Exponent Public Relations
Colle McVoy is a Minneapolis-based, full-service creative advertising agency serving enterprise consumer brands and CPG clients with brand strategy, creative development, media planning and buying, and digital marketing services.
- Company typePrivate
- Founded-
- HeadquartersMinneapolis, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Exponent Public Relations does
Exponent Public Relations is a Minneapolis-based, privately held creative advertising agency operating under the brand Colle McVoy from its headquarters at 400 First Avenue N, Suite 700, Minneapolis, MN 55401-1954, with a headcount band of 101-250 employees. (Note: the firmographic record names the entity "Exponent Public Relations," but all substantive operational signals — the website (collemcvoy.com), legal name, social profiles, contact information, and customer case studies — reference Colle McVoy; the structural relationship between the two names is not clarified in the source data.) The agency provides integrated marketing services spanning brand strategy, creative development, media planning and buying, and digital marketing. Its disclosed client roster skews toward enterprise consumer brand owners across food/CPG, retail, furniture, and paint/manufacturing verticals, including La-Z-Boy, Frank's RedHot, McCormick, Target, Hershey's Salty Snacks, and a painter's tape brand. A consistent thread across the case studies is heritage-brand transformation work — repositioning La-Z-Boy as a "soulful refuge," reframing McCormick's 136-year-old pantry staple as "daily inspiration," and positioning Frank's RedHot as the "GOAT of game-day flavor."
The business model is enterprise services-based, with direct client engagement as the primary distribution channel (business development and press inquiry contacts); no self-serve, productized, or digital-distribution mechanics are indicated. Geographic scope is regional (Minneapolis-anchored) and the firm relies on organic social (LinkedIn, Instagram, Facebook) plus a portfolio website for top- and mid-funnel visibility. Pricing details are not disclosed, but AOR retainer and project-based fees are implied by the language used ("Creative AOR for Hershey's Salty Snacks," "campaign" deliverables). The firm maintains a documented strategic partnership with DonerColle Partners — which was appointed Creative AOR for Hershey's Salty Snacks in collaboration with WPP Media and Comvergence — and Mariana O'Kelly was named Chief Creative Officer at that partner entity. The agency has accumulated consecutive industry recognition across 2024-2026, including a 2026 Fast Company Most Innovative Honoree designation, ADWEEK 2025 Midsize Agency of the Year shortlist, 2024 A-List Agency Standout, 2024 MediaPost Planning and Buying Award, and 2025 Campaign US Media Planner of the Year.
Exponent Public Relations firmographics
Firmographics- Name
- Exponent Public Relations
- Legal name
- Colle McVoy
- Website
- https://exponentpr.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Colle McVoy is a Minneapolis-based, full-service creative advertising agency serving enterprise consumer brands and CPG clients with brand strategy, creative development, media planning and buying, and digital marketing services.
- Ownership category
- akta.pro rank
Exponent Public Relations industry classification
Industry- Product category
- Advertising Services
- NAICS
- Public Relations Agencies (541820), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Reputation Management & Online PR (BPAFADAN)
- akta.pro secondary industry
- Social Media & Community Management (PR-led) (BPAFADAM)
Keywords
Where Exponent Public Relations is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Exponent Public Relations business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Distribution channels1 record
Marketing channels4 records
Exponent Public Relations product offering
Product offeringCore offering
Exponent Public Relations is a full-service creative advertising and public relations agency offering brand strategy, creative development, media planning and buying, and digital marketing services to enterprise consumer-brand clients. The firm specializes in brand transformation work for heritage brands and cultural-relevance campaign creation across food/CPG, retail, furniture, and consumer product verticals.
Product overview
Colle McVoy is a single-agency creative advertising firm offering integrated marketing services. The agency provides brand strategy, creative campaigns, media planning and buying, and digital marketing services. The agency has been recognized for its innovative brand transformations and cultural marketing initiatives for clients across consumer goods, retail, and lifestyle sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Full-service creative advertising and public relations agency services Integrated agency engagement covering brand strategy, creative development, media planning and buying, and digital marketing for enterprise consumer-brand clients, targeted at heritage-brand transformation and culturally-tied campaign creation.
