Buzzoka - Influencer Marketing 2.0

What Buzzoka - Influencer Marketing 2.0 does

Buzzoka is a Noida, India-based self-serve influencer marketing platform, founded in 2017, that operates a dual-sided marketplace connecting brands with a claimed database of 100,000+ creators across nine social media platforms (Twitter, YouTube, LinkedIn, Instagram, Facebook, WhatsApp, TikTok, Snapchat, Quora). The platform is branded as 'Influencer Marketing 2.0' and positions itself around three differentiating claims: a verified KOL database (no fake followers), transparent pricing, and measurable ROI, supported by features such as deep-dive influencer analytics, extensive multi-dimensional filters (location, industry, gender, platform, price), in-app chat for brand-influencer negotiation, automated campaign reporting, e-commerce click-through and conversion tracking, and shipment tracking.

The platform is built around three product modules: a core campaign management platform, a Brand Portal for brand-side discovery and ROI measurement, and an Influencer Portal for creator registration and collaboration management. Supporting the product is an Influencer Community blog functioning as a content-marketing and supply-side engagement layer. Buzzoka runs a product-led growth motion with free trial sign-up for both influencers and brands, supplemented by direct enterprise sales outreach for custom proposals and crisis/SOS campaigns.

Buzzoka monetizes via transaction and campaign management fees, with payment to influencers held in escrow until brand satisfaction is confirmed. The company serves a diverse enterprise client base spanning banking (HDFC Life, ICICI, SBI, Edelweiss), sportswear and sports leagues (Adidas, IPL, La Liga), automotive (Jeep, Mahindra), entertainment (Star, Zee5, Sony), consumer goods (Pizza Hut, Bata, Marks & Spencer), conglomerates (Tata, Reliance), and electronics (LG, Fossil). Disclosed scale metrics include 125 rockstar clients, 326 campaigns executed, 9,300 influencers engaged, and 1.3 trillion impressions delivered, at a stated ₹2.62 cost per engagement. No revenue, funding, or headcount growth data is publicly disclosed.

Name

Buzzoka - Influencer Marketing 2.0

Legal name

Buzzoka

Website

https://buzzoka.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Buzzoka is an India-based self-serve influencer marketing platform connecting brands with 100,000+ creators across nine social media platforms, offering campaign management, analytics, and ROI tracking to enterprise clients including Adidas, Amazon, Tata, and Reliance.

Ownership category

akta.pro rank

Product category

Influencer Marketing Platform

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)

akta.pro secondary industries

Influencer Marketing & Creator Marketplaces (BPAMALAG), Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI)

Keywords

• Influencer marketing platform
• Social media marketing
• KOL discovery software
• Campaign management software
• Creator economy platform

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Platform Transaction Fees: Facilitates transactions between brands and influencers, with payment released only when brands are satisfied with KOL services
2. Campaign Management Fees: Various campaign types supported including SOS crisis management, contests, and regular campaigns across genres, regions, and platforms

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Buzzoka runs a self-serve Influencer Marketing 2.0 platform that connects brands with over 100,000 Key Opinion Leaders (KOLs) across nine social media platforms including Twitter, YouTube, LinkedIn, Instagram, Facebook, WhatsApp, TikTok, and Snapchat. The platform supports SOS crisis, contest, and regular influencer campaign formats, with features spanning KOL discovery and filtering, in-app chat and negotiation, automated reporting, ROI dashboards, e-commerce conversion tracking, and shipment tracking. Brands register and pay through the platform, with payment released to influencers only after brand satisfaction.

Product overview

Buzzoka operates as an influencer marketing platform (Influencer Marketing 2.0) comprising three main components: the core Buzzoka Influencer Marketing Platform for campaign execution, the Influencer Portal for creator registration and management, and the Brand Portal for brand-side campaign management. The platform supports campaigns across multiple social media channels including Twitter, YouTube, LinkedIn, Instagram, Facebook, WhatsApp, TikTok, and Snapchat. Key features include influencer discovery with a KOL database, in-app chat for negotiations, automated reporting, e-commerce tracking, and shipment tracking. The company also maintains an Influencer Community blog as a resource center.

Differentiator

Problem solved

Functional benefit

Brands

• Buzzoka Influencer Marketing 2.0: The company's primary brand positioning, emphasizing a data-driven approach to influencer marketing as a next-generation solution.
• Buzzoka Influencers 2.O

Products and services

• Buzzoka Influencer Marketing Platform Core self-serve Influencer Marketing 2.0 platform for brands to discover KOLs, run campaigns (SOS crisis, contests, regular), negotiate via in-app chat, track ROI through automated reports, and manage payments with satisfaction-gated release.
• Influencer Portal Self-serve registration and profile management portal for creators and influencers to sign up, build profiles, and connect with brands for campaign collaborations across platforms such as Twitter, YouTube, LinkedIn, Instagram, Facebook, WhatsApp, TikTok, and Snapchat.
• Brand Portal Brand-facing portal that enables companies to discover influencers from the KOL database, run and manage campaigns, communicate and negotiate via in-app chat, automate reports, track e-commerce conversions and shipments, and process payments.

Quantifiable outcome

• 1.3 trillion impressions delivered for clients
• +2 more outcomes

Named customers22 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Influencer Marketing Hub: Operates an influencer marketing platform with discovery, campaign management, and analytics features across multiple social platforms. Closely comparable to Buzzoka in dual-sided marketplace model and SMB/mid-market focus.
• CreatorIQ: Enterprise influencer marketing platform offering creator discovery, CRM, workflow, and analytics. Comparable to Buzzoka in platform functionality but skews upmarket to large global brands.
• Aspire (formerly AspireIQ): Creator marketplace and influencer marketing platform with end-to-end campaign workflow including discovery, payments, and reporting. Directly comparable in marketplace + workflow design.
• Upfluence: Provides influencer search, outreach, analytics, and e-commerce tracking tools for brands and agencies. Comparable to Buzzoka across discovery, filtering, and conversion-tracking features.
• Traackr: Influencer marketing platform focused on discovery, brand safety, and campaign performance measurement. Comparable to Buzzoka in its analytics-led positioning and cross-platform reach.
• Grin: Creator marketing platform with relationship management, content workflows, and ROI tracking. Comparable to Buzzoka in covering the full campaign lifecycle from discovery to payment.
• IZEA Worldwide (Influencer.com): Influencer marketing marketplace and managed services provider offering discovery, campaign execution, and content licensing. Comparable to Buzzoka in marketplace model and broad platform support.

Emerging players

• HypeAuditor: AI-driven influencer analytics and fraud-detection platform focused on authentic audience quality. Comparable to Buzzoka's 'real insights vs fake followers' positioning but more analytics-only.

Regional players

• Plixxo: India-based influencer marketing platform connecting brands with creators across social platforms. Direct comparable to Buzzoka in India-focused market positioning and SMB-to-enterprise brand targeting.
• Winkl: India-based influencer marketing platform offering campaign management, discovery, and analytics. Comparable to Buzzoka as a regional competitor with similar feature set and Indian enterprise clients.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/buzzoka_india

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Buzzoka - Influencer Marketing 2.0