LP Insurance Services

What LP Insurance Services does

LP Insurance Services, LLC is an independent insurance brokerage headquartered in Reno, Nevada, operating twelve offices across Nevada, California, Arizona, New Mexico, and Oregon. The firm delivers commercial and personal insurance placement, risk management, surety bonds, employee benefits brokerage, and HR consulting, with specialized practice groups serving construction, medical/healthcare, real estate, public entities, and hospitality and gaming clients. The company traces its lineage to predecessor firms Granata and Lucini Insurance dating to 1927, was formed in its current structure in 2010, and carries the 'Best Practices Agency' designation.

Revenue mechanics follow the standard insurance brokerage model: commissions and fees from carrier placements across commercial lines, personal lines, surety, and employee benefits, supplemented by risk management and HR consulting engagements. The customer base spans forty-plus public entities, commercial accounts across ten-plus industries (including construction, manufacturing, mining, agriculture, cannabis, and marine), and individual personal lines policyholders. GTM is relationship-led through local offices and industry-specialized practice groups, with cross-sell across service lines within existing accounts.

Operationally, the firm relies on third-party SaaS tooling (ePayPolicy for billing, Employee Navigator for benefits administration, LossFreeRx for pharmacy risk management, Google Analytics for web) and is investing in internal IT capacity, evidenced by the November 2024 hire of an IT Director. There is no disclosed proprietary technology platform; the company's competitive basis is broker expertise, carrier relationships, and multi-state service reach rather than technology differentiation.

Name

LP Insurance Services

Legal name

LP Insurance Services, LLC

Website

https://lpins.net

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

LP Insurance Services is an independent multi-state insurance brokerage headquartered in Reno, NV, operating twelve offices across NV, CA, AZ, NM, and OR to deliver commercial and personal insurance, surety, employee benefits, and HR consulting to construction, medical, public entity, and hospitality clients.

Ownership category

akta.pro rank

Product category

Insurance Brokerage and Risk Management Services

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242), Other Insurance Related Activities (52429)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

akta.pro secondary industries

Mid-Market Commercial Package (Package Policies) (FSAJAFAB), Individual Health Insurance Brokerage & Distribution (FSAIAEAL)

Keywords

• Commercial insurance brokerage
• Risk management consulting
• Employee benefits administration
• Surety bond services
• Personal insurance solutions

Headquarters

HQ city

Reno

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Insurance Brokerage Commissions: LP Insurance Services earns commissions from insurance carriers for placing and renewing commercial and personal insurance policies. As an independent brokerage, they represent multiple insurance companies and earn override commissions and placement fees based on premium volume.
2. HR Consulting Services: Provides HR consulting services including hotline support, outsourced HR, employee handbook development, training, and recruitment support. Services are delivered through subscription plans customized by company size, locations, and industry.
3. Employee Benefits Consulting: Earns fees for employee benefits consulting including strategic benefits planning, healthcare reform compliance, renewal negotiation, and benefits administration services for group health, dental, vision, life, and disability insurance.
4. Risk Management Services: Provides risk management and loss control services including safety training, claims management, OSHA compliance support, and risk transfer consulting. These services support insurance placement and client retention.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

LP Insurance Services is an independent insurance brokerage and risk management firm that places commercial and personal insurance policies with multiple carriers across western U.S. states. The firm delivers specialized coverage and consulting across vertical practice groups (Construction, Medical, Real Estate, Public Entities, Hospitality & Gaming) and complementary services including surety bonds, employee benefits consulting, claims management, and HR consulting. Revenue is generated primarily through carrier commissions on placements and renewals, supplemented by subscription-based HR consulting and benefits administration fees.

