Bite Toothpaste Bits
Bite Toothpaste Bits is a US-based DTC consumer brand that sells chewable, plastic-free toothpaste tablets (using Nano-hydroxyapatite) on a subscription model, alongside mouthwash, deodorant, and body-care products targeted at eco-conscious consumers and frequent travelers.
- Company typePrivate
- Founded2017
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bite Toothpaste Bits does
Bite Toothpaste Bits is a US-based, privately held consumer goods company that sells chewable toothpaste tablets as a plastic-free alternative to conventional tube toothpaste, alongside a small portfolio of adjacent oral- and body-care products (mouthwash tablets, whitening gel, bamboo toothbrush, floss, tongue scraper, deodorant tablets, and body balm). Its core technology is a solid tablet/powder delivery format using Nano-hydroxyapatite (nHAp) as a remineralizing agent in fluoride-free formulations, complemented by a refillable glass-jar + home-compostable refill-pouch packaging system that decomposes in 12–16 weeks and eliminates the plastic toothpaste tube. Products are sold primarily through a direct-to-consumer e-commerce storefront with a subscription model ($32 per 4-month supply, equating to roughly $8/month, with a 33% subscription discount versus one-time purchase), supplemented by a wholesale channel via the Faire marketplace and select third-party retail points. The company targets eco-conscious consumers, frequent travelers, health-conscious buyers seeking clean ingredients, and convenience-seeking subscribers, and has built credibility through B-Corp certification, cruelty-free and Orangutan Alliance credentials, a Shark Tank feature, and editorial coverage in Forbes, Vogue, Elle, Cosmopolitan, Oprah Magazine, Women's Health, People, and Goop.
Bite Toothpaste Bits firmographics
Firmographics- Name
- Bite Toothpaste Bits
- Legal name
- Bite
- Website
- https://bitetoothpastebits.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bite Toothpaste Bits is a US-based DTC consumer brand that sells chewable, plastic-free toothpaste tablets (using Nano-hydroxyapatite) on a subscription model, alongside mouthwash, deodorant, and body-care products targeted at eco-conscious consumers and frequent travelers.
- Ownership category
- akta.pro rank
Bite Toothpaste Bits industry classification
Industry- Product category
- Oral Care Products
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Toothpaste & Toothpowder (CRABAFAA)
- akta.pro secondary industries
- Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA), Toothbrushes (Manual) (CRABAFAB)
Keywords
Where Bite Toothpaste Bits is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Bite Toothpaste Bits business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: One-time purchases of toothpaste bits, mouthwash, body care, and oral care accessories sold directly to consumers through the website.
- Subscription (Subscribe and Save): Recurring 4-month supply subscription model at $32 per shipment for toothpaste bits. Customers receive automatic refills in compostable pouches. Subscription model provides predictable recurring revenue and customer retention.
- Wholesale: Wholesale channel available through Faire marketplace for retail partners to carry Bite products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Fluoride-Free Toothpaste Bits - 4oz Subscription |
| Subscription | Multi-year contract | Fluoride Toothpaste Bits - Subscription |
| Subscription | Multi-year contract | Mouthwash Bits - 4 Month Supply |
| Subscription | Monthly | Body Balm Set |
| One time/ perpetual license | Pay-as-you-go | Bamboo Toothbrush 2-Pack |
| Subscription | Multi-year contract | Daily Habits Kit - Bundle |
| One time/ perpetual license | Pay-as-you-go | Whitening Gel |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Bite Toothpaste Bits product offering
Product offeringCore offering
Bite manufactures and sells chewable solid toothpaste tablets (Toothpaste Bits) as a plastic-tube-free alternative to traditional toothpaste, available in fluoride and fluoride-free (Nano-hydroxyapatite) formulations. Products are sold direct-to-consumer via the company's own e-commerce website, primarily through a 4-month Subscribe and Save subscription model ($32 per shipment, 33% savings vs. one-time purchase), with refills delivered in compostable pouches and an initial reusable glass jar. Adjacent oral care (mouthwash bits, whitening gel, bamboo toothbrush, floss, tongue scraper) and body care (deodorant, body balm) lines are offered alongside bundled kits.
