What GoodLife does

GoodLife (好生活, goodlife.tw) is a privately held Taiwanese consumer-internet company founded in 2010 and headquartered in Taipei that operates a discount and deal aggregation website. The platform collects, organizes, and surfaces promotional offers from hundreds of Taiwanese retailers across 14+ categories — convenience stores (7-Eleven, FamilyMart, HiLife, OK Mart), fast food (McDonald's, KFC, Burger King, Mos Burger, TKK, Ding-Gua-Gua, La-Ya), warehouse stores (Carrefour, RT-Mart, Costco, A-Mart), supermarkets (PX Mart, Simplemart, Songqing), coffee shops (Starbucks, Dante, Bo-Lo, Ikari), home living (IKEA, Test-Rite, Nitori, MUJI, Daiso), drugstores (POYA, Watsons, Cosmed), restaurants, entertainment venues, online shopping, bookstores, department stores, credit card programs, and transportation.

The underlying technology is a web-based content aggregation platform with category-based browsing, retailer-specific landing pages, full-text search, email newsletter delivery by retailer, and social distribution via Facebook, Plurk, and Twitter. GoodLife supplements the main site with dedicated subdomains for group buying (buy.goodlife.tw, integrated with GOMAJI), fuel price prediction (gas.goodlife.tw), and credit card deal search (cc.goodlife.tw). The platform supports user accounts, comments, discussion forums, and user-submitted deal suggestions, indicating a community layer on top of the editorial aggregation product.

GoodLife's business model is free for end users, with revenue generated indirectly through affiliate referral commissions on traffic driven to partner retailers and display advertising (Google Ads). The platform reaches budget-conscious Taiwanese consumers seeking a single, searchable hub for promotions across retail categories, and its monetization depends on reciprocal GTM relationships with major Taiwanese chains and credit card issuers.

Name

GoodLife

Legal name

GoodLife 好生活

Website

https://goodlife.tw

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

GoodLife (好生活) is a privately held Taiwanese web platform founded in 2010 that aggregates and centralizes promotional deals and discounts from hundreds of major Taiwanese retailers across 14+ categories for budget-conscious consumers in Taiwan, monetizing via affiliate commissions and advertising.

Ownership category

akta.pro rank

Product category

Deal and Coupon Aggregation

NAICS

Media Buying Agencies (541830)

SIC

Retail-Miscellaneous Retail (5900)

akta.pro primary industry

E-commerce & Digital Membership Clubs (CRAEADAF)

Keywords

• Discount aggregation platform
• Deal aggregator website
• Group buying deals
• Coupon directory service
• Promotional offers website

Headquarters

HQ city

Taipei

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Affiliate Marketing: Earns commissions by driving traffic and sales to partner retailers through aggregated deal listings and promotional content
2. Advertising: Generates revenue through display advertising on the website (Google Ads frames visible on pages)

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

GoodLife (好生活) operates a Taiwanese discount and promotional deal aggregation platform that curates and centralizes promotional offers from hundreds of major retailers across convenience stores, fast food chains, supermarkets, warehouse clubs, coffee shops, restaurants, drugstores, credit card issuers, transportation, entertainment venues, online shopping, bookstores, and department stores. Users browse, search, and subscribe to receive the latest deals by retailer or category through a free, advertising- and affiliate-supported website.

Product overview

GoodLife 好生活 is a discount aggregation platform that serves as a centralized hub for promotional deals and offers from various Taiwanese retailers. The platform aggregates discounts from convenience stores (7-11, Family Mart, Hi-Life, OK Mart), fast food chains (McDonald's, KFC, Burger King, Mos Burger, TKK), warehouse stores (Carrefour, RT-Mart, Costco, A-Mart), supermarkets, coffee shops, home living stores, drugstores, restaurants, credit card promotions, entertainment venues, online shopping sites, bookstores, and department stores. The single unified platform provides users with a searchable and categorized interface to discover current promotions, with features including latest discounts, popular deals ranking, category browsing, and user accounts for saving favorite offers.

Differentiator

Problem solved

Functional benefit

Products and services

• GoodLife 好生活 Discount Aggregation Platform A Taiwanese discount and deal aggregation platform that curates promotional offers from major retailers including convenience stores (7-11, FamilyMart, HiLife, OK Mart), fast food chains (McDonald's, KFC, Burger King, Mos Burger, TKK), warehouse stores (Carrefour, RT-Mart, Costco, A-Mart), supermarkets (PX Mart, Simple Mart, Songqing), coffee shops (Starbucks, Dante, Louisa, Ikari), home living stores (IKEA, Test-Rite, Nitori, MUJI, Daiso, PetPlus), drugstores (Poya, Watsons, Cosmed), restaurants, credit card promotions, transportation, entertainment venues, online shopping sites, bookstores, and department stores. Provides a searchable, categorized interface to discover current promotions with features including latest discounts, popular deal rankings, category browsing, and user accounts for saving favorite offers.
• Half-Price Group Buying (半價團購情報) Group-buying section integrated into the GoodLife ecosystem offering half-price group deals on buy.goodlife.tw, including partnerships with GOMAJI and Groupon Taiwan. Targets Taiwanese consumers looking for deeply discounted vouchers and group-buying offers from restaurants, retailers, and service providers.
• Gas Price Prediction (油價預測) A standalone gas.goodlife.tw sub-product providing gasoline price forecasts and related consumer information for Taiwanese motorists, helping users time fuel purchases.
• Credit Card Deal Search (信用卡優惠快搜) A cc.goodlife.tw credit card deal search engine that aggregates credit card promotions, cashback offers, and installment deals from major Taiwanese banks (Cathay, Yuanta, Fubon, and others) across multiple retail categories.
• Coffee Deals (咖啡) A cafe.goodlife.tw sub-product dedicated to aggregating coffee shop deals and promotions from Taiwanese coffee chains including Starbucks, Dante, Louisa, Ikari, and others.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

