Simply Funding
- Company typePrivate
- Founded-
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
Simply Funding firmographics
Firmographics- Name
- Simply Funding
- Legal name
- Simply MCA
- Website
- https://simplyfunding.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Simply Funding industry classification
Industry- Product category
- Merchant Cash Advance / Alternative Business Lending
- NAICS
- Sales Financing (52222)
- SIC
- Short-Term Business Credit Institutions (6153)
- akta.pro primary industry
- Merchant Cash Advance (MCA) & Revenue-Based Financing (FSAKAGAD)
Keywords
Where Simply Funding is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Simply Funding business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Merchant Cash Advance - Future Receivables Purchase: Simply Funding purchases future business receivables from merchants. The company pays businesses an upfront amount (e.g., $10,000) in exchange for a pre-determined collection amount from future sales (e.g., $10,800). They collect payments through ACH debits from business checking accounts or directly from credit card processing transactions. This is structured as a purchase and sale agreement, not a loan, so there is no interest rate or APR.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Starter: Up to $50,000 funding, 500+ Credit Score, 3+ Months in Business, $10,000+ Monthly Sales |
| Transaction based/ take rate | Pay-as-you-go | Standard: Up to $125,000 funding, 1+ Years in Business |
| Transaction based/ take rate | Pay-as-you-go | Premium: Up to $500,000 funding, 600+ Credit Score, 2+ Years in Business |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Simply Funding product offering
Product offeringCore offering
Simply Funding purchases future business receivables from merchants, paying them an upfront lump sum (typically $10,000 to $500,000) in exchange for a pre-determined collection amount from a fixed percentage of the merchant's future sales. Repayment is collected automatically via ACH debits from the merchant's business checking account or directly from credit card processor transactions until the agreed total is recovered. The product is structured as a purchase-and-sale agreement rather than a loan, and is offered to U.S. businesses with at least 3 months of operating history and $10,000+ in average monthly gross sales.
Product overview
Simply Funding offers a single core product—its Merchant Cash Advance program—which operates as a purchase and sale agreement where the company buys future business receivables. The core product is segmented into three funding tiers: Starter (up to $50,000), Standard (up to $125,000), and Premium (up to $500,000), differentiated by credit score requirements and time in business. The company also operates four partner programs—Independent Sales Agent, Independent Sales Office (ISO), Enterprise Partner (white-label), and Syndicate Partner—enabling third parties to distribute or co-fund its advance products.
Differentiator
Problem solved
Functional benefit
Products and services
- Merchant Cash Advance Core product under which Simply Funding purchases up to $500,000 of a U.S. merchant's future business receivables, paying an upfront amount in exchange for a pre-determined total collected as a fixed percentage of future gross sales via ACH debits from the merchant's business bank account or directly from credit card processor settlements. Designed for SMBs with at least 3 months in business and $10,000+ in average monthly gross sales needing working capital for expansion, growth, repairs, or inventory.
Quantifiable outcome
- Average funding amount of $100,000 per advance
- +2 more outcomes
Companies that use Simply Funding
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Simply Funding technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Simply Funding partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Fund My BizminorNew York-based partner/broker who works with Simply Funding to provide merchant cash advances to businesses. Testimonial indicates reliable service with low rates and fast turnaround.
- Fast FundingminorArizona-based partner who has worked with Simply Funding as an independent sales broker for over three years with no issues reported. Represents the company's established partner network.
- Independent Sales AgentscoreIndividual agents who work from home or small offices, marketing merchant cash advances to businesses. New and experienced agents welcome. Simply Funding provides automated processes, fast offers, reporting tools, and 24/7 support.
- Independent Sales Offices (ISOs)coreOrganizations with staff that operate as ISOs to sell Simply Funding's products. Both new and experienced organizations welcome. Full access to all Simply Funding services and support infrastructure.
- Enterprise Partners (Banks and Financial Institutions)coreBanks and large institutions who partner with Simply Funding to offer merchant cash advance products to their clients. The product can be white-labeled and customized to fit each organization's business model, enabling them to provide alternative lending without building capability in-house.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Simply Funding competitors and assessment
Company assessmentDirect peers
- CAN Capital: Long-standing MCA and working capital provider serving US SMBs through partner and direct channels, with similar size and structure of advances as Simply Funding.
- Kapitus: Direct MCA and small business financing provider with multi-channel distribution including ISO partners and a white-label program for institutions, structurally analogous to Simply Funding's partner mix.
- National Funding: Direct alternative lender providing merchant cash advances and small business funding across the US. Overlapping product, customer segment, and speed-of-funding positioning make it a close peer.
- Forward Financing: Boston-based direct MCA provider funding up to ~$500K to SMBs via revenue-based receivables purchases. Same purchase-of-future-receivables structure, similar underwriting thresholds, and direct SMB distribution comparable to Simply Funding.
- Credibly: Direct competitor offering merchant cash advances and working capital to SMBs across the US. Highly comparable on product (MCA + revenue-based financing), channel model (partner-driven), and target customer (subprime-to-mid SMBs).
- Fora Financial: MCA provider funding $5K-$500K advances to US SMBs using a future-receivables purchase structure with ISO/partner distribution, directly comparable in product design and target segment to Simply Funding.
Emerging players
- Fundbox: SMB working capital provider focused on small-dollar advances and invoice-based funding. Comparable on customer segment (SMB) and revenue-based repayment mechanics but typically smaller ticket sizes than Simply Funding's $100K average.
- Lendio: SMB lending marketplace aggregating multiple funding products (including MCAs from partner funders). Overlaps with Simply Funding's product category and partner-driven distribution model.
Broad incumbents
- BlueVine: Fintech SMB funding platform offering invoice factoring, lines of credit, and term loans. Adjacent in serving SMB working capital needs but structured as credit rather than receivables purchase.
- OnDeck (Enova): Large, established online SMB lender offering term loans and lines of credit. Competes for many of the same SMB customers but with a balance-sheet-lending model and significantly larger balance sheet.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Simply Funding social profiles
Digital presenceSimply Funding financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simply Funding leadership team
Management profileNumber of profiles
Simply Funding funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simply Funding M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simply Funding
What does Simply Funding do?
Simply Funding purchases future business receivables from merchants, paying them an upfront lump sum (typically $10,000 to $500,000) in exchange for a pre-determined collection amount from a fixed percentage of the merchant's future sales. Repayment is collected automatically via ACH debits from the merchant's business checking account or directly from credit card processor transactions until the agreed total is recovered. The product is structured as a purchase-and-sale agreement rather than a loan, and is offered to U.S. businesses with at least 3 months of operating history and $10,000+ in average monthly gross sales.
Is Simply Funding a public or private company?
Simply Funding is a private company. It is classified as unknown and is currently operating.
When was Simply Funding founded?
Simply Funding was founded in -1. It employs 51 to 100 people.
Where is Simply Funding based?
Simply Funding is headquartered in New York, United States, in the North America region.
How does Simply Funding make money?
One revenue line is on record: merchant Cash Advance - Future Receivables Purchase.
Who are Simply Funding's main competitors?
Direct peers on record are CAN Capital, Kapitus, National Funding, Forward Financing, Credibly and Fora Financial. Emerging players are Fundbox and Lendio. Broad incumbents are BlueVine and OnDeck (Enova).
Does Simply Funding have an API?
No public API is recorded for Simply Funding.
What industry is Simply Funding in?
Simply Funding's product category is Merchant Cash Advance / Alternative Business Lending. Its primary akta.pro industry code is FSAKAGAD, Merchant Cash Advance (MCA) & Revenue-Based Financing. Its NAICS code is 52222 and its SIC code is 6153.