BackupLABS
BackupLABS is a UK-based SaaS backup-as-a-service provider offering automated backup and point-in-time restore for cloud applications including GitHub, GitLab, Trello, Jira, Notion, and Shopify, serving SMB and mid-market customers via per-asset subscription pricing.
- Company typePrivate
- Founded2021
- HeadquartersBournemouth, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What BackupLABS does
BackupLABS is a UK-based SaaS backup-as-a-service provider that delivers automated, point-in-time backup and restore for popular cloud applications. Founded in 2021 by Rob Stevenson as an extension of the BackupVault group's data protection business (which has operated since 2001), the company serves development teams, project management teams, e-commerce merchants, and knowledge management teams using platforms such as GitHub, GitLab, Trello, Jira, Notion, and Shopify. The platform addresses the Shared Responsibility Model gap — where SaaS providers secure their infrastructure but customers retain responsibility for their own data — by providing independent backups, daily or 12-hourly automated snapshots, and direct-to-app restore capability that never overwrites production data.
The product portfolio centers on per-platform backup modules (six launched products and five on the roadmap including Monday.com, Asana, ClickUp, ChatGPT, and Claude.AI), unified through a single dashboard and built on AWS infrastructure using AES-256 GCM encryption, OAuth-based secure API access, and a zero-knowledge architecture with AWS Key Management Service for token storage. Proprietary technical components include the Restore-as-Clones methodology and a Bring Your Own Storage (BYOS) feature supporting Amazon S3, Google Drive, and Dropbox. Compliance posture covers SOC2 Type II, ISO 27001, GDPR, HIPAA, PCI DSS, and ISO 27017/27018/27701.
BackupLABS operates a tiered subscription model — Essentials ($9.60/month per unit), Pro ($13.44/month per unit), and custom Enterprise — priced per protected asset (repositories, boards, users, workspaces) rather than per seat, with unlimited team members on all plans and a 20% discount on annual billing. Distribution is predominantly product-led through self-serve signup with a 14-day free trial, supplemented by official marketplace listings on GitHub, Shopify, Trello, and Atlassian, plus a direct enterprise sales motion for the top tier. The company is part of a privately held, profitable group that has not raised external venture capital, with headquarters in Bournemouth and offices registered in Stanmore (BLIO Ltd, Companies House number 13289222).
BackupLABS firmographics
Firmographics- Name
- BackupLABS
- Legal name
- BLIO Ltd
- Website
- https://backuplabs.io
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BackupLABS is a UK-based SaaS backup-as-a-service provider offering automated backup and point-in-time restore for cloud applications including GitHub, GitLab, Trello, Jira, Notion, and Shopify, serving SMB and mid-market customers via per-asset subscription pricing.
- Ownership category
- akta.pro rank
BackupLABS industry classification
Industry- Product category
- SaaS Backup Software
- SIC
- Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Backup & Restore Platforms (Cloud Backup) (HDABAIAB)
- akta.pro secondary industries
- Continuity for SaaS & Cloud Apps (M365/Salesforce Backup) (HDABAIAK), Backup & Recovery Software (HDABAEAD), Endpoint, SaaS & M365/Google Workspace Backup Services (BPAEALAJ)
Keywords
Where BackupLABS is headquartered
LocationHeadquarters
- HQ city
- Bournemouth
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
BackupLABS business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Subscription (Per Asset): Monthly or annual subscription tiers (Essentials, Pro, Enterprise) with pricing based on the number of assets protected (repositories, boards, workspaces, users) rather than per-seat. Unlimited team members on all plans. 20% discount for annual billing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Essentials - Secure baseline for individual projects |
| Subscription | Monthly | Pro - Full protection for growing agencies and teams |
| Subscription | Multi-year contract | Enterprise - For security-first organizations and regulated industries |
| Unit Pricing | Monthly | Trello Backup - Per Board |
| Unit Pricing | Monthly | Jira Backup - Per User |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
BackupLABS product offering
Product offeringCore offering
BackupLABS provides automated, encrypted backup and point-in-time restore capabilities for SaaS applications including GitHub, GitLab, Trello, Jira, Notion, and Shopify. The platform uses AES-256 encryption, zero-knowledge security architecture, and OAuth-based integrations to deliver daily backups with direct-to-app restore. An optional Bring Your Own Storage (BYOS) feature lets customers sync backups to their own S3, Google Drive, or Dropbox accounts.
