Name

Afinz

Legal name

Banco Afinz S.A.

Website

https://afinz.com.br

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Retail Banking and Payment Services

NAICS

Commercial Banking (522110), Credit Card Issuing (522210), Sales Financing (52222), Depository Credit Intermediation (5221)

SIC

National Commercial Banks (6021), Short-Term Business Credit Institutions (6153), Personal Credit Institutions (6141)

akta.pro primary industry

BaaS Platforms & Sponsor Bank Enablement (FSAGALAA)

Keywords

• Retail finance services
• Credit card issuance
• Merchant acquiring
• POS payment terminals
• B2B2C card issuing

Headquarters

HQ city

Sorocaba

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Card Interchange Fees: Revenue generated from interchange fees on credit and debit card transactions processed through the Afinz network, both at physical merchants and online.
2. Credit Card Interest: Interest income from revolving credit balances, installment purchases with interest, and credit card loans. Target customers with pre-approved limits.
3. Merchant Acquiring (Maquininha): Transaction fees charged to merchants for POS terminal usage and payment processing services. Includes scheduled payouts (D+1 for debit, D+30 for credit).
4. Insurance and Assistance Products: Distribution revenue from insurance products including auto, home, health, personal accident, and assistance services (residential, dental, PET).
5. CDB Investment Products: Fixed income CDB products distributed to customers with FGC protection, generating revenue through spread on investment returns.
6. Receivables Anticipation: Fees charged for early payment of merchant receivables, providing liquidity to business customers.
7. White-Label and BaaS Solutions: Revenue from providing banking infrastructure, card issuance technology, and payment processing to retailer-partners as white-label solutions.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Afinz is a Brazilian Banco Múltiplo that issues Visa-branded consumer credit cards, offers merchant acquiring via proprietary POS terminals (Maquininha), provides digital business banking (Conta PJ), and operates a white-label/BaaS card-issuance platform for retailers and fintechs. The company also distributes insurance and assistance products, fixed-income investments (CDB), and a consumer care/loyalty program (Você Bem) covering pharmacy, health, education, and reading benefits.

Product overview

Afinz operates as a Banco Múltiplo (multiple bank) regulated by Brazil's Banco Central do Brasil, offering a unified platform of financial services and care products spanning both consumer (Pessoa Física) and business (Pessoa Jurídica) segments. The core product portfolio is anchored by the Cartão Afinz Visa (credit card) and the Maquininha Afinz (POS terminal), supplemented by a comprehensive suite of add-on modules including business checking (Conta PJ), accounts receivable anticipation (Antecipação de Recebíveis), recurring payments (Recorrente e Assinatura), co-branded card issuance (Cartões para sua Loja with ~220 retailer-issuers), personal loans (Empréstimo Pessoal), insurance and assistance (Seguros e Assistências), investment products (CDB Afinz), payment links (Link de Pagamento), bill payment via credit card, self-service kiosks (Toten), and a loyalty program (Programa Você Bem with pharmacy, health, education, and reading tiers). The company also operates joint ventures — Afinz Corretora de Seguros (insurance brokerage), Afinz Recebíveis 360 (white-label receivables), and Afinz Venda+ (sales solutions) — extending the platform's reach through B2B2C partnerships. A WhatsApp-based virtual card (Cartão Virtual Afinz) and digital debt negotiation service round out the offering. Afinz serves over 6 million issued cards, +400,000 insured/assisted lives, and partners with ~220 retailer-issuers across +3,000 points of sale.

