Pearson Dental Supplies

What Pearson Dental Supplies does

Pearson Dental Supply Company is a privately held, Sylmar, California-based distributor of dental supplies, equipment, and consumables, founded in 1949 and operating as a B2B e-commerce platform (pearsondental.com) for 77 years. The company sells a catalog of 5,375+ private-label SKUs under its Vivid by Pearson and PQ by Pearson brands alongside products from 429 third-party manufacturers across 2,599 product categories and 44 chapters, spanning disposables, infection control, restoratives, endodontics, orthodontics, small equipment, digital imaging, impression materials, and lab supplies. Distribution is omnichannel: primary ordering is through the website with quick-order and account management, supplemented by phone (800-535-4535) and fax (800-835-3100) ordering, online bill payment, a Pearson iOS mobile app, and quarterly promotional catalogs; niche verticals (dental labs, orthodontics, oral surgery) are served through wholly-owned sister sites pearsonlab.com, pearsonortho.com, and pearsonsurgical.com.

The underlying technology stack is a conventional e-commerce catalog platform with no disclosed AI, API/SDK, or data flywheel components; differentiation comes from catalog breadth, private-label depth, and long-standing supplier relationships rather than software. Equipment service and repair, continuing-education courses, and publications (e.g., EndoSmart) are layered on top of distribution to drive engagement. Revenue mechanics are one-time transactional sales across a wide price spectrum (sub-$1 disposables to hundreds-of-dollars equipment), augmented by 4,562 clearance SKUs and promotional co-marketing deals with manufacturers such as Tokuyama, Solventum (3M), Kuraray, Coltene, Crosstex, and Palmero Health; the customer base is a long tail of SMB dental, orthodontic, lab, and surgical practices in the United States, with no disclosed enterprise contracts, funding rounds, M&A, or leadership changes.

Name

Pearson Dental Supplies

Legal name

Pearson Dental Supply Company

Website

https://pearsondental.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

101–250 employees

Short description

Pearson Dental Supply Company, founded in 1949 in Sylmar, California, is a privately held B2B e-commerce distributor of dental supplies, equipment, and consumables serving SMB dental, orthodontic, lab, and surgical practices across the United States through its catalog and three specialty sister sites.

Ownership category

akta.pro rank

Product category

Dental Supplies Distribution

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (42345)

SIC

Dental Equipment & Supplies (3843), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Oral Care Distribution (CRAOAEAJ)

Keywords

• Dental supplies
• Dental equipment
• Infection control
• Dental disposables
• Restoratives and composites

Headquarters

HQ city

Sylmar

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. B2B Dental Supply Sales: Revenue generated from selling dental supplies, equipment, and consumables to dental professionals through an e-commerce platform with phone/fax support. Products range from disposable items to complex equipment with varying transaction sizes.
2. Private Label Products: Sale of proprietary Pearson brand products (Vivid by Pearson, PQ by Pearson) which carry higher margins than third-party branded items. The company offers 5375 Pearson Brand Products.
3. Clearance and Promotional Sales: Clearance sale section with 4562 items and quarterly promotions featuring manufacturer free goods deals, driving volume purchases and inventory turnover.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Pearson Dental Supplies is a B2B distributor that sells dental supplies, disposables, equipment, infection control products, restoratives, and small equipment to dental practices through an e-commerce platform at pearsondental.com, with phone and fax ordering backup. The company carries products from 429 manufacturers spanning 2,599 categories and 44 chapters, and operates its own Vivid by Pearson and PQ by Pearson private-label brands that together cover more than 5,375 SKUs. Sister storefronts (pearsonlab.com, pearsonortho.com, pearsonsurgical.com) extend the offering into dental laboratory, orthodontic, and surgical specialty segments, supported by equipment service and repair.

Product overview

Pearson Dental Supply is a dental supplies e-commerce platform offering a comprehensive portfolio of dental products through multiple channels. The company operates its own house brands (Vivid by Pearson with 5,504+ products and PQ by Pearson with 623+ products) alongside products from 429 manufacturers and 109 brand name manufacturers. The product portfolio spans dental supplies, disposables, endodontics, orthodontics, equipment and digital imaging, infection control, lab supplies, prophy products, restoratives, and small equipment across 2,599 categories. Key product categories include face shields (for loupes and full face), saliva ejectors (disposable and reusable), and light cure flowable composite materials for dental restorations. The company operates 77 years of service and offers quarterly promotions, clearance sales, and a Q2 2026 catalog.

