What Refik Anadol Studio does

Refik Anadol Studio is a Los Angeles-based, founder-owned media art studio established in 2014 that produces large-scale AI-generated installations, data sculptures, and NFT artworks at the intersection of machine intelligence, architecture, and visual archives. The studio operates two proprietary foundation-style models — the Large Nature Model (LNM, open-source, debuted at the World Economic Forum in Davos in January 2024) and the Large Architecture Model (LAM, debuting with the Guggenheim Bilbao exhibition Living Architecture: Gehry in March 2025) — and runs production pipelines on StyleGAN2 ADA, DCGAN, and PGAN atop NVIDIA GPUs and Google Cloud low-CO2 infrastructure. Works render at up to 16K resolution with continuous image regeneration (one frame per minute), and are built around permission-based datasets from sources including MoMA (138,151 metadata records), Oxford Bodleian Libraries (68,000 botanical images), the LA Philharmonic (45 TB), 1.2 billion live rainforest prompts, Smithsonian ecological data, and biometric/motion-capture data from collaborators such as Lionel Messi.

The studio monetizes through custom commission pricing for museums and Fortune 500 brands (Google, L'Oréal Luxe, Turkish Airlines, Akbank, Bvlgari), high-value NFT auctions via Christie's (Casa Batlló sold for $1.38M), edition NFT sales on platforms such as FeralFile (Unsupervised editions up to 5,000 copies), and recurring ticket and licensing revenue from DATALAND — the world's first Museum of AI Arts, opening June 20, 2026 at The Grand LA complex in downtown Los Angeles across 25,000-35,000 square feet with five galleries and ticket prices ranging from $49 to $1,500. Approximately 30 specialists across AI research, engineering, generative design, animation, real-time rendering, sound, sensors/robotics, and architecture execute the work, with the founder Refik Anadol acting as principal artist and director and Efsun Erkilic as Partner and Executive Producer and co-founder of DATALAND.

Customer concentration sits around a small set of tier-1 cultural institutions (MoMA, Guggenheim Bilbao, Serpentine, Art Basel, Venice Biennale), auction and brand partners (Christie's, Google, L'Oréal Luxe, Turkish Airlines, Bvlgari, Akbank, Casa Batlló), with the studio's historical cumulative NFT revenue reported above $30M. The studio remains privately held with no disclosed institutional funding rounds and operates as a single LLC (Refik Anadol Studio, LLC) domiciled in California.

Name

Refik Anadol Studio

Legal name

Refik Anadol Studio, LLC

Website

https://refikanadolstudio.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Refik Anadol Studio is a Los Angeles-based media art studio founded in 2014 that produces AI-generated immersive installations, data sculptures, and NFTs for museums (MoMA, Guggenheim Bilbao, Serpentine), Fortune 500 brands (Google, L'Oréal Luxe, Turkish Airlines), and auction houses (Christie's), and operates DATALAND, the world's first AI arts museum, opening June 2026.

Ownership category

akta.pro rank

Product category

Immersive AI Art Installations

NAICS

Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Multimodal Generation (Text-Image-Video-Audio) & Creative Toolchains (HDAAACAG)

akta.pro secondary industries

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), Model Development & Training Platforms (AutoML, Notebooks, Feature Stores) (HDAEANAB), Cloud & Distributed Real-Time Production (Remote ICVFX, Multi-site) (MPAHADAJ)

Keywords

• Generative AI art
• Immersive media art
• AI data sculptures
• NFT art collections
• AI art installations

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Art Commissions and Installations: Custom AI art commissions for museums, cultural institutions, Fortune 500 companies, and luxury brands. Revenue generated from large-scale immersive installation projects including public art commissions, building projections, and exhibition partnerships. Living Architecture: Casa Batlló sold as NFT at Christie's for $1.38 million.
2. NFT Sales: Sale of AI-generated NFT artworks through platforms like FeralFile and auction houses like Christie's. Unsupervised MoMA NFT collection includes editions up to 5,000 copies. Studio has generated over $30 million in NFT sales according to industry reports.
3. DATALAND Museum Operations: Revenue from DATALAND, the world's first AI arts museum, including ticket sales ranging from $49 to $1,500 for immersive experiences like Machine Dreams: Rainforest
4. Exhibition and Licensing: Revenue from museum exhibitions, licensing of AI artworks to institutions, and academic partnerships. Includes speaking engagements and lectures at design/media arts institutions.
5. Brand Partnerships: Strategic partnerships with luxury brands like L'Oréal Luxe for sensory art experiences and product activations at cultural institutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Refik Anadol Studio designs, develops, and produces large-scale AI-generated immersive media art installations, data sculptures, and live audio/visual performances for museums, cultural institutions, Fortune 500 companies, and luxury brands. The studio also creates generative AI artwork sold as limited and open-edition NFTs via Christie's auctions and the FeralFile marketplace, and operates DATALAND, the world's first Museum of AI Arts. Each work is built on bespoke machine learning pipelines (StyleGAN2 ADA, UMAP, custom latent-space tools) trained on permission-based archival datasets rendered at up to 16K resolution on Google Cloud.

