Visuascan

Name

Visuascan

Legal name

Visuascan ULC

Website

https://visuascan.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Visuascan is a Montreal-based value-added reseller and systems integrator of product identification, barcode, and labeling hardware and software — serving North American manufacturing, distribution, logistics, and retail customers with brands such as Zebra, Linx, Honeywell, Datalogic, Anser, Seagull Scientific, and SOTI.

Ownership category

akta.pro rank

Product category

Product Identification and Barcoding Solutions

NAICS

Packaging and Labeling Services (56191), Printing and Related Support Activities (3231)

SIC

Printing Trades Machinery & Equipment (3555), Service Industries For The Printing Trade (2790), Wholesale-Paper & Paper Products (5110)

akta.pro primary industry

Labeling, Coding & Marking Equipment (Labelers, Inkjet, Laser) (IMALAOAD)

Keywords

• Product identification solutions
• Barcode and labeling systems
• Industrial marking equipment
• Data capture hardware
• Supply chain automation

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Resale: Resale of branded hardware products including thermal printers, barcode scanners, mobile computers, industrial computers, RFID systems, wireless networking equipment, label applicators, and inkjet marking systems from partners like Zebra, Linx, Honeywell, and Datalogic.
2. Software Resale and Licensing: Resale of labeling software (BarTender by Seagull Scientific), mobile device management solutions (SOTI MobiControl), and other software products.
3. Labels and Consumables: Sale of thermal transfer labels, ribbons (wax, wax/resin, resin), color labels, and other consumable supplies for thermal printers. Company manufactures labels primarily for thermal printers with 48-hour delivery for popular formats.
4. Technical Service and Support: Comprehensive technical service program including repair, installation and configuration of thermal printers, barcode scanners, label applicators, inkjet systems and wireless networks. Service desk support with flexible plans.
5. Training Services: Personnel operating and maintenance training courses delivered at customer facilities or at Visuascan training center. Course sessions for equipment operation and software utilization.
6. Consulting Services: Supply chain and product identification consulting for custom bar code and labeling solutions, integration with existing systems, and application development.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Visuascan is a value-added reseller and systems integrator delivering product identification, barcoding, and supply chain automation solutions. The company resells and implements hardware (thermal printers, barcode scanners, mobile and industrial computers, inkjet and laser marking systems, RFID, wireless networking), supplies labeling software (BarTender), labels and consumables, and provides technical service, training, and consulting for manufacturing, distribution, and retail operations across North America.

Product overview

Visuascan is a product identification and supply chain technology solutions provider offering a comprehensive portfolio of hardware, software, and services. The core product portfolio includes barcode scanners (ultra-rugged and standard), thermal printers (desktop, industrial, mobile, and card models), mobile computers, touch computers, wearable computers, vehicle-mounted computers, industrial computers, enterprise tablets, and fixed industrial scanning/vision systems. Supporting the hardware are inkjet marking systems (CIJ, laser, thermal inkjet, thermal transfer), Anser coding systems, RFID systems, wireless networking solutions, and IoT connectivity. Labeling is completed through label applicators and print-and-apply systems, with BarTender software for label design. The company also provides labels, ribbons, and consumables, alongside services including technical repair, personnel training, consulting, mobile device management, OS migration, and wireless site surveys. Visuascan operates as a value-added reseller representing major brands including Zebra, Linx, Anser, Honeywell, Datalogic, and Symcod, combined with systems integration and implementation expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• Barcode Scanners Ultra-rugged and standard barcode scanners (corded and cordless) for industrial and general-purpose scanning applications, offered to enterprise operations needing data capture.
• Linx Inkjet Marking Systems Industrial inkjet printing solutions including Continuous Ink Jet (CIJ), Thermal Inkjet (TIJ), Large Character printers, Laser coding systems, and Thermal Transfer Overprinters from Linx/Markem-Imaje for product identification and traceability on production lines.
• Anser Coding Systems Thermal inkjet coding systems from Anser (X1, U2 Diesel, U2 Pro S, U2 Mobile S) featuring NexGen coding technology for various production line requirements.
• Thermal Printers Direct thermal and thermal transfer printers including desktop, industrial, mobile, and card printer models for barcode label production, sourced from Zebra Technologies.
• Mobile Computers Handheld enterprise mobile computers (e.g., Zebra MC93/MC9300) for workers to access information and applications, improving productivity in warehouse and field operations.
• Touch Computers Enterprise-class touchscreen computers including Zebra TC52 WLAN and TC57 WWAN models for in-facility and outdoor business operations.
• Wearable Computers Zebra Total Wearable Solutions - hands-free enterprise wearable devices built on Android with advanced scan performance and tap-to-pair capabilities for warehouse and logistics operations.
• Vehicle Mounted Computers Mounted computers for material handling vehicles (e.g., Honeywell VM1A) providing mobile access to desktop applications for faster and more accurate task completion in warehouse environments.
• Industrial Computers Symcod industrial computers including wall-mount, desktop, wired and wireless terminals (LBC-02 family) and TermiCom series XPe and SE/15 industrial computers for shop floor data collection.
• Enterprise Tablets Versatile enterprise tablets combining consumer styling with security, durability, and performance for demanding industry applications.
• Fixed Industrial Scanning and Machine Vision Zebra fixed industrial scanners and machine vision solutions for automated data capture and quality inspection in manufacturing and logistics environments.
• RFID Systems Radio frequency identification systems including active and passive RFID tags, readers, and transceivers for tracking and data collection.
• Industrial Wireless LAN Solutions Wireless networking solutions for harsh industrial environments including access points, WLAN controllers, and antennas for maximum mobility and network availability.
• Label Applicators Automated label applicators eliminating manual label application with vision inspection systems ensuring proper label placement.
• Print and Apply Systems Automated label printer applicators for printing and applying labels, including modules such as tamp, extended tamp, blow-on, corner wrap, and dual panel configurations.
• BarTender Labeling Software BarTender label design and management software by Seagull Scientific for creating accurate labels, connecting designs to databases, and optimizing labeling processes.
• Labels and Ribbons Thermal transfer labels and ribbons including wax, wax/resin, and resin types for thermal printer applications, manufactured for thermal printers with 48-hour delivery for popular formats.
• Mobile Device Management (SOTI MobiControl) SOTI MobiControl-based enterprise mobility management for securing and managing multi-vendor, multi-form-factor, and multi-operating-system mobile devices through a single interface.
• Technical Service and Repair Comprehensive technical service program including repair, installation, and configuration of thermal printers, barcode scanners, label applicators, inkjet systems, and wireless networks, delivered via flexible service plans and a service desk.
• Personnel Operating and Maintenance Training Personnel operating and maintenance training courses covering preventive maintenance, troubleshooting, and equipment optimization, delivered at customer facilities or at the Visuascan training center.
• Consulting Services Expert consulting for product identification, bar code, and labeling applications including custom solution design, integration with existing systems, and application development.
• Wireless Site Survey RF site survey service for planning and designing wireless networks to deliver required coverage, data rates, and network capacity in industrial environments.
• OS Migration Services Migration services from legacy Windows Embedded Handheld 6.5 to modern mobile operating systems for enterprise devices.

