All Star Incentive Marketing

Incentive & Recognition Softwareallstarincentivemarketing.com

All Star Incentive Marketing, doing business as All Star Incentives, is a privately held B2B incentive services firm that delivers employee recognition, safety, wellness, sales, and customer loyalty programs through its proprietary PROPEL platform, serving mid-to-large enterprises.

Company typePrivate
Founded1974
HeadquartersFiskdale, United States
Headcount101–250
GTM typeB2B
OfferingSoftware

What All Star Incentive Marketing does

All Star Incentive Marketing, doing business as All Star Incentives, is a privately held B2B marketing and incentive services company founded in 1974 and headquartered in Fiskdale, Massachusetts. The firm designs and operates employee recognition, safety recognition, wellness, sales incentive, and customer loyalty programs for mid-to-large enterprise clients. Named customers span waste management (Republic Services), gaming and hospitality (Foxwoods Casino, Mohegan Sun), energy (Amerigas), consumer goods (Serta), and retail (Macy's), indicating a horizontal enterprise go-to-market across multiple verticals.

The company's core technology is PROPEL™, a proprietary, trademarked recognition and rewards platform described by the company as a pioneer in the incentive industry and supported by a mobile solution. PROPEL is delivered alongside a portfolio of solution modules — employee recognition, safety recognition and incentives, employee wellness programs, sales incentives, customer loyalty (with gaming loyalty and gift-with-purchase sub-modules), and promotional products/logo merchandise — and a merchandise and awards fulfillment service. This produces a platform-plus-fulfillment architecture in which program design, technology, and physical reward distribution are bundled.

All Star generates revenue primarily through quote-based, multi-year enterprise contracts. Pricing is not publicly disclosed; the company uses a direct consultative field-sales motion with "Request a Demo" CTAs and tailors programs to each client's scope, suggesting a combination of platform/management fees and merchandise pass-through economics. The company is independently owned (no parent company, no institutional funding disclosed), operates primarily in the United States from a single Massachusetts headquarters, and rebranded to "All Star Incentives" in 2023 in conjunction with its 50th anniversary.

All Star Incentive Marketing firmographics

Firmographics

Name: All Star Incentive Marketing
Legal name: All Star Incentive Marketing
Website: https://allstarincentivemarketing.com
Company type: Private
Founded year: 1974
Operating status: Operating
Headcount range: 101–250 employees
Short description: All Star Incentive Marketing, doing business as All Star Incentives, is a privately held B2B incentive services firm that delivers employee recognition, safety, wellness, sales, and customer loyalty programs through its proprietary PROPEL platform, serving mid-to-large enterprises.
Ownership category
akta.pro rank

All Star Incentive Marketing industry classification

Industry

Product category: Incentive & Recognition Software
NAICS: Other Services Related to Advertising (541890), Advertising Agencies (54181)
SIC: Services-Advertising (7310), Services-Advertising Agencies (7311)
akta.pro primary industry: Loyalty, Rewards & Incentive Programs (BPAFAMAE)
akta.pro secondary industries: Rewards, Incentives & Gift Card Program Services (MPAAAIAG), Rewards, Recognition & Merchandise Sourcing (Points, Catalogs, Gift Cards) (THAHANAC)

Keywords

Employee recognition programs
Corporate incentive marketing
Rewards and recognition platform
Safety incentive programs
Customer loyalty solutions

Where All Star Incentive Marketing is headquartered

Location

Headquarters

HQ city: Fiskdale
HQ country: United States
HQ region: North America

Offices1 record

Markets served

All Star Incentive Marketing business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Operations, Infrastructure

Revenue model

Recognition and Rewards Platform Services: Subscription-based or custom-contract engagement solutions delivered through the PROPEL™ proprietary platform. Programs include employee recognition, safety incentives, wellness programs, sales incentives, and customer loyalty programs with merchandise and awards.
Merchandise and Awards: Physical rewards, awards, and promotional products distributed through incentive programs. Includes branded merchandise and catalog-based award selections.

Pricing tiers

Model	Billing	Price
Other	Multi-year contract	Custom enterprise pricing - no public tiers disclosed

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

All Star Incentive Marketing product offering

Product offering

Core offering

All Star Incentive Marketing sells customized employee recognition, safety, wellness, sales, and customer-loyalty programs built on its proprietary PROPEL™ platform, paired with merchandise and awards fulfillment. The platform plus services bundle is sold via direct enterprise sales to mid-to-large organizations under multi-year contracts.