Product overview
Bite Toothpaste Bits is a sustainability-focused oral and body care company offering chewable toothpaste tablets (Toothpaste Bits) as an alternative to traditional plastic tube toothpaste. The core product line includes Fluoride-Free and Fluoride varieties of Toothpaste Bits in multiple flavors (mint, mint-charcoal, berry-twist), complemented by Mouthwash Bits, Whitening Gel, Bamboo Toothbrush, Tongue Scraper, and Floss for complete oral care. The body care line includes Deodorant (in neroli, rose-vert, santal scents) and Body Balm (fragrance-free). Products are sold individually or as bundled kits (Daily Habits Kit, Everyday Whitening System, Best of Bite, Travel Kit, Body Duo, and Build Your Starter Kit). The company emphasizes subscription models with compostable refill pouches and a 4-month delivery cycle to eliminate plastic waste.
Differentiator
Problem solved
Functional benefit
Products and services
- Toothpaste Bits Fluoride-Free Chewable toothpaste tablets made with Nano-hydroxyapatite (nHAp) for enamel remineralization; available in mint, mint-charcoal, and berry-twist flavors; free from fluoride and glycerine; sold via subscription ($32/4-month supply) and one-time purchase.
- Toothpaste Bits with Fluoride Chewable mint-flavored toothpaste tablets with fluoride for cavity protection, sold via subscription in 4-month supplies delivered in compostable refill pouches.
- Mouthwash Bits Chewable mint-flavored mouthwash tablets providing a 4-month supply for fresh breath and oral hygiene (currently listed as out of stock on website).
- Whitening Gel Peppermint-flavored whitening gel designed to work alongside toothpaste bits for enhanced whitening results; available as subscription and one-time purchase with 16% subscription savings.
- Bamboo Toothbrush (2-Pack) Sustainable bamboo toothbrush designed for use with Bite toothpaste bits, sold as a 2-pack for $12 one-time purchase.
- Tongue Scraper 2-Pack Stainless steel tongue scraper sold as a 2-pack for improved oral hygiene at $12 one-time purchase.
- Floss Unflavored dental floss for interdental cleaning, sold as a one-time purchase at $12.
- Deodorant Set Refillable deodorant tablets in neroli, rose-vert, and santal scents delivered every 4 months via subscription with compostable packaging; one-time purchase also available.
- Body Balm Set Fragrance-free body balm set for moisturizing, delivered every 4 months via subscription with 13% savings versus one-time purchase ($42).
- Daily Habits Kit Bundled subscription kit including toothpaste bits in multiple flavors, toothbrush, and floss; priced at $62 with $22 savings versus $84 retail, delivered every 4 months.
- Everyday Whitening System Bundled kit combining toothpaste bits with whitening gel for a complete daily whitening routine.
- Best of Bite Curated bundle of Bite's best-selling oral care products sold as a single kit.
- Travel Kit Compact kit designed for travel, containing essential oral care products in portable, leak-proof tablet formats.
- Body Duo Bundled body care kit combining Bite's deodorant and body balm for a complete personal care routine.
- Build Your Starter Kit Customizable starter kit allowing customers to build their own bundle of Bite oral and body care products.
Quantifiable outcome
- 22,000+ five-star customer reviews
- +2 more outcomes
Companies that use Bite Toothpaste Bits
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Bite Toothpaste Bits technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Bite Toothpaste Bits partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- StarbucksminorStarbucks locations serve as designated drop-off points for customers to compost Bite's compostable refill pouches. Partnership provides convenient composting options for customers without home compost systems.
- Whole FoodsminorWhole Foods store compost bins accept Bite's compostable refill pouches as a drop-off option for customers. Partnership enables sustainable disposal for customers without home composting capability.
- FairecoreBite Toothpaste Bits uses Faire marketplace for wholesale distribution to retail partners. Faire enables independent retailers to discover and purchase Bite products for resale.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Bite Toothpaste Bits competitors and assessment
Company assessmentDirect peers
- Hello Products: Hello is a direct DTC competitor in sustainable, fluoride-free oral care with comparable toothpaste tablets, mouthwash, and natural ingredient positioning. It targets the same eco-conscious and clean-label consumer and uses a similar subscription/one-time purchase pricing structure.
- Davids Natural Toothpaste: Davids sells premium natural toothpaste with a sustainability and clean-ingredient angle, distributed via DTC and natural retail. While it currently sells tubes rather than tablets, it targets the same premium eco-conscious oral care buyer as Bite.