Product overview
BackupLABS is a unified SaaS backup-as-a-service platform that provides automated backup and instant restore capabilities across multiple cloud applications. The product portfolio centers on dedicated backup solutions for each supported platform: GitHub Backup, GitLab Backup, Trello Backup, Jira Backup, Notion Backup, and Shopify Backup as fully launched products, with Asana, ClickUp, Monday.com, ChatGPT, and Claude.AI currently in development on the roadmap. The platform operates on a tiered pricing model (Essentials, Pro, and Enterprise) and offers an optional Bring Your Own Storage (BYOS) module enabling customers to sync backups to their own Amazon S3, Google Drive, or Dropbox accounts for data sovereignty. All products connect via secure OAuth API integration and feature point-in-time restore with no overwriting of production data.
Differentiator
Problem solved
Functional benefit
Products and services
- GitHub Backup & Restore
- GitLab Backup & Restore
- Trello Backup & Restore
- Jira Backup & Restore
- Notion Backup & Archive
- Shopify Backup & Restore
Quantifiable outcome
- Setup time: 2.5 minutes with no credit card required
- +2 more outcomes
Companies that use BackupLABS
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles5 records
BackupLABS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
BackupLABS partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core infrastructure, core, minor and planned.
- Amazon Web Services (AWS)core infrastructureExclusive cloud infrastructure provider. All data stored in AWS S3 with AES encryption. Uses AWS Key Management Service for token storage. Datacenter locations in London, Germany, and USA (East) regions.
- Stripecore infrastructurePayment processing provider. Handles all credit card transactions via Stripe API. Fully PCI compliant payment system. BackupLABS has no access to full credit card data.
- BackupVaultcoreSister company within the same privately held group. BackupLABS built on the same foundation as BackupVault. 25 years of shared data protection expertise and infrastructure.
- Benkendorf GroupminorDeveloper/builder credited for building the BackupLABS platform.
- GitHub MarketplacecoreOfficial GitHub Marketplace Partner listing for automated backup and restore service for GitHub repositories.
- Shopify App StorecoreOfficial Shopify App Store Partner for store backup and restore solutions.
- Trello Power-UpcoreOfficial Trello Power-Up Integration for automated board and card backup.
- Jira (Atlassian)coreOfficial Atlassian Partner for Jira backup and restore solutions.
- Monday.complannedMonday.com Technology Partner (Pending). Early access waitlist open for Monday.com backup integration.
- AsanaplannedAsana Technology Partner (Pending). Early access waitlist open for Asana backup integration.
- Google DrivecoreBYOS (Bring Your Own Storage) integration partner. Users can sync backups to their own Google Drive storage.
- DropboxcoreBYOS (Bring Your Own Storage) integration partner. Users can sync backups to their own Dropbox storage.
- OktacoreEnterprise SSO integration partner. Okta Single Sign-On for secure enterprise access to BackupLABS environment.
Scale indicators7 records
Recent moves9 records
Expansion highlights5 records
BackupLABS competitors and assessment
Company assessmentDirect peers
- Rewind: Rewind (now BackUp) is the most directly comparable SaaS backup service, offering automated daily backups and one-click restore for Shopify, QuickBooks, BigCommerce, and similar cloud apps. Same per-asset PLG motion, same Shared Responsibility Model narrative, same target SMB and mid-market buyer.
- HYCU: HYCU provides SaaS backup for Microsoft 365, Google Workspace, Salesforce, and other cloud apps, with strong enterprise GTM and SOC2/ISO compliance posture. Direct overlap with BackupLABS on SaaS data protection, with HYCU leaning more enterprise and broader in platform coverage.
