Magic Touch Software

What Magic Touch Software does

Magic Touch Software, operating under the legal name Magic Touch Software International, is a privately held vertical SaaS company founded in 2002 and headquartered in San Marcos, California. The company provides integrated dental laboratory management software that connects case tracking, billing, CRM, technician scheduling, reporting, shipping logistics, and payment processing into a single platform. It serves dental laboratories across the US ranging from small 1-10 employee operations to multi-location enterprises, with a secondary focus on orthodontic and aligner labs. According to company-reported statistics, Magic Touch's customer base collectively serves nearly 400,000 dentists, processes 10 million prescriptions, generates close to $2 billion in sales, and processes close to $1 billion in credit card payments annually.

The company's product architecture is structured as a platform-plus-modules offering built around three core tiers: Magic Touch Signature (flagship desktop and cloud platform for larger labs), Magic Touch Cloud (cloud-only system for orthodontic labs), and Magic Touch Lite (web-based platform for small labs). Add-on modules include MagicTouch Payments (transaction processing with Level 2/3 data), Digital Gateway (automated scanner-to-product-code mapping), Technician Bench and Technician Manager (production workflow and scheduling), Customer Portal (dental practice self-service), Route Manager (shipping and delivery), Mobile App, and LabConnex Portal. The platform integrates with over 20 third-party systems spanning scanner OEMs (3Shape, iTero, Medit), shipping carriers (FedEx, UPS, USPS, Chronopost, Purolator, TNT), accounting (QuickBooks), tax compliance (Avalara, Vertex), and digital Rx platforms (EasyRx, DDX). The system is HIPAA, GDPR, and CCPA compliant.

Magic Touch generates revenue through recurring monthly software subscriptions across its tiered product lineup, supplemented by transaction-based fees from its MagicTouch Payments add-on. Pricing is flexible, month-to-month with no annual commitment, and tailored to lab size and feature requirements. Go-to-market is direct sales only, combining enterprise field sales (with on-site workflow analysis visits) and inside sales (phone and demo requests), with no channel partners or resellers. The company became part of the PracticeTek family of healthcare technology brands in 2025 and remains family-led, co-founded by siblings Amir Bagheri (VP of Sales Operations) and Jessica Albarran (VP of Customer Success), with Gary Bagheri serving as CEO and President.

Name

Magic Touch Software

Legal name

Magic Touch Software International

Website

https://magictouchsoftware.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Magic Touch Software provides integrated SaaS for dental laboratories, combining case tracking, billing, CRM, technician scheduling, reporting, shipping, and payments into one platform. It serves US dental labs from small 1-10 person operations to multi-location enterprises and orthodontic specialists.

Ownership category

akta.pro rank

Headquarters

HQ city

San Marcos

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Subscription (Magic Touch Signature): Monthly subscription-based pricing for flagship full-scale lab management platform. Tiered pricing based on lab size and features. Available on desktop and cloud. Includes comprehensive case tracking, billing, CRM, technician scheduling, reporting, and shipping integrations.
2. Software Subscription (Magic Touch Lite): Affordable web-based subscription for small labs covering case entry, customer tracking, invoicing, and payment logging. Low-cost entry point for smaller dental labs.
3. MagicTouch Payments: Integrated payment processing with credit card processing, ACH support, card-on-file functionality, surcharging capabilities, and Level 2/3 data for reduced interchange rates. Transaction-based revenue from payment processing.
4. MagicTouch Digital Gateway: Digital integration solution for case intake from scanners, providing digital Rx processing and case data import.
5. Customer Portal: Client-facing portal access for dental practices to check case status, view invoices, and make payments.
6. Custom/Tailored Plans: Tailored pricing for labs that need custom solutions beyond standard packages, designed to specific lab requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Magic Touch Software provides an integrated dental laboratory management platform that unifies case tracking, billing, CRM, technician scheduling, reporting, and shipping into one system. Offered in tiered subscriptions (Magic Touch Signature, Cloud, Lite) with add-on modules for payments, digital Rx intake, customer portal, and mobile access, the software serves dental labs ranging from small 1-10 person operations to multi-location enterprises, including orthodontic labs.

Product overview

Magic Touch Software offers a platform-plus-modules architecture centered on three main product tiers: Magic Touch Signature (flagship desktop/cloud platform for larger labs), Magic Touch Cloud (cloud-only for orthodontic labs), and Magic Touch Lite (affordable web-based solution for small labs). These core products integrate with a suite of add-on modules including MagicTouch Payments (payment processing), Digital Gateway (digital Rx intake), Technician Bench and Technician Manager (production and scheduling), Customer Portal (dental practice self-service), Route Manager (shipping/logistics), Mobile App, and LabConnex Portal. The platform connects case tracking, billing, CRM, technician scheduling, reporting, and workflow management into one unified system.

