Goila Butter Chicken

What Goila Butter Chicken does

Goila Butter Chicken is a Mumbai-headquartered quick-service restaurant (QSR) chain founded in 2016 by celebrity chef Saransh Goila and co-founder Vivek Sahani, both IHM Aurangabad alumni. The brand is built around a signature butter chicken proposition, extended across a North Indian menu that includes paneer dishes, biryanis, kebabs, rolls, breads (including branded "Naan Bombs"), desserts, and a recently added healthy ice cream line. Pricing is unit-based across menu items ranging from INR 39 (Tandoori Roti) to INR 989 (1.2L butter chicken with bone), with all transactions conducted as one-time consumer purchases rather than subscriptions or contracts.

The company operates a distributed footprint through owned outlets and a franchise/cloud-kitchen model: company-disclosed metrics indicate 60+ outlets across 18+ cities, while third-party data from early 2026 cites approximately 100 kitchens across 40 cities in India and the UK. Revenue is generated through direct consumer transactions — dine-in, takeaway, delivery, and party orders — supported by a basic website ordering platform (goilabutterchicken.com), phone ordering, and aggregators. The brand carries strong celebrity-chef-driven intangible equity: Saransh Goila is a Forbes 2019 Celebrity 100 honoree and was the first Indian brand to feature on MasterChef Australia as a guest judge.

Goila Butter Chicken's go-to-market is direct-to-consumer, with no B2B or enterprise channel of note. Ownership has shifted materially: Biryani By Kilo acquired a majority stake in 2024, and in 2025 BBK's parent Sky Gate Hospitality was acquired by Devyani International Limited — operator of KFC and Pizza Hut in India — embedding GBC in one of India's largest QSR distribution platforms. Founder Saransh Goila now operates in a non-equity brand chef and creative custodian role, while co-founder Vivek Sahani continues to manage operations and supply chain. FY25 brand revenue was reported at approximately Rs 50 crores (~USD 6M), with international presence at Fulham FC's Craven Cottage stadium in London and a planned Fulham Pier outlet opening in 2025.

Name

Goila Butter Chicken

Legal name

Goila Butter Chicken

Website

https://goilabutterchicken.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Indian Quick-Service Restaurants (QSR)

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812), Food And Kindred Products (2000)

akta.pro primary industry

Chicken Concepts (Fried/Grilled/Hot Chicken) (THAFABAI)

akta.pro secondary industries

Chicken & Wings QSR (THAFAAAC), Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC)

Keywords

• Indian restaurant chain
• Butter chicken cuisine
• Cloud kitchen services
• North Indian food
• QSR dining

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Food Sales (Dine-in, Delivery, Takeaway): Direct restaurant sales of signature butter chicken, paneer dishes, biryanis, kebabs, rolls, and accompaniments through owned and franchise/cloud kitchen outlets across India and UK.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Goila Butter Chicken operates a quick-service restaurant (QSR) chain specializing in butter chicken and broader North Indian cuisine, including signature butter chicken, paneer dishes, biryanis, kebabs, rolls, naans, and accompaniments. The brand operates through owned outlets and franchise/cloud kitchens across India and the UK, offering dine-in, delivery, and takeaway services via its website and phone ordering channels.

Product overview

Goila Butter Chicken operates as a single-brand QSR chain offering signature butter chicken and paneer dishes alongside biryanis, tandoori starters, rolls, naans, and desserts. The restaurant brand was founded by Chef Saransh Goila and Vivek Sahani in 2016 and operates across 60+ outlets in over 18 cities in India and the UK, including a presence at Fulham FC's Craven Cottage stadium in London.

Differentiator

Problem solved

Functional benefit

Products and services

• Goila Butter Chicken (Restaurant Brand / QSR Chain) Quick-service restaurant chain specializing in butter chicken and Indian cuisine, founded by celebrity chef Saransh Goila and co-founder Vivek Sahani in Mumbai in 2016. Offers signature butter chicken and paneer dishes alongside biryanis, tandoori starters, rolls, naan bombs, breads, and desserts across owned and franchise outlets in India and the UK, with dine-in, delivery, and takeaway service.

Quantifiable outcome

• Only Indian brand to appear on MasterChef Australia
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• EmberminorOthersChef Saransh Goila holds equity in Ember, a cookware startup for which he serves as brand chef and innovation lead. This is separate from his role with Goila Butter Chicken.
• Fulham Football ClubminorChannel Partner/ Reseller/ DistributorGoila Butter Chicken has a presence at Fulham FC's Craven Cottage stadium in London. Brand will also have a location at Fulham Pier, a seven-floor lifestyle destination opening Summer 2025.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Biryani By Kilo: Premium cloud-kitchen QSR specializing in biryani; direct sibling brand under the same Sky Gate Hospitality / Devyani International umbrella, sharing backend infrastructure, customer base, and Indian QSR positioning.
• Behrouz Biryani: Premium cloud-kitchen biryani and Indian cuisine brand operated by the same parent ecosystem; competes head-to-head with GBC for delivery-led North Indian premium QSR occasions in India's top metros.
• Faasos: One of India's largest cloud-kitchen QSR chains, offering wraps, rolls, biryani and Indian meals through delivery; comparable multi-format cloud-kitchen model targeting similar digital-first urban consumers.
• Box8: Tech-enabled cloud-kitchen QSR serving Indian meals, biryani, and all-day breakfast across metros; comparable tech-forward delivery and own-kitchen model targeting the same urban Indian consumer.
• Oven Story Pizza: Cloud-kitchen brand from the same Rebel Foods/aggregated ecosystem serving heat-and-eat meals; comparable premium-occasion delivery positioning to GBC.
• Paradise Biryani: Heritage Indian restaurant chain specializing in biryani and Hyderabadi cuisine with dine-in and delivery; comparable single-category Indian QSR with strong regional brand identity and scaling ambitions.
• Wow! Momo: Indian QSR chain focused on momos and Asian food with both dine-in and cloud-kitchen presence; comparable scale, format, and target demographic to GBC.

Broad incumbents

• Haldiram's: India's largest packaged snacks and restaurant chain; broad incumbent in Indian food with dine-in, takeaway, and packaged offerings that compete for the same everyday-Indian-meal occasions as GBC.
• KFC India: Operated by Devyani International, the same parent as GBC; established QSR brand in India competing for chicken-eating occasions and share-of-wallet among similar urban consumers.

Emerging players

• Chai Point: India's largest organized chai and snacks QSR with cloud-kitchen and B2B distribution; adjacent food-and-beverage QSR with comparable urban consumer base and franchise model, though different hero category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/goila-butter-chicken

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goila Butter Chicken