GotSafety
GotSafety is a US occupational safety company offering an integrated OSHA/Cal/OSHA compliance platform — including a freemium bilingual video library, cloud safety management software, onsite training, custom documentation, citation defense, and an e-commerce safety store — primarily serving small and mid-sized businesses across construction, industrial, and healthcare verticals with a B2B2C insurance partner channel.
- Company typePrivate
- Founded1990
- HeadquartersGlendale, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What GotSafety does
GotSafety is a US-based occupational safety and compliance company founded in 1990, headquartered in Cedar City, Utah, with primary operations in California's safety services market and 101–250 employees. The company delivers an integrated OSHA and Cal/OSHA compliance platform organized around five core offerings: GotSafety Lite (a freemium video library of 2,000+ bilingual safety videos priced at $9.99/month and distributed via iOS, Android, and Roku apps), GotSafety Online 2.0 (a cloud-based safety management system with digital sign-offs, custom forms, and unlimited document storage), Onsite Services (in-person training, inspections, and equipment certifications in CA, NV, AZ, UT), Custom Safety Program Documentation (tailored IIPPs and safety manuals with lifetime updates), and Cal/OSHA Citation Defense (consultation and representation for businesses facing OSHA citations). Supporting the platform is a Shopify-powered Safety Store selling labor law posters, ANSI first-aid kits, inspection tags, custom signage, branded apparel, and merchandise featuring the "Pete the Safety Pickle" mascot.
Underlying the offering is a cloud-based architecture combining video streaming infrastructure, multi-platform mobile applications, QR-code-driven certification retrieval, offline content access, and rule-based automated alerts (certification expirations at 30 days, 2 weeks, 1 week, and on expiration). The platform does not advertise AI/ML capabilities; intelligence is delivered through deterministic workflows and template-driven compliance logic. Custom IIPPs, electronic training records, and digital sign-offs form an accumulating compliance record that creates meaningful switching costs over time.
GotSafety's commercial model is hybrid and multi-stream. Subscription revenue comes from the Lite premium tier and the Online 2.0 management platform; professional services revenue is generated by onsite training/inspection engagements (with up to $60/visit early-booking discounts) and custom documentation projects; citation defense is sold on a consultation basis; and consumer-grade compliance products (posters, first-aid kits, signage, apparel, merchandise) flow through a direct e-commerce channel. Distribution is omnichannel: direct sales via website and sales team, product-led growth through Lite's freemium funnel, and a strategic B2B2C Insurance Partner Program delivering services through workers' compensation carriers and producers at no extra cost to clients. Primary customer segments are small to mid-sized businesses across construction, industrial, healthcare, and general industry, with secondary go-to-market through insurance carriers seeking to bundle safety value into their workers' comp offerings.
GotSafety firmographics
Firmographics- Name
- GotSafety
- Legal name
- GotSafety.com
- Website
- https://gotsafety.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- GotSafety is a US occupational safety company offering an integrated OSHA/Cal/OSHA compliance platform — including a freemium bilingual video library, cloud safety management software, onsite training, custom documentation, citation defense, and an e-commerce safety store — primarily serving small and mid-sized businesses across construction, industrial, and healthcare verticals with a B2B2C insurance partner channel.
- Ownership category
- akta.pro rank
GotSafety industry classification
Industry- Product category
- Workplace Safety Compliance Software
- NAICS
- Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Occupational Health & Safety (EHS) Programs & Training (OSHA-style) (EDAEAKAI)
Keywords
Where GotSafety is headquartered
LocationHeadquarters
- HQ city
- Glendale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GotSafety business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Subscription - GotSafety Lite Premium: Monthly subscription for access to full library of 2000+ bilingual safety videos at $9.99/month, with 10-15 new videos added monthly. Free tier provides 400+ videos.
- Safety Management Software (GotSafety Online 2.0): Full-access platform subscription including training management, document storage, form builder, and compliance tools for businesses
- Onsite Training Services: In-person safety training, inspections, and certifications in CA, NV, AZ, and UT. Includes forklift, aerial lift, and train-the-trainer certifications.
