What Affiniti does

Affiniti Management Services is a privately held regional property management firm headquartered in Rogersville, Missouri. Founded in 2001 and operating as a member of the Rolling Oaks Group of Companies, the company manages 14 apartment and townhome communities comprising approximately 2,500 units and serving roughly 4,500 residents across Southwest Missouri and Northwest Arkansas. Its portfolio spans conventional multifamily (Campbell Flats, I Street Modern, Lake Shore, Silverleaf, The Crescent, The Pavilion, The Villages at Nathanael Greene, Vintage Park, Spring Valley, Tall Grass, Eko Park, Crosswood, Ozark Plantation), a student-housing property (Beacon Springfield), and a planned 240-unit development (The Meadows at Wicklow, Nixa, phased 2026-2027).

The company operates two integrated service lines. The investor side offers full-service property management — staffing, leasing, maintenance, daily operations, and periodic investor reporting — sold via direct outreach to property owners, with Lonnie Funk and Brad Danzak as named contacts. The resident side is delivered direct-to-consumer through 14 individual property websites, online applications, and the third-party Entrata Resident Portal mobile app for rent payment, maintenance requests, and lease management. The company supplements this with a Hookup Card resident discount program and community recognition (Best of Southwest Missouri Gold 2023-2024, Best of Northwest Arkansas 2024). The underlying technology stack is a combination of property-specific marketing websites and the Entrata platform; no proprietary AI or data systems are disclosed.

The business model combines management fees on third-party-owned assets with what appears to be direct ownership or master-lease economics on newer developments such as The Crescent (145 units, opened November 2024, 174,000 sq ft mixed-use). Revenue is not publicly disclosed; the company is privately held with no external institutional or venture capital backers identified. The GTM motion is sales-led for investors and self-serve digital for residents, supported by a content-marketing blog and earned media from regional awards.

Name

Affiniti

Legal name

Affiniti Management Services

Website

https://affinitimanagementservices.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Affiniti Management Services is a private regional property management firm operating 14 apartment and townhome communities with approximately 2,500 units across Southwest Missouri and Northwest Arkansas, serving property investors and residential tenants with hospitality-anchored service.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Management of Companies and Enterprises (55)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Condominium Association Management (BPAJAHAA)

akta.pro secondary industry

Home Services Coordination & Vendor Management (HSACAIAI)

Keywords

• Property management services
• Residential apartment leasing
• Investor asset management
• Townhome rentals
• Student housing operations

Headquarters

HQ city

Rogersville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Management Services: Comprehensive property management services for investors including staffing, leasing, maintenance, and daily operations management. Revenue generated through management fees from property owners/investors.
2. Residential Leasing: Rental income management for apartment and townhome properties. Residents pay monthly rent for apartments and townhomes across 14 properties in Southwest Missouri and Northwest Arkansas.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Affiniti Management Services is a property management firm that manages a portfolio of apartment, townhome, and student housing communities across Southwest Missouri and Northwest Arkansas. The company delivers two core service lines: (1) comprehensive property management for property owners and investors covering staffing, leasing, maintenance, and reporting, and (2) residential leasing for individuals and families seeking apartments and townhomes. The portfolio comprises 14 properties totaling approximately 2,500 units serving about 4,500 residents.

