Wagtopia
Wagtopia is a US pet services platform offering microchip registration, QR-code Smart Tags with geolocation, 24/7 veterinary telehealth subscriptions, an AWO adoption marketplace, and shelter management software, serving individual pet owners and animal welfare organizations.
- Company typePrivate
- Founded-
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Wagtopia does
Wagtopia is a US-based pet services platform operated by PerfectPetMatch.com LLC that bundles pet identification, telehealth, adoption, and e-commerce under one consumer-facing brand. Its core offerings include lifetime microchip registration ($17.99 one-time), a QR-code Smart Tag with passive geolocation ($14.99), and WagtopiaMD, a 24/7 veterinary telehealth subscription priced at $9.98/month or $99/year that bundles unlimited vet consultations with a free Smart Tag and a $500 reimbursement for pets recovered more than 300 miles from home. The platform also operates Pet Search, a geographically filtered adoption directory of cats and dogs listed by animal welfare organizations (AWOs), and a Lost and Found reporting service with automated alerts and poster generation.
The underlying technology stack is a cloud-based SaaS platform combining a pet microchip registry synchronized with the AAHA Pet Microchip Lookup database, QR-code smart tag infrastructure, video/audio/text telehealth, and an e-commerce marketplace. The Petstablished sub-brand provides shelter and rescue management software covering pet records, adoptions, donations, events, staff, fosters, and volunteers; AWOs receive this software free when adoption payments are processed through Wagtopia, otherwise paying $48/month. Payments flow through Stripe, and Google Analytics is used for site instrumentation.
Commercially, Wagtopia monetizes through a mix of one-time hardware/registration fees, recurring telehealth subscriptions, AWO software subscriptions, marketplace transaction commissions, and affiliate referral revenue from a partner network (Wagtopia Recommends). The company serves two primary customer types: individual dog and cat owners (consumer) and animal welfare organizations (B2B software). It is a private, New York-incorporated entity led by President Scott Martin, with 11-50 employees, no disclosed outside funding, and a footprint described as North American via its AAHA-linked registry.
Wagtopia firmographics
Firmographics- Name
- Wagtopia
- Legal name
- PerfectPetMatch.com LLC
- Website
- https://wagtopia.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wagtopia is a US pet services platform offering microchip registration, QR-code Smart Tags with geolocation, 24/7 veterinary telehealth subscriptions, an AWO adoption marketplace, and shelter management software, serving individual pet owners and animal welfare organizations.
- Ownership category
- akta.pro rank
Wagtopia industry classification
Industry- Product category
- Pet Care Services
- NAICS
- Pet Care (except Veterinary) Services (81291), Veterinary Services (541940)
- SIC
- Services-Social Services (8300), Services-Membership Organizations (8600)
- akta.pro primary industry
- Remote Monitoring & Connected Pet Care (Wearables, IoT, Chronic Care Programs) (HLAMAGAL)
- akta.pro secondary industries
- Lost & Found, Reunification & Microchipping Programs (BPAGAIAL), Pet Care & Pet Services Platforms (Sitting, Walking, Grooming) (BPAMAHAI)
Keywords
Where Wagtopia is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Wagtopia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Smart Tag Hardware Sales: Direct sale of Smart Wag Tag QR code pet ID tags at $14.99 per unit with 20% discount on 2-pack purchases. Free shipping included.
- Microchip Registration: One-time lifetime registration fee of $17.99 for pet microchip registration. No additional fees for updates or changes to registration information.
- WagtopiaMD Telehealth Subscription: Monthly subscription at $9.98 or annual at $99 (billed as $119.76 year for monthly equivalent). Includes 24/7 vet access, unlimited consultations, free Smart Tag, and $500 lost pet reimbursement.
- AWO Software Membership: AWOs receive free software access when processing adoption payments through Wagtopia. Otherwise, $48/month software fee applies. Adoption payment processing generates transaction revenue.
- Marketplace Commission: Wagtopia Marketplace connects pet product sellers with buyers, generating commission revenue on transactions.
- Affiliate Referrals: Revenue from affiliate partnerships with pet product and service companies (MetLife pet insurance, Rover pet sitting, DNA My Dog, K9 Training Institute, etc.) featured in Wagtopia Recommends section.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Lifetime microchip registration for one pet |
| Unit Pricing | Pay-as-you-go | QR code pet ID tag with geolocation |
| Subscription | Monthly | Monthly telehealth subscription with unlimited vet consultations |
| Subscription | Annual | Annual telehealth subscription with unlimited vet consultations |
| Subscription | Monthly | Free software access with adoption payment processing |
| Subscription | Monthly | Paid software membership for AWOs not using Wagtopia payments |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Wagtopia product offering
Product offeringCore offering
Wagtopia operates a pet services platform combining a North American pet microchip registry, QR-code Smart Tag sales, a 24/7 veterinary telehealth subscription (WagtopiaMD), a two-sided adoption marketplace connecting animal welfare organizations (AWOs) with pet owners, and shelter/rescue management SaaS (Petstablished) for AWOs. The ecosystem enables pet identification, lost-pet recovery, telehealth vet access, adoption, and shelter operations, supported by an e-commerce marketplace and affiliate partner recommendations.