Differentiator

Problem solved

Functional benefit

Brands

• Magic Touch Signature: Flagship platform for full-scale lab management, ideal for larger or growing labs with powerful tools, high-volume support, and robust reporting, available on desktop and cloud.
• Magic Touch Cloud
• Magic Touch Lite

Products and services

• Magic Touch Signature Flagship full-scale dental lab management platform with comprehensive case tracking, billing, CRM, technician scheduling, reporting, and workflow management. Available on both desktop and cloud, designed for larger or growing labs needing high-volume support and robust reporting.
• Magic Touch Cloud Flexible cloud-based system designed for orthodontic labs to optimize workflows and integrate with solutions like EasyRx. Built for teams that value efficiency, automation, and visibility.
• Magic Touch Lite Affordable, web-based platform for smaller labs with essential features including case entry, CRM, call logging, and invoicing without enterprise pricing.
• MagicTouch Payments Integrated payment processing solution with Level 2/3 data support, card-on-file tokenization, automatic billing and payment workflows, and compliance safeguards for surcharging.
• Digital Gateway Digital prescription and case intake solution that eliminates double entry by automatically mapping scanner ordering fields to product codes.
• Customer Portal Self-service portal for dental practices to check case status, view invoices, make payments, request pickups, and access lab resources without contacting the lab directly.
• Technician Bench Production workflow management and time tracking tool for technicians to manage bench tasks and production schedules.
• Technician Manager Technician scheduling and workload optimization module for managing production flow and balancing loads across technicians.
• Route Manager Shipping and delivery management tool with barcode scanning, signature capture, and integrated carrier options for coordinating pickups and local deliveries.
• Mobile App Mobile application for on-the-go access to lab operations, case tracking, and customer management.
• LabConnex Portal Additional portal solution for enhanced lab connectivity and communication capabilities.

Quantifiable outcome

• 500% growth for labs switching to Magic Touch
• +5 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

Feature10 records

Partnerships

Eleven partnerships are on record, tiered core.

• EasyRxcoreTechnology or IntegrationIntegration partnership for digital case intake and prescription management. EasyRx simplifies data exchange and improves lab workflow. Supports digital Rx and case data import directly into Magic Touch system.
• FedExcoreTechnology or IntegrationFull shipping integration for label generation, tracking, and shipment management. Labs can bundle shipments and reduce shipping costs.
• UPScoreTechnology or IntegrationFull shipping integration for label generation, tracking, and shipment management with UPS services.
• USPScoreTechnology or IntegrationShipping integration with USPS for domestic and international delivery options.
• QuickBooks (Intuit)coreTechnology or IntegrationAccounting integration for seamless financial data sync. Connects billing, invoicing, and financial records with QuickBooks accounting software.
• AvalaracoreTechnology or IntegrationTax compliance integration for automated tax calculation and reporting. Helps labs stay compliant with tax regulations across jurisdictions.
• 3ShapecoreTechnology or IntegrationScanner integration for digital case intake. Labs can import scans, photos, and case data directly from 3Shape scanners.
• iTerocoreTechnology or IntegrationScanner integration for digital case intake and orthodontic scanning data import.
• MeditcoreTechnology or IntegrationScanner integration for importing digital scan data and case information from Medit scanners.
• DexiscoreTechnology or IntegrationDental imaging and scanner integration for digital case data import.
• DDXcoreTechnology or IntegrationDigital case exchange integration for dental lab communication and case management with dental practices.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 3Shape: 3Shape provides dental lab scanning hardware and CAD/CAM software (Dental System) used in dental labs globally. While it integrates with Magic Touch for scanner data, its TRIOS and lab software suite directly overlaps with lab case management and design functionality.
• exocad: exocad offers dental CAD software for labs designing crowns, bridges, dentures, and implants. It is a core design tool for dental labs and an adjacent/competing platform for case design and production workflow management.
• Dental Wings: Dental Wings offers dental lab scanning, CAD/CAM, and guided surgery software. Its lab software suite competes with parts of Magic Touch's case management and digital workflow capabilities for restorative and implant cases.
• Labnet: Labnet provides dental laboratory management software for case tracking, scheduling, and production. It is one of the most direct competitors to Magic Touch in the dental lab vertical SaaS category.
• Dandy: Dandy is a digital dental lab platform combining case management, manufacturing, and software for dental practices and labs. It directly competes with Magic Touch in digitizing lab workflows and serving as a modern lab operating system.

Broad incumbents

• Planet DDS (Denticon): Planet DDS provides cloud-based Denticon practice management software for dental practices and groups. While it primarily serves the practice side, its expansion into lab connectivity and broader dental workflows makes it a broad incumbent competitor.
• Curve Dental: Curve Dental offers cloud-based practice management software for dental offices. Its expanding scope of features overlaps with parts of Magic Touch's portal and digital workflow offerings on the dental practice side of the ecosystem.

Emerging players

• ABELDent: ABELDent provides dental practice and patient management software used by Canadian and North American dental practices. It is an adjacent competitor as dental software suites increasingly add lab integration features.
• Open Dental: Open Dental is an open-source practice management software platform for dental offices. While practice-focused, it competes for the same end customers (dental practices) that interact with Magic Touch's lab customer portal.
• EasyRx: EasyRx is a digital prescription and case management platform for orthodontic and dental labs. It is both a Magic Touch integration partner and an overlapping product in the digital Rx intake space, making it a meaningful adjacent competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/magictouchsoft
• Facebookfacebook.com/magictouchsoftwareIntl
• LinkedInlinkedin.com/company/magic-touch-software-intl-

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magic Touch Software