Product overview

LP Insurance Services is a full-service independent insurance brokerage and risk management firm offering a comprehensive portfolio of products and services. The core offerings include Commercial Insurance (property, casualty, workers' compensation for businesses across multiple industries), Risk Management (loss control, claims management, and risk transfer services), Surety Bonds (contract, performance, license bonds), Employee Benefits (group health, dental, vision, life, disability, HSA/FSA accounts), Personal Insurance (auto, home, property coverage), and HR Consulting (compliance support, employee handbook development, training, recruitment, and HR process outsourcing). These products work together as an integrated approach to protect businesses, people, and their assets, with risk management serving as the overarching service that coordinates insurance solutions with HR practices and employee benefits.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Insurance Business insurance placement covering construction, public entity, medical professional, agriculture, cannabis, mining, manufacturing, marine, and real estate industries with lines including Business Insurance, Business Interruption, Business Owners Package, Commercial Property, Commercial Umbrella, Commercial Vehicle, General Liability, Workers Compensation, Directors and Officers Liability, Employment Practice Liability, Special Events, and Claims Management.
• Risk Management Services Comprehensive risk management services including Loss Control (safety training, program development, inspections, compliance, reporting), Claims Management (hearing support, oversight management, claims analysis, investigations, trends analysis), and Risk Transfer Support Services (alternative risk transfer, complex claims support, contract review, pre and post loss services, ERISA and benefits compliance consulting, HR advisory services).
• Surety Bonds Surety bond services providing tools for transaction integrity across Contract and Bid Bonds, Performance and Payment Bonds, License and Permit Bonds, Subdivision Bonds, Notary Bonds, ERISA Bonds, Court Bonds, Code Compliance Bonds, Fidelity Bonds on Employees, and Professional Service Bonds.
• Employee Benefits Consulting Employee benefits consulting with strategic benefits planning, aggressive cost control, employee education and advocacy, and efficient benefits and HR administration. Solutions include Group Dental, Group Disability, Group Health, Group Life, Group Vision, Flexible Spending Accounts, Short Term Disability, Long Term Disability, Health Savings Accounts, and HR Platforms.
• Personal Insurance Personal insurance protecting families and assets with services including Auto Insurance, Residence or Personal Property Insurance covering home, vacant property, detached garage, acreage, rental property, renters, and landlord, plus Unique Conditions coverage.
• HR Consulting HR consulting services meeting clients from one-off projects to on-call HR team support, navigating compliance, culture, and employee relations while aligning people strategy with business goals. Services include HR Hotline, Outsourced HR, employee handbook development, training, hiring and recruitment support, customized HR forms, job descriptions, personnel file setup, wellness programs, HR compliance and risk audits, employee relations, leave and ADA interactive process support, compensation basics, pay transparency readiness, onboarding/offboarding, HRIS selection and implementation, and M&A diligence and integration support.

Quantifiable outcome

• Claims consultant saved over $70,000 on a workers' compensation claim through effective management
• +3 more outcomes

Named customers7 records

Segments11 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators6 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Leavitt Group: Independent insurance brokerage and risk management firm with a multi-state Western U.S. footprint and similar verticalized practice groups; directly comparable business model (commercial, personal, benefits, surety) to LP Insurance Services.
• Heffernan Insurance Brokers: West Coast-based independent commercial insurance brokerage with similar mid-market commercial focus, employee benefits practice, and industry-specialized teams; comparable in size and structure to LP Insurance Services.
• Woodruff Sawyer: West Coast commercial insurance brokerage serving mid-market and emerging companies with comparable industry expertise and integrated risk management services; competes for similar Western U.S. accounts.

Regional players

• Higginbotham: Large independent insurance brokerage with deep industry practice groups and a regional densification strategy; comparable in operating model though concentrated in Texas/Southern U.S. rather than the Western U.S.
• PayneWest Insurance: Mid-sized independent insurance brokerage with commercial, personal, and benefits practices and a regional densification model; comparable operating playbook though concentrated in the Pacific Northwest/Mountain West.
• TrueNorth Companies: Mid-sized independent brokerage and risk management firm with similar verticalized practice groups and integrated HR/benefits services; comparable in size and operating model though concentrated in the Midwest.

Broad incumbents

• Hub International: Large multi-national insurance brokerage that has aggressively consolidated regional brokerages; competes with LP for mid-market commercial accounts and talent across the Western U.S.
• Brown & Brown: National insurance brokerage and risk management firm with strong industry specialization and a sustained roll-up strategy; broader geographic footprint and greater resources than LP.
• USI Insurance Services: Large national insurance brokerage and consulting firm with integrated benefits, risk management, and HR consulting capabilities; competes for similar middle-market and enterprise accounts.

Emerging players

• Acrisure: Technology-enabled insurance brokerage consolidator with a rapid roll-up strategy that has absorbed many regional independent brokerages; comparable target profile and represents both a competitor and potential acquirer profile for LP.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lp-insurance-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LP Insurance Services