What 100PAY does

100Pay is a digital finance infrastructure platform founded in 2019 and headquartered in Port Harcourt, Nigeria, with a US contact point and operations spanning 150+ countries. It positions itself as Africa's largest digital currency infrastructure powering payments and global finance for online and in-person retailers, subscription businesses, software platforms, and marketplaces. The platform is built on a multi-product architecture spanning checkout (100Pay Checkout) for crypto and stablecoin acceptance with instant fiat settlement, payment links (PayLink), crypto-backed Visa debit cards (PayCard in Standard, Elite, and Titanium Black tiers), multi-currency wallets with 40+ fiat and stablecoin currencies, IBAN account issuing in NGN/USD/EUR, treasury and staking services offering up to 25% APY, crypto-backed loans, global payouts, currency exchange, and an open PAY402 protocol purpose-built for AI-agent payments in agentic commerce. Distribution occurs via self-serve mobile apps (Google Play, App Store), developer SDKs (JavaScript, Node.js, Flutter, WordPress), a business portal, and a Visa partnership that enables card issuance with Apple Pay and Google Pay support.

The company monetizes across six revenue streams: transaction processing fees on payments and payouts, spread income on staking/yield products (up to 25% APY), interest on crypto-backed loans, transaction fees on $PAY token usage (with up to 5% discount incentives), subscription or tiered pricing on Wallet as a Service for B2B clients, and interchange plus card fees on PayCard issuance. The native $PAY token, which has reached an all-time-high market capitalization above $300 million, anchors ecosystem utility. 100Pay operates a hybrid go-to-market spanning product-led growth via self-serve mobile apps, API-first developer adoption through docs.100pay.co and developers.100pay.co, enterprise field sales via business.100pay.co, community-led growth via campus ambassador programs and Discord/Telegram channels, and marketplace distribution on Visa/Apple/Google rails. Founder and CEO Joshua Brendan (Brainy Josh) leads an organization of 251-500 employees.

The business serves multiple customer segments in parallel: individual users needing crypto spending and yield options, businesses requiring multi-currency and cross-border tooling, fintechs integrating wallets and payment APIs, crypto exchanges requiring bank-deposit infrastructure, e-commerce merchants needing crypto acceptance with fiat settlement, NGOs accepting global donations, developers integrating via SDKs, and AI agents transacting through the PAY402 protocol. Named customers and partners span 100x Exchange, Cloudnotte, Nanochat, Brendan Foundation, Purse, Leadcart, Visa, Apple Pay, and Google Pay, with the broader ecosystem including 100K+ developers, businesses, and licensed institutions plus 15+ sub-brands such as 100x Exchange, Shop100, PortfolioX, Egochain, ScaleHR, PayID Cloud, and Nano App Store.

Name

100PAY

Legal name

100Pay

Website

https://100pay.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

251–500 employees

Short description

100Pay is a digital finance infrastructure platform, founded in 2019 in Port Harcourt, Nigeria, powering crypto payments, settlement, wallets, cards, and agentic commerce for businesses, fintechs, developers, and individuals across 150+ countries.

Ownership category

akta.pro rank

Product category

Digital Payments Infrastructure

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Credit Card Issuing (522210)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

Crypto Merchant Acquirers & PSPs (Payment Service Providers) (FSADAIAB)

akta.pro secondary industries

Crypto Payment Gateways & Checkout APIs (FSADAIAA), Crypto Card Issuing & Card Programs (Debit/Credit/Prepaid) (FSADAIAC), Multi-Currency Accounts, Wallets & IBAN Services (FSAMAIAG)

Keywords

• Crypto payment processing
• Cross-border settlement
• Digital finance infrastructure
• Crypto-backed debit cards
• Multi-currency wallets

Headquarters

HQ city

Port Harcourt

HQ country

Nigeria

HQ region

Africa

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Payment Processing Fees: Transaction fees from processing crypto and fiat payments through 100Pay Checkout, PayLink, and global payouts. Merchants pay fees for accepting payments with instant fiat conversion.
2. Staking and Yield Products: Treasury and staking services generating yield (up to 25% APY) for users, with 100Pay earning spread on deployed capital.
3. Loans and Credit: Crypto-backed lending allowing users to access liquidity without selling assets. Interest accrues on borrowed amounts.
4. PAY Token Utility: Native $PAY token used for payments, discounts (up to 5% on PayCard transactions), and accessing ecosystem features. Token drives network value and transaction volume.
5. Wallet as a Service: B2B infrastructure offering enabling businesses to issue wallets to their users, potentially with tiered pricing for enterprise clients.
6. Card Issuing: PayCard Visa debit cards with three tiers (Standard, Elite, Titanium Black) generating revenue through card fees and transaction interchange.