Differentiator

Problem solved

Functional benefit

Brands

• Você Bem: Benefit program offering discounts on health services, pharmacy, education, and wellness.
• Você Bem Saúde
• Você Bem Farmácia
• Você Bem Educação
• Maquininha Afinz
• Afinz Visa

Products and services

• Cartão Afinz Visa (Credit Card) Visa-branded credit card for individual consumers, accepted domestically and internationally, with installment purchases (parcelamento in up to 18x without interest), PIX fatura payment, virtual card, up to 9 free additional cards, and Você Bem loyalty discounts.
• Maquininha Afinz (POS Terminal) Physical and virtual point-of-sale payment terminal accepting credit, debit, voucher, and contactless (NFC/Tap to Phone) payments, with Wi-Fi, battery, instant credit analysis, and a merchant portal and app for transaction management and receivables anticipation.
• Conta PJ (Business Checking Account) Digital business checking account (Conta Corrente PJ) for SMBs, offering complete digital account functionality, transfers, and integration with the Afinz merchant payment ecosystem.
• Antecipação de Recebíveis (Receivables Anticipation) Receivables anticipation service enabling merchants to receive credit card sale proceeds upfront (up to 1 business day for debit, 30 days for credit à vista) rather than waiting for the standard settlement cycle, offered automatically or ad-hoc.
• Recorrente e Assinatura (Recurring Payments and Subscriptions) Recurring payment and subscription management solution that enables businesses to collect recurring payments from customers via credit card or PIX recorrente, designed for gyms, subscription platforms, clubs, and any business with recurring billing.
• Cartões para sua Loja (Co-branded and Private Label Cards) Custom branded credit card issuance program enabling retailers (varejistas) to issue co-branded or private-label cards using Afinz's Banco Múltiplo infrastructure, technology, and regulatory licensing.
• Programa Você Bem (Loyalty and Care Program) Bundled loyalty and discount program for Afinz Visa cardholders providing tiered benefits across pharmacy (Você Bem Farmácia), healthcare (Você Bem Saúde, Super, Ultra), education (Você Bem Educação), and reading (Você Bem Leitura), with family coverage options for health benefits.
• Empréstimo Pessoal (Personal Loan) Personal loan product offered to pre-approved Afinz credit card customers with 100% digital application, flexible repayment terms, and transparent conditions.
• Seguros e Assistências (Insurance and Assistance Products) Portfolio of insurance and assistance products offered to cardholders and the public, including auto insurance, residential insurance, accidental death, hospital protection, complete protection, financial tranquility insurance, dental assistance, and 24-hour residential assistance.
• CDB Afinz (Fixed-Income Investments) Post-fixed CDB (Certificado de Depósito Bancário) issued by Afinz Banco Múltiplo with returns tied to external indicators (e.g., CDI), FGC protection up to R$250,000, and a R$100 minimum investment.
• Link de Pagamento (Payment Link) Payment link solution that allows merchants to create and share a payment link via social media or digital platforms, enabling remote credit card transactions without a physical POS terminal.
• Cartão Virtual Afinz (Virtual Card) Digital credit card generated through the App Afinz with a unique CVV and expiration date, providing a 1-hour validity window for secure online purchases and operating within the existing card limit.
• Soluções Personalizadas de Tecnologia (BaaS for Fintechs and Institutions) Customized Banking-as-a-Service infrastructure for fintechs and financial institutions, leveraging Afinz's Banco Múltiplo licensing, payment processing, and technology stack to enable third parties to offer financial products.
• Afinz Recebíveis 360 White Label White-label accounts receivable management and anticipation platform (joint venture) that enables other financial institutions or fintechs to offer receivables solutions using Afinz's technology and infrastructure.
• Cobrança e Renegociação de Dívidas (Debt Collection and Renegotiation) Debt renegotiation service allowing customers to negotiate outstanding balances with flexible installment options and conditions through WhatsApp, an online negotiation portal, or via customer service specialists.
• Seguro Auto (Auto Insurance) Auto insurance product offered to Afinz customers starting at R$150 per month.
• Seguro Residencial (Residential Insurance) Residential insurance product for Afinz customers from R$0.83 per day.

Quantifiable outcome

• 35 years of market presence with 6+ million cards issued
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability6 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered core and supporting.

