JBarrows Sales Training
- Company typePrivate
- Founded-
- HeadquartersBoston, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
JBarrows Sales Training firmographics
Firmographics- Name
- JBarrows Sales Training
- Legal name
- J. Barrows, LLC
- Website
- https://jbarrows.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
JBarrows Sales Training industry classification
Industry- Product category
- Sales Training Services
- NAICS
- Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Sales Management & Coaching (Frontline Leadership) (EDABABAI)
- akta.pro secondary industries
- Consultative Selling & Discovery (EDABABAC), Negotiation & Closing Skills (EDABABAE), Sales Onboarding & Ramp Programs (EDABABAA)
Keywords
Where JBarrows Sales Training is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
JBarrows Sales Training business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Professional Services - Advisory: Strategic advisory engagements for VP-level sales leaders and CROs. Three-month engagements that include written diagnostics, AI readiness assessment, team structure evaluation, and 90-day execution plans.
- Professional Services - Team Training: Structured team training programs delivered via Dedicated (customized for specific teams) or Flex (unlimited reps access) options. Programs include live sessions, workshops, certifications, and access to on-demand content.
- Subscription - Individual Memberships: JB Sales Pro provides on-demand access to full training library, live sessions, and group coaching. JB Sales Elite is a 3-month engagement with weekly 1:1 coaching, custom sales plans, and direct access to John Barrows. Both operate on subscription model.
- Keynote Speaking: High-energy keynotes on AI transformation, future of sales, and professional growth. Offered at various price points: $5,000 for 1-hour remote, $10,000 for 2-hour remote with workshop, $30,000+ for on-site engagements plus travel.
- On-Demand Content: Free and paid access to video content, including The Sales Play documentary series, training replays, and sales tactics content.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Remote Keynote - 1 Hour |
| One time/ perpetual license | Multi-year contract | Remote Keynote with Workshop - 2 Hours |
| One time/ perpetual license | Multi-year contract | On-Site Keynote |
| Subscription | Multi-year contract | Team Training - Dedicated |
| Subscription | Annual | Team Training - Flex |
| Subscription | Multi-year contract | JB Sales Elite - Individual |
| Subscription | Monthly | JB Sales Pro - Individual |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
JBarrows Sales Training product offering
Product offeringCore offering
JB Sales provides sales training, coaching, and advisory services built around two proprietary frameworks—Filling the Funnel (top-of-funnel pipeline generation) and Driving to Close (discovery, negotiation, and closing skills). Offerings span individual subscription memberships (JB Sales Pro and Elite), structured team training programs (Dedicated and Flex), strategic advisory for VP-level sales leaders, and keynote speaking engagements for corporate events and conferences.
Product overview
JB Sales (JBarrows Sales Training) is a sales training and advisory company founded by John Barrows offering a portfolio of training programs, coaching services, and content. The core offerings center on two signature frameworks—Filling the Funnel (top-of-funnel pipeline generation) and Driving to Close (discovery, negotiation, and closing skills)—both now enhanced with AI integration. Programs range from self-serve Pro Membership subscriptions to intensive Elite coaching (3-month 1:1 with weekly sessions) and team training packages. Advisory services provide strategic guidance for sales leaders navigating AI transformation. Supporting content includes the Make It Happen Mondays podcast (470+ episodes), the free weekly Learning Lab Newsletter (50K+ subscribers), and recorded events like The Sales Play. Keynote speaking services and team training delivery options (Flex, Dedicated, Remote, On-Site) round out the portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- JB Sales Elite A 3-month intensive coaching engagement providing weekly 1:1 coaching, a custom sales plan, and direct access to John Barrows. Includes AI workflow training, custom skill building, and prospecting system development using Claude AI and Apollo.io. Designed for individual sales professionals seeking accelerated development.
- JB Sales Pro Membership Subscription membership providing on-demand access to the full JB Sales training library including Filling the Funnel and Driving to Close courses, plus live sessions and group coaching. Available monthly for individual sales professionals.
- Sales Advisory A 3-month strategic advisory engagement for VP-level sales leaders and CROs. Begins with a written diagnostic and AI readiness assessment, includes team structure evaluation, and ends with a 90-day execution plan covering AI integration, go-to-market strategy, and the replace-or-rebuild decision.
- Keynotes High-energy keynote presentations delivered remotely or on-site on topics including Continuous Growth Mindset, The Age of the Sales Rep, Sales Ready Messaging, and Objective Negotiations. Pricing: $5,000 for 1-hour remote, $10,000 for 2-hour remote with workshop, and $30,000+ plus travel for on-site day-rate engagements.
- Flex Team Training Annual team training subscription providing unlimited rep access to all JB Sales courses, live monthly sessions covering Filling the Funnel and Driving to Close, monthly workshops with industry thought leaders, AMAs, dedicated Slack support, and certifications. Volume discounts available for larger teams.