- Custom Safety Documentation: Custom OSHA-compliant safety manuals and IIPPs created through document interviews, with lifetime updates included
- Cal/OSHA Citation Defense: Consultation and representation services for businesses facing OSHA citations, including compliance reviews and defense support
- Safety Product Sales: E-commerce sales of physical safety products including labor law posters, first aid kits, inspection tags, fire extinguishers, safety signs, custom apparel, and PPE equipment
- Insurance Partner Program: Partnership model where insurance providers offer GotSafety services to workers' comp clients at no cost, potentially generating referral or volume-based revenue
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | GotSafety Lite Free Tier - 400+ bilingual safety videos at no cost |
| Subscription | Monthly | GotSafety Lite Premium - Full library access for $9.99/month |
| Unit Pricing | Pay-as-you-go | 2026 Labor Law Posters - Starting at $34.99 |
| Unit Pricing | Pay-as-you-go | First Aid Kits - Starting at $149.95 |
| Unit Pricing | Pay-as-you-go | Inspection Tags - Starting at $20.00 |
| Unit Pricing | Pay-as-you-go | Custom Safety Signage - Starting at $3.99 |
| Unit Pricing | Pay-as-you-go | Custom Safety Apparel - Starting at $10.99 |
| Unit Pricing | Pay-as-you-go | Safety Pickle Merchandise - Starting at $4.99 |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
GotSafety product offering
Product offeringCore offering
GotSafety provides an all-in-one OSHA and Cal/OSHA compliance platform that delivers bilingual safety training videos, cloud-based safety management software, custom safety program documentation, and in-person onsite safety services. Its core products include GotSafety Lite (a freemium video training platform with 2000+ English/Spanish videos at $9.99/month premium), GotSafety Online 2.0 (a digital safety management app for training tracking, sign-offs, forms, and document storage), custom OSHA-compliant safety manuals and IIPPs, Cal/OSHA citation defense consultation, and onsite training, inspections, and certifications in CA, NV, AZ, and UT.
Product overview
GotSafety is an all-in-one occupational safety platform that provides a comprehensive suite of products and services centered on OSHA and Cal/OSHA compliance. The portfolio consists of five interconnected core offerings: (1) GotSafety Lite - a free/premium video training platform with 2000+ bilingual safety videos accessible via desktop, iOS, Android, and Roku apps; (2) GotSafety Online 2.0 - cloud-based safety management software for digital training tracking, electronic sign-offs, custom forms, inspection checklists, and document storage; (3) GotSafety Onsite Services - in-person training, compliance inspections, and equipment certifications (forklift, aerial lift) delivered in CA, NV, AZ, and UT; (4) Custom OSHA-Compliant Safety Program Documentation - tailored safety manuals and IIPPs with lifetime updates; and (5) Cal/OSHA Citation Defense - expert consultation and defense services for businesses facing OSHA citations. Supporting the core platform is a Safety Store offering physical compliance products including 2026 labor law posters, ANSI-compliant first aid kits, OSHA inspection tags, fire blankets, custom safety signage, custom printed apparel, workplace safety posters, forklift training kits, and branded merchandise featuring the 'Pete the Safety Pickle' mascot.
Differentiator
Problem solved
Functional benefit
Brands
- GotSafety Lite: Free safety video library platform offering over 400 free bilingual safety videos, with premium access to 2000+ videos for $9.99/month.
- GotSafety 2.0
Products and services
- GotSafety Lite Freemium bilingual (English/Spanish) safety video training platform offering 400+ free full-length ad-free safety videos and a Premium tier with 2000+ videos at $9.99/month, accessible on desktop, Android, Apple, and Roku TV apps. Includes free custom safety video creation and 10-15 new videos added monthly. Used by individuals and businesses for ongoing safety training.
- GotSafety Online 2.0 (Management Software) Cloud-based safety management platform for businesses providing digital training tracking with electronic sign-offs, custom form creation, inspection checklists, OSHA records management, Safety Data Sheet storage, and unlimited cloud document storage. Used by businesses across industries to centralize OSHA and Cal/OSHA compliance.
