JustLend
JustLend is an Indian fintech platform based in Chittaurgarh, Rajasthan, that provides unsecured digital lending services. Founded in 2025, the privately held company operates with 11-50 employees.
- Company typePrivate
- Founded2025
- HeadquartersChittaurgarh, India
- Headcount11–50
- GTM typeB2C
- OfferingServices
What JustLend does
JustLend is a fintech platform headquartered in Chittaurgarh, Rajasthan, India, that provides unsecured digital lending services. The company was founded in 2025 and operates as a privately held entity with a headcount of 11-50 employees.
Beyond its legal name and a single domain reference (justlend.co.in) captured in domain configuration data, the aggregated source material contains no substantive information about JustLend's lending products, underwriting methodology, target borrower segments, ticket sizes, interest rate mechanics, capital structure, lender partnerships, regulatory licensing (e.g., RBI NBFC registration status), or technology stack. No funding rounds, leadership bios, investor names, customer/borrower logos, or product launches tied to JustLend are present in the inputs reviewed.
The aggregated source material is dominated by content describing an unrelated entity (Bubble, a no-code AI app builder platform), in which JustLend's domain appears incidentally. Consequently, this analysis is constrained to firmographic evidence only, and any diligence on JustLend's business model, unit economics, regulatory standing, or competitive positioning will require first-party data acquisition.
JustLend firmographics
Firmographics- Name
- JustLend
- Legal name
- JustLend
- Website
- https://justlend.co.in
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- JustLend is an Indian fintech platform based in Chittaurgarh, Rajasthan, that provides unsecured digital lending services. Founded in 2025, the privately held company operates with 11-50 employees.
- Ownership category
- akta.pro rank
JustLend industry classification
Industry- Product category
- Digital Lending
- NAICS
- Activities Related to Credit Intermediation (5223)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Alternative Data & Credit Scoring (Cashflow, Telco, Utility, Open Banking) (FSAGAHAC)
- akta.pro secondary industries
- Underwriting Automation & Income/Employment Verification (FSAGAHAD), Embedded Lending & Credit (POS, Working Capital, Credit Lines) (FSAGALAD)
Keywords
Where JustLend is headquartered
LocationHeadquarters
- HQ city
- Chittaurgarh
- HQ country
- India
- HQ region
- Asia
Markets served
JustLend business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales
Revenue model
- Subscription Plans: Tiered subscription model with multiple plan levels (Starter, Growth, Team, Enterprise) offering increasing features, capacity, and support. Paid plans required for launching apps with custom domains.
- Mobile App Publishing: Revenue from mobile app publishing capabilities. Between launch date and October 1, mobile app publishing is free. After October, new plan versions will be introduced for web-only, mobile-only, and web+mobile projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan |
| Subscription | Monthly | Starter Plan |
| Subscription | Monthly | Growth Plan |
| Subscription | Monthly | Team Plan |
| Subscription | Multi-year contract | Enterprise Plan |
| Subscription | Monthly | Social Network App |
| Freemium | Monthly | Mobile App Add-on (Beta) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
JustLend product offering
Product offeringCore offering
JustLend is a fintech platform that provides unsecured digital lending services to consumers. The company operates online via its website justlend.co.in and is based in Rajasthan, India. The source material does not specify the loan products, credit criteria, or servicing approach used by the platform.
Product overview
Bubble is a fully visual AI app builder platform that enables building both web and native mobile applications without code. The core platform includes a visual programming editor for drag-and-drop design, automated database management with point-in-time backups, built-in user authentication, and workflow automation. The platform expanded in 2025 to include native mobile app building for iOS and Android using React Native. A rich plugin ecosystem offers integrations with Daily (video conferencing), Phyllo (creator data), Nexus (blockchain/Web3), payment processors (Stripe, PayPal), CRM tools, and communication services. Bubble AI powers generative app creation from text prompts. The platform is complemented by learning resources including Academy lessons, Bootcamps, and one-on-one coaching.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Build apps 12-20x faster than traditional development
- +3 more outcomes
Companies that use JustLend
Customer profileNamed customers20 records
Segments1 record
Ideal customer profiles1 record
JustLend technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
AI capability9 records
Feature10 records
JustLend partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- React Native (Meta)coreBubble uses React Native framework for building native mobile apps that work for iOS and Android. React Native is a JavaScript framework created by Meta that enables cross-platform mobile development. Bubble leverages this technology to generate mobile apps from its visual editor.
- Amazon Web Services (AWS)coreBubble's servers are hosted on AWS, a leading cloud services platform. AWS provides infrastructure for running the Bubble editor and hosting applications. AWS is compliant with SOC 2, CSA, ISO 27001 certifications.
- CloudflarecoreBubble integrates with Cloudflare CDN for rapid file delivery worldwide and security against threats and cyberattacks. Every Bubble app is integrated with Cloudflare for content delivery.
- DailycoreDaily provides a no-code plugin for Bubble enabling video chat, audio calls, and live-streaming functionality in no-code apps. The plugin integrates WebRTC technology into Bubble apps for video conferencing, webinars, and audio experiences.