Pricing tiers

Go-to-market motion5 records

Distribution channels9 records

Marketing channels11 records

Core offering

100Pay is a digital finance infrastructure platform that powers crypto payments for online and in-person retailers, subscription businesses, software platforms, and marketplaces. It offers settlement/payouts across 150+ countries, IBAN account and card issuing in NGN/USD/EUR, checkout solutions with instant crypto-to-fiat conversion, multi-currency wallets, staking with up to 25% APY, crypto-backed loans, and a proprietary PAY402 protocol enabling AI agent payments for agentic commerce. The platform serves both businesses (Wallets-as-a-Service, Checkout, Global Payouts) and individual consumers (PayCard Visa debit card, Treasury & Staking, Portfolio app).

Product overview

100Pay is a comprehensive digital finance infrastructure platform offering a modular ecosystem of products for global payments, cryptocurrency, and financial services. The core platform provides settlement/payouts across 150+ countries, IBAN account issuance, checkout solutions, staking with up to 25% APY, and loans. Key products include PayToken ($PAY), the native cryptocurrency; PayCard, a crypto-backed Visa debit card with spending limits up to $1 million; PayLink for payment links; 100Pay Checkout for merchant crypto acceptance; Treasury & Staking for yield generation; and Global Payouts for international transfers. The ecosystem extends through PAY402 Protocol enabling agentic commerce for AI agents, along with a suite of SDKs (JavaScript, Node.js, Flutter, WordPress). Supporting sub-brands include 100x Exchange (crypto exchange), Cloudnotte (EdTech), Nanochat (AI transactions), Shop100 (e-commerce), and PortfolioX (wealth management), among others in the ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• PayToken: Cross-platform cryptocurrency built to enable borderless transactions, global payments, and utility across diverse products and services.
• PayCard
• PayLink
• 100Pay Checkout
• PAY402 Protocol

Products and services

• 100Pay Ecosystem Platform Core digital finance infrastructure platform providing settlement/payouts across 150+ countries, IBAN account issuance, checkout, staking, borrowing, stablecoin/fiat settlement rails, and Wallet-as-a-Service for businesses and individuals globally.
• PayToken ($PAY) Cross-platform cryptocurrency designed for borderless transactions and global payments, serving as the native utility token of the 100Pay ecosystem with features including instant checkout discounts and ATM access via PayCard.
• Business Suite Comprehensive business finance suite offering multi-currency wallets (NGN, USD, stablecoins), unified payments with payment links and invoices, utility management, Pay Cards, and sub-wallets for organizing funds across branches or teams.
• PayLink Customizable payment page solution enabling users to create shareable links for accepting crypto and fiat payments instantly, designed for freelancers, creators, and businesses.
• PayCard Crypto-backed Visa debit card with three tiers (Standard, Elite, Titanium Black) offering spending limits up to $1 million monthly, supporting Apple Pay and Google Pay, worldwide ATM withdrawals, and up to 5% transaction discounts using $PAY tokens.
• 100Pay Checkout Payment solution enabling businesses to accept cryptocurrency and stablecoin payments with automatic conversion to local fiat currency or stablecoins, offering hosted checkout, embedded checkout, and plugins for WooCommerce and WordPress.
• Treasury & Staking Yield-earning service allowing users to stake idle assets and earn yields up to 25% APY on their holdings.
• Loans Liquidity solution enabling users to access funds without selling their crypto, stocks, or currencies, with repayment flexibility when market conditions are favorable.
• Global Payouts International money transfer service enabling users to send money globally across 150+ supported countries.
• Currency Exchange Multi-currency exchange service supporting swaps between USD, EUR, USDC, BTC, ETH, and PAY tokens.
• PAY402 Protocol Open protocol specifically designed for AI agent payments and agentic commerce, enabling autonomous agents to conduct and collect payments on behalf of users.
• Portfolio App Investment application enabling users to invest in high-yielding assets, manage and grow their portfolio, and access liquidity without selling investments.
• Wallet as a Service White-label wallet infrastructure service enabling businesses to issue wallets to their users for free.
• Contest App Gamified crypto rewards application offering daily crypto rewards where users join thousands of players.

Quantifiable outcome

• Up to 25% APY on staked assets
• +4 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature8 records

Partnerships

20 partnerships are on record, tiered core ecosystem, ecosystem, featured implementation, core strategic and integration.