Quantifiable outcome

• More lines picked per person per day
• +5 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, major, flagship and minor.

• Zebra TechnologiescoreChannel Partner/ Reseller/ DistributorZebra is a major hardware partner providing mobile computers, barcode scanners, touch computers, wearable computers, vehicle mounted computers, industrial printers, tablets, and fixed industrial scanning/machine vision solutions. Visuascan is a Zebra partner offering their full product line.
• Linx (Markem-Imaje)coreChannel Partner/ Reseller/ DistributorLinx marking systems partner providing continuous ink jet (CIJ) systems, laser coding machines, large character printers, thermal transfer overprinters, and the Linx 10 printer. Products include Linx IJ375 and Linx 4900/6900 systems.
• HoneywellmajorChannel Partner/ Reseller/ DistributorHoneywell partner providing mobile computing and vehicle mounted computer solutions including models like the VM1A.
• DatalogicmajorChannel Partner/ Reseller/ DistributorDatalogic partner for barcode scanning and data capture solutions.
• Anser Coding SystemscoreChannel Partner/ Reseller/ DistributorAnser coding systems partner providing thermal ink jet printers including X1, U2 Diesel, U2 Pro S, and U2 Mobile S models featuring proprietary NexGen coding technology.
• Seagull Scientific (BarTender)majorChannel Partner/ Reseller/ DistributorBarTender labeling software partner providing label design and label management solutions. Visuascan hosts Bartender training events.
• SOTImajorTechnology or IntegrationSOTI MobiControl mobile device management solution partner for enterprise mobility management, compliance enforcement, and data security across multi-vendor, multi-form-factor devices.
• Supply Chain ServicesflagshipStrategic or Co-development PartnerParent company that acquired Visuascan in 2017. CEO Chip Emery saw opportunity to enhance offerings available to customers and extend reach across North America. Supply Chain Services LLC is a company that owns Visuascan.
• CGIminorImplementation/ SI/ Consulting PartnerLeading consulting firm whose expertise is recognized by Visuascan in the product identification and supply chain solutions space.
• KOMminorImplementation/ SI/ Consulting PartnerLeading consulting firm whose expertise is recognized by Visuascan in the product identification and supply chain solutions space.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BlueStar: BlueStar is a value-added distributor specializing in AIDC, mobility, and RFID solutions, with a similar reseller/integrator model and overlapping OEM partnerships.
• ScanSource: ScanSource is a large value-added distributor of barcode, mobility, and point-of-sale solutions, directly competing with Visuascan as a multi-OEM channel partner for Zebra, Honeywell, and similar vendors.
• Barcoding Inc. Barcoding Inc. is an AIDC solutions provider offering barcode scanners, mobile computers, RFID, and labeling software alongside integration services, closely mirroring Visuascan's portfolio.
• Stratix (formerly Peak-Ryzex): Stratix is a mobility and AIDC solutions provider and Zebra partner that combines hardware resale with managed services and integration, comparable in scope to Visuascan's enterprise offering.

Broad incumbents

• Zebra Technologies: Zebra is the dominant OEM for barcode scanners, mobile computers, and thermal printers — also Visuascan's most strategic partner — competing indirectly via direct enterprise sales and channel programs.
• Honeywell: Honeywell is a major OEM of mobile computers, scanners, and voice solutions, operating both as a Visuascan partner and a direct competitor through its own enterprise sales channels.
• Datalogic: Datalogic manufactures barcode readers, mobile computers, and vision systems, selling both through partners like Visuascan and directly to end customers.
• CDW: CDW is a broad IT solutions reseller that includes AIDC, mobility, and networking hardware in its portfolio, competing with Visuascan for enterprise and mid-market hardware deals.
• Insight Enterprises: Insight Enterprises is a global IT solutions and services provider offering mobility, networking, and IoT hardware alongside integration, overlapping with Visuascan's enterprise AIDC scope.

Emerging players

• RF Ideas: RF Ideas specializes in RFID reader and credentialing hardware, addressing a subset of Visuascan's RFID and identification portfolio with a more focused product line.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/visuascan
• LinkedInlinkedin.com/company/visuascan-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visuascan