- PhyllocorePhyllo provides a single API to connect to multiple creator platforms with data across YouTube, TikTok, Instagram, Twitter, Facebook, Twitch, and more. The plugin enables building influencer marketing and creator economy applications on Bubble.
- Nexus (Blockchain)coreNexus blockchain team's no-code plugin for Bubble enables creating Web3 applications, DApps, writing smart contracts, and minting NFTs without coding. The plugin interacts with Nexus blockchain via REST APIs.
- Apple (iOS)coreBubble mobile apps comply with Apple App Store guidelines and Human Interface HIG. Apps are published directly to Apple App Store from Bubble editor.
- Google (Android)coreBubble mobile apps comply with Google Play Store guidelines and Material Design principles. Apps are published directly to Google Play Store from Bubble editor.
Scale indicators7 records
JustLend competitors and assessment
Company assessmentDirect peers
- ZestMoney: ZestMoney provides digital consumer credit and EMI financing in India. While historically focused on buy-now-pay-later, it competes in the broader unsecured digital lending space targeted by JustLend.
- LazyPay: LazyPay is a digital credit line and "buy now pay later" provider in India offering unsecured consumer credit through mobile apps. It competes directly in JustLend's category of digital unsecured lending.
- MoneyTap: MoneyTap provides personal credit lines and digital personal loans to Indian consumers through a mobile-first platform. It directly competes with JustLend in the unsecured consumer digital lending category.
- PaySense (Lendingkart Group): PaySense offers personal loans to Indian consumers through a fully digital, mobile-first underwriting process. It is a comparable direct competitor in the unsecured personal digital lending category.
- CASHe (TSLC): CASHe provides short-term digital personal loans to young salaried professionals in India. It is a direct competitor in the unsecured, mobile-first digital lending space that JustLend targets.
- KreditBee: KreditBee is one of India's largest digital lending platforms offering unsecured personal loans to salaried and self-employed individuals, primarily targeting Tier-2/3 cities. It is a direct competitor to JustLend's stated focus on unsecured digital lending in India.
- Kissht: Kissht is an Indian digital lending platform offering instant personal loans and EMI-based credit products through mobile apps. It operates in the same product category as JustLend.
- EarlySalary: EarlySalary offers salary advances and personal loans to Indian employees via a digital platform. Its product, target customer, and mobile-first delivery model align closely with JustLend's positioning.
Broad incumbents
- Navi Technologies: Navi is a broader Indian fintech offering personal loans, home loans, and insurance alongside digital lending products. While broader in scope, it operates in the same digital lending category and competes for similar consumer segments.
- Dhani (formerly Indiabulls Consumer Finance): Dhani offers digital personal loans, credit lines, and consumer finance products across India via mobile apps. It is a larger incumbent with overlapping digital unsecured lending offerings that competes for similar borrowers.
Market position
Strengths1 record
Weaknesses4 records
Key risks5 records
Key highlights3 records
Customer concentration
JustLend social profiles
Digital presenceJustLend compliance and trust
Trust signalCompliance4 records
JustLend financial estimates
Financial estimateRevenue estimate
Valuation estimate
JustLend leadership team
Management profileNumber of profiles
JustLend funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JustLend M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JustLend
What does JustLend do?
JustLend is a fintech platform that provides unsecured digital lending services to consumers. The company operates online via its website justlend.co.in and is based in Rajasthan, India. The source material does not specify the loan products, credit criteria, or servicing approach used by the platform.
Is JustLend a public or private company?
JustLend is a private company. It is classified as unknown and is currently operating.
When was JustLend founded?
JustLend was founded in 2025. It employs 11 to 50 people.
Where is JustLend based?
JustLend is headquartered in Chittaurgarh, India, in the Asia region.
How does JustLend make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are mobile App Publishing.
Who are JustLend's main competitors?
Direct peers on record are ZestMoney, LazyPay, MoneyTap, PaySense (Lendingkart Group), CASHe (TSLC), KreditBee, Kissht and EarlySalary. Broad incumbents are Navi Technologies and Dhani (formerly Indiabulls Consumer Finance).
Does JustLend have an API?
Yes. Bubble offers both incoming and outgoing APIs. The Data API allows external apps to connect securely to databases to read and make changes. The Workflow API allows external apps to trigger workflows. Authentication is handled via API keys or OAuth. Bubble also provides an API Connector plugin for outgoing connections to third-party services and a Bubble App Connector plugin for connecting two Bubble applications to each other. Developer documentation is at manual.bubble.io/help-guides/integrations/api.
What industry is JustLend in?
JustLend's product category is Digital Lending. Its primary akta.pro industry code is FSAGAHAC, Alternative Data & Credit Scoring (Cashflow, Telco, Utility, Open Banking), with a secondary code of FSAGAHAD, Underwriting Automation & Income/Employment Verification. Its NAICS code is 5223 and its SIC code is 6141.