Product overview

Affiniti Management Services is a property management company operating a portfolio of apartment and townhome communities across Southwest Missouri and Northwest Arkansas. The company offers two core service lines: property management for property owners/investors and residential leasing for apartment seekers. The portfolio includes 14 properties across locations including Springfield (MO), Nixa (MO), Rogersville (MO), Ozark (MO), Bentonville (AR), and Springfield. Properties range from conventional housing to student housing, with recent additions including The Crescent Apartments (opened November 2024) and planned development The Meadows at Wicklow (2026-2027). The company leverages Entrata Resident Portal for resident-facing operations including rent payment and maintenance request management.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Management Services
• Investor Solutions ROI-focused investment management for property owners with daily, weekly, monthly, and annual reporting covering occupancy, collections, renovations, capital updates, and financial performance.
• Campbell Flats Apartments Charming apartment community in Springfield, Missouri offering spacious layouts, ample natural lighting, and natural surroundings, leased and managed by Affiniti Management Services.
• Crosswood Apartments / The Homestead at Crosswood Apartment community in Rogersville, Missouri offering 1, 2, and 3 bedroom units that blend small-town living with city access, approximately 10 minutes from Springfield.
• Eko Park Apartments Sustainability-focused Springfield apartment community with on-site recycling, solar power, and recycled rainwater irrigation, including free utilities and internet, leased and managed by Affiniti.
• I Street Modern Apartment Living Modern Northwest Arkansas apartment community near Walmart headquarters, offering studio, 1, 2, and 3 bedroom units with an outdoor kitchen, fire pit, and yoga/cycling studio. Named Best Apartment Complex in Best of Northwest Arkansas 2024.
• Lake Shore Apartment Homes Resort-style Springfield apartment community offering a yoga studio, pool, and lavishly designed interiors with 1, 2, and 3 bedroom floor plans. Consecutive Gold winner in Best of Southwest Missouri Apartment Complex category (2023, 2024).
• Ozark Plantation Apartments Apartment community five minutes from Springfield and 20 minutes from Branson, offering 1, 2, and 3 bedroom options with private patios/balconies, designer kitchens, and front-door parking.
• Silverleaf Apartments Resort-style southwest Springfield apartment community constructed in 2022 with 1, 2, and 3 bedroom units and amenities including pickleball courts, pool, hot tub, fitness center, recreation lounge, indoor golf simulator, garages, carports, and dog park.
• Spring Valley Apartments & Townhomes Centrally located Nixa, Missouri community offering 1, 2, and 3 bedroom apartments and townhomes surrounded by nature, approximately 15 minutes from Springfield.
• Tall Grass Apartments Central Springfield apartment community providing convenient access to work, dining, and entertainment with 1, 2, and 3 bedroom floor plans.
• The Crescent Apartments Newly constructed resort-style community in west Springfield opened November 1, 2024, featuring 145 units in studio, 1, and 2-bedroom luxury layouts, a rooftop deck, and nearly 8,000 square feet of ground-floor retail.
• The Pavilion Apartments Southwest Springfield apartment community offering scenic luxury with large private balconies, private wooded trails, and junior suite, 1, and 2 bedroom units.
• The Villages at Nathanael Greene West Springfield community offering 1, 2, and 3 bedroom apartments and 1 and 3 bedroom townhomes with expansive amenities, park access, and a 24-hour fitness center.
• Vintage Park Apartments Charming duplex community in the heart of Nixa, Missouri with spacious layouts and a quiet, tree-lined setting.
• The Meadows at Wicklow Planned 240-unit market-rate apartment development in north Nixa, Missouri with phased openings beginning mid-2026 and full completion by mid-2027, totaling 267,175 square feet across seven open-breezeway walk-up buildings.
• Hookup Card Resident Program Resident benefit program offering exclusive discounts at local partner businesses, including restaurants, spa services, fitness studios, and retailers, designed to enhance the resident experience and support retention.

Quantifiable outcome

• Consecutive Gold winner in Best of Southwest Missouri Apartment Complex category (2023, 2024)
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Rolling Oaks Group of CompaniescoreStrategic or Co-development PartnerAffiniti Property Management is a proud member of the Rolling Oaks Group of Companies, along with Rolling Oaks Hospitality. Together, they provide comprehensive property management services across full and select service hotels, self-service storage facilities, and conventional and student housing.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Greystar Real Estate Partners: Largest multifamily property management company in the U.S., managing ~$320B of assets across conventional, student, and affordable housing. Directly comparable as both a fee-based third-party manager and an investor/operator, competing for the same regional owners Affiniti targets.
• RPM Living: Multifamily property management firm managing ~165,000+ units across the Sun Belt and Midwest. Direct peer given its third-party management model targeting property investors with similar full-service leasing, maintenance, and reporting offerings to Affiniti.
• Asset Living: Top-5 U.S. multifamily property manager with ~300,000+ units across conventional, student, and senior housing. Closely comparable to Affiniti's diversified portfolio strategy spanning conventional apartments, student housing, and townhomes.
• Bell Partners: Multifamily investment and management firm operating ~70,000+ units across the Sun Belt and Southeast. Direct peer competing for property investors in secondary/r tertiary markets with full-service management similar to Affiniti's model.
• RangeWater Real Estate: Multifamily acquisition, development, and management firm focused on the Sun Belt, including the Midwest. Direct peer given overlap with Affiniti in lifestyle-segment new construction and third-party management in growth markets.
• Avenue5 Residential: Multifamily property management firm managing ~140,000+ units for institutional and private investors nationwide. Comparable as a third-party manager offering reporting, leasing, and maintenance to the same investor profile Affiniti serves.
• FPI Management: Multifamily property management company managing ~170,000+ units across conventional, affordable, and student housing. Comparable in scale and diversification across market-rate and student housing similar to Affiniti's portfolio.
• BH Management Services: Multifamily property management arm of Berkshire Hathaway managing ~100,000+ units. Direct peer providing third-party property management for institutional and private investors nationwide, serving the same customer segment as Affiniti.

Emerging players

• Lurin Capital Management: Mid-sized multifamily property management and investment firm with regional focus. Comparable as a smaller, regionally-concentrated third-party manager competing in similar growth markets to Affiniti's SW Missouri/NWA footprint.

Others

• Entrata: Multifamily property management software platform used by Affiniti as its core operating system. Indirectly comparable as the technology enabler underpinning Affiniti's resident portal, leasing, and management operations rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Affiniti