Genie's Therapeutics

What Genie's Therapeutics does

Genie's Therapeutics is a privately held, founder-owned canine wellness company operating in the United States that formulates and sells USDA Organic hemp-based dietary supplements for dogs. The company's core product, Hemp Signature Oil, is a full-spectrum cannabinoid blend combining CBD, CBDA, and CBG in an organic extra-virgin olive oil carrier, available in four potency tiers ranging from 200mg to 2500mg. A secondary product line, the Ultimate Joint & Mobility Powder, combines six botanical ingredients including Green Lipped Mussels, Lion's Mane, Chaga, Boswellia, Devil's Claw, and Eggshell Membrane. All products are third-party tested for potency and purity by accredited laboratories (Jedwards International, Badger Labs).

The business operates a hybrid direct-to-consumer and wholesale model. The DTC channel is an e-commerce storefront at geniestherapeutics.com offering both one-time purchases and a subscription tier with a 10% discount and flexible delivery intervals. The wholesale channel distributes through an application-based partner program to 69+ independent pet stores, boutiques, veterinary clinics, groomers, and pet wellness shops across 20+ US states. Pricing ranges from $19.95 for a trial-size 10ml oil to $124.95 for the 2500mg MAX variant, with the Joint & Mobility Powder at $39.95. Subscription penetration provides a recurring revenue layer. The company also donates 1% of sales to its associated 501(c)(3) Genie's Dream, which supports animal shelters and rescue organizations.

Founded by Alex and Christi after their Airedale Terrier Genie's cancer diagnosis and subsequent remission on a cannabinoid regimen, the company is operated by 1-10 employees with no institutional funding, no parent company, and no disclosed revenue figures. Supporting infrastructure includes 100+ educational blog articles, a Dog Dosage Calculator, a Concierge Program providing direct access to hemp-certified veterinary professionals, Genie's Pack rewards program, and an affiliate partnership program. The company's differentiation rests on USDA Organic certification, the proprietary triple-cannabinoid formulation, and the use of organic olive oil rather than MCT oil as a carrier.

Name

Genie's Therapeutics

Legal name

Genie's Therapeutics, Inc.

Website

https://geniestherapeutics.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Pet CBD Supplements

NAICS

Pet and Pet Supplies Retailers (459910), Dog and Cat Food Manufacturing (311111), Drugs and Druggists' Sundries Merchant Wholesalers (4242), Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Species-Specific Supplements (Dog/Cat/Other Companion Species) (HLAMALAN)

akta.pro secondary industries

Specialty & Condition-Specific Nutraceuticals (e.g., Liver, Eye, Endocrine) (HLAMALAO), CBD/Hemp Wellness & Supplements Retail (CRANAHAC), CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC), Pet Health & Wellness Distribution (Supplements, OTC, Preventives) (CRAOAKAC)

Keywords

• Pet CBD supplements
• Canine wellness products
• Hemp oil for dogs
• Pet joint supplements
• Natural pet care

Headquarters

HQ city

Calimesa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Others

Revenue model

1. Product Sales - Hemp Signature Oil: One-time and subscription purchases of the core Hemp Signature Oil product in four size/strength variants (10ml/200mg, 30ml/600mg, 50ml/1000mg, 50ml/2500mg). Subscription model offers 10% recurring discount with flexible delivery intervals (every 2 weeks to every 2 months). Price range $19.95–$124.95.
2. Product Sales - Joint & Mobility Powder: Sale of the Ultimate Joint & Mobility Powder at $39.95 per unit with optional subscription saving 10%. Priced at $35.96 on subscription. Designed as a 30-day supply for a 50lb dog with included bamboo scoop.
3. Gift Certificates: Digital gift certificates available in denominations of $25, $30, $50, $75, and $100. One-time prepaid certificates redeemable on the e-commerce store.
4. Wholesale / B2B Sales: B2B wholesale channel selling to independent pet retailers, veterinary clinics, and pet wellness shops. Retail partners purchase at wholesale pricing and resell to end consumers. Competitive margins and low minimum opening orders drive partner acquisition.
5. Charitable Donation Program (Genie's Dream): 1% of all sales from Genie's Therapeutics products is donated to Genie's Dream, a 501(c)(3) non-profit that supports animal shelters and rescue organizations, addressing economic euthanasia. This is a cost center rather than a revenue stream but strengthens brand positioning and community loyalty.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Genie's Therapeutics formulates, brands, and sells USDA Organic full-spectrum hemp-based wellness supplements for dogs, centered on a Hemp Signature Oil that combines CBD, CBDA, and CBG in an organic extra-virgin olive oil carrier. The portfolio also includes a Joint & Mobility Powder with six all-natural superfoods, gift certificates, and a pet accessory. Products are sold direct-to-consumer via the company's e-commerce storefront and through a network of 69+ independent pet retailers and veterinary clinics across the United States.

Product overview

Genie's Therapeutics is a canine wellness company offering USDA Organic hemp-based supplements for dogs. The core product portfolio consists of the Hemp Signature Oil line (available in four potencies: 200mg/10ml, 600mg/30ml, 1000mg/50ml, and 2500mg MAX/50ml) and the Ultimate Joint & Mobility Powder. All products are formulated with CBD, CBDA, and CBG cannabinoids and are third-party tested for purity. The company also offers gift certificates and pet accessories. Products can be purchased as one-time orders or via subscription (10% savings).

