What Technology Marketing Toolkit does

Technology Marketing Toolkit (TMT) is a privately held marketing, sales training, and consulting firm that sells subscription-based programs and tools exclusively to Managed Service Providers (MSPs) and IT services businesses. Founded in 2002-2003 by Robin Robins in Brentwood, Tennessee, the company offers four membership tiers segmented by MSP revenue stage — Toolkit Membership, MSP Launch Academy (sub-$500K), Accelerators Club (sub-$1M established), and Producers Club (invite-only, $10M+ ambitious) — built around the proprietary A.C.E. (Attract, Convert, Expand) framework, supported by peer-group masterminds, implementation workshops (Rapid Implementation, Boot Camp, Roadshow), and one-to-one coaching delivered largely by former MSP operators.

The underlying technology stack centers on a Marketing Automation Platform (MAP) built on Keap (formerly Infusionsoft) for CRM, campaign automation, scheduling, and follow-up sequences, with adjacent modules for social media management, AI-driven website chat, Google Business Profile optimization, and local SEO monitoring. TMT also offers a three-tier MSP Success digital marketing program (Core, Express, Pro) with managed websites, SEO, and advanced MAP automations, and is integrated into Kaseya's Powered Services platform alongside TruPeer, SMART Numbers, and other MSP tools. AI features are deployed as assistive layers (generative video via HeyGen/InVideo, AI prospect qualification, ChatGPT testimonial drafting) rather than as proprietary models.

Revenue is generated primarily through recurring monthly subscriptions across membership tiers and MSP Success / Powered Services subscriptions, supplemented by event fees (Boot Camp, Roadshow, Rapid Implementation Workshops), one-to-one coaching sessions (30 minutes), group coaching/webinars, and the Big Red Media co-marketing/sponsorship division. The company has served a cumulative 21.8K+ enrolled clients over 23+ years across North America, Europe, and Australia, and is now operated under Kaseya-governed terms with Robin Robins transitioned to a founder/executive advisor role and a COO-led management team in place.

Name

Technology Marketing Toolkit

Legal name

Technology Marketing Toolkit, LLC

Website

https://technologymarketingtoolkit.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Technology Marketing Toolkit (TMT) is a subscription-based marketing, sales training, and consulting firm that sells tiered membership programs, peer groups, coaching, and a Keap-powered Marketing Automation Platform (MAP) exclusively to Managed Service Providers (MSPs) and IT services businesses.

Ownership category

akta.pro rank

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Membership Subscriptions: Tiered membership subscriptions (Toolkit Membership, MSP Launch Academy, Accelerators Club, Producers Club) providing access to marketing frameworks, templates, coaching, peer groups, and campaign tools. Subscriptions range from entry-level self-service to premium peer-group coaching with human-delivered support.
2. Coaching Services: One-to-one coaching sessions (30 minutes) and group coaching/webinars available through premium tiers (PSP, MSP Success Express, MSP Success Pro). Delivered by certified coaches trained in the Kaseya Marketing Framework.
3. Events and Workshops: Revenue from Boot Camp events, Roadshow attendance, Rapid Implementation Workshops, and in-person quarterly meetings for peer groups. Includes travel expenses for in-person gatherings.
4. MSP Success Tiers: Three-tiered subscription model: Core (monthly campaigns, training), Express (website launch, CRM, digital hub, support), and Pro (professional website, advanced SEO, MAP automation, ongoing SEO services).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels14 records

Core offering

Technology Marketing Toolkit (TMT) provides marketing and sales systems, coaching, peer groups, and a Marketing Automation Platform (MAP) targeted at Managed Service Providers (MSPs) and IT services businesses. The core offering is a tiered membership structure (Toolkit Membership, MSP Launch Academy, Accelerators Club, Producers Club) combined with implementation-focused coaching, events, and a CRM/marketing automation platform to help MSPs generate leads, close sales, and grow recurring revenue.

