Kinexon Sports & Media

What Kinexon Sports & Media does

KINEXON Sports & Media GmbH is a Munich-headquartered sports technology company, founded in 2012, that builds real-time player and ball tracking hardware and analytics software for professional and elite collegiate sports organizations. The company's core technology stack combines ultra-wideband (UWB) Local Positioning Systems delivering centimeter-accurate 3D positioning with 20ms latency, Inertial Measurement Unit (IMU) wearables for portable load monitoring, FIFA-certified GPS trackers for outdoor sports, and AI-powered computer vision for automated shot and ball analysis. Products are organized around the PERFORM family (LPS, IMU, GPS Pro) for athlete monitoring, COMPETE Vision for computer-vision shot analytics, ENGAGE for fan engagement and broadcast enhancement, and OFFICIATE for semi-automated officiating support, with xBall connected-ball technology embedded in third-party OEM balls including Adidas.

The company generates revenue through three streams: upfront hardware sales (LPS infrastructure, IMU sensors, GPS trackers, connected balls) with professional on-site installation; recurring software subscriptions via the KINEXON Sports App with tiered packaging including NCAA Team and Conference packages; and ongoing sports science consulting, onboarding, and technical support services. Go-to-market is direct enterprise field sales targeting team management, performance directors, and league/federation decision-makers, augmented by strategic partnerships with leagues (EuroLeague, EHF, HBL, FIBA) that enable federated multi-team procurement. KINEXON claims 80% market share among NBA teams, one in three EuroLeague teams, and a 500+ team global customer base spanning basketball, handball, ice hockey, American football, and volleyball across North America and EMEA, generating an estimated USD 36.2 million in annual revenue on a USD 130 million Series A capital base raised in April 2022.

Name

Kinexon Sports & Media

Legal name

KINEXON Sports & Media GmbH

Website

https://kinexon-sports.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

KINEXON Sports & Media builds ultra-wideband tracking hardware and AI analytics software for real-time player and ball monitoring, serving 500+ professional and collegiate sports teams across basketball, handball, hockey, and football globally.

Ownership category

akta.pro rank

Product category

Sports Performance Analytics

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sports Teams and Clubs (711211)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Performance Analysis & Video Coaching (HSADAEAG)

akta.pro secondary industries

Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity) (MPAKAKAM), Sports OTT Aggregators & Bundling Services (MPAKAOAB), Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)

Keywords

• Real-time player tracking
• Sports performance analytics
• Wearable athlete monitoring
• Computer vision sports
• Connected ball technology

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of physical tracking devices including LPS infrastructure, IMU sensors, GPS trackers, and sensor-embedded balls. Hardware is sold as part of initial system deployment with professional on-site installation and calibration services. Represents a significant upfront revenue component with recurring hardware refresh cycles.
2. Subscription Software Services: Ongoing software platform subscriptions providing access to the KINEXON Sports App, analytics dashboards, data storage, and cloud-based performance insights. Subscription tiers include Team Package and Conference Package for NCAA basketball programs. Revenue is recurring on annual or multi-year contract basis.
3. Professional Services & Consulting: KINEXON Sports Science Consulting team provides implementation support, onboarding, staff training, and ongoing education to help teams make sense of data. Additional professional services include custom integration, remote maintenance, system monitoring, and technical support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

KINEXON Sports & Media provides real-time player and ball tracking hardware (UWB-based LPS, IMU wearables, GPS units, sensor-embedded balls) paired with a cloud-based analytics software platform (KINEXON Sports App) for professional and collegiate sports teams, leagues, and federations. The company monetizes through initial hardware deployments with on-site installation, recurring software subscriptions, and professional sports science consulting and integration services. Its solutions serve basketball, handball, ice hockey, American football, soccer, and volleyball markets with applications spanning performance analytics, injury prevention, officiating support, and broadcast fan engagement.

Product overview

KINEXON Sports & Media GmbH offers a comprehensive sports technology platform combining ultra-wideband (UWB) real-time tracking, AI-powered analytics, and connected ball technology. The product portfolio centers on four core tracking systems: PERFORM LPS (Local Positioning System for indoor venues), PERFORM IMU (wearable inertial measurement unit), PERFORM GPS Pro (outdoor GPS tracking), and COMPETE Vision (AI-powered computer vision shot tracking). These integrate with league/federation solutions including ENGAGE (fan engagement) and OFFICIATE (officiating support), all unified through the KINEXON Sports App with an open API architecture. The company serves over 500 teams worldwide including 80% of NBA teams, EuroLeague clubs, and major federations like EHF and FIBA.