- GitProtect: GitProtect specializes in backup and disaster recovery for GitHub, GitLab, Bitbucket, Azure DevOps, and Jira — overlapping heavily with BackupLABS's developer-focused products (GitHub, GitLab, Jira backup). Co-listed alongside BackupLABS in third-party comparison articles for Jira backup tools.
- Revyz: Revyz is a focused Atlassian ecosystem backup and restore provider for Jira and Confluence, similar in niche depth to BackupLABS's Jira product. Directly comparable on per-asset pricing, Atlassian Marketplace distribution, and SOC2/ISO-aligned positioning.
- Skyvia: Skyvia offers cloud data backup, integration, and management across CRM, helpdesk, and productivity SaaS platforms. Comparable to BackupLABS in horizontal SaaS backup coverage, with a broader feature set spanning integration workflows beyond pure backup.
- Dropsuite: Dropsuite provides automated cloud backup and archiving for Microsoft 365, Google Workspace, and similar productivity suites, with a partner/MSP-first channel. Comparable SaaS backup motion to BackupLABS but with heavier emphasis on email and collaboration archiving.
- Spanning: Spanning delivers SaaS application backup for Microsoft 365, Google Workspace, Salesforce, and Dynamics 365 with strong enterprise-grade security and compliance. Direct peer in the SaaS backup category, with deeper enterprise channel relationships.
- Backupify: Backupify provides automated daily backup for Google Workspace, Microsoft 365, and Salesforce, using a similar per-user subscription model and cloud-to-cloud architecture. A legacy direct peer in the SaaS backup category, now part of the larger data protection ecosystem.
Broad incumbents
- OwnBackup: OwnBackup is a broader data protection platform focused on Salesforce and Microsoft 365 backup, recovery, and compliance, with significantly larger scale and funding. Competes with BackupLABS in the SaaS data protection category but at a much larger enterprise tier.
- AvePoint: AvePoint is a large, public data management and SaaS backup vendor covering Microsoft 365, Google Workspace, Salesforce, and Azure with a global channel. Overlaps with BackupLABS on SaaS data protection but operates as a broad incumbent with a much wider product portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BackupLABS social profiles
Digital presenceBackupLABS compliance and trust
Trust signalCompliance12 records
BackupLABS financial estimates
Financial estimateRevenue estimate
Valuation estimate
BackupLABS leadership team
Management profileNumber of profiles
Profiles1 record
BackupLABS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BackupLABS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BackupLABS
What does BackupLABS do?
BackupLABS provides automated, encrypted backup and point-in-time restore capabilities for SaaS applications including GitHub, GitLab, Trello, Jira, Notion, and Shopify. The platform uses AES-256 encryption, zero-knowledge security architecture, and OAuth-based integrations to deliver daily backups with direct-to-app restore. An optional Bring Your Own Storage (BYOS) feature lets customers sync backups to their own S3, Google Drive, or Dropbox accounts.
Is BackupLABS a public or private company?
BackupLABS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BackupLABS founded?
BackupLABS was founded in 2021. It employs 1 to 10 people.
Where is BackupLABS based?
BackupLABS is headquartered in Bournemouth, United Kingdom, in the Europe region.
How does BackupLABS make money?
One revenue line is on record: saaS Subscription (Per Asset).
Who are BackupLABS's main competitors?
Direct peers on record are Rewind, HYCU, GitProtect, Revyz, Skyvia, Dropsuite, Spanning and Backupify. Broad incumbents are OwnBackup and AvePoint.
Does BackupLABS have an API?
No public API is recorded for BackupLABS.
What industry is BackupLABS in?
BackupLABS's product category is SaaS Backup Software. Its primary akta.pro industry code is HDABAIAB, Backup & Restore Platforms (Cloud Backup), with a secondary code of HDABAIAK, Continuity for SaaS & Cloud Apps (M365/Salesforce Backup). Its SIC code is 7372.