Differentiator

Problem solved

Functional benefit

Brands

• Vivid by Pearson: Private-label brand of dental supplies including face shields, saliva ejectors, and other dental products.
• PQ by Pearson

Products and services

• Vivid by Pearson (private-label brand) A house brand of dental supplies, disposables, face shields, saliva ejectors, and restorative composites (including Vivid GT Sonic, Vivid FaceGard, Vivid ClipShield, Vivid TechShield, Vivid KoolShield, MatchFil Flow) offered as a private-label alternative to third-party brands at cost-conscious pricing for dental practices.
• PQ by Pearson (private-label brand) Pearson's secondary house brand of dental products including reusable stainless steel saliva ejectors and other consumable supplies for dental practices.
• Filtek Easy Match Flowable Restorative (Solventum) Flowable restorative from Solventum (formerly 3M Oral Care) featuring simple shade selection in three shades with naturally-adaptive opacity and enamel-like translucency; can be warmed for repeatable use with the Solventum Filtek Composite Warmer; eligible for Buy 4 Get 1 Free manufacturer promotions.
• MultiMatch Flow (Premier Dental) A chameleon antimicrobial flowable composite from Premier Dental with BioArmor antimicrobial protection to help reduce bacterial load and demineralization; self-leveling and blends to 16 Vita A1-D4 shades with a single shade match.
• OmniChroma Flow (Tokuyama) World's first omnichromatic flowable composite from Tokuyama that aesthetically matches every tooth color with a single shade; suitable for cavity lining and broader restorative indications; sold with active manufacturer promotions.
• Brilliant Bulk Flow (Coltene) An adaptive multi-shade bulk-fill flowable from Coltene with a 4mm reliable cure depth in 20 seconds, no top layer required due to high abrasion resistance, and a chameleon effect that adapts to a wide range of tooth shades; manufactured in the USA.
• CLEARFIL Majesty ES Flow Universal (Kuraray) A high-viscosity flowable composite from Kuraray with super low flow and physical properties equivalent to conventional paste-type resin; Light-Diffusion Filler matrix covers 16 Vita shades with only two shades, providing easy polishing and long-lasting gloss; manufactured in Japan.
• Vivid FaceGard (Vivid by Pearson) Anti-fog, anti-static, optically clear face shield with clip-on eyewear designed to fit over loupes; available in multiple colors and a foam headband version for dental professionals requiring PPE during procedures.
• Vivid TechShield (Vivid by Pearson) A reusable wrap-around protective shield frame that fits over eyeglasses with optically clear, anti-static, no-glare disposable shields; packs of 25 shields in Blue or Pink kits for dental staff.
• Vivid ClipShield Clip-On (Vivid by Pearson) A clip-on face shield kit with a reusable frame and 12 disposable shields for dental professionals using prescription eyewear or loupes.
• CaviWipes HP & CaviCide HP (Kerr TotalCare) Surface disinfectant wipes and liquid (HP formulation) from Kerr TotalCare used by dental practices to disinfect equipment and operatory surfaces between procedures.
• Saliva Ejector, Reusable (PQ by Pearson) An autoclavable stainless steel reusable saliva ejector designed for surgical procedure aspiration; manufactured in the USA, sold through PQ by Pearson private label as a reusable alternative to disposable ejectors.
• Dream Shield (Hager Worldwide) A full-face dental shield from Hager Worldwide meeting CDC guidance for protection from aerosols, with high optical clarity, lightweight design, and loupes compatibility; dimensions 9.25" L x 6.5" H; available in Blue and White with replacement shields.
• Contour Shield A full-face design face shield covering forehead to below the chin for maximum splash protection, featuring double-sided anti-fog coating, adjustable smart-lock sizing, recyclable and latex-free construction; tested by the University of Hong Kong Faculty of Dentistry.
• MatchFil Flow (Vivid by Pearson) A flowable single-shade restorative composite from Vivid by Pearson that matches most shades with one shade, featuring nano technology, light cure radiopaque composition, high abrasion resistance, very low shrinkage, and high gloss polishability.
• Pearson Lab (dental laboratory supplies storefront) A specialized storefront at pearsonlab.com selling dental laboratory supplies and equipment along with equipment service and repair, serving dental labs needing lab-specific products through a wholly-owned subsidiary.
• Pearson Ortho (orthodontic supplies storefront) A specialized storefront at pearsonortho.com selling orthodontic-specific consumables and supplies for orthodontic practices, operated as a wholly-owned subsidiary.
• Pearson Surgical (surgical dental supplies storefront) A specialized storefront at pearsonsurgical.com selling surgical dental products including surgical instruments and equipment, operated as a wholly-owned subsidiary for oral surgery practices.

Quantifiable outcome

• Access to 2599 product categories from 429 manufacturers in one platform
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered core and minor.