• D3 PagamentoscoreTechnology or Integration · 13 June 2025Acquisition of D3 Pagamentos to strengthen solutions for small and medium businesses. D3 provides additional payment technology and capabilities that expand Afinz's merchant services portfolio.
• TappaggocoreTechnology or Integration · 1 November 2024Acquisition of Tappaggo, a digital payments platform specializing in contactless (Tap-to-Phone) payment technology. This acquisition enhances Afinz's mobile payment services and supports the company's strategy to provide tailored financial solutions in the Brazilian market where contactless payments increased significantly in early 2024.
• VisacoreStrategic or Co-development PartnerCard brand partnership for issuing Afinz Visa branded credit cards. Includes access to Visa benefits programs like Vai de Visa, and global acceptance network.
• Unico (Acesso Digital Tecnologia da Informação S.A.)coreTechnology or IntegrationBiometric identity verification and fraud prevention partnership. Unico receives and stores facial biometric data to provide secure identity authentication and prevent fraud in the use of customer identities.
• CielocoreTechnology or IntegrationVAN (Value Added Network) capture services and acquiring partnership. Cielo acts as credenciadora for Sorocred/Afinz card arrangements.
• CliniCREDsupportingChannel Partner/ Reseller/ DistributorDistribution partnership for Afinz Saúde+ health financing products. CliniCRED distributes health financing to patients and healthcare providers.
• KlubisupportingChannel Partner/ Reseller/ DistributorPartnership for consortium/digital purchase planning products offered to Afinz customers through the Klubi platform.
• PinbankcoreTechnology or IntegrationTechnology partnership for mobile app development. Pinbank developed the technology for the Afinz app providing a digital experience comparable to leading Brazilian fintechs.
• Pharmacy Chains (Pacheco, São Paulo, Pague Menos, Extrafarma, Droga Raia, Drogasil)supportingChannel Partner/ Reseller/ DistributorPartner pharmacies for Você Bem Farmácia discount program. Cardholders receive discounts on medications by providing CPF at checkout.
• Debt Collection Partners (DIGITAL-TECH, SERSA, QUERO-QUITAR, GRB Services)supportingChannel Partner/ Reseller/ DistributorThird-party debt collection and negotiation partners offering customers various options for debt renegotiation with different conditions.

Scale indicators9 records

Recent moves10 records

Expansion highlights7 records

Direct peers

• StoneCo: Brazilian fintech providing POS, payment processing, and digital banking solutions to small and medium merchants. Directly comparable to Afinz's merchant acquiring and SME banking offerings.
• Banco Original: Brazilian digital bank offering accounts, credit cards, and SME solutions. Comparable to Afinz as a mid-sized Brazilian digital bank with similar consumer and SME focus.
• C6 Bank: Brazilian digital bank offering consumer credit cards, accounts, investments, and SME products. Directly comparable to Afinz as a multi-product digital-first bank targeting Brazilian consumers and SMEs.
• Inter & Co: Brazilian digital financial super-app offering credit cards, accounts, payments, and merchant services. Comparable to Afinz in serving both consumer and SME segments with a comprehensive product suite.
• Banco PAN: Brazilian bank focused on retail credit, payroll loans, and consumer finance. Closely comparable to Afinz's credit card and consumer lending focus on lower-to-middle income Brazilian consumers.
• PagSeguro: Brazilian payment processor offering POS terminals, payment links, and merchant accounts to SMEs. Directly comparable to Afinz's Maquininha business and SME-focused payment solutions.
• Banco BV (formerly Votorantim): Brazilian bank with strong focus on retail credit, vehicle financing, and consumer lending. Comparable to Afinz's consumer credit and credit card business serving Brazilian retail customers.

Broad incumbents

• Nubank: Largest Brazilian digital bank serving tens of millions of customers with credit cards, personal loans, and SME products. Comparable to Afinz as a major Brazilian digital bank competitor with broader scale.
• Itaú Unibanco: Largest private Brazilian bank with comprehensive credit card, payments, and merchant services. Comparable as the dominant incumbent in Brazilian retail banking with significant overlap with Afinz's product set.
• Bradesco: One of Brazil's largest incumbent banks with extensive credit card, lending, and payment operations. Comparable as a major Brazilian competitor with overlapping credit card and merchant acquiring products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/Afinz
• Facebookfacebook.com/Afinz
• LinkedInlinkedin.com/company/afinz
• Instagraminstagram.com/afinzoficial
• TikToktiktok.com/@afinzoficial

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Afinz