What Big Red Media does

Big Red Media is a privately held media, events and marketing-services company focused exclusively on the IT services channel — specifically Managed Service Providers (MSPs), Managed Security Services Providers (MSSPs), Value-Added Resellers (VARs), and the technology vendors that sell into them. Founded by Robin Robins and operating as a subsidiary of Technology Marketing Toolkit (TMT), it is headquartered in Brentwood, Tennessee with product and support operations in Nashville and platform development in Pennsylvania, and serves clients in 23 countries.

The company's product surface centers on three pillars. First, branded industry events including the annual IT Sales & Marketing Boot Camp (1,000+ in-person, 2,000+ virtual attendees), Producers Club C-level peer group (270+ paying members at $20,000-$30,000 per year), the IT Marketing Roadshow (750-850 in-person plus 1,000+ virtual), Rapid Implementation Workshops, and quarterly virtual events. Second, print and digital publications — MSP Success Magazine (17,500+ MSP-owner subscribers), IT Channel Insider, and the paid Marketing Strategy Brief (1,650+ monthly mail subscribers) — alongside Done-For-You custom partner magazines. Third, a proprietary U.S.-built virtual/hybrid event platform, BigRedVirtual, offering unlimited attendees and sessions with gamification, custom exhibitor booths, real-time reporting, mobile app integration and GDPR compliance.

Monetization spans five streams: event sponsorships (Booth/speaking/lead generation packages paid by vendors like Dell, Microsoft, Kaseya, Datto), premium membership subscriptions (Producers Club and related coaching/mastermind groups with 4,600+ active members), publication advertising and subscriptions, Done-For-You digital marketing services (including Facebook custom audience targeting over 12,000 MSP customers and dashboard digital ads with 12,338 average monthly impressions), and Done-For-You Partner Magazine production services. Distribution is direct — senior sponsorship consultants and account managers sell customized packages without third-party resellers, supported by owned websites including bigredmedia.com, bigredvirtual.com and mspsuccessmagazine.com.

Name

Big Red Media

Legal name

Big Red Media

Website

https://bigredmedia.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Big Red Media is a privately held media, events, and marketing-services firm serving the IT channel — specifically MSPs, MSSPs, VARs and the technology vendors selling into them — through flagship events (Boot Camp, Producers Club, Roadshow), publications (MSP Success Magazine, IT Channel Insider), and a proprietary virtual event platform (BigRedVirtual).

Ownership category

akta.pro rank

Product category

IT Channel Marketing and Events

NAICS

Advertising, Public Relations, and Related Services (5418), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Professional & Association Conferences (MPAGAGAB)

akta.pro secondary industry

Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB)

Keywords

• IT channel marketing
• MSP events and conferences
• Virtual event platform
• Channel lead generation
• B2B media publishing

Headquarters

HQ city

Brentwood

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Sponsorships: Companies pay to sponsor and exhibit at Big Red Media events including the annual IT Sales & Marketing Boot Camp (1,000+ in-person, 2,000+ virtual), Producers Club quarterly meetings (270+ members), the IT Marketing Roadshow (750-850 MSPs), Rapid Implementation Workshops (25-50 CEOs), and quarterly virtual events. Sponsorships include booth space, speaking opportunities, and lead generation.
2. Membership Programs: Producers Club is a C-level peer group with annual membership fees of $20,000-$30,000 per member, with over 270 active members. Additional programs include coaching members and Mastermind groups (650+ MSPs). The company reports 4,600+ active members in its programs.
3. Publication Advertising & Subscriptions: IT Channel Insider Magazine and MSP Success Magazine (print and digital) are advertised to over 17,500+ MSPs, MSSPs, and IT services CEOs. Done-for-you partner magazines are created and mailed for clients. The Marketing Strategy Brief is a paid subscription publication mailed to over 1,650 members monthly.
4. Digital Marketing Services: Done-for-you digital lead generation, Facebook audience targeting, website banner ads on MSPSuccessMagazine.com (~4,000 unique monthly visitors), eNewsletter ads, dashboard digital ads (12,338 average monthly impressions), and guest blog post sponsorships.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Big Red Media produces marketing services, advertising, and events for technology companies targeting the IT channel, with a focus on Managed Service Providers (MSPs), MSSPs, and VARs. Its core offerings include sponsored industry events (Boot Camp, Producers Club, Roadshow, Workshops), the BigRedVirtual virtual event platform, publications (MSP Success Magazine, IT Channel Insider), and done-for-you digital lead generation and partner magazine services. The company monetizes access to a curated community of over 10,000 growth-focused IT services CEOs across 23 countries.