Product overview
Wagtopia operates as a pet services platform consisting of a core product portfolio including microchip registration, Smart Tag QR code pet ID system with geolocation, WagtopiaMD telehealth consultations, and a pet adoption marketplace connecting pet lovers with animal welfare organizations. The platform also includes a marketplace for pet products, lost and found pet services, and shelter/rescue management software for AWOs. The ecosystem is powered by the Petstablished brand and integrates microchip lookup capabilities with the AAHA petmicrochiplookup database.
Differentiator
Problem solved
Functional benefit
Brands
- Petstablished: Shelter and rescue management software platform integrated with Wagtopia services
- WagtopiaMD
- Wagtopia Marketplace
Products and services
- Microchip Registration Lifetime pet microchip registration service linking a pet's microchip number to owner contact information, enabling reunification when lost pets are found and scanned. Supports 9, 10, and 15 character microchip numbers and is synced with AAHA's Pet Microchip Lookup for North American coverage.
- Smart Wag Tag (Smart Tag) QR code-based pet ID tag with passive geolocation that reveals a pet's profile and sends a map location notification to the owner whenever the tag is scanned. No special app is required to scan or use the tag, and a free online pet profile is included.
- WagtopiaMD 24/7 online veterinary telehealth subscription connecting pet owners with licensed veterinarians via text, audio, or video chat with unlimited consultations. Includes a free Smart Wag Tag and a $500 reimbursement for lost pets found more than 300 miles from home.
- Pet Search (Adoption Marketplace) Searchable geographic platform enabling users to find, compare, and adopt dogs and cats listed by animal welfare organizations (AWOs). Filters listings by city, state, and ZIP code to surface adoptable pets in the user's local area.
- Wagtopia Marketplace E-commerce marketplace on wagtopia.com where pet product vendors (Sellers) list and sell pet products, goods, and services to pet owners. Wagtopia facilitates transactions and earns commission revenue on sales.
- Pet Lost and Found Lost and found pet reporting service allowing users to report pets as lost or found. Generates automatic lost-pet posters, posts lost-pet alerts to the online community, and connects owners with finders via microchip lookup.
- Petstablished Software (Shelter/Rescue Management) SaaS platform enabling animal welfare organizations to manage pet records, adoptions, donations, events, staff, fosters, and volunteers, and to process adoption payments and register microchips. Free when all adoption payments are processed through Wagtopia; otherwise $48/month.
Quantifiable outcome
- 52% reunification rate for pets with microchips
- +2 more outcomes
Companies that use Wagtopia
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Wagtopia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Wagtopia partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered minor and core.
- MetLifeminorMetLife Pet Insurance featured in Wagtopia Recommends section as 'Award-Winning Pet Insurance'. Referrals drive traffic to petstablished.com/insurance. MetLife provides pet health insurance that complements Wagtopia's pet safety services.
- The Farmer's DogminorFresh dog food delivery service featured in Wagtopia Recommends. Offers 50% off first order for Wagtopia referrals. Complements Wagtopia's pet care ecosystem.
- RoverminorTrusted pet sitting service featured in Wagtopia Recommends. Sitters pass background checks and are backed by Rover Guarantee. Save $10 off first booking for Wagtopia users.
- K9 Training InstituteminorDog training service featured in Wagtopia Recommends. Offers free service dog training workshop to Wagtopia users. Complements pet care services.
- DNA My DogminorDNA breed identification test kit featured in Wagtopia Recommends. Essential Breed ID Test available for Wagtopia referrals at affiliate rate.
- Genie's TherapeuticsminorHemp oil products for rescue pets featured in Wagtopia Recommends. Save $5 with code WAGTOPIA. Targets stressed rescue pets with calming solutions.
- Front of the PackminorVet-formulated air-dried dog food featured in Wagtopia Recommends. Save 20% for Wagtopia users. Health-focused alternative to commercial dog food.
- Just Food For DogsminorFresh dog food delivery service featured in Wagtopia Recommends. Save 35% for Wagtopia users. Mission to improve pet length and quality of life through real food.
- SmallsminorHuman grade cat food featured in Wagtopia Recommends. Affiliate partnership driving Wagtopia referrals to Smalls cat food subscription.
- BasepawsminorCat dental health test featured in Wagtopia Recommends. Addresses cat dental disease (reality for most cats) through genetic testing.
- Litter RobotminorSelf-cleaning cat litter robot featured in Wagtopia Recommends. 'Never Scoop Again' value proposition for cat owners.
- Crown & PawminorCustom pet portrait service featured in Wagtopia Recommends. Creates personalized handmade stuffed animals from pet photos.