Product overview

Refik Anadol Studio is a Los Angeles-based media art studio that creates immersive AI-powered installations and NFT artworks. The portfolio includes the flagship Machine Hallucinations series (GAN-based generative art installations), Archive Dreaming (archival data sculptures), and Living Architecture projects (AI models trained on architectural heritage). The studio operates Dataland, the world's first Museum of AI Arts, and offers NFT collections including the MoMA Unsupervised series. Proprietary AI models include the Large Nature Model (LNM) and Large Architecture Model (LAM). The studio sells artwork through Christie's auctions and operates permanent and temporary exhibitions globally.

Differentiator

Problem solved

Functional benefit

Brands

• Unsupervised: NFT collection derived from Machine Hallucinations project, featuring AI-generated artwork trained on MoMA's collection of 138,151 images. Includes Unsupervised — Machine Hallucinations — MoMA, Generative Study 1, Fluid Dreams, and Data Universe editions.
• Large Nature Model (LNM)
• Large Architecture Model (LAM)
• Living Architecture
• Machine Hallucinations
• Melting Memories
• Archive Dreaming

Products and services

• Machine Hallucinations An ongoing series of immersive AI data sculptures and audio/visual installations that transform large-scale datasets (e.g., 100+ million NYC photos, Mars imagery, archival collections) into self-regenerating, multi-channel experiences for museums, galleries, and public art venues.
• Living Architecture: Casa Batlló A flagship AI data sculpture and NFT collection trained on Gaudí imagery and Casa Batlló archives, delivered as both immersive A/V room and dynamic NFT for a UNESCO World Heritage Site buyer and charity beneficiary.
• DATALAND Museum Permanent venue for large-scale immersive AI art exhibitions, presenting rotating shows such as Machine Dreams: Rainforest, with live data-fed generative artworks, smart-diffuser scent experiences, and ticketed public access.
• Living Architecture: Gehry An AI Data Sculpture built on a custom LAM trained on Frank Gehry's open-access architectural imagery, sketches, and blueprints, exhibited as immersive 16K projections at museums and architecturally themed venues.
• Living Memory: Messi - A Goal in Life A bespoke biometric AI data sculpture that transforms an athlete's signature motion and physiological data (heart rate, breathing, EEG) into an immersive 16K A/V artwork, delivered as A/V performance and auctioned with charitable proceeds.
• Large Nature Model (LNM) An open-source AI model that converts ecological data (biodiversity, coral reefs, rainforests) into generative visual and olfactory outputs for immersive installations and partner-driven activations such as L'Oréal Luxe's 12 bespoke scents.
• Large Architecture Model (LAM) A bespoke AI model trained on architect-specific archival imagery, sketches, and blueprints, producing 16K AI data sculptures that reinterpret an architect's oeuvre for museum exhibitions and branded cultural activations.
• Unsupervised NFT Collection A generative AI NFT collection derived from the MoMA permanent collection metadata, sold in limited and large editions via FeralFile, with corresponding A/V installation in MoMA galleries.
• Melting Memories An installation and public art series interpreting EEG data through AI data paintings and sculptures, developed in scientific collaboration with UCSF Neuroscape Lab for museums and public art venues.
• WDCH Dreams A building-projection public art installation and museum exhibition that ingests tens of terabytes of performing-arts archives into generative AI visualizations projected onto iconic architecture.
• Archive Dreaming An immersive AI installation franchise that converts museum-grade archival collections into navigable UMAP visualizations and GAN renderings for libraries, museums, and academic institutions.

Quantifiable outcome

• Over $30 million in NFT sales generated
• +3 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature6 records

Partnerships

14 partnerships are on record, tiered core, flagship and major.