Differentiator

Problem solved

Functional benefit

Products and services

• KINEXON PERFORM LPS Ultra-wideband Local Positioning System providing centimeter-accurate real-time 3D player tracking for indoor arenas and training facilities, delivering the largest set of live performance metrics including volume, intensity, and density without download or data delays. Used by professional and collegiate teams in basketball, hockey, handball, and other indoor sports.
• KINEXON PERFORM IMU AI-enhanced portable wearable athlete monitoring system using inertial measurement units, providing load, intensity, and high-demand metrics. Mobile and wireless, designed for away games and on-the-road use as a standalone solution or in combination with LPS.
• KINEXON PERFORM GPS Pro FIFA-certified GPS-based player tracking system for outdoor team sports including soccer and American football. Streams approximately 120 live metrics directly to AWS Cloud for performance and load monitoring.
• KINEXON COMPETE Vision AI-powered computer vision technology for automated player and ball tracking in basketball. Automatically counts and analyzes all shots during training sessions, providing detailed throwing statistics including a proprietary 'Shot Load' metric measuring accumulated acceleration load before each throw.
• KINEXON ENGAGE Fan-facing insights and broadcast enhancement solution for leagues and media innovation, creating live data experiences that bring fans closer to the action and enabling immersive data-powered applications including augmented reality and sports betting.
• KINEXON OFFICIATE Semi-automated officiating solution supporting offside and touch detection using sensor-embedded balls and real-time tracking data, with integration into VAR systems for faster, more accurate match decisions.
• KINEXON & SkillCorner NCAA Basketball Platform Unified cloud-based performance analytics platform delivered jointly with SkillCorner for NCAA basketball programs, combining game-based physical data from broadcast tracking with practice performance insights. Offered as two subscription tiers: Team Package and Conference Package.

Quantifiable outcome

• Up to 30% reduction in non-contact injury risk in handball
• +7 more outcomes

Named customers46 records

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability7 records

Feature11 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Augsburger PanthercoreStrategic or Co-development Partner · 5 November 2025Three-year partnership renewal for real-time athlete tracking and analytics technology in German ice hockey (PENNY DEL). KINEXON's tracking system provides coaching staff with data on player workload, movement intensity, and recovery patterns to support performance optimization and injury prevention. Renewal reflects mutual trust and shared commitment to performance excellence.
• SkillCornercoreTechnology or Integration · 4 August 2025Strategic partnership to launch a unified cloud-based performance analytics platform for NCAA basketball programs combining SkillCorner's broadcast-based tracking technology with KINEXON's performance analytics. The joint product delivers NBA-level analytics to college teams through two subscription tiers (Team Package and Conference Package) offering conference-specific or full NCAA data access. Positions both companies to address growing demand among college programs for competitive benchmarking and opponent intelligence.
• New York Rangers (NHL)coreStrategic or Co-development Partner · 1 August 2025Using AI-based estimation models within KINEXON PERFORM HOCKEY platform to maintain consistent workload benchmarks between home and road environments. PERFORM HOCKEY integrates NHL in-game SMT tracking data with practice-based IMU and LPS sensor data to give teams a unified view of athlete performance across games and training sessions.
• AdidascoreOEM/ Whitelabel/ Licensing Partner · 26 July 2025In July 2025, Adidas launched a match ball featuring connected ball technology developed in partnership with KINEXON Sports. The ball incorporates IMU sensors to relay ball position and velocity data for officiating and performance analytics, representing KINEXON's sensor technology embedded in third-party sports equipment.
• Staffan OlssonminorOthers · 14 July 2025Appointed as official ambassador - decorated former professional handball player with multiple Olympic and World Championship medals who currently serves as head coach of the Netherlands men's national handball team. Olsson advises on product development for player tracking tools and advocates for data-informed training methods across international handball clubs, federations, and events.
• Red Bull / RB LeipzigcoreStrategic or Co-development Partner · 22 April 2025KINEXON Sports and Red Bull's global football network partnered to deliver live player and ball tracking technology at the Wings Cup 2025 youth football tournament. The tournament featured six elite academies in 5v5 matches with individual performance scoring powered by KINEXON's Connected Ball Technology and UWB Player Tracking System. Aimed at extending data-driven performance ecosystem to youth level.
• Unrivaled (Women's Basketball League)coreStrategic or Co-development Partner · 20 February 2025Official partnership to provide real-time data analytics using KINEXON's Local Positioning System (LPS) technology to support athlete performance and enhance coaching insights during the league's inaugural season beginning January 2025.
• Joe Gibbs Human Performance InstitutecoreStrategic or Co-development Partner · 18 February 2025Four-year strategic partnership announced February 2025 to enhance athletic performance technology through biomechanical research and real-world athlete data collection. The collaboration aims to develop new performance benchmarks and injury reduction strategies, leveraging advanced biomechanical data collection methods. Combining KINEXON's live tracking technology with JGHPI's biomechanics expertise to deliver smarter insights that enhance training, reduce injury risk, and drive measurable performance gains.
• EHF (European Handball Federation)coreStrategic or Co-development Partner · 30 January 2025Four-year partnership extension through 2028 continuing real-time player and ball-tracking technology at Men's and Women's EHF EURO tournaments. Partnership includes a joint development roadmap to advance handball through strategic use of data, aiming to enhance team performance analysis and fan experience. Technology has been integrated since 2020 and will expand to four additional major tournaments.
• FC Bayern BasketballcoreStrategic or Co-development Partner · 5 September 2024Expanded partnership including AI-based analysis software called KINEXON COMPETE Vision for use from the 2024-25 season. COMPETE Vision uses computer vision to automatically count and analyze all shots during training sessions, providing new 'Shot Load' metric. Expansion builds on existing partnership begun in 2018 with KINEXON's LPS and IMU products.
• BC Zalgiris KaunascoreStrategic or Co-development Partner · 28 August 2024Multi-year partnership implementing three KINEXON analytics products: KINEXON PERFORM LPS for real-time 3D player tracking, KINEXON PERFORM IMU for wearable load monitoring, and KINEXON COMPETE Vision for AI-based shot analysis. Systems permanently installed at Žalgirio Arena and training facility, providing over 200 real-time performance metrics for both pro team and youth players.

