Marketing Dive
Marketing Dive is a B2B digital media publication delivering marketing industry news, analysis, and sponsored resources to marketing professionals and agencies, operated by Informa TechTarget (a subsidiary of Informa PLC) via free newsletters, Deep Dive articles, and a sponsored content Library across ten topic verticals.
- Company typePrivate
- Founded2012
- HeadquartersWashington, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
Marketing Dive firmographics
Firmographics- Name
- Marketing Dive
- Legal name
- TechTarget, Inc.
- Website
- https://marketingdive.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Marketing Dive is a B2B digital media publication delivering marketing industry news, analysis, and sponsored resources to marketing professionals and agencies, operated by Informa TechTarget (a subsidiary of Informa PLC) via free newsletters, Deep Dive articles, and a sponsored content Library across ten topic verticals.
- Ownership category
- akta.pro rank
Where Marketing Dive is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Marketing Dive business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Advertising: The site generates revenue by selling advertising placements to brands and agencies, including sponsored content and promotional features within its editorial environment.
- Premium Subscriptions and Licensing: Revenue is generated through paid access to deeper content, article licensing for external use, and sponsored webinars and industry reports within the Library section.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free newsletter (Daily Dive M-F, Mobile Weekly Thursday, Agencies Weekly Monday) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Marketing Dive product offering
Product offeringCore offering
Marketing Dive is a B2B digital publication that delivers marketing industry news, analysis, and trend reporting to marketing professionals. It operates a free newsletter platform (Daily Dive, Mobile Weekly, Agencies Weekly), publishes long-form Deep Dive articles, maintains a Library of whitepapers, webinars, and industry reports, and provides press release distribution and event coverage across ten topic verticals including Mobile, Creative, Social Media, Video, Agencies, Ad Tech, and Brand Strategy.
Product overview
Marketing Dive is a single unified digital publication delivering marketing industry news, analysis, and insights. The platform provides free daily newsletters (Daily Dive, Mobile Weekly, Agencies Weekly), long-form Deep Dive articles, a Library of whitepapers and webinars, press release distribution, and event coverage. Content is organized across 10 topic-specific sections covering Mobile, Creative, Social Media, Video, Agencies, Data/Analytics, Influencer Marketing, Ad Tech, CMO Corner, and Brand Strategy. It is owned by Informa TechTarget and does not offer a software product, API, or technical platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Marketing Dive Newsletter
- Deep Dive
- Library Marketing whitepapers, webinars, playbooks, surveys, and industry reports covering topics such as programmatic advertising, AI in marketing, creative operations, and retail media. Sponsored content from brand partners and available to marketing professionals.
- Press Release Distribution Platform for companies and brands to post press releases, allowing Marketing Dive readers to access company announcements and news. Targeted at marketing departments, PR agencies, and brand communications teams.
- Events Coverage Editorial coverage of industry events including Cannes Lions, Advertising Week, upfront presentations, CMO Summit, and virtual summits, featuring industry leaders and sponsored webinars.
Companies that use Marketing Dive
Customer profileSegments3 records
Ideal customer profiles3 records
Marketing Dive technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Marketing Dive partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Informa TechTargetcoreMarketing Dive is owned and operated by Informa TechTarget, a global network that informs, influences and connects the world's technology buyers and sellers. TechTarget provides the publishing infrastructure, audience reach, and brand backing for Marketing Dive and its sister publications.
- CX Dive, Retail Dive, Social Media TodayminorRelated Industry Dive publications covering adjacent professional audiences: CX Dive (customer experience), Retail Dive (retail), and Social Media Today. Cross-linked under the Informa TechTarget umbrella.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Marketing Dive competitors and assessment
Company assessmentDirect peers
- Campaign: Campaign covers the global advertising and marketing communications industry with editorial, awards, and events. Its professional audience of agencies and brand marketers overlaps materially with Marketing Dive's core readership.
- Marketing Brew: Marketing Brew is a newsletter-first daily briefing for marketing professionals covering advertising, agencies, and brand strategy. Its freemium newsletter approach and target audience overlap closely with Marketing Dive's Daily Dive.
- Adweek: Adweek is a leading B2B trade publication covering advertising, media, and marketing — directly overlapping Marketing Dive's audience of agencies, brand marketers, and adtech vendors. Both monetize through advertising, sponsored content, events, and newsletters targeting the same professional readers.
- Digiday: Digiday covers the digital media and marketing industries with a strong focus on publishers, agencies, and ad tech. Its newsletter-driven content model, sponsored research, and member subscription products are highly comparable to Marketing Dive's monetization stack.
- Ad Age: Ad Age (Advertising Age) is a long-established B2B publication covering the advertising and marketing industries with editorial coverage, events (e.g., Awards), and data products. Its audience, content verticals, and revenue model closely mirror Marketing Dive's.
- MarTech.org: MarTech.org (formerly Chief Marketing Technologist) covers marketing technology, martech stacks, and operations — directly overlapping Marketing Dive's Ad Tech and Data/Analytics verticals and serving the same CMO and martech buyer audience.
- MediaPost: MediaPost publishes daily news, research, and event programming across media, advertising, and marketing. Its mix of editorial newsletters, sponsored content, and conferences competes directly with Marketing Dive's offering to agency and brand marketers.
- eMarketer: eMarketer (now part of Insider Intelligence) provides research, forecasts, and analysis on digital marketing, advertising, and ecommerce. Its subscription research products target the same CMO, agency, and martech audience as Marketing Dive's premium content.
- Marketing Week: Marketing Week is a UK-based B2B publication covering brand marketing, strategy, and the marketing profession. While regionally focused, its editorial coverage, awards, and events target an overlapping audience of senior marketers.
- The Drum: The Drum is a global B2B publication covering marketing, advertising, and the creative industries with editorial, events, and awards. While UK-rooted, it serves a global marketing professional audience overlapping with Marketing Dive's international reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Marketing Dive social profiles
Digital presenceMarketing Dive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marketing Dive leadership team
Management profileNumber of profiles
Marketing Dive subsidiaries and ownership
Company hierarchySubsidiaries3 records
Marketing Dive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marketing Dive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marketing Dive
What does Marketing Dive do?
Marketing Dive is a B2B digital publication that delivers marketing industry news, analysis, and trend reporting to marketing professionals. It operates a free newsletter platform (Daily Dive, Mobile Weekly, Agencies Weekly), publishes long-form Deep Dive articles, maintains a Library of whitepapers, webinars, and industry reports, and provides press release distribution and event coverage across ten topic verticals including Mobile, Creative, Social Media, Video, Agencies, Ad Tech, and Brand Strategy.
Is Marketing Dive a public or private company?
Marketing Dive is a private company. It is classified as corporate owned and is currently operating.
When was Marketing Dive founded?
Marketing Dive was founded in 2012. It employs 11 to 50 people.
Where is Marketing Dive based?
Marketing Dive is headquartered in Washington, United States, in the North America region.
How does Marketing Dive make money?
Two revenue lines are on record. Advertising is the primary driver. The others are premium Subscriptions and Licensing.
Who are Marketing Dive's main competitors?
Direct peers on record are Campaign, Marketing Brew, Adweek, Digiday, Ad Age, MarTech.org, MediaPost, eMarketer, Marketing Week and The Drum.
Does Marketing Dive have an API?
No public API is recorded for Marketing Dive.