• Google Arts & CulturecoreStrategic or Co-development Partner · 20 June 2026Google Arts & Culture is funding an AI Artist Residency program granting four artists $25,000 each with mentorship from Refik Anadol Studio. Google Cloud provides sustainable computing infrastructure for studio projects including DATALAND museum operations and Large Architecture Model rendering.
• L'Oréal LuxeflagshipStrategic or Co-development Partner · 20 June 2026L'Oréal Luxe is the exclusive founding olfactory partner of DATALAND museum, developing 12 bespoke rainforest-inspired scents using Refik Anadol Studio's Large Nature Model. Scents like Scent of Data and Scent of Rain delivered through smart diffuser systems responsive to artworks and visitor movements.
• Christie'scoreChannel Partner/ Reseller/ Distributor · 1 January 2025Auction partner for high-value AI artworks including Casa Batlló NFT ($1.38M) and Living Memory: Messi ($1.87M raised for charity). Multiple auction events at Christie's New York Rockefeller Center.
• NVIDIAcoreTechnology or Integration · 1 January 2025Technology partner for GPU computing and software enabling cutting-edge visualizations. NVIDIA GTC AI Art Gallery featured studio work; advanced GPU computing powers Large Architecture Model rendering for Guggenheim Bilbao exhibition.
• Frank GehryflagshipStrategic or Co-development Partner · 1 January 2025Living Architecture: Gehry exhibition at Guggenheim Bilbao (March-October 2025) reimagines Frank Gehry's architectural legacy through AI. Collaboration includes DATALAND museum location at Grand LA complex designed by Gehry.
• Smithsonian InstitutioncoreStrategic or Co-development Partner · 1 January 2025Generously sharing open-source data for Living Architecture: Biophilia Venice Biennale installation. Data foundation for Large Nature Model training.
• Google CloudcoreTechnology or Integration · 1 January 2025Provides sustainable computing infrastructure powering Large Architecture Model rendering for Guggenheim Bilbao exhibition. Runs on Google Cloud's low-CO2 compute zones for environmental sustainability.
• Turkish AirlinesmajorStrategic or Co-development Partner · 1 January 2024Commissioned Inner Portrait - multidisciplinary project using AI tools to capture first-time travelers' emotional experiences. Featured at Art Basel 2024 with National Geographic documentary.
• AkbankmajorStrategic or Co-development Partner · 1 January 2024Commissioned DATAFALL public art installation at Sabancı Center headquarters in Istanbul, combining memories of nature and history including Istanbul weather data and coral ecosystems.
• Zaha Hadid Architects (ZHA)coreStrategic or Co-development Partner · 1 January 2022Collaboration on Architecting the Metaverse project at Dongdaemun Design Plaza in Seoul. RAS visualized ZHA's entire database of architectural documentation using multi-model AI algorithms, projecting outcomes on mirrored walls of an Infinity Room structure.
• Casa BatllóflagshipStrategic or Co-development Partner · 1 January 2022Living Architecture: Casa Batlló - first UNESCO World Heritage Site represented as dynamic NFT using climate data. Sold at Christie's 21st Century Evening Sale for $1.38M with 10% donated to neurodiverse charities. Includes In the Mind of Gaudí immersive room.
• ArtechousemajorChannel Partner/ Reseller/ Distributor · 1 January 2018Exhibition venue for multiple immersive installations including Machine Hallucination at Artechouse New York (2019) and Infinite Space at Artechouse Miami and Washington DC.
• UCSF Neuroscape LabcoreStrategic or Co-development Partner · 1 January 2017Scientific collaboration on Melting Memories exhibition exploring the materiality of remembering through aesthetic interpretation of EEG data and neuroscience research.
• Microsoft ResearchcoreStrategic or Co-development Partner · 1 January 2016Partnership through Artists and Machine Intelligence program. Microsoft Research recognized studio with Best Vision Award for innovative AI applications in art.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• teamLab: Japanese interdisciplinary digital art collective producing large-scale immersive installations at the intersection of art, technology, and nature. Closely comparable business model: global touring exhibitions, permanent venues (teamLab Planets/Borderless), and bespoke commissioned installations for brands and institutions.
• Ouchhh Studio: Istanbul-based new media art and AI studio creating data-driven, generative AI installations for global brands and cultural institutions. Directly comparable: similar proprietary AI-art methodology, similar enterprise commission motion targeting museums and Fortune 500 clients, and similar geographic profile rooted in Turkey.
• Moment Factory: Montreal-based multimedia entertainment studio specializing in immersive installations, projection mapping, and large-scale AV experiences for cultural and commercial clients worldwide. Closely aligned on multi-sensory, location-based experiences and custom commission business model.
• Random International: London-based contemporary art studio known for technologically mediated installations (e.g., Rain Room, Zoological). Comparable in producing site-specific, generative, technology-driven artworks for major museums and public spaces.
• Universal Everything: UK-based digital art and design practice creating immersive, generative artworks and films. Comparable in using generative systems and motion-based media to produce commissioned installations for galleries, brands, and cultural institutions.
• Marshmallow Laser Feast: London-based experiential art collective producing immersive, multisensory installations using VR, projection, and real-time graphics. Comparable in delivering large-scale immersive cultural experiences with technology-forward creative direction.
• Studio NAND: Berlin-based design research studio at the intersection of data, AI, and visual storytelling. Comparable in using machine learning and data visualization to produce commissioned, narrative-driven digital art and information experiences.
• NONOTAK Studio: Paris-based audiovisual art duo producing immersive light and sound installations. Comparable in creating site-specific, generative audiovisual works exhibited in galleries and at major cultural institutions worldwide.

Others

• Artechouse: US-based immersive art venue chain that has hosted multiple Refik Anadol Studio installations (Machine Hallucination, Infinite Space). Functions as both a distribution partner and an adjacent operator in the immersive digital art market.

Emerging players

• Meow Wolf: US-based immersive art experience company operating permanent large-scale interactive exhibitions. Adjacent in scaling immersive, technology-driven art into destination entertainment, though with a more narrative/immersive-theater orientation than AI generative art.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Refik Anadol Studio