- GotSafety Onsite Services In-person safety training, OSHA compliance inspections, and equipment certifications (forklift, aerial lift, train-the-trainer) delivered by bilingual experts at client facilities in California, Nevada, Arizona, and Utah. Includes ergonomics assessments, PPE fit and smell tests, and facility evaluations with detailed corrective action reports.
- Custom OSHA-Compliant Safety Program Documentation Custom OSHA and Cal/OSHA-compliant safety manuals and Injury and Illness Prevention Programs (IIPPs) tailored to specific business operations and industries, including Emergency Action Plans and Heat Illness plans, with lifetime free updates included. Targets businesses needing turnkey safety program documentation.
- Cal/OSHA Citation Defense Expert OSHA and Cal/OSHA compliance consultation including safety manual reviews, inspection readiness audits, identification and remediation of documentation gaps and training deficiencies, and full representation for businesses facing OSHA citations.
- Labor Law Posters 2026 Federal and State labor law posters required for OSHA compliance, printed on water- and tear-resistant paper, available in English and Spanish with state-specific variants (Letter A to F States) starting at $34.99.
- First Aid Kits ANSI-compliant metal cabinet first aid kits available in 2-shelf ($149.95), 3-shelf ($191.87), and 4-shelf ($215.00) configurations, plus portable general/contractor first aid kits sized for 25 persons.
- Inspection Tags OSHA-compliant inspection tags including fire extinguisher (4-year, $23.25/25-pack), eye wash station, forklift ($27.99/25-pack), scaffold ($20.00/25-pack), and general monthly inspection tags, sold in packs of 25 or 250.
- Fire Emergency Blanket Flame-resistant fire suppression blanket (40x40 inches) sold in 2-pack and 4-pack with pull-tape release, tear resistant, with no expiration and no training required for use.
- Custom Safety Signage and Decals Custom safety signage including Danger, Warning, Caution, Notice, and Stop signs with custom text or design options, plus Custom Hazcom labels starting at $3.99.
- Custom Safety Shirts with Logo OSHA-ready custom printed work shirts with company logos in Hi-Vis and standard colors starting at $10.99, with bulk order discounts available for orders of 25+ shirts.
- Workplace Safety Poster Laminated workplace safety posters (24x32) featuring OSHA-compliant 10 rules of safety messaging for construction and industrial environments.
- Forklift Training Kit OSHA-compliant forklift operator certification training kit including certification cards, handbooks, and training materials for warehouses, construction, ports, and farms.
- Safety Pickle Merchandise Branded merchandise featuring the Pete the Safety Pickle mascot including plushies ($16.99), 3D embossed fridge magnets ($4.99), and themed sticker 5-packs ($5.00).
Quantifiable outcome
- Millions saved in avoided fines for clients since 1990
- +2 more outcomes
Companies that use GotSafety
Customer profileSegments4 records
Ideal customer profiles4 records
GotSafety technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature8 records
GotSafety partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Insurance Partners (Workers' Compensation Professionals)coreGotSafety partners with insurance producers and workers' comp professionals to deliver OSHA compliance solutions to their clients. Insurance partners can provide mobile app safety training, access to OSHA consultation team, and citation defense services at no extra cost to clients. Partners include dedicated team members: Rick Rohmann (Insurance Partner Director California), Shelbi Busk (Insurance Partner Assistant), and Steve Crawley (Insurance Partner Director National).
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
GotSafety competitors and assessment
Company assessmentDirect peers
- EHS Insight: Cloud-based EHS management software offering incident tracking, inspections, training, and compliance management. Comparable to GotSafety Online 2.0's safety management platform functionality, with a broader enterprise customer base.
- ClickSafety: Online OSHA and construction safety training provider offering self-paced certification courses. Directly comparable to GotSafety Lite's video-based training model, particularly for construction and general industry verticals.