Product overview

All Star Incentives offers a unified platform-plus-solutions architecture centered on its proprietary PROPEL™ recognition and rewards platform. PROPEL serves as the core technology enabling all program delivery, while the company layers multiple solution modules including Employee Recognition Programs, Safety Recognition & Incentives, Employee Wellness Programs, Sales Incentives, Customer Loyalty Programs (with gaming loyalty and gift-with-purchase sub-modules), and Promotional Products/Logo Merchandise. Additional support services include Merchandise & Awards fulfillment. The platform is designed to drive behavior change by engaging, motivating, and rewarding people to improve safety, wellness, retention, sales, training, customer service, and communications.

Differentiator

Problem solved

Functional benefit

Products and services

PROPEL™ Recognition and Reward Platform Proprietary, award-winning employee recognition and reward platform that serves as the core technology for All Star's incentive programs; a mobile-enabled, customizable solution for enterprises running recognition, safety, wellness, sales, and loyalty programs.
Merchandise & Awards Fulfillment Physical awards, branded merchandise, and catalog-based reward selection and fulfillment service used to deliver the tangible rewards that participants redeem through All Star's incentive programs.

Quantifiable outcome

14% higher employee engagement, productivity, and customer service where recognition programs are implemented
+2 more outcomes

Companies that use All Star Incentive Marketing

Customer profile

Named customers6 records

Segments2 records

Ideal customer profiles2 records

All Star Incentive Marketing technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

All Star Incentive Marketing partnerships and signals

Strategic signal

Scale indicators4 records

Recent moves3 records

Expansion highlights3 records

All Star Incentive Marketing competitors and assessment

Company assessment

Direct peers

ITA Group: ITA Group is a long-standing incentive travel, merchandise, and recognition solutions provider for enterprise. Highly comparable platform-plus-fulfillment model to All Star.
Kudos: Kudos offers a cloud-based employee recognition and culture platform with global rewards catalog. Directly comparable to All Star's PROPEL-based social recognition offering.
Reward Gateway: Reward Gateway provides employee engagement, recognition, and rewards software to mid-market and enterprise customers globally. Overlaps directly with All Star's employee recognition and rewards programs.
Motivosity: Motivosity sells a recognition and employee feedback platform to mid-market employers. Competes for the same enterprise recognition and engagement budget as All Star.
Hinda Incentives: Hinda Incentives designs and manages recognition, safety, and sales incentive programs with merchandise fulfillment. Closely comparable mid-sized peer with similar business model to All Star.
Workhuman (Achievers): Workhuman owns Achievers, the largest dedicated employee recognition SaaS platform in North America. It directly competes with All Star's PROPEL™ platform for enterprise recognition and rewards budgets.

Broad incumbents

OC Tanner: O.C. Tanner is a long-established global leader in employee recognition, with a large catalog and software platform. A broader incumbent but directly comparable in service scope to All Star's recognition programs.
BI WORLDWIDE: BI WORLDWIDE is a global loyalty, engagement, and incentive services company with decades of history. Operates at a larger scale and broader portfolio than All Star but overlaps heavily in merchandise-based recognition programs.
Maritz (Maritz Motivation): Maritz is a large, diversified employee engagement and incentive services firm. Its motivation solutions division competes directly with All Star for enterprise recognition and loyalty work.

Emerging players

Blackhawk Network (Tango Card): Blackhawk Network, including Tango Card, powers digital gift card and reward fulfillment used in many incentive programs. Competes with All Star on the rewards catalog and digital delivery layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

All Star Incentive Marketing financial estimates

Financial estimate

Revenue estimate

Valuation estimate

All Star Incentive Marketing leadership team

Management profile

Number of profiles

All Star Incentive Marketing funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

All Star Incentive Marketing M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Star Incentive Marketing

What does All Star Incentive Marketing do?

Is All Star Incentive Marketing a public or private company?

All Star Incentive Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was All Star Incentive Marketing founded?

All Star Incentive Marketing was founded in 1974. It employs 101 to 250 people.

Where is All Star Incentive Marketing based?

All Star Incentive Marketing is headquartered in Fiskdale, United States, in the North America region.

How does All Star Incentive Marketing make money?

Two revenue lines are on record. Recognition and Rewards Platform Services are the primary driver. The others are merchandise and Awards.

Who are All Star Incentive Marketing's main competitors?

Direct peers on record are ITA Group, Kudos, Reward Gateway, Motivosity, Hinda Incentives and Workhuman (Achievers). Broad incumbents are OC Tanner, BI WORLDWIDE and Maritz (Maritz Motivation). Blackhawk Network (Tango Card) is listed as an emerging player.

Does All Star Incentive Marketing have an API?

No public API is recorded for All Star Incentive Marketing.

What industry is All Star Incentive Marketing in?

All Star Incentive Marketing's product category is Incentive & Recognition Software. Its primary akta.pro industry code is BPAFAMAE, Loyalty, Rewards & Incentive Programs, with a secondary code of MPAAAIAG, Rewards, Incentives & Gift Card Program Services. Its NAICS code is 541890 and its SIC code is 7310.