Product overview

Big Red Media operates a multi-product marketing and events ecosystem for the IT services channel (MSPs, MSSPs, VARs). The core platform is BigRedVirtual, a proprietary virtual/hybrid event platform featuring customizable event spaces and real-time reporting. Events include the annual IT Sales And Marketing Boot Camp (2,000+ attendees), Producers Club peer groups (270+ members), Rapid Implementation Workshops, IT Marketing Roadshow, and Quarterly Virtual Events. Publications include MSP Success Magazine and IT Channel Insider (print and digital). Digital services encompass Done-For-You Lead Generation, Facebook audience targeting, website advertising, sponsored content, and eNewsletter placements. Done-For-You Partner Magazines provides turnkey custom publication services.

Differentiator

Problem solved

Functional benefit

Brands

• Technology Marketing Toolkit (TMT): Parent company providing sales and marketing strategies, tools, templates, and training for MSPs and IT services companies
• MSP Success Magazine
• IT Channel Insider
• IT Sales and Marketing Boot Camp
• Producers Club
• Rapid Implementation Workshop
• IT Marketing Roadshow
• BigRedVirtual

Products and services

• BigRedVirtual Proprietary virtual and hybrid event platform that enables fully customizable lobbies, breakout rooms, main stage presentations, and exhibitor halls. Supports unlimited attendees and sessions with real-time reporting, gamification, and mobile app integration. Used for Big Red Media's own events and licensed to third-party event organizers.
• IT Sales and Marketing Boot Camp Annual flagship 4-day intensive training event for IT services CEOs and MSPs focused on marketing, sales, leadership, and business growth. Draws over 2,000 attendees with hybrid in-person and virtual attendance and features Diamond-level sponsorships for technology vendors.
• Producers Club C-level peer group membership program for marketing-savvy MSPs with over 270 active members. Features quarterly 2.5-day events focused on business growth, marketing, sales, leadership, hiring, and business development, with annual membership fees of $20,000-$30,000 per member.
• Rapid Implementation Workshop Intensive two-day seminar working with 25-50 CEOs on implementing strategic marketing plans. Covers target market selection, USP development, lead generation, website/online marketing, client reviews, email marketing, cross-sell strategies, and marketing planning at $4,997 per attendee.
• IT Marketing Roadshow 2-day workshop delivered in three major metropolitan cities (September to November) focusing on selling high-dollar IT and managed services contracts. Attracts 750-850 MSPs, MSSPs, and IT services CEOs in-person plus 1,000+ virtual attendees, with sponsorship opportunities for technology vendors.
• Quarterly Virtual Events Live virtual conferences hosted quarterly on the BigRedVirtual platform, including Cyber Security Livecasts, MSP Solution Showcase, Demo Days, and Virtual Digital Marketing Roadshows.
• MSP Success Magazine Print and digital publication dedicated to helping managed IT services business CEOs and owners build strong, profitable, growth-oriented businesses. Covers marketing, client-acquisition, sales, profitability, leadership, and personal development. Reaches 17,500+ verified MSP subscribers and is available with advertising opportunities for technology vendors.
• IT Channel Insider Bimonthly print and digital publication for IT channel executives, featuring industry news, case studies, and business development content with advertising opportunities for technology vendors.
• Done-For-You Partner Magazines Turnkey magazine service for technology vendors including professional writing, design, proofreading, publishing, printing, mailing, and PDF version distribution for quarterly client and partner communications.
• Digital Lead Generation Done-for-you lead generation service leveraging Big Red Media's media assets and Facebook custom audiences to deliver high-quality, qualified leads from MSP decision-makers with guaranteed results. Used by vendors ranging from startups to enterprise clients, with start-from budget options and monthly lead delivery programs.
• Digital Marketing Services Suite of digital marketing services including Facebook custom audience targeting (12,000+ MSP customers), MSP Success Magazine website banner ads, sponsored popup videos, guest blog posts, eNewsletter ads (3,000+ subscribers, 25% open rate), and Technology Marketing Toolkit Dashboard digital ads (12,338 monthly impressions).
• Marketing Strategy Brief Newsletter Monthly paid subscription publication delivered by mail and online to 1,650+ members covering new marketing, sales, business-building strategies, website strategies, CRM, email, direct mail, SEO, and online marketing.

