DEALERSCLOUD
DealersCloud provides a cloud-based all-in-one dealer management system for U.S. independent used car dealerships, combining CRM, inventory, deal desking, accounting, custom websites, and nine AI tools under a single subscription platform with unlimited users and no per-seat fees.
- Company typePrivate
- Founded2015
- HeadquartersFairfax, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What DEALERSCLOUD does
DealersCloud is a cloud-based dealer management system (DMS) purpose-built for independent used car dealerships in the United States. Founded in 2015 and headquartered in Fairfax, Virginia, the company unifies four operational modules — Inventory Management (VIN decode, market-aware pricing, marketplace feeds), CRM & Lead Management, Deal Desking & F&I, and Accounting & Reports (60+ real-time metrics) — under a single login with unlimited users. Beyond the core DMS, the company ships two branded product lines: Custom Dealer Websites (mobile-first, SEO-optimized, hosted) and DCAI, a suite of nine AI tools spanning lead auto-response (sub-2-minute SLA, 24/7), vehicle appraisal, price analysis with P10–P90 market bands, business health scoring, generative vehicle descriptions, chatbot, sales intelligence, and CRM re-engagement. A third add-on, DC Calls, layers browser-based VoIP with auto-logged calls, recordings, and team dashboards. The underlying technology combines cloud SaaS infrastructure (99.9% uptime SLA) with native integrations to 19+ automotive platforms including Cars.com, CarGurus, AutoTrader, RouteOne, Dealertrack, CARFAX, and Facebook Marketplace.
The company's revenue model is pure subscription, billed monthly with no per-seat licensing and no long-term contracts. Pricing is custom-quoted based on inventory volume and data feeds rather than published list rates. The core DMS is a unified price; DCAI is split into four free tools (chatbot, description generator, sales intelligence, re-engagement) and five premium AI features priced by dealership size and AI usage volume; DC Calls offers a free tier with a premium upgrade. Go-to-market is a direct enterprise field-sales motion with personalized demos and custom migration plans, augmented by two channel programs: an Independent Sales Partner program (25% recurring commission) for consultants and agencies, and an Ownership/Referral program (free subscription after 4 referrals plus profit sharing). All 500+ named customers are SMB independent dealerships in the automotive vertical, served exclusively in the U.S. market.
DEALERSCLOUD firmographics
Firmographics- Name
- DEALERSCLOUD
- Legal name
- DealersCloud
- Website
- https://dealerscloud.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DealersCloud provides a cloud-based all-in-one dealer management system for U.S. independent used car dealerships, combining CRM, inventory, deal desking, accounting, custom websites, and nine AI tools under a single subscription platform with unlimited users and no per-seat fees.
- Ownership category
- akta.pro rank
DEALERSCLOUD industry classification
Industry- Product category
- Dealer Management Software
- akta.pro primary industry
- Vendor & Contract Management (Software/Cloud) (BPAEAOAD)
Keywords
Where DEALERSCLOUD is headquartered
LocationHeadquarters
- HQ city
- Fairfax
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DEALERSCLOUD business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Platform Subscription: Custom tailored subscription pricing based on inventory volume and data feeds. Includes full CRM, inventory management, deal desking, accounting, marketing feeds, custom website, unlimited users, support, and data migration. No per-seat fees, no long-term contracts, cancel anytime.
- Premium AI Add-on: Additional AI-powered features including AI Auto-Response, Response Management, AI Vehicle Appraisal, Price Analysis, and AI Business Insights. Pricing customized based on dealership size and AI usage volumes.
- DC Calls Premium: Premium browser VoIP calling features including business phone numbers, call recording, team dashboards, KPIs, and CSV export. Sized to dealership. Free tier available with manual logging and lead-level call history.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Core Platform - Full dealership management suite |
| Subscription | Monthly | Premium AI Add-on - Nine AI-powered agents |
| Freemium | Monthly | Free AI Tools - Four included with every plan |
| Subscription | Monthly | DC Calls - Browser-based calling |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
DEALERSCLOUD product offering
Product offeringCore offering
DealersCloud sells an all-in-one, cloud-based dealer management system (DMS) for independent used car dealerships, bundling inventory management, CRM and lead management, deal desking with F&I, accounting and 60+ real-time reports under a single subscription with unlimited users. The platform is extended by mobile-first custom dealer websites, a nine-tool AI suite (DCAI) for lead response, vehicle appraisal, pricing analysis and business insights, and a browser-based VoIP calling product (DC Calls), all priced as custom monthly subscriptions.