• TokuyamacoreChannel Partner/ Reseller/ DistributorTokuyama is a manufacturer of dental materials including OmniChroma Flow and OmniChroma Blocker Flow single-shade flowable composites. Pearson distributes Tokuyama products with manufacturer promotional support including Buy 2 Get 1 Free and Flash Sale promotions.
• SolventumcoreChannel Partner/ Reseller/ DistributorSolventum (formerly 3M Oral Care) manufacturer of Filtek dental restorative products. Pearson distributes Filtek Easy Match Flowable Restorative with manufacturer promotions including Buy 4 Get 1 Free deals.
• KuraraycoreChannel Partner/ Reseller/ DistributorManufacturer of CLEARFIL Majesty ES Flow Universal dental composites. Pearson distributes Kuraray products with promotional support including Buy 4 Get 1 Free offers.
• ColtenecoreChannel Partner/ Reseller/ DistributorColtene is a major dental manufacturer offering impression materials, restoratives, and instruments including Brilliant Bulk Flow and Alpen diamond burs. Pearson carries 440 product lines and 2979 items from Coltene.
• CrosstexcoreChannel Partner/ Reseller/ DistributorCrosstex manufactures infection control and disposable dental products including CaviWipes, CaviCide, and saliva ejectors. Long-standing distribution relationship.
• CovidienminorChannel Partner/ Reseller/ DistributorCovidien (Medtronic) provides Monoject brand dental and medical disposables including saliva ejectors and syringes. Pearson carries 42 product lines and 143 items.
• Palmero HealthcoreChannel Partner/ Reseller/ DistributorPalmero Health provides infection control, eyewear, and practice management products. Pearson distributes 144 product lines and 360 items including Snapeez face shields and Disaseptic disinfectants.
• PracticonminorChannel Partner/ Reseller/ DistributorPracticon offers dental practice products including Total-Comfort Saliva Ejectors and practice management items. Pearson carries 96 product lines and 204 items.
• MydentminorChannel Partner/ Reseller/ DistributorMydent manufactures saliva ejectors and dental disposables. Distributed through Pearson's disposable products category.
• PlasdentminorChannel Partner/ Reseller/ DistributorPlasdent produces Flexjet Saliva Ejectors and dental disposables. Distributed through Pearson's disposable products category.
• Premier DentalminorChannel Partner/ Reseller/ DistributorPremier Dental manufactures MultiMatch Flow chameleon composite with antimicrobial protection. Distributed through Pearson's restorative products category.
• BeeSureminorChannel Partner/ Reseller/ DistributorBeeSure produces biodegradable saliva ejectors made with 30% pre-consumer plastic. Pearson offers Buy 3 Get 1 Free promotions on these products.
• CerkamedminorChannel Partner/ Reseller/ DistributorPolish manufacturer of Protective Comfort Visor, Smart Shield, and Eyeglass Protective Visor face shields. Products made in Poland.
• Astek InnovationsminorChannel Partner/ Reseller/ DistributorUK manufacturer of Pegasus Autoclavable Shield face shields made in England. Premium face protection products.
• World WorkminorChannel Partner/ Reseller/ DistributorItalian manufacturer of World Work Saliva Ejectors and flavored/random saliva ejectors. Made in Italy.
• DiadentminorChannel Partner/ Reseller/ DistributorDiadent manufactures Dia-100FS face shields and other dental products. Pearson carries over 1000 items from Diadent.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Dental City: Online dental supply distributor offering consumables and equipment to practices via e-commerce, with a catalog and pricing model closely aligned with Pearson's web-first approach.
• Atlanta Dental Supply: US dental supply distributor with a full catalog of consumables, equipment, and specialty products for practices and labs. Comparable to Pearson in private, full-line distribution model with similar customer mix.
• Benco Dental: Privately held, family-owned US dental supply distributor that closely mirrors Pearson's model: full-line catalog, private label brands, equipment service, and digital ordering for dental practices. Strong comparable on business model, scale, and customer base.
• Goetze Dental: Mid-Atlantic US dental supply distributor serving practices with supplies, equipment, and service. Comparable privately held competitor with a similar full-line catalog and relationship-based sales model.
• Burkhart Dental: Privately held dental supply distributor serving practices across the western US with consumables, equipment, and practice consulting. Closely comparable to Pearson as a privately owned, relationship-driven distributor of similar scope.
• Darby Dental (now part of Sun River): Long-standing US dental supply distributor offering consumables, equipment, and technology to dental practices, recently reorganized under Sun River Health. Direct competitor to Pearson with comparable full-line catalog and digital ordering.

Emerging players

• Net32: Online dental supply marketplace enabling price comparison and direct ordering across multiple suppliers. Represents the digital-first, lower-overhead model that pressures traditional distributors like Pearson.

Broad incumbents

• Henry Schein: Largest North American dental and medical supply distributor with deep catalog, technology platforms (Henry Schein One), and broad manufacturer relationships. Direct competitor to Pearson in dental practice procurement, but operates at vastly larger scale and across multiple verticals.
• Patterson Companies: Major US dental and animal health distributor serving dental practices with supplies, equipment, and technology solutions. Competes directly with Pearson in dental consumables and equipment, with greater scale and an installed base of practice software.

Regional players

• Zoll Dental: US dental equipment and supply distributor with a stronger emphasis on equipment sales and service. Overlaps with Pearson's equipment category but skews more toward higher-ticket capital sales in a distinct regional footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Pearsondental
• Facebookfacebook.com/pearsondental
• LinkedInlinkedin.com/company/pearson-dental
• Instagraminstagram.com/pearsondental

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pearson Dental Supplies