caseable
caseable is a direct-to-consumer e-commerce company that designs and sells custom-printed, made-to-order phone cases, laptop sleeves, and skins for individual consumers, primarily in the US and Europe, through a Shopify storefront.
- Company typePrivate
- Founded2010
- HeadquartersLauterbach, Germany
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What caseable does
caseable is a direct-to-consumer e-commerce company that designs, prints, and ships personalized protective accessories for consumer electronics, primarily smartphones. Founded in March 2010 in Brooklyn, NY by Klaus Wegener and Marvin Amberg, the company began with custom-printed on-demand laptop sleeves and subsequently expanded into phone cases, electronic skins, and tablet covers. It serves individual consumers in the United States and Europe who want protective yet expressive device accessories, with no named enterprise or B2B customers in evidence. Operations span Brooklyn (headquarters and warehouse, carrying the "Made in New York" seal) and Berlin, Germany.
The core product portfolio is concentrated in three phone case constructions—Premium ($40, dual-layer shock-absorbing), Silicone ($35, lightweight TPU), and Hard Shell ($30, slim polycarbonate)—supplemented by 13-inch laptop sleeves ($42.28) and bumper stickers/skins (starting at $8.99). Products support Apple iPhone devices from iPhone 7 through the iPhone 16 series (including Pro and Pro Max variants) and Samsung Galaxy S20–S23 models. Underlying technology is on-demand high-resolution printing combined with a self-serve Custom Phone Case Builder that accepts customer-uploaded photos, artwork, or logos and supports text or date personalization. Wireless charging compatibility is engineered into all case variants.
The business model is product-led growth via a Shopify-powered owned storefront, with one-time unit purchases as the sole revenue model—Premium and Silicone and Hard Shell phone case sales, laptop sleeve sales, and skins/decals each booked as individual transactions. Go-to-market relies on SEO-structured product pages indexed by device model and case type, content marketing, and organic social channels, targeting persona-segmented individual consumer use cases such as personal expression, gift-giving, and brand promotion. No physical retail, marketplace, or third-party reseller presence is documented.
caseable firmographics
Firmographics- Name
- caseable
- Legal name
- caseable
- Website
- https://caseable.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- caseable is a direct-to-consumer e-commerce company that designs and sells custom-printed, made-to-order phone cases, laptop sleeves, and skins for individual consumers, primarily in the US and Europe, through a Shopify storefront.
- Ownership category
- akta.pro rank
caseable industry classification
Industry- Product category
- Phone Cases & Device Accessories
- NAICS
- Gift, Novelty, and Souvenir Retailers (459420)
- SIC
- Electronic Components & Accessories (3670)
- akta.pro primary industry
- Mobile Device Accessories (Cases, Screen Protectors, Mounts) (CRACALAH)
- akta.pro secondary industries
- Tablet/Ultrabook Accessories (Keyboards, Pens, Cases, Screen Protectors) (HDACAMAL), Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders) (CRAAAJAK)
Keywords
Where caseable is headquartered
LocationHeadquarters
- HQ city
- Lauterbach
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
caseable business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Phone Case Sales: Direct-to-consumer sales of phone cases through e-commerce website. Products are made-to-order with on-demand printing. Revenue generated from one-time product purchases across three case types (Premium, Silicone, Hard Shell) for Apple iPhone and Samsung Galaxy devices.
- Laptop Sleeve Sales: Sale of laptop sleeves with custom printed designs. One-time product purchases with made-to-order production.
- Skins and Decals: Sale of bumper stickers and decorative skins for personal devices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium Phone Case - Dual-layer protective case with maximum shock absorption |
| Unit Pricing | Pay-as-you-go | Silicone Phone Case - Lightweight flexible case with comfortable grip |
| Unit Pricing | Pay-as-you-go | Hard Shell Phone Case - Slim snap-on case with wraparound printing |
| Unit Pricing | Pay-as-you-go | Laptop Sleeves - Protective sleeves for laptops |
| Unit Pricing | Pay-as-you-go | Skins and Bumper Stickers - Decorative decals |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
caseable product offering
Product offeringCore offering
caseable designs, produces, and sells custom-printed, made-to-order protective phone cases (Premium, Silicone, Hard Shell) plus laptop sleeves and decorative skins through its own e-commerce website. Customers can either choose from artist-contributed designs or use an online customization tool to upload photos, artwork, logos, or text for personalized printing. Products are available for Apple iPhone (iPhone 7 through 16 series, including Pro and Pro Max variants) and Samsung Galaxy (S20–S23 series) devices.
Product overview
Caseable is a direct-to-consumer e-commerce company offering custom-printed, made-to-order phone cases and device accessories. The core product portfolio consists of three main phone case types: Premium Phone Case (dual-layer shock-absorbing construction), Silicone Phone Case (lightweight flexible TPU), and Hard Shell Phone Case (slim snap-on polycarbonate). All case types support the company's custom design tool allowing customers to upload photos, artwork, or logos for personalized printing. The company also offers Laptop Sleeves with custom artwork prints and Skins/Bumper Stickers. Products are available for Apple iPhone models (iPhone 7 through iPhone 16 series, including Pro and Pro Max variants) and Samsung Galaxy devices (S20, S21, S22, S23 series). The company operates on a made-to-order basis with production in New York and Berlin.