Product overview
DealersCloud is a single-platform dealer management system for independent dealerships combining four core modules (Inventory, CRM/Lead Management, Deal Desking/F&I, Accounting/Reports) with two additional product lines: Custom Dealer Websites (mobile-first, SEO-optimized, hosted by DealersCloud) and DCAI (nine AI tools split into 4 free features and 5 premium features). An optional add-on, DC Calls, provides browser-based VoIP calling with auto-logging and team dashboards. The platform is priced as a unified system with unlimited users, custom-quoted based on inventory volume and data feeds, and is positioned as a replacement for 4-5 legacy dealer management systems.
Differentiator
Problem solved
Functional benefit
Brands
- DCAI: AI-powered features including Auto-Response, Vehicle Appraisal, Price Analysis, Business Insights, Chatbot Assistant, Description Generator, Sales Intelligence, Re-engagement Campaigns, and Response Management. Described as 'Nine AI tools that help independent dealers respond faster, price smarter, and close more deals.'
- DC Calls
Products and services
- DealersCloud All-in-One DMS Cloud-based dealer management system that unifies inventory management, CRM and lead management, deal desking with F&I, accounting and 60+ real-time reports under a single login with unlimited users, custom-priced per dealership based on inventory volume and data feeds, including data migration, dedicated support and a mobile app.
- DealersCloud Custom Dealer Websites Fully custom, mobile-first dealership websites with live inventory integration, built-in SEO optimization, lead capture and AI auto-response, designed, hosted and maintained by the DealersCloud team.
- DCAI (DealersCloud AI) AI add-on suite bundling nine AI-powered tools — auto-response, response management, re-engagement, vehicle appraisal, price analysis, business insights, chatbot, description generator and sales intelligence — available as four free tools plus a premium tier with five additional tools, priced based on dealership size and AI usage volumes.
- DC Calls Browser-based VoIP calling solution for dealerships with click-to-call from any lead, automatic call logging, recordings, business phone numbers, team dashboards, KPIs and CSV export, with a free manual-logging tier and a sized-to-dealership premium tier.
- Marketing Services (Marketplace Inventory Feeds) Automated inventory feed distribution to Cars.com, CarGurus, AutoTrader, Edmunds, KSL and Facebook Marketplace, combined with AI-generated SEO-optimized vehicle descriptions, managed from a single dashboard.
- Independent Sales Partner Program Channel program that lets consultants, agencies and industry professionals resell DealersCloud as a service line to their dealer clients using provided decks, demos and pricing, earning 25% recurring commission for the life of the account, supported by a dedicated partner manager.
- Ownership / Referral Program Dealer/insider referral program that rewards participants with a free DealersCloud subscription after four active referrals and ongoing profit sharing (25%) on further referrals, with no selling process and no quotas.
Quantifiable outcome
- Up to 35% revenue increase
- +7 more outcomes
Companies that use DEALERSCLOUD
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles1 record
DEALERSCLOUD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability10 records
Feature10 records
DEALERSCLOUD partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- CarGuruscoreAutomated inventory feeds to CarGurus marketplace. AI-generated vehicle descriptions help listings perform better on CarGurus. One-click setup with real-time sync.
- AutoTradercoreAutomated inventory feeds to AutoTrader marketplace. One-click setup with real-time sync. AI-generated vehicle descriptions help listings perform better.
- cars.comcoreAutomated inventory feeds to Cars.com marketplace. Multi-channel distribution with AI-generated vehicle descriptions. One-click setup with real-time sync.
- Facebook MarketplacecoreAutomated inventory feeds to Facebook Marketplace. Multi-channel distribution for maximum lead generation. AI-generated vehicle descriptions help listings perform better.
- GooglecoreIntegration for marketing services and SEO optimization. Google Analytics 4 used for website analytics and performance monitoring. Integration supports dealer visibility in search.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
DEALERSCLOUD competitors and assessment
Company assessmentDirect peers
- Frazer DMS: Frazer Consultants provides dealer management software specifically built for independent used-car dealers, competing head-to-head with DealersCloud on inventory, deal desking, and accounting. The provided testimonials reference dealers switching from Frazer to DealersCloud.
