Green Hill Fence Company

What Green Hill Fence Company does

Green Hill Fence Company is a privately held, full-service fencing contractor based in Greenville, South Carolina, specializing in the sale and installation of residential, commercial, and farm/estate fencing. The company operates exclusively in the Upstate of South Carolina, serving customers in Greenville, Anderson, Spartanburg, Pickens, and Oconee counties. Its product portfolio spans seven fence categories — wood privacy, vinyl, aluminum, chain link, wrought iron, pool, and farm/estate — plus commercial fencing, automated gates, and access-control systems. The company employs 20+ full-time team members organized into seven install crews, with field leadership consisting of a General Manager, a Territory Manager covering Anderson/Oconee/Pickens, two Project Managers, and a Warehouse Manager. Operations are anchored by a 40,000 sq ft warehouse at 209 Harris Ave, Greenville, SC, which stocks 10,000+ ft of aluminum and thousands of feet of vinyl in multiple colors and profiles, enabling 2–4 week lead times on material that competitors typically wait months to source.

Revenue is generated through project-based installation contracts priced primarily per linear foot: wood privacy fences range from $20/ft (basic dog-ear, large flat jobs) into the low thirties for typical residential work; vinyl privacy fences run $25–$50/ft; aluminum fences start at $20/ft with a $25–$30/ft baseline; pool fence jobs have a ~$4,000 minimum for ~150 ft with one gate. Customer financing is offered through a GreenSky (Synovus Bank) partnership on approved credit. Go-to-market combines direct field sales (in-person property assessments by territory and project managers), inbound digital leads via website quote forms, Google Business Profile and review-driven demand, content marketing through a city- and product-specific blog, social media presence, and a formal referral channel via relationships with pool contractors across the Upstate. The company describes itself as the highest and most reviewed fence company in the Upstate and the largest purchaser of aluminum and vinyl fencing in South Carolina, a procurement scale that underwrites both pricing competitiveness and inventory depth. The company also operates an acquisition partnership program targeting smaller fencing companies for buy-and-build consolidation, signaling roll-up ambitions alongside organic growth.

Name

Green Hill Fence Company

Legal name

Green Hill Fence Company

Website

https://greenvillefencing.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Green Hill Fence Company is a Greenville, South Carolina-based fencing contractor that installs residential, commercial, and farm/estate fences across wood, vinyl, aluminum, chain link, wrought iron, and pool categories for homeowners and businesses in the Upstate SC region. The 20+ person company operates seven install crews from a 40,000 sq ft warehouse stocked with the largest in-state aluminum and vinyl inventory.

Ownership category

akta.pro rank

Product category

Fence Installation Services

NAICS

Landscaping Services (56173)

akta.pro primary industry

Fence Installation & Replacement (HSAIAJAA)

akta.pro secondary industries

Fence Installation & Replacement (HSAPALAC), Fence Panel & Picket Repair/Replacement (HSAGAJAD), Fence Repair & Restoration (HSAIAJAB), Outdoor Railing, Guardrail & Balustrade Installation/Repair (HSAIAJAI), Fence/Deck/Outdoor Structure Tear-Out & Hauling (HSAIAOAG)

Keywords

• Residential fence installation
• Commercial fencing services
• Vinyl fence installation
• Aluminum fence installation
• Pool fence installation

Headquarters

HQ city

Greenville

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fence Installation (Residential & Commercial): One-time installation of wood, vinyl, aluminum, chain link, wrought iron, farm/estate, and pool fences for residential homeowners and commercial businesses. Revenue is project-based, driven by linear footage, material type, terrain complexity, and gate requirements. Additional revenue from financing partnerships (GreenSky).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Green Hill Fence Company is a full-service fencing contractor that installs residential and commercial fences across the Upstate of South Carolina. The company sources materials (wood, vinyl, aluminum, chain link, wrought iron) from manufacturers like Barrette/Master Halco, Eastern, and Jerith, and provides end-to-end service from on-site consultation and quoting to installation and cleanup, supported by a 40,000 sq ft in-stock warehouse in Greenville, SC.

Product overview

Green Hill Fence Company is a full-service residential and commercial fencing contractor offering a comprehensive portfolio of fencing products and installation services. The company's core offerings include six residential fence product categories (wood privacy fences, vinyl fences, aluminum fences, chain link fences, pool fences, and wrought iron fences, plus farm/estate fencing), commercial fencing services, automated access gate/access control systems, and financing options. The company operates as a single unified service offering with no modular platform architecture—customers select from these distinct product lines and installation services to meet their specific fencing needs. The company stocks large inventories of aluminum and vinyl materials at its 40,000 square foot Greenville warehouse for quick installations.

