Phyllo
- Company typePrivate
- Founded2021
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Phyllo firmographics
Firmographics- Name
- Phyllo
- Legal name
- Phyllo Inc.
- Website
- https://getphyllo.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Phyllo industry classification
Industry- Product category
- Social Media Data APIs (Creator Economy Infrastructure)
- NAICS
- Software Publishers (51321), Computer Systems Design and Related Services (5415)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Open-Source & Developer Communities (BPAMABAM)
- akta.pro secondary industry
- Trust, Safety & Risk Support (Fraud, Abuse, Policy Enforcement) (BPAAABAI)
Keywords
Where Phyllo is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Phyllo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- API Subscription and Usage Fees: Phyllo provides API access through Work Orders with clients. The Terms of Service states 'The consideration payable by Client to Phyllo and terms of payment shall be as per the Work Order.' Clients pay fees for API access and usage, with both subscription and usage-based components implied by the platform nature.
- Platform Coverage Fees: Fees based on the number and depth of social platform integrations accessed (YouTube, Twitch, TikTok, Snapchat, Instagram, Twitter/X, Facebook, TikTok Shop, LinkedIn). Different platforms may have different pricing tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free/Sandbox Tier - API access for development and testing |
| Subscription | Multi-year contract | Enterprise/Production - Custom pricing via Work Order |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Phyllo product offering
Product offeringCore offering
Phyllo provides a developer-first, API-first platform that unifies access to social media data across 10+ creator platforms (YouTube, Twitch, TikTok, Snapchat, Instagram, Twitter/X, Facebook, LinkedIn, TikTok Shop). It delivers Creator Search, Profile Analytics, Campaign Tracking, Audience Intelligence, Social Listening, Social KYC, Income, and Brand Safety APIs, plus a Linkage SDK for connecting end users' social profiles, enabling enterprises to build influencer marketing, creator economy, financial services, and background verification products in under 7 days.
Differentiator
Problem solved
Functional benefit
Products and services
- Social Data APIs Unified developer-first APIs that aggregate and normalize social data from YouTube, Twitch, TikTok, Snapchat, Instagram, Twitter/X, Facebook, LinkedIn, and TikTok Shop, enabling creator SaaS and influencer marketing platforms to access creator profiles, audience demographics, engagement metrics, and content analytics through a single integration.
- Social Listening API API product that tracks conversations, keywords, hashtags, mentions, and creator handles across major social platforms with built-in AI for sentiment analysis, relevance scoring, engagement metrics, and trend detection. Designed for brands and agencies replacing custom-built listening solutions.
- Brand Safety / Influencer Vetting AI-powered multi-modal brand safety product that screens creator content across text, images, audio, video frames, and on-screen text on Instagram, TikTok, X, LinkedIn, YouTube, and Facebook, with at least 95% flagging accuracy and context-aware distinction between genuine violations and benign content such as memes or satire. Generates vetting reports in under 15 minutes versus 2–5 days for manual review.
- Social Screening Social media screening service for HR, background verification, and immigration use cases. Reviews online presence of individuals for safety or ethical violations, supporting hiring risk mitigation, employee social screening, and visa application social media checks.
- Video Intelligence API that scans video content to identify relevant visual attributes, perform audio transcription, and extract on-screen text. Enables brands and platforms to analyze video posts at scale for content classification, brand safety, and trend detection.
- Linkage SDK SDK that connects end users' social media profiles to third-party applications through secure authentication flows. Supports iOS, React Native, Android, Flutter, and Web platforms, enabling sub-7-day integration of social account linking.
- TikTok Shop APIs APIs that provide access to TikTok Shop data including store information, product listings, sales metrics, and creator partnerships, enabling creator commerce platforms to analyze and build TikTok Shop integrations.
- Social KYC Identity verification product that confirms users' identities across multiple social media profiles on different channels, supporting trust, credit safety, and KYC workflows for financial services, fintechs, and creator economy platforms.
- Income APIs APIs that assess creator income by aggregating career, financial, and income information across multiple platforms, enabling fintech lenders and creator economy platforms to underwrite creators based on non-traditional income data.
- Measurement Multi-touch attribution model that calculates ROI on influencer-driven campaigns by tracking reach, impressions, engagement, and conversions across platforms. Provides automated performance reports for campaign tracking.
- Publish One-click content publishing API that allows creators and platform users to post content simultaneously across multiple connected social channels.
- Visa Vetting Social media safety screening product tailored for visa and immigration processes, supporting automated social media checks for H1B, H4, and other US visa applicants.
- Clayface New AI Brand Analyst product for CPG teams that leverages Phyllo's creator and social data infrastructure to deliver brand analysis and insights for consumer packaged goods marketers.
Quantifiable outcome
- 40 hours of manual review work automated per influencer evaluation
- +5 more outcomes
Companies that use Phyllo
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Phyllo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability12 records
Feature11 records
Phyllo partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered supporting and core.
- SmartBearsupportingPhyllo leverages SmartBear tools to enhance software quality and efficiency in their development process. Phyllo won SmartBear's Developer Visibility Award for Excellence in Collaboration and Innovation.
- YouTubecoreDeep integration with YouTube API providing access to creator profile data, analytics, content information, and audience metrics for influencer marketing and creator tools solutions.
- InstagramcoreIntegration with Instagram API providing access to creator profiles, engagement metrics, content, and audience demographics for influencer discovery and vetting.
- TikTokcoreIntegration with TikTok API providing access to creator data, video content analytics, and audience insights for influencer marketing solutions.
- Twitter/XcoreIntegration with Twitter/X API providing access to creator profiles, tweet content, engagement metrics, and audience data for social screening and brand safety.