- KindtailminorFoldable dog crates featured in Wagtopia Recommends. Stylish, quality dog crate alternative to bulky traditional kennels.
- PetsiesminorCustom plushie service featured in Wagtopia Recommends. Creates personalized handmade stuffed animals from pet photos.
- American Animal Hospital Association (AAHA) Pet Microchip LookupcoreWagtopia participates in AAHA's centralized microchip lookup database - the largest in the country. Any chip registered in Wagtopia's database also shows up in search on aaha.org/petmicrochiplookup, making it easier to find pet owners when pets are lost.
- Petmicrochiplookup.orgcoreNorth American Registration Database synced with petmicrochiplookup.org. Wagtopia microchip registrations appear in this national database lookup system.
- StripecoreStripe provides payment processing services for Wagtopia. All payment transactions are processed through Stripe and subject to their Connected Account Agreement.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Wagtopia competitors and assessment
Company assessmentDirect peers
- Vetster: Vetster is an online veterinary marketplace connecting pet owners with licensed veterinarians for telehealth appointments, overlapping WagtopiaMD on virtual vet consultations.
- HomeAgain: HomeAgain is a leading U.S. pet microchip registry and recovery service offering ID tags, 24/7 lost-pet support, and travel insurance for lost pets — directly overlapping Wagtopia's microchip registration, Smart Tag, and lost-and-found offerings.
- Petfinder: Petfinder is the largest U.S. pet adoption marketplace, connecting shelters and rescues with prospective adopters — directly comparable to Wagtopia's Pet Search / AWO marketplace, with deeper shelter network coverage.
- Adopt-a-Pet: Adopt-a-Pet is a long-running North American pet adoption search platform listing shelter and rescue animals, competing head-to-head with Wagtopia's Pet Search for adopter traffic.
- 24PetWatch: 24PetWatch provides microchip registration, pet ID tags, and pet insurance products in North America, closely mirroring Wagtopia's combined registry + tag + insurance-adjacent offering.
- WhiskerDocs: WhiskerDocs is a 24/7 pet telehealth and advice hotline subscription service, directly comparable to WagtopiaMD's vet chat/video offering.
- Petco Love Lost: Petco Love Lost is a national lost-pet database and matching platform that also distributes smart QR/ID tags — a directly comparable lost-pet reunification platform with similar hardware integrations.
- AKC Reunite: AKC Reunite is the American Kennel Club's microchip and pet recovery service, providing microchip enrollment, lost-pet alerts, and shelter partnerships — a direct competitor in pet ID registration and reunification.
Broad incumbents
- Rover: Rover is the largest North American pet services marketplace (sitting, walking, boarding, daycare) and a Wagtopia affiliate partner; comparable as a broad incumbent in the digital pet services platform category even though its core use cases (sitting/walking) differ.
Emerging players
- PetDesk: PetDesk is a SaaS platform for veterinary and animal-care practice management (appointments, reminders, client communications), adjacent to Wagtopia's Petstablished AWO shelter management software with similar workflow tooling.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Wagtopia social profiles
Digital presenceWagtopia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wagtopia leadership team
Management profileNumber of profiles
Profiles1 record
Wagtopia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wagtopia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wagtopia
What does Wagtopia do?
Wagtopia operates a pet services platform combining a North American pet microchip registry, QR-code Smart Tag sales, a 24/7 veterinary telehealth subscription (WagtopiaMD), a two-sided adoption marketplace connecting animal welfare organizations (AWOs) with pet owners, and shelter/rescue management SaaS (Petstablished) for AWOs. The ecosystem enables pet identification, lost-pet recovery, telehealth vet access, adoption, and shelter operations, supported by an e-commerce marketplace and affiliate partner recommendations.
Is Wagtopia a public or private company?
Wagtopia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wagtopia founded?
Wagtopia was founded in -1. It employs 11 to 50 people.
Where is Wagtopia based?
Wagtopia is headquartered in New York, United States, in the North America region.
How does Wagtopia make money?
Six revenue lines are on record. Smart Tag Hardware Sales are the primary driver. The others are microchip Registration, wagtopiaMD Telehealth Subscription, AWO Software Membership, marketplace Commission and affiliate Referrals.
Who are Wagtopia's main competitors?
Direct peers on record are Vetster, HomeAgain, Petfinder, Adopt-a-Pet, 24PetWatch, WhiskerDocs, Petco Love Lost and AKC Reunite. Rover is listed as a broad incumbent. PetDesk is listed as an emerging player.
Does Wagtopia have an API?
No public API is recorded for Wagtopia.
What industry is Wagtopia in?
Wagtopia's product category is Pet Care Services. Its primary akta.pro industry code is HLAMAGAL, Remote Monitoring & Connected Pet Care (Wearables, IoT, Chronic Care Programs), with a secondary code of BPAGAIAL, Lost & Found, Reunification & Microchipping Programs. Its NAICS code is 81291 and its SIC code is 8300.