Quantifiable outcome

• Over 10,000 MSP CEO clients across 23 countries
• +7 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

18 partnerships are on record, tiered core and minor.

• DattocoreGTM or Marketing PartnerDatto is a Diamond Sponsor of the annual IT Sales & Marketing Boot Camp. Mike DePalma, VP of Business Development, has spoken at TMT events and described them as generating the strongest partner relationships in the channel.
• KaseyacoreGTM or Marketing PartnerFred Voccola, CEO of Kaseya, praised Robin Robins' Boot Camp as the best event in the channel. Dana Liedholm, SVP Corporate Marketing, reported closing sales on the spot at Boot Camp events. Kaseya sponsored multiple events.
• MicrosoftcoreGTM or Marketing PartnerMicrosoft was a title sponsor of the Cyber Security Marketing Roadshow. Ginny Hoban, Sr. Product Marketing Manager, reported that the event provided great opportunities to connect with existing and new MSP partners on Microsoft Cloud Solutions.
• Dell TechnologiescoreGTM or Marketing PartnerDell Technologies partnered with Big Red Media on a digital marketing campaign targeting MSPs for the Dell Expert Network. Alicia Bowling, Dell Expert Network Program Manager, reported that Big Red Media's program delivered warmer, higher-quality leads than other MSP channel programs. A dashboard ad campaign achieved 38% click-through rate on pop-up ads and 53% form fill conversion.
• Blackpoint CybercoreGTM or Marketing PartnerBlackpoint Cyber partnered with Robin Robins to grow rapidly in the MSP channel, sponsoring Boot Camp, Producers Club, the Fall Roadshow, Cyber LiveCast, and author book signings. Jon Murchison, Founder & CEO, credited TMT for driving over 100% growth in less than a year with 94% renewal rates. The partnership provided deep exposure to Robin's MSP customer base.
• techrugminorGTM or Marketing PartnerJustin Reinmuth, Founder & CEO of techrug, reported that their first Robin Robins sponsorship resulted in 15 new clients, and since then they've acquired over 180 new clients directly from sponsoring her events. techrug is listed as a technology vendor partner on the Big Red Media testimonials page.
• Galactic AdvisorsminorGTM or Marketing PartnerBruce McCully, Founder & CEO of Galactic Advisors, generated over $1 million in recurring revenue in under 10 months through TMT event sponsorships, including Boot Camp, Cyber Livecast, the five-city Roadshow, and Producers Club. Achieved a 54% close rate on sales leads from TMT events.
• CytracomminorGTM or Marketing PartnerZane Conkle, Co-founder & CEO of Cytracom, partnered with Robin Robins to create marketing campaigns for MSPs to sell VoIP solutions. Cytracom has partnered at Producers Club events and Boot Camp, using speaking opportunities and happy hours to gain access to new partners and leads.
• Gradient MSP (Passportal)minorGTM or Marketing PartnerColin Knox, Founder & CEO of Gradient MSP, credited Robin Robins with identifying the security services opportunity for MSPs and delivering the Cyber Security Marketing Roadshow. Gradient MSP participated as a sponsor and found MSPs at the event highly focused on security.
• LiongardminorGTM or Marketing PartnerCynthia Schreiner, Director of Community at Liongard, reported closing 20 new partners at a single Robin Robins Boot Camp event, noting the focused nature of attendees who were actively looking to grow their MSP businesses.
• AuvikminorGTM or Marketing PartnerJacqui Murphy, CMO of Auvik, described Robin Robins Boot Camp as having great-quality partners, with strong response to Auvik's network infrastructure RMM product. Auvik looks forward to returning annually.
• RapidFire ToolsminorGTM or Marketing PartnerMark Winters, VP of Sales at RapidFire Tools, stated that TMT events consistently deliver the highest ROI, with the best quality leads and the most engaged attendees. Since partnering with Robin, RapidFire Tools has grown to nearly triple its original size.
• Compliancy GroupminorGTM or Marketing PartnerMarc Haskelson, President & CEO of Compliancy Group, described Robin's events as one of their most successful, noting that people emailed directly to subscribe during his on-stage presentation, and MSPs at the events share learning with each other.
• Cambium NetworksminorGTM or Marketing PartnerChristy Meaney, Manager of NA Channel Marketing at Cambium Networks, described Big Red Media's done-for-you lead gen program as custom, flexible, and delivering an ROI that can be shown to management. The program enabled Cambium to demonstrate marketing value.
