What Flomio does

Flomio is a Miami Beach-based proximity ID technology company that helps software developers integrate NFC (Near Field Communication), BLE (Bluetooth Low Energy), and UHF RFID capabilities into web and mobile applications. Founded in 2010 by Richard Grundy after a 12-year R&D career at Motorola, the company operates a four-component product architecture spanning tags, readers, middleware (SDKs), and web services. The product line includes NFC tags (Murata Magicstrap, UHF RFID tags, action cards, anti-metal stickers, break-alert tags, RFID shopping totes) priced $10-$35 per pack, hardware readers such as the FloBLE Module ($75), NFC Patch Kit ($80-$90), and FloJack Gen2 UHF RFID Reader ($550), mobile SDKs (Basic at $24.99 and Pro at $125.01 with offline operation), and a $600 expert support service. The company also developed vertical retail platforms including EASyPOS (2016) and SmartCart (announced at AWS re:Invent 2017, built on AWS serverless infrastructure).

Flomio monetizes through three primary revenue streams: hardware sales via direct-to-consumer e-commerce, one-time perpetual software licenses for its SDK middleware, and professional services delivered via Slack or in-person consultation. Its go-to-market combines a product-led growth model (self-serve e-commerce, open-source SDKs on GitHub, developer forums with 3,263 registered users) with event-driven activation (Money 20/20 and AWS re:Invent hackathons) and a targeted enterprise direct sales motion for customized and volume orders. Notable enterprise engagements include Visa, Texas Instruments, Tyco Retail Solutions, Royal Caribbean, Carnival Cruise, Outform, HID Global, and Calm Island Badanamu.

The company raised approximately $839,000 in disclosed seed funding across 2012-2013 from Techstars, RMR Capital (lead investor in the $525K round), Cloud Power Capital, and Right Side Capital Management, following acceptance into the Techstars Cloud 2012 accelerator. Headcount remains at 1-10 employees with remote/distributed fulfillment, and the company claims to serve over 1,000 to over 2,000 customers ranging from individual developers to large enterprises. No subsequent institutional funding rounds have been disclosed.

Name

Flomio

Legal name

Flomio, Inc.

Website

https://flomio.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Proximity Identification Hardware

NAICS

Other Communications Equipment Manufacturing (334290), Communications Equipment Manufacturing (3342), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Computer Communications Equipment (3576)

akta.pro primary industry

Payment PIN Pads, Card Readers & NFC Contactless Devices (HDACAKAG)

akta.pro secondary industries

Mobile POS (mPOS) Devices & Handheld Terminals (HDACAKAB), In-Store Contactless & NFC Acceptance (Tap-to-Pay, EMV Contactless) (FSAMADAF)

Keywords

• NFC hardware
• RFID readers
• Mobile SDK
• Proximity identification
• Contactless technology

Headquarters

HQ city

Miami Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of NFC readers (FloBLE, FloJack, FloVAS), NFC tags, and accessories through e-commerce platform
2. Software Licenses: Sale of SDK licenses (Basic and Pro tiers) providing middleware software for integrating NFC hardware into mobile applications
3. Professional Services: Expert support and consultation services for NFC, BLE, and UHF RFID implementation projects, delivered via Slack, phone, or in-person

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Flomio sells a four-component proximity ID platform for NFC, BLE, and UHF RFID technologies: physical NFC/UHF RFID tags, proprietary hardware readers (FloBLE Module, NFC Patch Kit, FloJack Gen2), mobile SDK middleware (Basic and Pro tiers), and cloud web services. The company primarily serves developers and enterprises building contactless identification, payment, access control, and retail applications, complemented by paid engineering support services.

Product overview

Flomio is a proximity ID technology company offering a four-component product architecture: Tags, Readers, Middleware (SDKs), and Web Services. The company helps developers integrate NFC, BLE, and UHF RFID technologies. Their product portfolio includes NFC tags (Murata Magicstrap, action cards, anti-metal stickers, break alert tags, UHF RFID tags, RFID shopping totes), hardware readers (FloBLE Module, NFC Patch Kit, FloJack Gen2, EASyPOS), mobile SDKs (Basic at $24.99 and Pro at $125.01 for offline operation), expert support services ($600 instant support via Slack), and cloud web services. Founded in 2010, the company serves over 1000 customers from single developers to large enterprises, with notable clients including Visa, Texas Instruments, Tyco Retail Solutions, Royal Caribbean, and Carnival Cruise. Accepted into Techstars Cloud 2012 and announced SmartCart retail solution at AWS re:Invent 2017.

