What Honoré Gaming does

Honoré Gaming, legally Sportytote SAS (RCS Paris), is a French B2B software vendor founded in 2013 that builds and operates a multi-channel, multi-product betting platform for licensed gaming operators in regulated markets. The company's core offering combines a sportsbook with a proprietary risk engine (odds calculation algorithms refined over 10+ years), a horse-racing totalizator that integrates official international racing feeds, an advanced CRM module for personalized bonuses and engagement, and an omni-channel platform unifying retail and online sales from a single point of sale. The technical stack is cloud-based (Azure, MySQL/Innodb, Percona, Azure Storage, RabbitMQ, Elastic Search) and exposes an open API for integration with any betting or payment system.

Name

Honoré Gaming

Legal name

RCS SPORTYTOTE

Website

https://honore-gaming.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Honoré Gaming (legal entity Sportytote SAS) is a Paris-based B2B software vendor founded in 2013 that provides a multi-channel betting platform with proprietary risk engine, totalizator and CRM to licensed gaming operators in regulated markets, focused on French-speaking Africa and Central/South America.

Ownership category

akta.pro rank

Product category

iGaming Platform

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Racing, Including Track Operation (7948)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

akta.pro secondary industry

Online Horse Racing Betting (Advance Deposit Wagering/ADW) (MPAEADAD)

Keywords

• Sports betting platform
• IGaming software
• Horse racing software
• Betting risk engine
• Omni-channel gaming

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Platform Software Licensing: B2B licensing of multi-channel, multi-product betting platform to regulated gaming operators. Provides turnkey innovative platform solution with customization capabilities.
2. Professional Services: Personalized consulting services throughout project lifecycle, including possibility of seconding qualified human resources to support partners during start-up phase.
3. Risk Management Services: Industry-leading risk engine services with proprietary algorithms for odds calculation and optimization, helping operators reduce risk and optimize operating margins.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Honoré Gaming provides a multi-channel, multi-product betting platform for regulated gaming operators. Its stack combines a sportsbook, a pari mutuel/totalizator horse racing platform, a proprietary risk engine, a CRM module and an omni-channel delivery layer so that licensed operators can run retail, online and mobile wagering from a single technology vendor.

Product overview

Honoré Gaming offers a multi-game and multi-channel iGaming platform comprising a Sportsbook Platform for sports betting with proprietary odds calculation, a Horse Racing Platform with smart totalizator functionality, an advanced CRM Module for player engagement and bonus optimization, and a Risk Engine using proprietary algorithms. The Omni Channel Platform unifies retail and online channels, allowing operators to access all products from a single interface while integrating with any betting or payment system via the Honoré Gaming API.

Differentiator

Problem solved

Functional benefit

Products and services

• Sportsbook Platform Multi-tenant sports betting platform that lets licensed gaming operators offer pre-match and in-play wagering across sporting events, with management of markets, odds and bet settlement. It is sold to regulated online and retail gaming operators as part of Honoré Gaming's integrated betting stack.
• Horse Racing Platform (Pari Mutuel / Totalizator) Pari mutuel (totalizator) wagering engine for horse racing that pools bets, calculates dividends and settles wagers across online, mobile and retail channels. It is offered to licensed racing and gaming operators as part of Honoré Gaming's horse racing product line.
• Risk Engine Proprietary real-time risk engine that monitors odds, exposure and trading positions across sportsbook and pari mutuel products, enabling operators to manage liability and price markets dynamically. It is sold to licensed gaming operators as a standalone risk module and as part of the integrated platform.
• CRM Module Customer relationship management module that supports player segmentation, bonuses, marketing campaigns and lifecycle management for betting customers on Honoré Gaming's platform. It is sold to licensed gaming operators alongside the sportsbook and horse racing products.
• Omni-Channel Platform Omni-channel platform that unifies retail shop terminals, online sites and mobile apps on a single betting account and wallet, so licensed operators can offer a consistent wagering experience across channels. It is sold to gaming operators as the integration layer that ties together the sportsbook, horse racing, risk engine and CRM modules.