Differentiator

Problem solved

Functional benefit

Products and services

• Wood Privacy Fences Traditional wood privacy fencing in styles including dog ear picket, Charleston style, shadowbox, board on board, combo Charleston/shadowbox, and horizontal designs, made from pressure-treated pine (cedar as option). Sold and installed for residential homeowners seeking privacy and aesthetics.
• Vinyl Fences Low-maintenance PVC fencing in privacy, decorative picket, and farm/split rail styles, available in white, tan, wood grain, and driftwood gray. Sold and installed for residential homeowners, with lifetime limited manufacturer warranty.
• Aluminum Fences Decorative aluminum fencing in styles including 3-rail universal, puppy picket, 2-rail universal top, spear top picket, covered spear, and staggered spear. Sold and installed for residential homeowners, with 30-year limited warranty.
• Chain Link Fences Cost-effective chain link fencing in various heights with vinyl-coated color options. Sold and installed for residential, commercial, and industrial applications.
• Pool Fences Code-compliant pool safety fencing (aluminum, wood, or vinyl) meeting local pool codes (48-inch minimum height, self-closing/self-latching gates, max 2-inch ground gap, max 4-inch picket spacing). Sold and installed for residential pool owners and pool contractors.
• Wrought Iron Fences Traditional wrought iron fencing with classic designs offering durability and security. Sold and installed for residential and commercial customers seeking enhanced security and aesthetic appeal.
• Farm and Estate Fences
• Commercial Fencing Services Full-service commercial fencing including chain-link perimeter security, ornamental steel/aluminum, privacy fencing, security gates with controlled access systems, industrial-grade fencing for warehouses and loading zones, dumpster enclosures, HVAC cages, and fence removal/replacement. Sold and installed for commercial businesses, schools, apartment complexes, religious institutions, and municipal buildings.
• Access Gates and Access Control Systems Automated and manual gate systems including single-drive, double-drive, keypad entry controls, flat top gates, spear top gates, and wide-span options, with integration for keycards, mobile access, and intercom systems. Sold and installed for residential and commercial customers needing controlled property access.

Quantifiable outcome

• Vinyl fence installation available within 2–4 weeks of quote (vs months for competitors facing material shortages)
• +4 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core, supporting and minor.

• Pool Contractors (Upstate SC)coreChannel Partner/ Reseller/ DistributorEstablished referral relationships with multiple pool contractors throughout the Upstate of South Carolina. Green Hill Fence Company is described as the #1 pool fence installer in Greenville, with pool contractors recommending their services for pool fence compliance installations.
• Master Halco / Barrette (Aluminum Fence Manufacturer)supportingTechnology or IntegrationPrimary aluminum fence manufacturer/distributor partner. Barrette aluminum products distributed through Master Halco (Charlotte, NC location). Also uses Eastern for commercial, industrial, and color jobs. Master Halco and Eastern both in Charlotte area enabling rapid delivery and pickup.
• Fencing Companies via Acquisition Partnership ProgramminorStrategic or Co-development PartnerGreen Hill Fence Company operates an acquisition partnership program targeting fencing companies looking for stability, support, and shared growth opportunities. The program offers strategic planning, operational refinement, talent development, and access to Green Hill's expertise and resources.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ergeon: Tech-enabled residential and commercial fence installation company operating in multiple U.S. states. Comparable to Green Hill because both specialize exclusively in fence installation with a focus on streamlined quoting and rapid install turnaround, though Ergeon is venture-backed and operates at a larger geographic scale.
• Superior Fence & Rail: One of the largest residential fence installation franchise networks in the U.S. Comparable to Green Hill as a fence-only specialist serving residential and commercial customers across multiple states with a focus on operational efficiency and rapid install times.
• Viking Fence & Deck: Multi-location residential fence and deck installer operating across multiple U.S. states. Comparable to Green Hill because both are fence-specialized installation companies serving residential customers with multi-crew operations and similar material portfolios.

Broad incumbents

• Lowe's Installation Services: National home-improvement retailer that connects customers to independent installers for fence, deck, and other home projects. Comparable to Green Hill because it sells fence installation as a service to homeowners, but operates at massive scale and competes on financing and brand rather than operational excellence.
• Home Depot Installation Services: National home-improvement retailer offering fence installation through Pro Referral and in-store services. Comparable as a fence installation channel for residential customers but with vastly broader product mix and lower specialization than Green Hill.

Others

• Angi (formerly Angie's List): Leading home services marketplace that generates leads for fence installers and other contractors. Comparable as a customer-acquisition channel for residential fence buyers; relevant to Green Hill's competitive context given its reliance on Google reviews and direct inbound.
• Master Halco: Largest U.S. distributor of fencing materials, supplying aluminum, vinyl, chain link, and wood products. Both a Green Hill supplier (Barrette aluminum via Master Halco Charlotte) and an adjacent participant in the fence value chain; relevant peer because it operates the wholesale side of the same market Green Hill serves on the install side.
• Eastern Wholesale Fence: Regional distributor of fence materials serving the Mid-Atlantic and Southeast U.S. Comparable as a supplier to fence installers; Green Hill uses Eastern for commercial, industrial, and color jobs. Reflects the wholesale side of the same fence installation ecosystem.
• Porch Group: Home services software and lead generation platform serving contractors and homeowners. Comparable as an enabling/adjacent player in the fence installation customer-acquisition stack; relevant peer because it competes with Green Hill's review-driven inbound funnel.

Regional players

• Freedom Fence & Deck: Regional fence and deck installer serving parts of the Carolinas with similar product mix (wood, vinyl, aluminum). Comparable to Green Hill in services and customer type, but operates in different geographies within the broader Carolinas market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/greenvillefencing
• LinkedInlinkedin.com/company/green-hill-fence-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Hill Fence Company