Differentiator

Problem solved

Functional benefit

Products and services

• NFC Tags (Murata Magicstrap, UHF RFID Tags, TaggedBag, NFC Action Cards, NFC Anti-Metal Stickers, NFC Break Alert Tags) Quality NFC and UHF RFID tags for prototyping and deploying proximity ID solutions. Sold in packs of 5-10 units at prices ranging from $10 to $35 per pack, addressing use cases including retail, security, and lockout/tagout applications. Targeted at developers and enterprise buyers building contactless applications.
• NFC and UHF RFID Readers (FloBLE Module, NFC Patch Kit, FloJack Gen2) Proprietary NFC and UHF RFID reader hardware including FloBLE Module for DIY makers ($75), NFC Patch Kit to extend NFC reach ($80-$90), and FloJack Gen2 UHF RFID Reader bundled with SDK ($550). Built the world's first NFC accessory for mobile devices. Target buyers are developers, makers, and enterprises integrating contactless hardware into mobile applications.
• EASyPOS (Item-Level Point of Sale) Item-level point of sale system leveraging NFC and RFID for streamlined retail checkout experiences. Developed in collaboration with payments, loss prevention, and security industry leaders. Targeted at retail merchants seeking contactless POS innovation.
• Flomio SDK (Basic and Pro) Mobile SDK middleware sold as perpetual licenses ($24.99 Basic, $125.01 Pro) that enables developers to integrate Flomio NFC reader hardware into mobile applications. Provides status notifications, read/write methods, connection management, and polling engine capabilities. Pro tier adds offline reader operation. Open-source iOS and Android libraries are available on GitHub at github.com/flomio. Targeted at developers building proximity ID-enabled mobile apps.
• Flomio Service (Instant Support) Paid engineering consultation service at $600 per request for developers and enterprises implementing NFC, BLE, or UHF RFID solutions. Includes private Slack channel access to Flomio's engineering team plus phone and in-person support. Covers hardware, software, and full system integration challenges.
• SmartCart Retail shopping cart platform announced at AWS re:Invent 2017, providing a retrofit contactless checkout solution for existing retail stores. Built on AWS serverless infrastructure and designed to streamline in-store purchase experiences for merchants wanting to upgrade locations rather than build new stores from scratch like Amazon Go.
• Web Services (Cloud Infrastructure) Cloud-based web services infrastructure enabling developers to deploy end-to-end proximity ID solutions. Powers systems such as SmartCart on AWS serverless architecture. Provides flexible service options and scalability for production proximity ID deployments.

Quantifiable outcome

• Over 1000 customers served, ranging from single developers to large enterprises
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• KickstarterminorChannel Partner/ Reseller/ DistributorCrowdfunding platform where Flomio launched the FloJack product - the world's first NFC accessory for mobile. The Kickstarter campaign helped fund initial production and provided market validation.
• Amazon Web Services (AWS)coreTechnology or IntegrationFlomio's SmartCart system is built on AWS serverless infrastructure. The company announced their retail innovations alongside Amazon at AWS re:Invent conference.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Identiv: Identiv is a publicly traded provider of NFC and RFID hardware, tags, and identity solutions for physical access and IoT. It directly competes with Flomio across NFC readers, tags, and proximity ID middleware for enterprise and developer customers.
• Impinj: Impinj is the leading RAIN UHF RFID platform provider, offering readers, tags, and endpoint ICs. It overlaps with Flomio's UHF RFID focus (e.g., FloJack Gen2 UHF RFID Reader) and competes for retail and asset-tracking enterprise customers.
• Estimote: Estimote builds Bluetooth LE beacons and a developer SDK platform for proximity and location applications. It competes with Flomio in the BLE side of the proximity ID stack and shares a developer-led GTM motion.
• Kontakt.io: Kontakt.io offers BLE and RFID hardware with cloud APIs and SDKs for indoor location, asset tracking, and proximity applications. It is a direct competitor to Flomio's BLE/RFID reader-plus-SDK offering for enterprise IoT.
• CSL (Convergence Systems Limited): CSL manufactures UHF RFID readers and antennas used in retail, logistics, and asset tracking. It competes with Flomio's FloJack Gen2 UHF RFID reader line for hardware procurement deals.

Broad incumbents

• HID Global: HID Global is a major player in physical access control and identity, including NFC/RFID credentials and readers. It is a Flomio enterprise customer but also a broad incumbent whose portfolio overlaps Flomio's access-control-adjacent use cases.
• NXP Semiconductors: NXP is the dominant NFC controller silicon vendor and provides reference designs, middleware, and developer tools. It enables Flomio's readers but also competes at the developer-tools layer with its own NFC stacks.
• Texas Instruments: Texas Instruments produces NFC transceivers (e.g., TRF7970A family) and reference SDKs. It is a Flomio partner/customer and a broad semiconductor incumbent whose reference designs overlap with Flomio's middleware value proposition.
• STMicroelectronics: STMicroelectronics supplies NFC/RF ICs and STM32-based reader modules with extensive middleware. It competes indirectly with Flomio's reader-plus-SDK bundle for OEM and developer customers.

Emerging players

• Square (Block): Square popularized low-cost contactless/NFC mPOS hardware and a tightly integrated payments stack. While focused on payment acceptance, its BBPOS/reader products and developer APIs overlap with Flomio's mobile NFC reader and EASyPOS/mPOS direction.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/flomio
• GitHubgithub.com/flomio
• Facebookfacebook.com/218724368144282
• LinkedInlinkedin.com/company/timronan

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flomio