Quantifiable outcome

• Risk engine allows evolution of odds transaction by transaction to reduce risk and optimize operating margin
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• SmarticocoreTechnology or Integration · 12 May 2026Partnership with CRM automation and gamification specialist Smartico to integrate an advanced CRM solution ahead of the expanded World Cup. The integration aims to enhance customer analytics and player engagement through AI-driven technology across Honoré Gaming's core markets in French-speaking Africa and Central America. CEO described the partnership as a pivotal shift that will transform the platform's analytical depth and customer interaction capabilities.
• PMU France (PMU Bet / PMU Partenaire)flagshipStrategic or Co-development PartnerLong-standing partnership with PMU France. Honoré Gaming developed a Hub platform specifically dedicated to PMU Bet brand for PMU Partenaire, the 'emerging countries' subsidiary of PMU France. This strengthened partnership allows PMU to export exceptional French know-how in horse racing entertainment throughout the world. Includes integration of official data feeds from major racing companies worldwide.
• World Lottery Association (WLA)coreOthersAssociated member of the World Lottery Association (WLA), demonstrating commitment to operating only with regulated operators and adherence to industry standards for lottery and gaming.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• EveryMatrix: EveryMatrix provides a modular iGaming platform (odds engine, casino, payments, CRM) to regulated operators globally. Comparable to Honoré Gaming as a B2B platform vendor targeting licensed operators, though at materially larger scale and broader product breadth.
• BetConstruct: BetConstruct is a major turnkey iGaming and sportsbook platform vendor offering sports betting, casino, and risk management to regulated and emerging-market operators. Directly comparable as a full-stack platform competitor to Honoré Gaming's sportsbook + omni-channel offering.
• Pragmatic Solutions: Pragmatic Solutions offers a turnkey iGaming platform (sportsbook, casino, live dealer, payments, CRM, risk) targeting licensed operators in emerging and regulated markets. Directly comparable to Honoré Gaming's B2B platform licensing model.
• SoftSwiss: SoftSwiss provides online casino and sportsbook platform solutions, including turnkey and white-label models, with strong presence in emerging and crypto-friendly markets. Comparable on multi-product platform licensing and emerging-market focus.
• BtoBet: BtoBet (now part of Aspire Global) supplies sportsbook and iGaming platform technology to operators in regulated and emerging markets, with emphasis on risk management and CRM. Comparable to Honoré Gaming's sportsbook + risk engine offering.
• Altenar: Altenar is a sportsbook software provider serving licensed operators in Europe, LatAm, and Africa with a turnkey platform including risk management and CRM. Closely comparable to Honoré Gaming on sportsbook focus, risk engine, and emerging-market emphasis.

Broad incumbents

• Sportradar: Sportradar is a global sports data and technology provider offering odds feeds, risk management, and betting services to operators. Overlaps with Honoré Gaming on odds compilation and risk engine capabilities, but operates at vastly larger scale across data and platform.
• OpenBet (Light & Wonder): OpenBet, part of Light & Wonder, is an established sportsbook platform vendor serving tier-1 regulated operators in the US, UK, and Europe. Comparable as a sportsbook platform peer, but materially larger and broader in portfolio.

Others

• PMU (Pari Mutuel Urbain): PMU France is Honoré Gaming's flagship customer and partner, also operating its own betting and horse racing technology. Comparable as a French-regulated operator using its own platform infrastructure, and the most material commercial relationship in Honoré Gaming's portfolio.

Regional players

• Intelligent Gaming (Luckia): Luckia / Intelligent Gaming is a regulated operator and platform group active in LatAm, Spain and Africa with proprietary sportsbook and retail technology. Comparable to Honoré Gaming on regulated, multi-channel sportsbook focus across similar geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Honoré Gaming