15 partnerships are on record, tiered core and minor.

• 7-Eleven Taiwan (統一超商)coreGTM or Marketing PartnerMajor convenience store chain whose deals and promotions are featured on the platform across thousands of locations in Taiwan
• FamilyMart (全家便利商店)coreGTM or Marketing PartnerMajor convenience store chain with extensive deal coverage on the platform
• HiLife (萊爾富)coreGTM or Marketing PartnerConvenience store chain with regular promotional deals featured on the platform
• McDonald's Taiwan (麥當勞)coreGTM or Marketing PartnerFast food chain with promotional deals and limited-time offers featured on the platform
• KFC Taiwan (肯德基)coreGTM or Marketing PartnerFast food chain with promotional deals and new product launches featured on the platform
• Starbucks TaiwancoreGTM or Marketing PartnerCoffee chain with promotional offers, buy-one-get-one deals, and seasonal promotions featured on the platform
• Pizza Hut Taiwan (必勝客)coreGTM or Marketing PartnerPizza chain with extensive promotional campaigns and discount codes featured on the platform
• Carrefour Taiwan (家樂福)coreGTM or Marketing PartnerMajor warehouse store chain with promotional deals and credit card offers featured on the platform
• RT-Mart (大潤發)coreGTM or Marketing PartnerWarehouse store chain with promotional campaigns featured on the platform
• Costco Taiwan (好市多)coreGTM or Marketing PartnerWarehouse club with member-only deals and promotions featured on the platform
• Wang Pin (王品牛排)coreGTM or Marketing PartnerRestaurant group with membership benefits and birthday promotions featured on the platform
• IKEA TaiwancoreGTM or Marketing PartnerHome furnishings retailer with promotional campaigns and credit card offers featured on the platform
• Banks (Multiple including Cathay, Yuanta, Fubon, etc.)coreGTM or Marketing PartnerCredit card promotions and cashback offers from major Taiwanese banks featured across multiple retail categories on the platform
• GOMAJIminorChannel Partner/ Reseller/ DistributorGroup buying platform integrated into the GoodLife ecosystem with deals on buy.goodlife.tw subdomain
• Groupon TaiwanminorChannel Partner/ Reseller/ DistributorInternational group buying platform with deals featured in the platform's group buying section

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• GOMAJI: Taiwan's leading group-buying platform, which is simultaneously listed as a GoodLife channel partner and operates as a direct competitor in the deal-discovery space. Both aggregate merchant promotions for Taiwanese consumers using an affiliate/group-buying model.
• Groupon Taiwan: International group-buying platform with Taiwan operations that is also integrated as a channel partner on GoodLife. Directly comparable deal-aggregation offering targeting deal-seeking consumers across F&B, retail, and services.
• RetailMeNot: US-headquartered digital coupon and deal aggregator. Closest international comparable in business model — aggregating retailer promotions, monetizing via affiliate commissions and advertising, serving deal-seeking consumers via web and email.
• Rakuten Taiwan: Cashback and rebate platform operating in Taiwan with a similar affiliate referral model. Competes for the same budget-conscious Taiwanese consumer seeking aggregated promotional offers.
• ShopBack Taiwan: Cashback and deal aggregator serving Taiwan consumers with a similar affiliate-driven revenue model. Both platforms compete for the same 'save money shopping' user intent and monetize via retailer referral commissions.

Broad incumbents

• ETMall (東森購物): Major Taiwanese e-commerce platform with deal/promotion sections competing for promotional content traffic. A broader incumbent that monetizes retailer relationships across multiple categories.
• Shopee Taiwan: Southeast Asian e-commerce marketplace with strong Taiwan presence that includes flash deals and coupon functionality. Captures deal-seeking consumers through marketplace-native promotion mechanics.
• LINE Shopping: LINE's shopping and deals portal in Taiwan leverages the dominant messaging super-app to distribute merchant promotions. Represents a structural competitive threat as Taiwan consumers increasingly discover deals within LINE's ecosystem rather than on standalone aggregator sites.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/goodlife_tw
• Facebookfacebook.com/goodlife.tw

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoodLife