assistant for automated text content generation. The core technical stack is web-based, with hosting on Digital Ocean and integrations into Google, Meta, Twitter/X, Mailchimp, emaillabs, and OneSignal for analytics, social plugins, email, and push notifications.

The business model is multi-stream: recurring SaaS subscriptions from clubs, supplemented by transaction fees on merchandise sales and ticket sales, plus an enterprise tier (Sportigio Champion) for large clubs and leagues. Go-to-market is product-led and self-serve, with a free trial entry point and a 5-minute onboarding flow; a partner referral program provides a second acquisition channel. The platform is localized in Polish, English, and German, and lists 100+ sports clubs as customers (64 publicly discoverable in the directory), with named logos spanning Polish professional football, basketball, hockey, volleyball, futsal, wrestling, and American football organizations.

The company is privately held with 1–10 employees, no disclosed venture funding rounds, and no public revenue figures. It is GDPR-compliant, co-brands with EU Funds on its marketing site, and operates from a single registered office in Warsaw.

Name

Sportigio

Legal name

Sportigio Sp. z o.o.

Website

https://sportigio.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Sportigio is a Warsaw-based vertical SaaS platform that provides sports clubs with website building, e-commerce merchandise sales, online ticketing, and AI-assisted content tools, serving 100+ clubs across multiple sports primarily in Poland.

Ownership category

akta.pro rank

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Operations

Revenue model

1. Platform Subscription: SaaS platform subscription for sports clubs to access website, shop, ticketing, and communication tools
2. Merchandise Transaction Fees: Transaction fees from merchandise sales through the online shop platform
3. Ticket Sales: Revenue from online ticket sales for sports events
4. E-commerce Operations: Shop operations including product sales, print-on-demand merchandise, and order fulfillment

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Sportigio provides a SaaS platform for sports clubs that combines a website builder, online merchandise shop, digital ticketing system, AI-powered content assistant, and fan communication tools in one integrated self-serve product. Clubs can sign up, configure a profile, sell tickets and merchandise, and engage fans within minutes without technical resources or inventory management.

Product overview

Sportigio is a unified platform-as-a-service for sports clubs, combining a core platform with modular components. The core Sportigio Platform provides club profiles, fan engagement, and rankings, while modular offerings include Website (website builder), Shop (e-commerce), Tickets (online sales), and AI Assistant (automated content). The product tier structure includes standard plans for clubs/academies and Sportigio Champion for large clubs and leagues. Implementation, support services, and a partner referral program complement the software offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Sportigio Platform Central SaaS platform connecting sports clubs with fans; provides club profiles, rankings, ticket sales, online shop, and content management in a unified system. Self-serve signup with free trial; clubs can start in 5 minutes.
• Sportigio Champion Enterprise-grade platform offering for large professional sports clubs, leagues, and federations with advanced features, dedicated support, and custom capabilities beyond standard club plans.
• Implementation (Wdrożenie) Onboarding and implementation service that helps sports clubs get started on the platform within minutes with guided setup, configuration, and training.
• Support (Wsparcie) Help desk and support service for sports clubs using the Sportigio platform, including troubleshooting, guides, and customer assistance.

Named customers22 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered core.

• Digital Ocean LLCcoreTechnology or IntegrationCloud hosting services provider for the Sportigio platform. Data transfers within EOG (European Economic Area).
• Google LLCcoreTechnology or IntegrationProvides analytical, advertising, and streaming services (YouTube) for the platform. Data transfers outside EOG.
• Google Ireland LimitedcoreTechnology or IntegrationProvides analytical, advertising, and streaming services (YouTube) within EOG.
• Meta Platforms Inc.coreTechnology or IntegrationFacebook and Instagram social media plugin provider and Facebook Pixel advertising service. Data transfers outside EOG.
• Meta Platforms Ireland LimitedcoreTechnology or IntegrationFacebook and Instagram social media plugins and Facebook Pixel within EOG.
• The Rocket Science Group LLC (Mailchimp)coreTechnology or IntegrationMass email marketing services for the platform. Data transfers outside EOG.
• Vercom S.A. (emaillabs)coreTechnology or IntegrationEmail and notification sending services within EOG.
• OneSignalcoreTechnology or IntegrationPush notification services for the platform. Data transfers outside EOG.
• Verific Sp. z o.o.coreTechnology or IntegrationAccounting services provider within EOG.
• ShopifycoreTechnology or IntegrationE-commerce platform powering sklep.sportigio.com online store for merchandise sales.

Scale indicators21 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Heja: Heja is a Swedish sports team communication and management app used across European amateur clubs. It competes directly with Sportigio in mobile-first communication and team management for amateur sports organizations.
• SportEasy: SportEasy is a French sports team and club management SaaS covering presence, events, payments, and communication. It is a European direct competitor to Sportigio serving amateur and semi-pro clubs.
• SportsEngine: SportsEngine (NBC Sports Next) is a major sports club management SaaS for youth, amateur, and elite sports organizations, providing registration, websites, communication, and mobile apps. It is comparable to Sportigio in targeting sports clubs with end-to-end digital infrastructure.
• LeagueApps: LeagueApps provides league, club, and sports program management software with registration, websites, payments, and communication tools. It targets sports organizations similar to Sportigio's club customers in the amateur and community sports segment.
• TeamSnap: TeamSnap is a leading US-based SaaS platform for sports team and club management, offering rosters, scheduling, communication, payments, and website tools. It directly competes with Sportigio's club-management module and serves a similar amateur/youth sports customer base.
• Spond: Spond is a Norwegian team and group management app for sports clubs, offering scheduling, attendance, payments, and messaging. It directly competes with Sportigio in the European amateur sports club management market.
• Stack Team App: Stack Team App is a widely used team/club management platform offering scheduling, communication, events, and member management. Comparable to Sportigio as a club-facing sports SaaS with fan communication features.
• MonClubSportif: MonClubSportif is a Canadian club/team management platform offering scheduling, communication, payments, and website features to amateur sports organizations. Comparable in scope and customer base to Sportigio's club management offering.

Broad incumbents

• WildApricot: WildApricot is a broader membership-based organization management platform (websites, member databases, events, payments) used by sports clubs among other membership organizations. It overlaps with Sportigio's website builder and member management functionality but does not specialize in sports.

Emerging players

• Jersey Watch: Jersey Watch is a US sports program management platform with registration, websites, and communication tools serving youth sports leagues. Comparable to Sportigio as a vertical SaaS for sports organizations but focused on the US youth market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sportigio.polska
• Xx.com/sportigio

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportigio