Fusionary
Fusionary is a Grand Rapids, Michigan-based private consulting agency (founded 1995, 11-50 employees) that designs, builds, and maintains custom software, eCommerce platforms, and ERP-integrated web applications for enterprise and mid-market clients across manufacturing, retail, education, and nonprofit sectors.
- Company typePrivate
- Founded1995
- HeadquartersGrand Rapids, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Fusionary does
Fusionary Inc. is a private Michigan-based consulting agency founded in 1995, headquartered in Grand Rapids with additional offices in Farmington Hills and Traverse City. The firm specializes in the design, development, and management of custom technology solutions, including eCommerce platforms, ERP-connected integrations, web and mobile applications, CMS implementations, and enterprise portals. Its technical portfolio spans BigCommerce Multi-Storefront architectures, Microsoft Dynamics ERP integrations (GP, Business Central, NAV), headless CMS platforms (Payload CMS, Builder.io, WordPress), and custom middleware — exemplified by a proprietary integration layer built for Imagine Learning that has run continuously for over 10 years across four commerce platforms and multiple ERPs with zero downtime.
The firm operates on a professional services, project-based revenue model with custom/quote-based pricing and no public disclosure of rates or packaged offerings. Its go-to-market combines direct enterprise field sales (acting as embedded teams for clients like Steelcase, Meijer, and StockX) with a channel partner motion through ERP Value-Added Resellers (Microsoft Dynamics, Acumatica, SAP, NetSuite, Epicor, Sage). Client relationships skew long-tenured: Steelcase has been a partner for 25+ years, Meijer since 2015, and StockX since 2018, indicating high switching costs and embedded operational roles within client technology stacks. The firm has been acquisitive in a limited fashion, purchasing design partner AMBR Detroit in January 2021.
Fusionary's customer base spans diverse verticals including manufacturing (Steelcase, GM, Detroit Axle, SPAX, BrassCraft, Wallside Windows), retail and consumer brands (Meijer, Founders Brewing, StockX, Edwards Garment, RT London), education technology (Seesaw Learning, Imagine Learning, CeriFi), nonprofits and cultural institutions (Carnegie Endowment, ArtPrize, Frederik Meijer Gardens), and mid-market distribution (Hull Lift Truck, Parts & Power, International Outdoor). The company maintains technology alliances with BigCommerce, DynamicWeb, Algolia, Builder.io, Payload CMS, Stripe, Vercel, and AWS Cognito. AI capability is limited to off-the-shelf productivity tooling (Photoshop Generative Fill); the firm has no proprietary AI/ML products, published research, or disclosed AI talent.
Fusionary firmographics
Firmographics- Name
- Fusionary
- Legal name
- Fusionary Inc.
- Website
- https://fusionary.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fusionary is a Grand Rapids, Michigan-based private consulting agency (founded 1995, 11-50 employees) that designs, builds, and maintains custom software, eCommerce platforms, and ERP-integrated web applications for enterprise and mid-market clients across manufacturing, retail, education, and nonprofit sectors.
- Ownership category
- akta.pro rank
Where Fusionary is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Fusionary business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Services: Consulting, design, development, and maintenance services for custom software solutions, web applications, eCommerce platforms, and ERP integrations. Long-term client relationships with ongoing project work.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Fusionary product offering
Product offeringCore offering
Fusionary is a B2B consulting agency that designs, develops, integrates, and maintains custom technology solutions for enterprise and mid-market clients. Its core offerings include custom eCommerce platform development, ERP-connected web applications, CMS implementations, native and cross-platform mobile apps, and bespoke software such as pricing/CPQ tools and customer portals — delivered through project-based professional services engagements and long-term embedded team relationships.
Product overview
Fusionary is a consulting agency specializing in the design, development, and maintenance of technology and custom software solutions. The company offers a portfolio of professional services including website design and development, enterprise app integration, digital commerce platforms, UX design, and custom software development. Their service offerings span multiple industries (retail, manufacturing, legal, education, automotive, and nonprofit sectors) and include e-commerce websites built on platforms like BigCommerce and WordPress, custom web applications using frameworks like Next.js and Payload CMS, enterprise platforms integrating with Microsoft Dynamics ERP systems, mobile applications for iOS and Android, and specialized tools such as pricing configuration (CPQ) applications, dealer manual systems, registration portals, and CRM/sales tools. The company partners with technology platforms including Microsoft Dynamics 365, BigCommerce, Algolia, Stripe, AWS, and various CMS solutions to deliver integrated digital experiences.
Differentiator
Problem solved
Functional benefit
Brands
- AMBR Detroit: Design and development partner referenced in the BrassCraft project description
Products and services
- Custom Software Development Services
Quantifiable outcome
- 99.5% reduction in global page load times for Carnegie Endowment
- +8 more outcomes
Companies that use Fusionary
Customer profileNamed customers23 records
Segments4 records
Ideal customer profiles4 records
Fusionary technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
AI capability2 records
Feature5 records
Fusionary partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, secondary and minor.
- Microsoft Dynamics 365corePrimary technology partnership. Fusionary specializes in building connected eCommerce experiences, customer portals, and integrations that extend Microsoft Dynamics capabilities. Works with Microsoft Dynamics VARs as implementation partners.