Product overview

Technology Marketing Toolkit (TMT) is a comprehensive marketing and sales training platform for MSPs and IT services businesses, built on a tiered membership architecture. The core offerings include four membership levels (Toolkit Membership, MSP Launch Academy, Accelerators Club, and Producers Club) that provide progressive access to marketing strategies, peer groups, coaching, and implementation tools. The Marketing Automation Platform (MAP) serves as the integrated CRM and campaign hub across programs. TMT also offers MSP Success (Core, Express, and Pro tiers) and Kaseya Powered Services (PS and PSP) as subscription-based digital marketing programs. Services include coaching (one-to-one and one-to-many), workshops (Rapid Implementation, Boot Camp, Roadshow), and the monthly Marketing Strategy Brief newsletter. The A.C.E. framework (Attract, Convert, Expand) unifies the full client lifecycle approach.

Differentiator

Problem solved

Functional benefit

Brands

• Producers Club: An invite-only peer-lead group for MSPs looking to aggressively grow, providing tools and strategies for scaling.
• Accelerators Club
• MSP Launch Academy
• Toolkit Membership
• Marketing Automation Platform (MAP)
• Big Red Media
• MSP Success Magazine

Products and services

• Toolkit Membership Entry-level membership providing proven marketing strategies, templates, and basic marketing plan resources for MSPs just starting with TMT.
• MSP Launch Academy Program designed for very small MSPs generating less than $500K in annual sales, focused on establishing operational foundations and getting marketing started.
• Accelerators Club Peer group and marketing implementation program for established MSPs under $1M revenue ready to ramp up client acquisition using proven marketing strategies.
• Producers Club Invite-only peer-lead group for ambitious MSPs aiming for $10M+ revenue and market domination, featuring accountability groups, coaching, and strategic leadership support.
• Marketing Automation Platform (MAP) Built-in CRM and digital marketing hub for MSPs offering automated marketing campaigns, social media management, AI-driven website chat, Google Business Profile optimization, local SEO monitoring, and consolidated analytics.
• MSP Success Core Entry-tier subscription providing monthly and quarterly marketing campaigns, access to the Kaseya Marketing Framework, and one-to-many training sessions.
• MSP Success Express Mid-tier digital marketing program including website launch, managed hosting, CRM, digital marketing hub, foundational campaigns, social media management, local SEO monitoring, and ongoing operational support.
• MSP Success Pro Full-service tier with professionally developed WordPress website, advanced integrations, ongoing SEO services, advanced MAP automations, and premium support.
• TruPeer In-person peer group experience for MSP owners with quarterly meetings, accountability partnerships, and peer learning focused on sales, profitability, and scalability.
• Powered Services Pro (PSP) Subscription upgrade offering expanded marketing content, campaigns, automated marketing platform access, LMS, and personalized coaching through individual and group sessions.
• Marketing Strategy Brief Monthly MSP Marketing Strategy Brief newsletter delivered to members with marketing tips, strategies, and ready-to-use campaigns.
• MSP Success Magazine Monthly magazine distributed to approximately 30,000 leads and clients featuring MSP marketing content, case studies, and industry insights.
• Rapid Implementation Workshop Intensive 2-day workshop for fast-track marketing plan implementation, held in Nashville with hands-on campaign building for MSP attendees.
• Boot Camp Annual intensive training event featuring workshops, peer networking, and the Better Your Best competition for MSPs.
• IT Marketing Roadshow Regional educational event series showcasing MSP success stories and delivering marketing strategy training.
• One-to-One Coaching Individualized virtual coaching sessions (30 minutes) following the Kaseya Marketing Framework curriculum for PSP, MSP Success Express, and MSP Success Pro subscribers.
• World-Class Customer Experience Trained (WCCXT) Certification Certification program for Producers Club member companies focusing on customer experience excellence, overseen by the Customer eXperience Officer.

