What Sid Dillon Auto Group does

Sid Dillon Auto Group is a family-owned, second-generation automotive dealership group headquartered in Blair, Nebraska and founded in 1976. The group operates approximately 8-11 franchised dealership rooftops across eastern Nebraska — including locations in Fremont, Wahoo, Blair, Crete, and Lincoln — holding authorized franchise agreements with seven OEM families covering 14 brands (Chevrolet, Ford, Buick, GMC, Cadillac, Mazda, Nissan, Genesis, Chrysler, Dodge, Jeep, Ram, Hyundai, and Fiat). It also operates Dillon Brothers Motorcycles, a wholly-owned powersports subsidiary with locations in Fremont and Omaha.

The company's revenue model rests on three integrated streams: (1) new and pre-owned vehicle unit sales across the full franchise portfolio, with current inventory of approximately 1,855 new and 949 pre-owned units; (2) a finance center capturing F&I revenue through lending, leasing (terms of 36-72 months at $299-$899/month on common offerings), and a $299 documentation fee; and (3) an aftersales business spanning OEM parts, full-service repair across all makes/models, a body shop, and certified pre-owned programs (GM Certified, Sid Dillon Certified). Customer acquisition is driven primarily by the siddillon.com dealer website, OEM co-branded incentive programs (military, educator, first responder), and a multi-platform social presence.

The business serves individual consumers, families, and commercial/SMB buyers (work trucks, cargo vans, fleet, upfit) across Nebraska, Iowa, Missouri, and northern Kansas. Digital retailing tools — KBB Instant Cash Offer, online pre-order, test-drive scheduling, and an integrated payment calculator — have been layered on top of the traditional dealership model, though the technology stack is described as standard DealerInspire-based infrastructure with no disclosed proprietary features or in-house AI capabilities. The group employs 251-500 people and remains privately held with no institutional or PE ownership disclosed.

Name

Sid Dillon Auto Group

Legal name

Sid Dillon

Website

https://siddillon.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

251–500 employees

Short description

Sid Dillon Auto Group is a family-owned, second-generation automotive dealership group operating 8-11 franchised rooftops across eastern Nebraska for 14 vehicle brands, plus Dillon Brothers powersports, serving consumers and commercial buyers in Nebraska, Iowa, Missouri, and northern Kansas.

Ownership category

akta.pro rank

Headquarters

HQ city

Blair

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: New and pre-owned vehicle sales across multiple brands including Chevrolet, Ford, Chrysler, Dodge, Jeep, Ram, Buick, GMC, Cadillac, Mazda, Nissan, Hyundai, Genesis, and Fiat
2. Vehicle Financing: Financing services through finance center, offering loan arrangements, leasing options, and payment calculators for vehicle purchases
3. Service and Parts: Full-service garages equipped to handle all makes and models, using genuine OEM parts for maintenance and repairs; parts departments and body shop services

Pricing tiers

Distribution channels1 record

Marketing channels4 records

Core offering

Sid Dillon Auto Group is a family-owned multi-brand automotive dealership network selling new and pre-owned vehicles across 14+ brands including Chevrolet, Ford, Buick, GMC, Cadillac, Mazda, Nissan, Genesis, Chrysler, Dodge, Jeep, Ram, Hyundai, and Fiat. Operations span vehicle retail sales, in-house financing, certified pre-owned programs, vehicle service and parts, body shop repairs, and an affiliated motorcycle/powersports dealership (Dillon Brothers), supported by both physical showroom locations and online tools.

Product overview

Sid Dillon Auto Group is a multi-location automotive dealership network operating 11 dealerships across eastern Nebraska (Fremont, Wahoo, Blair, Crete, and Lincoln). The company offers a unified platform of vehicle sales and services centered around new and pre-owned vehicles from 14+ major automotive brands including Chevrolet, Ford, Buick, GMC, Cadillac, Mazda, Nissan, Genesis, Chrysler, Dodge, Jeep, Ram, Hyundai, and Fiat. The product portfolio spans core vehicle sales (new, pre-owned, certified pre-owned, commercial, and electric/hybrid vehicles) organized by body style (sedans, trucks, SUVs), supported by integrated services including vehicle pre-ordering, trade-in valuation via Kelley Blue Book, financing, service and parts, body shop repairs, and test drive scheduling. An affiliated brand, Dillon Brothers Motorcycles, extends the portfolio to powersports. The company serves customers from Nebraska, Iowa, Missouri, and northern Kansas through both online tools and physical dealership locations.