• Barracuda MSPminorGTM or Marketing PartnerErin Shaw-Crowley, Sr. Marketing Manager at Barracuda MSP, described sponsoring the Celebrity Book Sponsor program at Boot Camp as providing access to all attendees through the keynote book giveaway, helping grow their database and partner base.
• NextivaminorGTM or Marketing PartnerIra Feuerstein, Director of Partner Experience/Evangelist at Nextiva, described attending Robin's events as 'phenomenal' for the third consecutive event, noting engaged, responsive attendees who were interested in talking to vendors.
• Technology Marketing ToolkitcoreStrategic or Co-development PartnerTechnology Marketing Toolkit (TMT) is the parent company of Big Red Media. TMT is described as the IT industry's leading provider of sales and marketing strategies, tools, templates, and training for MSPs. Robin Robins founded TMT, which runs the largest C-level peer group in the IT services industry.
• BigRedVirtualcoreTechnology or IntegrationBigRedVirtual is the proprietary virtual/hybrid event platform developed and owned by Big Red Media. It was created after identifying that third-party platforms were insufficient for channel events. Used for all Big Red Media events and also offered to third-party event organizers. GDPR-compliant from inception.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CompTIA: CompTIA runs industry associations, certifications, conferences (ChannelCon, Communities & Councils Forum), and research/media targeting the IT channel. Comparable as an events + community + content platform for MSPs and IT solution providers, though association-funded rather than sponsor-funded.
• Pax8: Pax8 is a cloud distribution platform for MSPs that also runs partner events and a vendor marketplace. Comparable because it monetizes MSP-vendor relationships through events and community programming, though its core business is distribution rather than media.
• Informa Tech (Channel Futures / MSP Summit): Informa's Channel Futures media brand and MSP Summit events target the same IT channel audience with both editorial content and large industry conferences. A broader incumbent with significantly more scale and capital.
• CRN (The Channel Company): CRN is a long-standing media brand covering the IT channel with awards programs (CRN Channel Chiefs, Tech Innovators) and events. Comparable as a vendor-facing media platform targeting the same MSP/IT services audience, though primarily editorial rather than community-driven.
• ConnectWise (IT Nation): ConnectWise operates IT Nation, a large portfolio of events, peer groups, and media for MSPs. Directly comparable to Big Red Media as a vertically-focused events/community platform serving the same MSP audience, though backed by a much larger PE-owned software company.

Others

• Robin Robins Productions / Technology Marketing Toolkit (TMT): TMT is the parent company of Big Red Media and provides marketing training, tools, and templates for MSPs. Listed as a peer because the two operate as a tightly coupled commercial entity (TMT events funnel into Big Red Media's ecosystem), but the relationship is parent/child rather than competitive.

Direct peers

• ASCII Group: ASCII Group hosts Success Summits — regional events and a peer community specifically for MSPs and IT solution providers. One of the most direct peers in business model, audience, and event structure, with overlapping speaker roster (Robin Robins has spoken at ASCII events).
• SMB TechFest: SMB TechFest is an annual conference for SMB IT solution providers/MSPs featuring vendor sponsorships and peer networking. Comparable as a focused, sponsor-funded event series targeting the same growth-minded MSP audience.
• ChannelPro Network: ChannelPro produces a print/digital magazine and ChannelPro SMB Forum events targeted at MSPs and IT solution providers. Directly comparable as a media + events platform monetizing vendor sponsorships against the MSP audience.

Emerging players

• MSPAlliance: MSPAlliance is a global industry association and certification body running events and educational programs for MSPs. Comparable as a community/events platform targeting the same audience, though more association-oriented and smaller in scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bigred-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big Red Media