- Brand transformation campaigns for heritage consumer brands Specialized brand-repositioning engagements for long-tenured consumer products, including the La-Z-Boy recliner-to-"soulful refuge" transformation, McCormick 136-year-staple repositioning, and a 100-year painter's tape centennial launch.
- Cultural-moment and tentpole campaign creative Campaign creation tied to major cultural events such as game-day (Frank's RedHot "GOAT of game-day flavor") and the Big Game viral speculation turns, plus in-store experience reimagination for Target covering electronics, toys, and entertainment drops.
Companies that use Exponent Public Relations
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
Exponent Public Relations technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Exponent Public Relations partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- DonerColle PartnerscoreMariana O'Kelly appointed as Chief Creative Officer at DonerColle Partners. DonerColle Partners was appointed as Creative AOR (Agency of Record) for Hershey's Salty Snacks. The partnership involves Comvergence and WPP Media collaboration.
- WPP MediaminorWPP Media collaborated with DonerColle Partners on the Hershey's Salty Snacks creative AOR appointment.
Recent moves4 records
Exponent Public Relations competitors and assessment
Company assessmentDirect peers
- RPA: Independently held mid-size creative agency in Santa Monica with comparable enterprise CPG, retail, and automotive clients and integrated advertising/media services.
- Carmichael Lynch: Minneapolis-based independent creative agency of similar size and regional roots, serving enterprise CPG and consumer clients with brand strategy, creative, and media capabilities parallel to Colle McVoy.
- The Martin Agency: Independent mid-size creative agency headquartered in Richmond, VA, with a comparable mix of Fortune 500 enterprise clients and full-service brand transformation engagements.
- MullenLowe Group: Mid-size creative network offering integrated brand strategy, creative development, and media planning for large consumer brands; overlaps with Colle McVoy on multi-channel campaign work and AOR relationships.
- Fallon: Minneapolis-headquartered creative agency with a similar heritage of brand-building for major consumer brands and overlapping talent pool and client mix.
- Anomaly: Independently owned creative agency operating a similar integrated model across brand strategy, advertising, and media, competing for the same enterprise AOR briefs.
- 72andSunny: Mid-size independent creative agency with comparable mix of enterprise consumer brands and brand transformation/cultural relevance work.
- Mother: Independently held creative agency network of comparable scale, known for integrated campaigns on culturally relevant brand work for major consumer clients.
Broad incumbents
- Wieden+Kennedy: Established independent creative agency with significantly larger scale and global footprint, competing with Colle McVoy at the top tier of consumer-brand AOR assignments.
- Droga5: Globally recognized creative agency (now part of Accenture Song) operating at meaningfully larger scale, frequently competing for the same Fortune 500 brand transformation pitches.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Exponent Public Relations social profiles
Digital presenceExponent Public Relations financial estimates
Financial estimateRevenue estimate
Valuation estimate
Exponent Public Relations leadership team
Management profileNumber of profiles
Exponent Public Relations funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Exponent Public Relations M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Exponent Public Relations
What does Exponent Public Relations do?
Exponent Public Relations is a full-service creative advertising and public relations agency offering brand strategy, creative development, media planning and buying, and digital marketing services to enterprise consumer-brand clients. The firm specializes in brand transformation work for heritage brands and cultural-relevance campaign creation across food/CPG, retail, furniture, and consumer product verticals.
Is Exponent Public Relations a public or private company?
Exponent Public Relations is a private company. It is classified as unknown and is currently operating.
When was Exponent Public Relations founded?
Exponent Public Relations was founded in -1. It employs 101 to 250 people.
Where is Exponent Public Relations based?
Exponent Public Relations is headquartered in Minneapolis, United States, in the North America region.
Who are Exponent Public Relations's main competitors?
Direct peers on record are RPA, Carmichael Lynch, The Martin Agency, MullenLowe Group, Fallon, Anomaly, 72andSunny and Mother. Broad incumbents are Wieden+Kennedy and Droga5.
Does Exponent Public Relations have an API?
No public API is recorded for Exponent Public Relations.
What industry is Exponent Public Relations in?
Exponent Public Relations's product category is Advertising Services. Its primary akta.pro industry code is BPAFADAN, Reputation Management & Online PR, with a secondary code of BPAFADAM, Social Media & Community Management (PR-led). Its NAICS code is 541820 and its SIC code is 7311.