Differentiator
Problem solved
Functional benefit
Products and services
- Premium Phone Case Dual-layer construction phone case with a shock-absorbing inner shell and glossy outer finish, providing maximum protection against impacts and everyday wear for individual smartphone owners.
- Silicone Phone Case Lightweight, flexible phone case made from soft TPU with a transparent matte finish, offering comfortable grip and slim everyday protection for individual smartphone owners.
- Hard Shell Phone Case Slim, sturdy snap-on polycarbonate phone case with edge-to-edge printing that protects against bumps and scratches while showcasing vibrant designs for individual smartphone owners.
- Custom Phone Cases Personalized phone case service allowing customers to upload photos, artwork, or logos for custom printing on Premium, Silicone, or Hard Shell case types, intended for individual consumers and gift-givers.
- Laptop Sleeves Protective laptop sleeves featuring custom artwork prints, designed to fit laptops and provide stylish everyday protection for individual laptop owners.
- Skins and Bumper Stickers Decorative bumper stickers and skins featuring flag designs and personalization options with custom text, sold for personal devices and vehicles.
Companies that use caseable
Customer profileSegments1 record
Ideal customer profiles1 record
caseable technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
caseable partnerships and signals
Strategic signalScale indicators2 records
Recent moves7 records
Expansion highlights3 records
caseable competitors and assessment
Company assessmentBroad incumbents
- OtterBox: OtterBox is a large, established protective case maker selling rugged cases across iPhone, Samsung, and other devices through retail and DTC. Competes with caseable on the protection tier but offers much broader distribution and brand spend.
- Speck Products: Speck is a long-standing phone case brand offering protective cases across major device families via retail and online. Comparable premium/protective positioning to caseable's Premium line, but at much larger scale.
Direct peers
- Society6: Society6 is an artist marketplace that offers artist-designed phone cases among other home and apparel products. Comparable to caseable in using a global artist community to differentiate designs and selling directly online.
- Casetify: Casetify is the leading direct-to-consumer custom and artist-designed phone case brand, offering customizable cases, MagSafe compatibility, and a global artist collab program—directly comparable to caseable's custom-design positioning and Shopify-led GTM.
- Zazzle: Zazzle is a customization marketplace letting users design and purchase phone cases, apparel, and accessories. Comparable to caseable on user-driven customization of cases and accessory SKUs.
- Redbubble: Redbubble operates a global marketplace where independent artists sell phone cases and accessories on a print-on-demand basis. Closely mirrors caseable's artist-led, made-to-order, direct-to-consumer model.
- dbrand: dbrand sells custom skins and cases for phones, laptops, and consoles with a strong customization tool and direct e-commerce model. Overlaps with caseable on phone cases and laptop sleeves and on made-to-order customization mechanics.
- Skinit: Skinit produces licensed and custom skins and cases for phones, laptops, and gaming devices with a personalization tool. Comparable on customization, device coverage, and direct e-commerce GTM.
Emerging players
- Casely: Casely is a DTC phone case brand focused on trendy, often bundle/subscription-led designs. Competes with caseable for design-conscious consumers in the custom/aesthetic case segment.
- Caseling: Caseling makes custom-printed cases and sleeves for laptops, tablets, and e-readers, with a configurator similar to caseable's. Comparable on made-to-order device sleeves and small-batch custom printing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
caseable social profiles
Digital presencecaseable financial estimates
Financial estimateRevenue estimate
Valuation estimate
caseable leadership team
Management profileNumber of profiles
Profiles2 records
caseable funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
caseable M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about caseable
What does caseable do?
caseable designs, produces, and sells custom-printed, made-to-order protective phone cases (Premium, Silicone, Hard Shell) plus laptop sleeves and decorative skins through its own e-commerce website. Customers can either choose from artist-contributed designs or use an online customization tool to upload photos, artwork, logos, or text for personalized printing. Products are available for Apple iPhone (iPhone 7 through 16 series, including Pro and Pro Max variants) and Samsung Galaxy (S20–S23 series) devices.
Is caseable a public or private company?
caseable is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was caseable founded?
caseable was founded in 2010. It employs 11 to 50 people.
Where is caseable based?
caseable is headquartered in Lauterbach, Germany, in the Europe region.
How does caseable make money?
Three revenue lines are on record. Phone Case Sales are the primary driver. The others are laptop Sleeve Sales and skins and Decals.
Who are caseable's main competitors?
Broad incumbents on record are OtterBox and Speck Products. Direct peers are Society6, Casetify, Zazzle, Redbubble, dbrand and Skinit. Emerging players are Casely and Caseling.
Does caseable have an API?
No public API is recorded for caseable.
What industry is caseable in?
caseable's product category is Phone Cases & Device Accessories. Its primary akta.pro industry code is CRACALAH, Mobile Device Accessories (Cases, Screen Protectors, Mounts), with a secondary code of HDACAMAL, Tablet/Ultrabook Accessories (Keyboards, Pens, Cases, Screen Protectors). Its NAICS code is 459420 and its SIC code is 3670.