- AutoManager: AutoManager offers DMS and inventory software for independent auto dealers, covering similar core workflows (inventory, CRM, desking, accounting). It is explicitly named in DealersCloud's DMS comparison content as a competing platform.
- DealerCenter: DealerCenter is a direct competitor offering DMS and CRM software for independent used-car dealers—the same SMB segment DealersCloud targets. Customers in the DealersCloud data explicitly compare the two platforms, and DealerCenter is a frequent incumbent switch-out source.
Broad incumbents
- CDK Global: CDK Global is a dominant franchise-focused DMS provider with broad dealer software capabilities. While its core market is franchised dealers, it sets the enterprise benchmark that independent dealers aspire to and represents an incumbent competitive threat if it moves downmarket.
- VinSolutions: VinSolutions (Cox Automotive) provides CRM, desking, and marketing automation for franchise and large independent dealers. It overlaps with DealersCloud's CRM and lead-management modules but serves larger dealer groups.
- Dealertrack: Dealertrack (Cox Automotive) provides F&I, desking, and DMS capabilities primarily to franchise dealers but increasingly to larger independent groups. It is both a DealersCloud integration partner (F&I workflows) and a potential competitive threat from above.
- Reynolds and Reynolds: Reynolds and Reynolds is a major franchise DMS incumbent offering integrated dealer software, forms, and retail management. It competes in adjacent dealer segments and could expand AI features into independent dealer offerings.
- DealerSocket: DealerSocket (now part of PBS Systems-affiliated operations) provides CRM, desking, and DMS solutions to franchise and independent dealers. It overlaps with DealersCloud on CRM and lead management, primarily serving mid-to-large dealer groups.
- vAuto: vAuto (Cox Automotive) provides inventory management and pricing analytics for dealers, and is both a DealersCloud integration partner and a partial competitor on the inventory/pricing module. It brings franchise-grade market pricing that DealersCloud surfaces through integration.
Others
- Cars.com: Cars.com is one of DealersCloud's core-tier marketplace integration partners, distributing dealer inventory to a large consumer audience. It is adjacent rather than directly competitive, but it is a potential channel partner and aggregator of dealer demand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
DEALERSCLOUD social profiles
Digital presenceDEALERSCLOUD compliance and trust
Trust signalCompliance3 records
DEALERSCLOUD financial estimates
Financial estimateRevenue estimate
Valuation estimate
DEALERSCLOUD leadership team
Management profileNumber of profiles
DEALERSCLOUD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DEALERSCLOUD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DEALERSCLOUD
What does DEALERSCLOUD do?
DealersCloud sells an all-in-one, cloud-based dealer management system (DMS) for independent used car dealerships, bundling inventory management, CRM and lead management, deal desking with F&I, accounting and 60+ real-time reports under a single subscription with unlimited users. The platform is extended by mobile-first custom dealer websites, a nine-tool AI suite (DCAI) for lead response, vehicle appraisal, pricing analysis and business insights, and a browser-based VoIP calling product (DC Calls), all priced as custom monthly subscriptions.
Is DEALERSCLOUD a public or private company?
DEALERSCLOUD is a private company. It is classified as unknown and is currently operating.
When was DEALERSCLOUD founded?
DEALERSCLOUD was founded in 2015. It employs 11 to 50 people.
Where is DEALERSCLOUD based?
DEALERSCLOUD is headquartered in Fairfax, United States, in the North America region.
How does DEALERSCLOUD make money?
Three revenue lines are on record. Platform Subscription is the primary driver. The others are premium AI Add-on and DC Calls Premium.
Who are DEALERSCLOUD's main competitors?
Direct peers on record are Frazer DMS, AutoManager and DealerCenter. Broad incumbents are CDK Global, VinSolutions, Dealertrack, Reynolds and Reynolds, DealerSocket and vAuto. Cars.com is listed as an others.
Does DEALERSCLOUD have an API?
No public API is recorded for DEALERSCLOUD.
What industry is DEALERSCLOUD in?
DEALERSCLOUD's product category is Dealer Management Software. Its primary akta.pro industry code is BPAEAOAD, Vendor & Contract Management (Software/Cloud).