• 100x Exchangecore ecosystemTechnology or Integration100x is a centralized crypto exchange platform focused on Naira liquid pairs that uses 100Pay wallets, checkout, and APIs to power its operations. It enables advanced trading tools and seamless bank deposits integration.
• CloudnotteecosystemTechnology or IntegrationCloudnotte is an educational technology platform providing school management, virtual classrooms, and learning management systems. It operates as part of the 100Pay ecosystem for education-focused financial transactions.
• Nanochatcore ecosystemTechnology or IntegrationNanochat enables autonomous agentic transactions on behalf of users, powered by 100Pay APIs and PAY402 protocol. Represents key integration for AI commerce use cases.
• Brendan Foundationfeatured implementationTechnology or IntegrationThe Brendan Foundation funds visionary leaders for displaced communities and uses 100Pay Checkout to accept global crypto and fiat donations seamlessly. Featured NGO case study on 100Pay website.
• PurseecosystemTechnology or IntegrationPurse is a project budget management tool that allows users to track finances, fund project wallets securely, and manage milestones. Integrated with 100Pay infrastructure.
• LeadcartecosystemTechnology or IntegrationLeadcart is an e-commerce platform enabling businesses to create online stores with unlimited products and intelligent checkout powered by Shop100 integration with 100Pay.
• Nano App StoreecosystemTechnology or IntegrationNano App Store provides a marketplace of web apps running on all devices, part of the 100Pay ecosystem for discovering applications built on the infrastructure.
• PayID CloudecosystemTechnology or IntegrationPayID Cloud delivers fast and easy user verification with secure onboarding, KYC workflows, and developer-friendly APIs integrated with 100Pay ecosystem.
• PortfolioXecosystemTechnology or IntegrationPortfolioX offers real-time finance news, share insights, rewards, and wealth growth tools for traders and investors, integrated with 100Pay ecosystem.
• TryybeecosystemTechnology or IntegrationTryybe provides free programs to help build real-world skills, gain experience, and connect with learners and industry professionals, part of 100Pay ecosystem.
• BucketecosystemTechnology or IntegrationBucket helps users remember interesting things, operating as a utility app within the 100Pay ecosystem.
• EgochainecosystemTechnology or IntegrationEgochain provides blockchain infrastructure for the next generation of finance, partnering with 100Pay ecosystem for infrastructure development.
• ScalehrecosystemTechnology or IntegrationScalehr offers scalable HR and payroll solutions for global teams, integrated with 100Pay ecosystem.
• Advantage CapitalecosystemTechnology or IntegrationAdvantage Capital provides investment and wealth management services, operating within the 100Pay ecosystem.
• Shop100ecosystemTechnology or IntegrationShop100 enables businesses to create free online stores with suitable domain names and unlimited products, integrated with 100Pay checkout and payments.
• ErrandoecosystemTechnology or IntegrationErrando provides on-demand delivery and errand services, operating within the 100Pay ecosystem.
• Dreamland UniecosystemTechnology or IntegrationDreamland Uni is a skills-first, hands-on learning institution offering practical training in IT, design, and hospitality, integrated with 100Pay ecosystem.
• Visacore strategicChannel Partner/ Reseller/ DistributorVisa partnership enables PayCard Visa debit card issuance with spending limits up to $1 million monthly. Cards integrate with Apple Pay and Google Pay for contactless payments and ATM withdrawals worldwide.
• Apple PayintegrationTechnology or IntegrationPayCard integrates with Apple Pay for contactless payments on Apple devices.
• Google PayintegrationTechnology or IntegrationPayCard integrates with Google Pay for contactless payments on Android devices.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BitPay: BitPay is a leading crypto payment service provider offering merchant checkout, payouts, and crypto debit cards—directly comparable to 100Pay Checkout, PayLink, and PayCard across online and in-person acceptance.
• Coinbase Commerce: Coinbase Commerce enables merchants to accept crypto payments and settle in stablecoin or fiat—the closest direct competitor to 100Pay Checkout and PayLink for online retailers and SaaS businesses.
• Binance Pay: Binance Pay offers peer-to-peer crypto payments and merchant acceptance across 100+ countries via QR codes and apps—directly competing with 100Pay's crypto checkout, PayLink, and global payouts.
• Yellow Card: Yellow Card is Africa's largest crypto exchange and payments platform serving businesses and consumers with cross-border stablecoin rails—a direct regional peer competing for the same African fintech customers.
• Strike: Strike offers crypto-to-fiat payments, global remittances, and a Visa-backed debit card—comparable to 100Pay's PayCard, Global Payouts, and instant stablecoin-to-fiat settlement.
• Alchemy Pay: Alchemy Pay provides crypto and fiat on/off-ramps plus crypto payment gateways for merchants globally—directly comparable to 100Pay Checkout and the fiat-crypto settlement rails across 150+ countries.

Broad incumbents

• Circle: Circle (USDC issuer) operates payments infrastructure for businesses globally, including stablecoin settlement and merchant tools—a broader incumbent whose capabilities overlap with 100Pay Checkout and stablecoin settlement rails.
• Flutterwave: Flutterwave is a major African fintech providing payment APIs, cross-border payouts, and business wallets—operating in the same African payments market as 100Pay with broader fintech infrastructure breadth.
• Paystack: Paystack (now Stripe-owned) is a leading African online payments gateway serving merchants with checkout and API infrastructure—competing with 100Pay for the same Nigerian and pan-African merchant base.

Emerging players

• MoonPay: MoonPay provides fiat-to-crypto on-ramps and checkout APIs for businesses, NFTs, and wallets—comparable to 100Pay's on/off-ramp and Checkout capabilities though currently more consumer-and-web3 focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/_100pay
• GitHubgithub.com/shop100global/pay402
• LinkedInng.linkedin.com/company/100payhq
• Instagraminstagram.com/100payhq

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 100PAY