- Smyle: Smyle is a direct peer offering chewable toothpaste tablets in similar flavors with a sustainability/zero-waste narrative. It competes head-to-head for the eco-conscious and travel-oriented oral care buyer that Bite targets.
- The Humble Co. The Humble Co. sells bamboo toothbrushes and sustainable oral care products with a plastic-free positioning that overlaps Bite's bamboo toothbrush and tablet lineup. Both brands target environmentally aware consumers across DTC and retail channels.
- Boka: Boka is a direct peer in the nano-hydroxyapatite toothpaste category, selling DTC toothpaste and oral care SKUs with similar enamel-remineralization claims and clean-ingredient positioning. Both brands compete for the same health-conscious oral care consumer segment.
- Twice (Twice Oral Care): Twice sells toothpaste tablets directly to consumers with a sustainability and plastic-free angle almost identical to Bite's. It competes on the same e-commerce shelf, same flavor profiles, and same eco-conscious positioning.
Emerging players
- Native: Native is a DTC-first natural personal care brand (deodorant, body wash, toothpaste) with a subscription model and premium positioning analogous to Bite. It competes for the same health-conscious consumer and was acquired by P&G, demonstrating incumbent interest in this category.
- Schmidt's Naturals: Schmidt's is a natural deodorant and body care brand that pioneered the premium natural deodorant category. It is highly comparable to Bite's body care extension into deodorant and is now part of Unilever, illustrating the strategic-acquirer pathway available to Bite.
Broad incumbents
- Procter & Gamble (Crest / Oral-B): P&G's Crest and Oral-B brands dominate professional oral care and are increasingly launching sustainable and refillable formats. P&G is the broad incumbent that Bite must defend against as it expands into toothpaste tablets and body care adjacencies.
- Colgate-Palmolive: Colgate-Palmolive is the dominant U.S. toothpaste manufacturer and is actively launching sustainable and tablet-format SKUs. It is the broad incumbent against which Bite's premium DTC positioning must compete, with vastly larger distribution and marketing budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Bite Toothpaste Bits social profiles
Digital presenceBite Toothpaste Bits compliance and trust
Trust signalCompliance4 records
Bite Toothpaste Bits financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bite Toothpaste Bits leadership team
Management profileNumber of profiles
Bite Toothpaste Bits funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bite Toothpaste Bits M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bite Toothpaste Bits
What does Bite Toothpaste Bits do?
Bite manufactures and sells chewable solid toothpaste tablets (Toothpaste Bits) as a plastic-tube-free alternative to traditional toothpaste, available in fluoride and fluoride-free (Nano-hydroxyapatite) formulations. Products are sold direct-to-consumer via the company's own e-commerce website, primarily through a 4-month Subscribe and Save subscription model ($32 per shipment, 33% savings vs. one-time purchase), with refills delivered in compostable pouches and an initial reusable glass jar. Adjacent oral care (mouthwash bits, whitening gel, bamboo toothbrush, floss, tongue scraper) and body care (deodorant, body balm) lines are offered alongside bundled kits.
Is Bite Toothpaste Bits a public or private company?
Bite Toothpaste Bits is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bite Toothpaste Bits founded?
Bite Toothpaste Bits was founded in 2017. It employs 11 to 50 people.
Where is Bite Toothpaste Bits based?
Bite Toothpaste Bits is headquartered in Los Angeles, United States, in the North America region.
How does Bite Toothpaste Bits make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are subscription (Subscribe and Save) and wholesale.
Who are Bite Toothpaste Bits's main competitors?
Direct peers on record are Hello Products, Davids Natural Toothpaste, Smyle, The Humble Co., Boka and Twice (Twice Oral Care). Emerging players are Native and Schmidt's Naturals. Broad incumbents are Procter & Gamble (Crest / Oral-B) and Colgate-Palmolive.
Does Bite Toothpaste Bits have an API?
No public API is recorded for Bite Toothpaste Bits.
What industry is Bite Toothpaste Bits in?
Bite Toothpaste Bits's product category is Oral Care Products. Its primary akta.pro industry code is CRABAFAA, Toothpaste & Toothpowder, with a secondary code of CRADAMAA, Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening). Its NAICS code is 456120 and its SIC code is 2844.