Quantifiable outcome

• Clients report revenue growth from $150K to $2M in 3 years
• +6 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• KaseyacoreTechnology or IntegrationKaseya acquired Technology Marketing Toolkit and integrated it into the Kaseya product portfolio. TMT is now offered as a Kaseya product alongside Powered Services, TruPeer, and MSP Success. Kaseya provides the technology infrastructure, distribution channels, and integration with other MSP tools (Kaseya BMS, Datto, ID Agent). TMT content is delivered through Kaseya's Powered Services Portal and integrates with Kaseya's marketing framework and SMART Numbers platform.
• Keap / InfusionsoftcoreTechnology or IntegrationMAP Division utilizes Keap (formerly Infusionsoft) as the underlying CRM and marketing automation platform for TMT members. Danny Hawman, former Director of Partnerships at Infusionsoft, now leads the MAP Division, bringing deep expertise in the platform. Keap provides the technical infrastructure for campaign automation, scheduling, follow-up sequences, and CRM functionality.
• TruPeer / TruePeer EmergecoreTechnology or IntegrationTruPeer and TruePeer Emerge (aka TMT Accelerators) are peer group programs offered through the Kaseya Powered Services platform. These programs pair MSP owners in peer groups for learning, accountability, and business growth. TruPeer requires in-person participation while TruePeer Emerge is fully remote.
• Big Red MediaminorGTM or Marketing PartnerInternal marketing division (Big Red Media) that connects channel/sponsor companies with TMT MSP clients to create 'win-win' co-marketing opportunities. Allison Foelber serves as VP of Big Red Media, managing the team to deliver marketing partnerships.
• Kaseya One PlatformcoreTechnology or IntegrationTMT migrated client MSPs to Kaseya's unified platform (Kaseya BMS, Datto integrations) for PSA, RMM, and business management. Impress Computers moved to Kaseya for unified operations, eliminating mismatched security tools and backup systems to enable true MSP scaling.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Others

• ConnectWise: PSA/RMM software platform vendor for MSPs — adjacent/ecosystem participant providing operational tools to the same buyers TMT serves, but not a marketing or coaching competitor.
• Channelnomics: Research and media firm covering the IT services and channel ecosystem — adjacent ecosystem participant that informs TMT's buying audience but does not directly compete on coaching or marketing services.
• CompTIA: Industry trade association serving the global technology ecosystem including the MSP community — adjacent ecosystem participant that helps define the MSP market TMT serves but does not deliver marketing coaching or peer groups.

Direct peers

• TruMethods: Kaseya-owned MSP business coaching and peer-group company offering TruPeer peer groups, sales training, and operational benchmarking for managed service providers — the closest direct competitor to TMT and structurally comparable under shared Kaseya ownership.
• HTG Advisors: MSP peer-group and consulting company (formerly HTG Peer Groups) serving the IT services channel — direct competitor in the same vertical with overlapping community/accountability-based offers.
• Service Leadership, Inc. Business-transformation and financial-management consulting firm specifically serving IT services firms and MSPs — comparable because it sells recurring coaching/peer-engagement services to the same vertical buyer.
• The Alternative Board (TAB): Peer-advisory-board company that convenes SMB owners in monthly peer groups facilitated by experienced chairs — directly comparable operating model (paid peer groups with facilitation/accountability) but spanning multiple verticals.

Broad incumbents

• ActionCOACH: Global business coaching franchise offering sales, marketing, and operational coaching to SMBs across all verticals — broader incumbent with a comparable subscription-coaching business model but no MSP specialization.
• Sandler Training: Global sales training methodology company running a franchise network delivering ongoing sales coaching and certification to B2B sellers — comparable as a structured sales-training subscription business, though broader in vertical scope.
• E-Myth Worldwide: Business-education and coaching company (founded by Michael Gerber) selling books, programs, and coaching engagements targeted at small-business owners — comparable category (business/marketing coaching) but with much broader and non-vertical-specialized positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCR9dQAmN23rvTuVQeMBIDGw
• Facebookfacebook.com/TechnologyMarketingToolkit
• LinkedInlinkedin.com/company/technology-marketing-toolkit-inc-
• Instagraminstagram.com/technologymarketingtoolkit

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Technology Marketing Toolkit