Innovative

What Innovative does

Innovative Incorporated (Innovative Inc.) is a privately-held Managed Services Provider founded in 2001 and headquartered in Hagerstown, Maryland, with a satellite sales/marketing office in Washington, D.C. The firm delivers outsourced IT infrastructure services to small and medium businesses in the Mid-Atlantic region (Maryland, Northern Virginia, Washington D.C., Southern Pennsylvania, and West Virginia), operating a US-based 24/7/365 Security Operations Center (SOC) and Network Operations Center (NOC) that monitors more than 150 customer networks. Core service lines include managed IT services (24/7 help desk, network maintenance, managed backups), cybersecurity (threat prevention, firewall management, intrusion detection, web/email filtering), business continuity and disaster recovery with bi-coastal cloud backup, co-managed services for clients with internal IT staff, hosted voice (Avaya Cloud Office), and managed print. Vertical focus spans healthcare/HIPAA-covered entities, manufacturing, nonprofit, professional services, and property management, supported by a dedicated HIPAA Compliance Specialist. The firm is led by founder/CEO Jason Rappaport (also referenced as "Chief Innovator Jason"); an AWS press item names Justin Copie as CEO, indicating either a recent transition or differing role attribution across sources.

The product portfolio is modular: managed services are the core offering, with the Free Cybersecurity Assessment, Innovative Support App, Elevated Events, the AI User Group, the Innovative Leadership Podcast, and ACO training videos serving as demand generation and customer education layers. Underlying technology is largely third-party (AWS as a cloud partner, Microsoft for productivity and Teams, Avaya for voice, Cisco/Tenable-class tooling implied by certifications), with the proprietary layer being the SOC/NOC operating procedures and the curated client knowledge base rather than a patented product.

Revenue mechanics are subscription-led: flat monthly managed service fees bundled with consulting, support, maintenance, help desk, and network monitoring, supplemented by project-based professional services, hardware/equipment reselling, and add-on managed cybersecurity subscriptions. The go-to-market is sales-led and consultative, combining inbound HubSpot-driven appointment booking, free cybersecurity assessments as a top-of-funnel tool, regional referral incentives ($200-$300 gift cards), and content marketing via blog and bi-weekly podcast. Named customers include Mellott Company (manufacturing), McIntire HVAC, Family Healthcare of Hagerstown, and the Boys and Girls Club of Washington County, distributed across SMB and select mid-market accounts.

Name

Innovative

Legal name

Innovative Incorporated

Website

https://innovativeinc.net

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Innovative Inc. is a privately-held Mid-Atlantic Managed Services Provider founded in 2001, delivering outsourced IT, 24/7 US-based cybersecurity, network monitoring, BCDR, voice, and managed print services to small and medium businesses across Maryland, Northern Virginia, Washington D.C., Southern Pennsylvania, and West Virginia.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Systems Design and Related Services (5415), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Systems Design Services (541512)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Helpdesk & End-User Support Services (BPAEABAB)

akta.pro secondary industries

ITSM Managed Services (Run/Operate/Optimize) (BPAEAJAN), Service Catalog, Request Fulfillment & Self-Service Portals (BPAEAJAI), Backup & DR Software Implementation & Managed Platforms (BPAEALAI)

Keywords

• Managed IT services
• Cybersecurity services
• Network operations center
• Business continuity recovery
• Unified communications support

Headquarters

HQ city

Hagerstown

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Managed IT Services: Flat monthly fee model providing ongoing IT management including consulting, support, maintenance, help desk, and network monitoring. The subscription-based approach provides predictable pricing for clients while generating recurring revenue for the company.
2. Professional IT Consulting and Project Services: One-time and project-based services including technology strategy, implementation, and optimization services beyond ongoing managed services.
3. Hardware and Equipment Sales: Sale of business computers, printers, copiers, and related technology equipment, often bundled with managed services contracts.
4. Managed Cybersecurity Services: Specialized security services including SOC monitoring, threat detection, incident response, and security assessments delivered as part of managed services or add-on subscriptions.
5. Referral Program: Customer referral incentives where referrers receive $200 gift cards or donations upon referral contact, and $300 upon contract signing, driving new customer acquisition.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Innovative Inc. is a Managed Services Provider (MSP) delivering comprehensive IT infrastructure services to small and mid-sized businesses, including 24/7 help desk support, proactive network monitoring via a US-based SOC and NOC, cybersecurity, business continuity and disaster recovery, unified communications/phone systems, and managed print services. Services are sold primarily under flat-rate monthly managed service contracts targeting businesses in Maryland, Northern Virginia, Washington D.C., Southern Pennsylvania, and West Virginia that lack full in-house IT departments.