Differentiator

Problem solved

Functional benefit

Brands

• Dillon Brothers: Motorcycle and powersports dealerships operating as part of the Sid Dillon Auto Group Family, with locations in Fremont and Omaha.

Products and services

• New Vehicles

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core.

• General Motors (Chevrolet, Buick, GMC, Cadillac)coreChannel Partner/ Reseller/ DistributorSid Dillon is an authorized GM dealership offering new Chevrolet, Buick, GMC, and Cadillac vehicles with access to GM certified pre-owned programs, GM financial services, and manufacturer incentives including military and educator discounts.
• Ford Motor CompanycoreChannel Partner/ Reseller/ DistributorAuthorized Ford dealership offering new Ford vehicles with access to Ford manufacturer incentives including military discounts, first responder discounts, and college rebates.
• Stellantis (Chrysler, Dodge, Jeep, Ram, Fiat)coreChannel Partner/ Reseller/ DistributorAuthorized Stellantis dealership offering new Chrysler, Dodge, Jeep, Ram, and Fiat vehicles with CDJR military discount programs available.
• Toyota (Mazda)coreChannel Partner/ Reseller/ DistributorAuthorized Mazda dealership offering new Mazda vehicles across the Sid Dillon group.
• NissancoreChannel Partner/ Reseller/ DistributorAuthorized Nissan dealership offering new Nissan vehicles with Nissan military discount programs available.
• HyundaicoreChannel Partner/ Reseller/ DistributorSid Dillon Hyundai Lincoln location offering new Hyundai vehicles including hybrid and electric models.
• GenesiscoreChannel Partner/ Reseller/ DistributorAuthorized Genesis dealership at Sid Dillon Buick Nissan Genesis Lincoln location offering new Genesis luxury vehicles.
• Dillon Brothers MotorcyclescoreStrategic or Co-development PartnerPart of the Sid Dillon Auto Group Family, Dillon Brothers operates powersports locations in Fremont and Omaha offering ATVs, UTVs, motorcycles, scooters, golf carts, and personal watercraft with expert service support.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Hendrick Automotive Group: Largest privately held dealer group in the U.S. with broad multi-brand franchised retail plus parts, service, and Hendrick Motorsports. Same franchised retail model but much larger scale and geographic reach.
• Group 1 Automotive: Public multi-brand franchised dealer group with U.S. and U.K. stores plus F&I through its own finance company (in U.S. via third parties). Comparable franchise mix and F&I focus at much larger scale.
• Lithia Motors: Largest U.S. franchised auto retailer with a multi-brand, multi-region store base and Driveway digital channel. Same core franchised model with substantially broader geographic and digital reach.
• Sonic Automotive: Public multi-brand franchised dealer group operating EchoPark used-car stores alongside franchised new vehicle retail. Direct overlap on franchised model with adjacent used-car digital exposure.
• Berkshire Hathaway Automotive: Division of Berkshire Hathaway operating dozens of franchised dealerships across multiple U.S. regions. Same franchised retail model with parent-backed capital structure.
• Asbury Automotive Group: Public multi-brand franchised dealer group with ~150 stores across the U.S. Same multi-brand retail and F&I model, but public-market capital structure and national footprint.

Direct peers

• Ken Garff Automotive Group: Family-owned regional multi-brand dealer group headquartered in Salt Lake City with roughly two dozen stores across several states. Comparable in family ownership, multi-brand breadth, and integrated service operations.
• Baxter Auto Group: Omaha-based private multi-brand dealer group of similar scale to Sid Dillon, selling Ford, Toyota, Honda, Chevrolet, Subaru, and others. Most direct geographic and structural comparable in the same Nebraska/Iowa retail market.
• Holman Automotive: Family-controlled multi-brand dealer group with new vehicle franchises plus parts, service, and fleet operations. Comparable in being a multi-generational family operation with retail, fleet, and commercial exposure.

Emerging players

• CarMax: Largest U.S. used-vehicle retailer with omnichannel purchase, no-haggle pricing, and reconditioning at scale. Competes directly with Sid Dillon's 949-unit pre-owned business and is reshaping buyer expectations in the Midwest.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/siddillon
• YouTubeyoutube.com/user/DillonCarsnTrucks
• Facebookfacebook.com/siddillonautogroup
• LinkedInlinkedin.com/company/sid-dillon
• Instagramsiddillon.com/we-are-social

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sid Dillon Auto Group