- SafetyCulture: Australia-based EHS software platform offering inspection checklists, training, and safety management tools to SMBs and enterprises globally. Directly comparable to GotSafety Online 2.0 and GotSafety Lite in product scope and SMB target market, but at much greater scale and capital base.
- KPA: Provider of EHS compliance, training, and fleet management software primarily for automotive, construction, and industrial SMBs. Closely mirrors GotSafety's vertical mix, training-led approach, and OSHA compliance focus, with a more enterprise-leaning customer base.
- BLR (Business & Legal Reports): Compliance content, labor law posters, and training provider for HR and EHS professionals. Direct overlap with GotSafety's labor law poster and OSHA training businesses, with a similar SMB-skewed customer base and regulatory content library.
- Vector Solutions: Compliance and workforce training platform serving regulated industries including construction and industrial sectors. Comparable to GotSafety through its OSHA-aligned course catalog, certification tracking, and training management capabilities.
Emerging players
- SiteDocs: Digital safety inspection and compliance platform focused on construction and industrial worksites. Overlaps with GotSafety's inspection checklist and form builder capabilities but narrower in scope (inspections only, no training library).
- Hard Hat Training: Online OSHA certification and safety training provider with a focus on construction, manufacturing, and equipment operation. Directly comparable to GotSafety's certification-led training (forklift, aerial lift) but lighter on platform/software depth.
- Donesafe: EHS platform offering training, inspections, incident management, and contractor management in a modular SaaS suite. Overlaps with GotSafety Online 2.0's broader safety management ambitions, though typically targeting mid-market and enterprise rather than SMBs.
Broad incumbents
- J. J. Keller & Associates: Established, multi-decade provider of OSHA/DOT regulatory compliance products, training, consulting, and labor law posters. Overlaps significantly with GotSafety's poster, training, and citation defense offerings but operates as a broad incumbent across transportation, workplace safety, and environmental compliance.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
GotSafety social profiles
Digital presenceGotSafety financial estimates
Financial estimateRevenue estimate
Valuation estimate
GotSafety leadership team
Management profileNumber of profiles
Profiles3 records
GotSafety subsidiaries and ownership
Company hierarchySubsidiaries1 record
GotSafety funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GotSafety M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GotSafety
What does GotSafety do?
GotSafety provides an all-in-one OSHA and Cal/OSHA compliance platform that delivers bilingual safety training videos, cloud-based safety management software, custom safety program documentation, and in-person onsite safety services. Its core products include GotSafety Lite (a freemium video training platform with 2000+ English/Spanish videos at $9.99/month premium), GotSafety Online 2.0 (a digital safety management app for training tracking, sign-offs, forms, and document storage), custom OSHA-compliant safety manuals and IIPPs, Cal/OSHA citation defense consultation, and onsite training, inspections, and certifications in CA, NV, AZ, and UT.
Is GotSafety a public or private company?
GotSafety is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GotSafety founded?
GotSafety was founded in 1990. It employs 101 to 250 people.
Where is GotSafety based?
GotSafety is headquartered in Glendale, United States, in the North America region.
How does GotSafety make money?
Seven revenue lines are on record. Subscription - GotSafety Lite Premium is the primary driver. The others are safety Management Software (GotSafety Online 2.0), onsite Training Services, custom Safety Documentation, cal/OSHA Citation Defense, safety Product Sales and insurance Partner Program.
Who are GotSafety's main competitors?
Direct peers on record are EHS Insight, ClickSafety, SafetyCulture, KPA, BLR (Business & Legal Reports) and Vector Solutions. Emerging players are SiteDocs, Hard Hat Training and Donesafe. J. J. Keller & Associates is listed as a broad incumbent.
Does GotSafety have an API?
No public API is recorded for GotSafety.
What industry is GotSafety in?
GotSafety's product category is Workplace Safety Compliance Software. Its primary akta.pro industry code is EDAEAKAI, Occupational Health & Safety (EHS) Programs & Training (OSHA-style). Its NAICS code is 611710 and its SIC code is 8200.