- FacebookcoreIntegration with Facebook API providing access to creator profiles, page analytics, and audience demographics for multi-platform influencer vetting.
- LinkedInsupportingIntegration with LinkedIn API for professional social screening, creator identity verification, and professional audience insights.
- SnapchatsupportingIntegration with Snapchat API providing access to creator profiles and audience data for influencer marketing solutions.
- TwitchsupportingIntegration with Twitch API providing access to streamer data, viewership metrics, and audience demographics for gaming influencer vetting.
- TikTok ShopsupportingIntegration with TikTok Shop API providing access to store data, product information, sales metrics, and creator partnerships on TikTok Shop.
- AWS (Amazon Web Services)corePhyllo's database is hosted in a Virtual Private Cloud with AWS. AWS provides infrastructure following top IT security standards including SOC 2 Type II, SOC 3, PCI-DSS certification, and ISO 27001.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Phyllo competitors and assessment
Company assessmentDirect peers
- HypeAuditor: HypeAuditor offers AI-based influencer fraud detection, audience analytics, and brand safety across major social platforms. It directly competes with Phyllo's Audience Intelligence and brand safety APIs, particularly the fake follower and authenticity scoring features.
- IZEA Worldwide: IZEA operates an influencer marketing platform with creator discovery, campaign management, and social content data. It competes with Phyllo at the API and platform layer serving brands and agencies in influencer marketing workflows.
- Modash: Modash provides a creator discovery and analytics API platform covering YouTube, Instagram, TikTok, and Twitch. It is the closest direct peer to Phyllo's Creator Search and Profile Analytics APIs, serving influencer marketing platforms and brands with normalized creator data.
- CreatorIQ: CreatorIQ is an enterprise influencer marketing platform that ingests creator data across social platforms to support campaign management, reporting, and analytics. It overlaps with Phyllo's Campaign Tracking APIs and broader creator-economy data layer.
- GRIN: GRIN is a creator marketing platform offering influencer discovery, relationship management, and ROI measurement. It is comparable to Phyllo for brands and agencies needing cross-platform creator data and campaign analytics.
- Aspire (formerly AspireIQ): Aspire is a creator marketing platform with influencer discovery, workflow, and analytics features. It overlaps with Phyllo's creator discovery and campaign tracking APIs serving brand and agency customers.
- Traackr: Traackr provides influencer marketing analytics, discovery, and brand safety tools backed by creator data. It overlaps with Phyllo's influencer discovery, vetting, and performance measurement offerings for enterprise marketing teams.
Broad incumbents
- Meltwater: Meltwater is a broad media intelligence and social listening incumbent with social monitoring, analytics, and influencer tools. It competes with Phyllo's Social Listening and brand-safety APIs as part of a much wider enterprise intelligence portfolio.
- Sprout Social: Sprout Social is a public social media management platform with publishing, analytics, and listening features. It is an indirect peer to Phyllo at the data layer, serving social media teams with analytics that overlap with Phyllo's audience intelligence and engagement metrics.
- Brandwatch (Cision): Brandwatch is an enterprise social listening and consumer intelligence platform owned by Cision. It overlaps with Phyllo's Social Listening API and influencer analytics, but serves a much broader enterprise PR and marketing intelligence use case.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Phyllo social profiles
Digital presencePhyllo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Phyllo leadership team
Management profileNumber of profiles
Profiles1 record
Phyllo funding detail
Funding detailFunding overview
Funding rounds2 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Phyllo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Phyllo
What does Phyllo do?
Phyllo provides a developer-first, API-first platform that unifies access to social media data across 10+ creator platforms (YouTube, Twitch, TikTok, Snapchat, Instagram, Twitter/X, Facebook, LinkedIn, TikTok Shop). It delivers Creator Search, Profile Analytics, Campaign Tracking, Audience Intelligence, Social Listening, Social KYC, Income, and Brand Safety APIs, plus a Linkage SDK for connecting end users' social profiles, enabling enterprises to build influencer marketing, creator economy, financial services, and background verification products in under 7 days.
Is Phyllo a public or private company?
Phyllo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Phyllo founded?
Phyllo was founded in 2021. It employs 51 to 100 people.
Where is Phyllo based?
Phyllo is headquartered in San Francisco, United States, in the North America region.
How does Phyllo make money?
Two revenue lines are on record. API Subscription and Usage Fees are the primary driver. The others are platform Coverage Fees.
Who are Phyllo's main competitors?
Direct peers on record are HypeAuditor, IZEA Worldwide, Modash, CreatorIQ, GRIN, Aspire (formerly AspireIQ) and Traackr. Broad incumbents are Meltwater, Sprout Social and Brandwatch (Cision).
Does Phyllo have an API?
Yes. Phyllo provides a developer-first API platform to access creator and Web3 platform data. APIs connect social media platforms to apps via authenticated connections. Supported platforms include YouTube, Twitch, TikTok, Snapchat, Instagram, Twitter/X, Facebook, TikTok Shop, and LinkedIn. Developers can integrate via SDKs for iOS, React Native, Android, Flutter, and Web with an average integration time of under 7 days. The platform uses webhooks, handles backend infrastructure, approvals, and alerts. A sandbox environment is available at dashboard.getphyllo.com. Documentation is available at docs.getphyllo.com and docs.insightiq.ai. Developer documentation is at docs.getphyllo.com.
What industry is Phyllo in?
Phyllo's product category is Social Media Data APIs (Creator Economy Infrastructure). Its primary akta.pro industry code is BPAMABAM, Open-Source & Developer Communities, with a secondary code of BPAAABAI, Trust, Safety & Risk Support (Fraud, Abuse, Policy Enforcement). Its NAICS code is 51321 and its SIC code is 7372.