Yellow Cab

Name

Yellow Cab

Legal name

zTrip

Website

https://dallasyellowcab.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Ground Transportation / Taxi Services

NAICS

Taxi and Limousine Service (4853), Taxi and Ridesharing Services (48531), Taxi and Ridesharing Services (485310), Limousine Service (485320)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Street-Hail Taxi Services (THADAEAA)

akta.pro secondary industries

Dispatch / Call Center Taxi Services (THADAEAB), E-Hailing Taxi Aggregators (Licensed Taxi Dispatch Platforms) (THADADAC), Taxi-Hail Aggregators & Dispatch Platforms (E-Hail for Licensed Taxis) (TLAFAIAD)

Keywords

• Taxi service
• Airport transportation
• Wheelchair accessible rides
• Corporate rides
• On-demand rides

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Taxi Fare Revenue: Transaction-based taxi fares charged per ride based on distance and time. Meter-based pricing with no surge charges. Accepts credit cards. Revenue generated from on-demand rides, scheduled pickups, airport transportation, and special event services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Yellow Cab is a Dallas/Fort Worth taxi brand operated by zTrip DFW that sells on-demand and pre-scheduled taxi rides 24/7 across the metroplex. Core offerings include local taxi service, airport transportation to DFW and Dallas Love Field with flight tracking, corporate rides, medical transportation, event/convention transportation, and ADA-compliant wheelchair-accessible vehicle rides, accessible via mobile app, phone dispatch, street hailing, website, and corporate accounts.

Product overview

zTrip DFW operates as a unified taxi service platform comprising five subsidiary brands: Yellow Cab (core taxi service), Executive, JetTaxi, BusinessExec & Sedan, and a dedicated wheelchair-accessible vehicle (WAV) service. The primary customer-facing product is the zTrip mobile app, which enables ride booking across all brands. Additional services include zShipping (package delivery), airport transportation with flight tracking, corporate accounts, and medical transportation. The portfolio is unified by shared infrastructure including professional driver networks, transparent pricing, and multi-channel booking (app, phone, street hail, and website).

Differentiator

Problem solved

Functional benefit

Brands

• Yellow Cab: Traditional taxi service brand operated by zTrip DFW in Dallas/Fort Worth area.
• Executive
• JetTaxi
• BusinessExec
• Sedan

Products and services

• Local Taxi Service On-demand and pre-scheduled taxi rides across the Dallas/Fort Worth metro area, with local drivers, transparent meter-based fares, no surge pricing, and 24/7 availability. For individual consumers needing reliable intracity transportation.
• Airport Transportation Taxi service to and from Dallas/Fort Worth International Airport (DFW) and Dallas Love Field (DAL), featuring real-time flight tracking, automatic ride adjustment, on-time pickups and drop-offs, and advance pre-booking. For individual travelers and business clients traveling through DFW or DAL.
• Wheelchair Accessible Vehicle (WAV) Service ADA-compliant wheelchair-accessible taxi rides operated by trained drivers for riders with mobility needs, available for local rides and airport trips, bookable via the zTrip mobile app or website. For mobility-impaired individuals and their caregivers.
• Corporate Accounts Business transportation program that lets companies manage employee, executive, and client transportation needs through dedicated billing, reporting, and access to professional vetted drivers and the BusinessExec & Sedan fleet. For Dallas/Fort Worth-area businesses.
• zShipping (Package / Cargo Delivery) Package and cargo delivery service that leverages the Yellow Cab / zTrip DFW driver network to ship items, in addition to passenger transportation. For individual and business customers needing local point-to-point delivery.
• Medical Transportation Non-emergency medical transportation for riders who need to reach medical appointments via the Yellow Cab / zTrip DFW fleet, with options including wheelchair-accessible vehicles. For individual patients and caregivers in the Dallas/Fort Worth area.
• Event / Convention Transportation Group and individual transportation for conventions, conferences, and events in the Dallas/Fort Worth area, including convention center shuttles and venue rides. For event organizers, planners, and attendees.

Quantifiable outcome

• Ride returned to customer within 15 minutes with lost items (phone, ID, credit card, boarding pass)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• DFW International AirportcoreOtherszTrip DFW operates taxi and transportation services at Dallas/Fort Worth International Airport, providing on-time pickups and drop-offs with flight tracking for arriving and departing travelers.
• Dallas Love Field AirportcoreOtherszTrip DFW provides taxi and transportation services at Dallas Love Field Airport, offering reliable airport transportation for travelers with pre-booking and flight tracking capabilities.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Curb: Taxi-focused e-hail and payment platform that aggregates licensed taxi fleets in U.S. cities. Highly comparable as a technology-and-dispatch layer over traditional taxi medallion holders, addressing the same digital-booking gap Yellow Cab's app solves.
• Uber: Largest TNC operating in Dallas/Fort Worth with comparable app-based on-demand ride-hailing. Directly competes for the same consumer and airport ride demand that Yellow Cab serves, with materially larger driver supply and brand reach.
• Flywheel: Taxi e-hail app serving multiple U.S. metros with licensed taxi fleets. Direct product comparability—same street-hail/digital-dispatch hybrid model—and competes for the same licensed-taxi digital rider that Yellow Cab targets.
• Gett: Corporate-ground-transport platform offering managed black-car and taxi service. Comparable in corporate-account positioning and regulated-driver fleet model that Yellow Cab's BusinessExec & Sedan sub-brand addresses.
• Lyft: Second major TNC operating across DFW, competing head-on for individual travelers, airport rides, and corporate accounts. Comparable passenger ground-transportation business model with shared emphasis on app-based booking.

Emerging players

• Wingz: Scheduled airport ride service operating in select U.S. metros. Overlaps with Yellow Cab's airport transportation vertical (DFW/DAL) on pre-booked, flat-fare airport rides, and competes for the same corporate and leisure airport rider.
• Arro: Taxi app and payment platform integrating licensed taxi dispatch and in-cab payment. Partial overlap with Yellow Cab's app-and-dispatch infrastructure, primarily focused on the licensed-taxi segment that Yellow Cab operates within.

Broad incumbents

• zTrip: Parent operating company of Yellow Cab in DFW and equivalent taxi fleets in other U.S. metros. Closely comparable business model and brand portfolio strategy—Yellow Cab is itself a zTrip sub-brand—and therefore a natural benchmark for unit economics and capital allocation.

Others

• Local Yellow Cab Operators (other U.S. cities): Independent Yellow Cab licensees in other U.S. metros (e.g., Yellow Cab SF, Yellow Cab Chicago). Useful benchmarks for medallion/permit economics, driver-supply dynamics, and regulatory exposure that materially affect Yellow Cab DFW's risk profile.
• SuperShuttle / Shared Ride Services: Airport-focused shared-ride ground transport serving DFW. Adjacent competitor in the airport ground-transport category where Yellow Cab's JetTaxi brand operates, though with a fundamentally different shared-ride vs. private-ride model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ycdfw
• LinkedInlinkedin.com/company/yellow-cab

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yellow Cab