- AcumaticacoreVAR partnership for cloud ERP implementations. Fusionary complements Acumatica deployments with digital commerce and customer portal solutions.
- SAPcoreVAR partnership for SAP Business One implementations. Provides connected eCommerce experiences and integrations extending SAP ERP capabilities.
- Oracle NetSuitecoreVAR partnership for NetSuite ERP implementations. Fusionary builds digital experiences that complement NetSuite's business management suite.
- EpicorsecondaryVAR partnership for Epicor's industry-focused ERP solutions for manufacturers, distributors, and retailers.
- SagesecondaryPartnership for Sage Intacct and Sage 300 implementations. Provides connected commerce solutions for Sage ERP customers.
- AcumenminorExpert Sage 300 & Sage Intacct consultants who partner on implementations, helping businesses with accounting and ERP solutions.
- BigCommercecoreeCommerce platform partner. Fusionary builds enterprise BigCommerce sites with headless architecture and Multi-Storefront capabilities. Implemented for CeriFi (12+ storefronts), Parts & Power, and other clients.
- DynamicWebcoreDigital Experience Platform partner. Built custom integration between Microsoft Dynamics 365 and DynamicWeb for RMWBH, enabling secure web portal without Power Apps licenses.
- EnavateminorLeading Microsoft partner and ERP consultant delivering Dynamics 365 solution implementation, migration, support and managed services.
- AlgoliacoreSite search and discovery partner. Powers dynamic filtering across complex product catalogs and licensing paths. Implemented for StockX (blog search) and CeriFi.
- Builder.iocoreVisual headless CMS partner. Enables brand-specific content control within unified BigCommerce Multi-Storefront architecture. Used for CeriFi's multi-brand content management.
- Payload CMScoreNode & React TypeScript Headless CMS. Code-first CMS offering flexibility for enterprise websites and native apps. Used for Hull Lift Truck, Bobcat of Michiana, and other multi-site implementations.
Scale indicators26 records
Recent moves6 records
Expansion highlights5 records
Fusionary competitors and assessment
Company assessmentBroad incumbents
- Perficient: Large publicly traded digital consultancy with deep Microsoft, BigCommerce, and ERP integration practices. Overlaps Fusionary on technology stack and target buyers, but at significantly greater scale and broader portfolio.
- Slalom: Large technology and business consulting firm with significant Microsoft ecosystem partnerships and digital transformation practices. Competes for similar enterprise transformation engagements but at much broader scale.
Direct peers
- NetSolutions: Custom software development agency delivering eCommerce, web applications, and enterprise integrations. Comparable service portfolio and target customer profile.
- Icreon: Digital transformation and custom software consultancy with expertise in commerce platforms, ERP integrations, and enterprise web apps. Comparable delivery model and enterprise client focus.
- Americaneagle.com: Midwest-based digital agency offering web development, eCommerce (BigCommerce, Magento, Shopify), and CMS implementation. Comparable in regional positioning, eCommerce platform partnerships, and enterprise mid-market client mix.
- Saggezza: Midwest-based (Chicago) IT consulting and custom software development firm serving enterprise clients with data, integration, and application development services. Comparable regional positioning and enterprise client mix.
- ScienceSoft: Custom software development and IT consulting firm delivering web apps, eCommerce, and ERP integrations to mid-market and enterprise clients. Comparable service mix and ERP integration focus.
- Rightpoint: Digital experience agency and Microsoft Gold Partner specializing in customer experience, commerce, and enterprise integration. Closely comparable to Fusionary on Microsoft ecosystem depth, eCommerce expertise, and enterprise client focus.
- Fingent: Custom software development agency offering web, mobile, eCommerce, and enterprise application development. Comparable in service breadth and mid-market/enterprise target segment.
- Applied Information Sciences (AIS): Microsoft-focused IT consultancy specializing in Azure, Dynamics, custom development, and enterprise integration. Closely comparable in Microsoft stack depth and enterprise delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Fusionary social profiles
Digital presenceFusionary financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fusionary leadership team
Management profileNumber of profiles
Fusionary funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fusionary M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fusionary
What does Fusionary do?
Fusionary is a B2B consulting agency that designs, develops, integrates, and maintains custom technology solutions for enterprise and mid-market clients. Its core offerings include custom eCommerce platform development, ERP-connected web applications, CMS implementations, native and cross-platform mobile apps, and bespoke software such as pricing/CPQ tools and customer portals — delivered through project-based professional services engagements and long-term embedded team relationships.
Is Fusionary a public or private company?
Fusionary is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fusionary founded?
Fusionary was founded in 1995. It employs 11 to 50 people.
Where is Fusionary based?
Fusionary is headquartered in Grand Rapids, United States, in the North America region.
How does Fusionary make money?
One revenue line is on record: professional Services.
Who are Fusionary's main competitors?
Broad incumbents on record are Perficient and Slalom. Direct peers are NetSolutions, Icreon, Americaneagle.com, Saggezza, ScienceSoft, Rightpoint, Fingent and Applied Information Sciences (AIS).
Does Fusionary have an API?
No public API is recorded for Fusionary.