Differentiator

Problem solved

Functional benefit

Products and services

• Genie's Hemp Signature Oil (CBD + CBDA + CBG) Full-spectrum hemp oil supplement for dogs combining CBD, CBDA, and CBG cannabinoids in USDA Organic extra-virgin olive oil. Sold in four sizes/strengths (10ml/200mg, 30ml/600mg, 50ml/1000mg, 50ml/2500mg MAX) and designed to support canine joint health, mobility, stress relief, and overall wellness.
• Genie's Ultimate Joint & Mobility Powder All-natural joint support powder for dogs combining six superfoods (Green Lipped Mussels, Eggshell Membrane, Lion's Mane, Chaga, Boswellia, Devil's Claw). Designed to provide anti-inflammatory and joint-protective benefits; one scoop per 10 pounds of dog weight as a 30-day supply for a 50 lb dog.
• Genie's Gift Certificate
• Genie's Rubberized Sunglasses Rubberized pet sunglasses for dogs, designed to protect eyes during outdoor activities. Priced at $4.95 (reduced from $7.95).

Quantifiable outcome

• Senior dogs (13–15 years) regaining mobility, energy, and vitality within weeks of use
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Treats Natural Pet Marketplace (Redding, CA)minorChannel Partner/ Reseller/ DistributorIndependent pet supply store carrying Genie's products. Voted 'Best In The North State — Pet Supplies 2019'. Located at 1726 Churn Creek Road, Redding, CA 96002. One of 69+ retail locations listed in the store locator.
• All Seasons Hay Feed & Ranch (Calimesa, CA)minorChannel Partner/ Reseller/ DistributorFamily-owned feed and ranch supply business serving the Inland Empire with pet and animal feed since 1983. Located at 621 W Avenue L, Calimesa, CA 92320. Carries Genie's canine wellness products.
• Woof Gang Bakery (Multiple Locations)minorChannel Partner/ Reseller/ DistributorSpecialty retailer of pet food and pet-related supplies with more than 70 locations across the U.S. Genie's products are available at Woof Gang Bakery Sarasota (1129 Tamiami Trail Unit C, Sarasota, FL 34236) and Woof Gang Bakery Pompano Beach (2309 N. Federal Hwy, Pompano Beach, FL 33062).
• Jedwards International (COA Testing)coreTechnology or IntegrationAccredited laboratory performing Certificate of Analysis (COA) testing on Genie's hemp extracts. COAs confirm cannabinoid profile, potency, and purity, ensuring quality and safety standards are met. Jedwards International is referenced on the Certificate of Analysis page as a testing partner.
• Badger Labs (COA Testing)coreTechnology or IntegrationAccredited laboratory performing Certificate of Analysis (COA) testing on Genie's carrier oil (Organic Olive Oil). Badger Labs is referenced alongside Jedwards International on the COA page as performing third-party testing for product safety and purity verification.
• 69+ Independent Pet Retailers (Store Locator Network)coreChannel Partner/ Reseller/ DistributorNetwork of 69 independent pet stores, boutiques, grooming salons, and pet wellness shops across the United States carrying Genie's products. Includes stores across California, Florida, Arizona, Nevada, Colorado, Georgia, New Jersey, New Mexico, Illinois, Maryland, South Carolina, Wisconsin, Utah, Hawaii, Delaware, Oregon, Washington, Virginia, North Carolina, Idaho, Pennsylvania, and more.
• WiserReview (Verified Reviews Platform)minorGTM or Marketing PartnerThird-party review verification platform that independently verifies customer reviews for Genie's products. Displays 5/5 rating from 57 verified reviews for Hemp Signature Oil and 5/5 from 8 verified reviews for Joint & Mobility Powder. Builds consumer trust through verified social proof.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Native Pet: Premium pet wellness brand expanding beyond supplements into functional nutrition, with vet-formulated positioning — an adjacent peer in the premium pet supplement/whitespace that overlaps with Genie's mobility and senior-dog use cases.
• Pet Honesty: DTC pet supplement brand with broad SKU portfolio (joint, skin, calming, multivitamin) sold via Amazon, Chewy, and own site — a broader but emerging peer competing for the same natural-wellness dog-owner wallet.

Direct peers

• Canna-Pet: Pioneer in hemp-based pet supplements offering capsules, oils, and treats for dogs and cats with similar ECS-targeted wellness claims — one of the longest-established direct competitors.
• Pet Releaf: Pet-specific hemp/CBD brand offering oils, capsules, and topicals for dogs and cats, with both DTC and retail distribution — a direct category peer in formulation philosophy and multi-channel GTM.
• Honest Paws: Direct-to-consumer pet CBD brand offering hemp oils, soft chews, and topical products for dogs and cats across mobility, anxiety, and wellness use cases — directly overlapping Genie's core product positioning and channel strategy.
• VetCBD: Veterinarian-formulated pet CBD tincture sold through licensed dispensaries and DTC — comparable to Genie's vet-formulated positioning with a California/regulated-channel focus.
• HolistaPet: DTC-first pet CBD brand with oils, capsules, and treats at accessible price points — a peer competing for the same dog-owner wellness segment with a heavier emphasis on online-only distribution.
• ElleVet Sciences: Veterinary-channel pet CBD brand with a proprietary CBD+CBDA formulation, sold primarily through vet clinics and direct — comparable to Genie's full-spectrum blend approach with an even stronger clinical/vet endorsement posture.
• King Kanine: Pet CBD brand offering oils, balms, and treats distributed via DTC and independent pet retailers, comparable to Genie's wholesale-plus-DTC motion in the canine wellness niche.

Broad incumbents

• Charlotte's Web: Largest US hemp CBD brand with a dedicated pet line (oils, chews) sold DTC, through pet specialty, and via human health channels — a broader incumbent with significantly more capital and distribution scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/geniestherapeutics
• Xx.com/Genies_For_Pets

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genie's Therapeutics