- Dedicated Team Training Customized team training delivered by a JB Sales Certified Trainer, including a pre-session kickoff call, manager access to on-demand content, customized Filling the Funnel or Driving to Close training delivered via three 2-hour remote sessions or 1 day onsite, live application feedback, and certification.
Quantifiable outcome
- 20% lift in win rate within first quarter of focused fundamentals work
- +3 more outcomes
Companies that use JBarrows Sales Training
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles4 records
JBarrows Sales Training technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature3 records
JBarrows Sales Training partnerships and signals
Strategic signalScale indicators12 records
Recent moves7 records
Expansion highlights6 records
JBarrows Sales Training competitors and assessment
Company assessmentDirect peers
- Force Management: B2B sales transformation company that delivers methodology-based training around value selling and customer engagement. Directly comparable in selling to enterprise sales leaders, deploying framework-driven programs to improve win rates and deal size.
- Sandler Training: One of the largest global sales training franchises, offering structured methodology-based training for sales reps and managers. Directly comparable to JB Sales in serving enterprise sales teams with repeatable, framework-driven programs and certification paths.
- Corporate Visions: B2B sales and marketing training company specializing in messaging, conversation, and customer engagement skills. Comparable to JB Sales in targeting enterprise B2B sales organizations and addressing top-of-funnel and closing motions with structured frameworks.
- Richardson Sales Performance: Sales training and performance improvement firm offering curriculum-based training in consultative selling, negotiation, and sales leadership. Comparable to JB Sales in selling to enterprise B2B sales organizations with multi-tiered training and enablement offerings.
- Winning by Design: B2B sales training and consulting firm specializing in SaaS sales methodologies, including frameworks for pipeline generation and customer success. Comparable to JB Sales in selling methodology-driven sales training to SaaS and B2B sales leaders.
Emerging players
- Mindtickle: Sales readiness and enablement platform combining training, role-play, and AI-driven coaching for B2B sales teams. Comparable to JB Sales in addressing enterprise sales training needs but through software rather than human-led delivery.
- Pavilion: Private membership community for go-to-market leaders offering learning, benchmarking, and peer connections. Comparable to JB Sales in serving the same VP/CRO persona through community and learning, with overlap in audience and content themes.
- Gong: AI-powered revenue intelligence and sales coaching platform that analyzes sales calls and provides automated feedback to reps and managers. Comparable to JB Sales as it increasingly encroaches on the coaching and feedback layer historically served by human sales trainers.
- Sales Assembly: B2B sales training and community platform serving SaaS sales professionals through cohort-based learning and skill development programs. Comparable to JB Sales Pro/Elite memberships in delivering ongoing sales skills training to individual contributors and managers.
Broad incumbents
- Dale Carnegie Training: Global training organization with courses spanning sales, leadership, and professional development. Comparable to JB Sales as a broader corporate training incumbent that also delivers sales skills curricula, though with a wider portfolio and longer history.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
JBarrows Sales Training social profiles
Digital presenceJBarrows Sales Training financial estimates
Financial estimateRevenue estimate
Valuation estimate
JBarrows Sales Training leadership team
Management profileNumber of profiles
Profiles3 records
JBarrows Sales Training funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JBarrows Sales Training M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JBarrows Sales Training
What does JBarrows Sales Training do?
JB Sales provides sales training, coaching, and advisory services built around two proprietary frameworks—Filling the Funnel (top-of-funnel pipeline generation) and Driving to Close (discovery, negotiation, and closing skills). Offerings span individual subscription memberships (JB Sales Pro and Elite), structured team training programs (Dedicated and Flex), strategic advisory for VP-level sales leaders, and keynote speaking engagements for corporate events and conferences.
Is JBarrows Sales Training a public or private company?
JBarrows Sales Training is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was JBarrows Sales Training founded?
JBarrows Sales Training was founded in -1. It employs 51 to 100 people.
Where is JBarrows Sales Training based?
JBarrows Sales Training is headquartered in Boston, United States, in the North America region.
How does JBarrows Sales Training make money?
Five revenue lines are on record. Professional Services - Advisory is the primary driver. The others are professional Services - Team Training, subscription - Individual Memberships, keynote Speaking and on-Demand Content.
Who are JBarrows Sales Training's main competitors?
Direct peers on record are Force Management, Sandler Training, Corporate Visions, Richardson Sales Performance and Winning by Design. Emerging players are Mindtickle, Pavilion, Gong and Sales Assembly. Dale Carnegie Training is listed as a broad incumbent.
Does JBarrows Sales Training have an API?
No public API is recorded for JBarrows Sales Training.
What industry is JBarrows Sales Training in?
JBarrows Sales Training's product category is Sales Training Services. Its primary akta.pro industry code is EDABABAI, Sales Management & Coaching (Frontline Leadership), with a secondary code of EDABABAC, Consultative Selling & Discovery. Its NAICS code is 611430 and its SIC code is 8200.