Product overview

Innovative is a Managed Services Provider (MSP) offering a unified managed services portfolio centered on comprehensive IT management. The core offering is Managed Services, which provides 24/7 help desk support, network infrastructure maintenance, cybersecurity, and proactive technology management. This is supplemented by specialized add-on modules including Co-Managed Services (for businesses with existing internal IT), Cybersecurity (with a US-based 24/7 SOC team), Business Continuity & Disaster Recovery (BCDR), Phone & Voice (including Avaya Cloud Office), Printer & Copiers, and the Innovative Support App. The company also provides free cybersecurity assessments as a customer acquisition tool. Educational offerings include the AI User Group (virtual monthly sessions on practical AI tools), Elevated Events (technology education sessions), the Innovative Leadership Podcast, and ACO Training video tutorials for Avaya Cloud Office users. Service is delivered across Maryland, Northern Virginia, Washington D.C., Southern Pennsylvania, and West Virginia.

Differentiator

Problem solved

Functional benefit

Products and services

• Managed Services Comprehensive flat-rate managed IT services for SMBs, providing 24/7 help desk support, network infrastructure maintenance, cybersecurity, managed backups, and proactive technology management for businesses in Maryland, Northern Virginia, Washington D.C., Southern Pennsylvania, and West Virginia.
• Co-Managed Services Supplemental IT services delivered alongside a business's existing internal IT team, providing additional expertise, specialized skills, and extra bandwidth for projects and day-to-day operations.
• Cybersecurity Managed security services including threat prevention, firewall management, intrusion detection and protection, email and web filtering, security software deployment, and continuous monitoring by a US-based 24/7/365 SOC response team.
• Business Continuity & Disaster Recovery (BCDR) Data backup and disaster recovery solution providing redundant bi-coastal cloud backup and local backup appliance options to ensure business continuity against outages and ransomware.
• Phone & Voice Hosted phone system services and Avaya Cloud Office (ACO) support and training for unified communications.
• Printer & Copiers Managed print services including sale, support, maintenance, and managed print solutions for business printers and copiers.
• Professional IT Consulting and Project Services Project-based and one-time IT consulting services including technology strategy, implementation, and optimization engagements delivered beyond the recurring managed service agreement.
• Hardware and Equipment Sales Sale of business computers, printers, copiers, and related technology equipment, often bundled with managed services contracts.

Quantifiable outcome

• 65% AWS revenue growth in current year
• +3 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• AWS (Amazon Web Services)coreTechnology or IntegrationInnovative is an AWS partner company. CEO Justin Copie commented on AWS channel program changes for 2026 including new MSP incentives, AI competencies, and deal registration protections. The company has achieved 65% AWS revenue growth in the current year. AWS represents a significant portion of Innovative's cloud service delivery and client infrastructure.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Netstar IT Support: UK-based managed IT services provider serving SMBs with proactive monitoring, help desk, and cybersecurity. Comparable service portfolio and SMB focus but operates in a different geography.

Direct peers

• Ntiva: Mid-Atlantic managed IT services and cybersecurity provider serving SMB and mid-market clients with a similar comprehensive managed services portfolio including SOC, help desk, and cloud services. Direct geographic and service-line overlap with Innovative across Virginia, Maryland, and DC.
• Dataprise: Mid-Atlantic-headquartered MSP with broad managed IT, cybersecurity, and cloud services for SMB and mid-market customers. Comparable in scale and service mix to Innovative, with overlapping footprint in Maryland, Virginia, and DC.
• CMIT Solutions: National franchise MSP network delivering managed IT, cybersecurity, and compliance services to SMBs across the US. Comparable in target customer (SMB 5-150 employees), managed services model, and proactive monitoring approach.
• Kelser Corporation: Regional managed IT and cybersecurity provider in the Northeast serving SMB and mid-market with flat-fee managed services, co-managed IT, and cybersecurity — closely aligned with Innovative's product mix and customer profile.
• NetGain Technologies: Mid-size MSP delivering managed IT, cybersecurity, and cloud services to SMB and mid-market clients with proactive monitoring and a regional delivery model similar to Innovative's.
• Computex Technology Solutions: Mid-size MSP delivering managed IT, cybersecurity, cloud, and unified communications to SMB and mid-market clients with regional delivery similar to Innovative. Comparable in service breadth and target customer.

Broad incumbents

• All Covered (Konica Minolta): National managed IT services division of Konica Minolta offering managed IT, cloud, and cybersecurity to SMB and enterprise customers across the US. Represents the kind of broad-incumbent competitor Innovative faces in regional RFPs.

Others

• Continuum (Fortified): Former MSP platform providing back-office, NOC, and security operations support to MSPs. Comparable as an enabler/partner in the MSP ecosystem where Innovative could outsource after-hours SOC capacity.
• ConnectWise: Leading PSA/RMM software platform for MSPs. While not a direct competitor, ConnectWise is the operational backbone for many similar-sized MSPs and represents the technology stack against which Innovative's internal SOC/NOC tooling must compete on efficiency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/innovativeincmd
• Facebookfacebook.com/innovativeinc
• LinkedInlinkedin.com/company/innovative-incorporated

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innovative