Scale indicators14 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• Catapult Sports: Catapult is the closest direct competitor, providing GPS/IMU-based athlete tracking and performance analytics to elite teams across football, rugby, basketball, and other sports. Both companies sell wearable hardware combined with subscription analytics platforms to professional and collegiate teams.
• STATSports: STATSports (now part of Catapult Group) produces GPS-based player tracking vests and performance analytics used widely in football/soccer and other field sports. KINEXON's PERFORM GPS Pro directly competes against STATSports Apex in the elite outdoor team sports market.
• Polar Team Pro: Polar's Team Pro solution provides GPS-based team sports tracking with heart rate monitoring, targeting similar professional and collegiate team customers. Already integrated into KINEXON's open API ecosystem, Polar is also a competitor in the wearables and team analytics category.

Broad incumbents

• Hawk-Eye Innovations (Sony): Hawk-Eye, owned by Sony, provides ball tracking, officiating technology (goal-line, line-calling), and broadcast enhancements across tennis, football, cricket, and other sports. It competes with KINEXON's OFFICIATE and ENGAGE products and represents the dominant incumbent in officiating and broadcast tracking.
• Genius Sports: Genius Sports operates the Second Spectrum tracking business and provides data, officiating technology, and sportsbook feeds globally. It competes with KINEXON across performance tracking, officiating support, and sports betting data distribution.
• ChyronHego (TRACAB): ChyronHego's TRACAB product is a global leader in optical player tracking for football stadiums and broadcast, with deep penetration across European football leagues. It is a competitor to KINEXON's outdoor tracking offerings and a complement to its broadcast fan engagement products.
• Stats Perform: Stats Perform (formerly STATS LLC and Opta) provides sports data, AI-powered analytics, and tracking technology (including the former SportVU basketball tracking system) to leagues, media, and betting operators. It competes broadly with KINEXON across performance analytics, broadcast data, and betting feeds.

Emerging players

• SkillCorner: SkillCorner specializes in broadcast-based (computer vision) player tracking and physical data for football and basketball. KINEXON's August 2025 partnership with SkillCorner for NCAA basketball highlights their complementary positioning — broadcast data combined with KINEXON's wearable/LPS data.
• PlaySight Interactive: PlaySight provides AI-powered video analytics and smart-court camera systems for basketball, tennis, and other sports. KINEXON has a 2019 technology partnership with PlaySight, and both serve overlapping basketball customers (Alba Berlin, Atlanta Hawks).
• Spiideo: Spiideo offers AI-driven video tracking and analytics for team sports, primarily through camera-based computer vision. It represents a software-only alternative to KINEXON's hardware-heavy LPS/IMU stack, particularly in football/soccer and field sports.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@kinexon
• LinkedInlinkedin.com/company/undefined

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kinexon Sports & Media