US Data

Name

US Data

Legal name

US Data Corporation

Website

https://usdatacorporation.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Marketing Lists Sales: Sale of targeted business and consumer marketing lists including mailing lists, email lists, telemarketing lists, and specialty databases. Data is sold on a rental basis for one-time marketing use with pricing based on record count and selection criteria.
2. Email Marketing Services: Full-service email campaign deployment including broadcast management, creative design, and delivery optimization. Clients can purchase email deployment services with over-delivery guarantees.
3. Direct Mail Marketing: Turn-key direct mail campaign services including creative design, printing, USPS compliance, and postage optimization. Offered as a complete service solution.
4. Data Services: Data hygiene, augmentation, and predictive modeling services to help clients optimize their in-house customer databases and improve marketing effectiveness.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

US Data Corporation is a data broker and direct marketing services provider that sells targeted marketing lists (consumer, business, email, mailing, telemarketing, cell phone, and specialty databases) and provides turn-key multi-channel campaign execution including email marketing, direct mail, GEO-LIFT location-based advertising, social/display ads, and data services such as data hygiene and predictive modeling. The core offering is custom-built marketing data combined with managed campaign delivery for marketing agencies and businesses seeking measurable direct marketing outcomes.

Product overview

US Data Corporation is a data broker and direct marketing provider offering a comprehensive marketing data and services platform. The core offering consists of Marketing Lists (consumer, business, and specialty databases) that serve as the foundational data asset, supplemented by Marketing Solutions (email marketing, direct mail, multi-channel marketing, and GEO-LIFT advertising) and Data Services (data hygiene, predictive modeling, and data licensing). The GEO-LIFT platform is their proprietary measurement solution for campaign effectiveness. The company operates primarily as a B2B marketing data provider, not as an AI/data annotation company despite the separate US-DATA entity mentioned in news sources.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Lists Targeted business contact lists providing access to over 17 million qualified key decision makers with 375+ business selects for B2B direct marketing campaigns. Designed for marketers seeking to reach specific business audiences and decision-makers.
• Consumer Lists Comprehensive consumer database featuring 303+ million consumers with 598 consumer selects for targeted direct marketing campaigns. Built for marketers needing detailed consumer demographic and behavioral targeting.
• Email Lists Opt-in email lists for email marketing campaigns, featuring CAN-SPAM compliant, permission-based addresses. Designed for marketers running permission-based email outreach.
• Mailing Lists Accurate, responsive mailing lists customized for direct mail campaigns and compliant with strict USPS guidelines. Built for direct mail marketers requiring reliable postal addresses.
• Telemarketing Lists Telemarketing lists that have been DNC-scrubbed for compliance with Do-Not-Call regulations. Designed for telemarketing and outbound call center campaigns.
• Cell Phone Lists Specialized mobile phone contact lists for SMS and mobile marketing campaigns. Targeted at marketers running SMS outreach programs.
• Specialty Lists Laser-targeted lists for niche audiences with 9,726 unique fields across 60,174 specialty databases including ethnic, mortgage, and ailment selects. Built for niche vertical marketers.
• Direct Mail Marketing Full-service turn-key direct mail marketing including creative design, printing, USPS compliance, and postage optimization. Designed for businesses needing end-to-end direct mail execution.
• Email Marketing Full-service email broadcasting with whitelisted servers and curated email databases, managing campaigns from execution to optimization with over-delivery guarantees. Designed for marketers needing managed email campaign deployment.
• Multi-Channel Marketing Integrated marketing suite that seamlessly combines digital marketing with traditional direct marketing channels, reaching the same target audience across multiple mediums. Designed for marketers seeking cross-channel campaign coordination.
• Social & Display Ads Social media and online display advertising services for brand awareness and targeted digital campaigns. Designed for marketers running awareness and response campaigns on social and display networks.
• Location-Based Advertising Location-based marketing services including geofencing to target audiences based on physical locations. Designed for marketers needing geo-targeted campaign execution.
• GEO-LIFT Advertising Proprietary direct marketing platform that measures incremental lift from marketing campaigns via location-based targeting, delivering documented outcomes including 76% increase in RSVPs and 146% ROI for clients. Designed for marketers seeking measurable, location-based campaign effectiveness.
• Data Hygiene Database cleaning and maintenance services that remove outdated records, eliminate duplicates, and ensure data accuracy before marketing campaigns. Designed for businesses seeking to maintain accurate in-house customer databases.
• Predictive Modeling AI-powered customer cloning service that identifies prospects most likely to convert based on existing customer patterns, with documented 350% increase in response rates. Designed for marketers seeking to optimize prospect targeting and conversion.
• Data License Services Data licensing solutions for businesses to leverage US Data's database assets for their marketing needs. Designed for businesses seeking ongoing access to licensed marketing data.

Quantifiable outcome

• 350% increase in response rate using predictive modeling
• +6 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Epsilon Data Management: Major data broker offering consumer marketing data, multi-channel marketing services, and targeting capabilities. Directly competes with US Data across list rental, email marketing, and data-driven campaign execution.
• ZoomInfo: Leading B2B contact and company data provider with self-serve SaaS platform. Highly comparable to US Data's business list product but positioned as a modern, tech-enabled alternative with subscription SaaS economics.
• Infogroup (now Data.com / Data Axle): Direct competitor in B2B/B2C marketing data and list services, offering similar databases of consumers, businesses, and specialty audiences. Both firms generate revenue from list sales, data hygiene, and multi-channel marketing services.
• AmeriList: Direct marketing list provider offering consumer and business mailing lists, email lists, and telemarketing lists. Comparable in size and product breadth to US Data, targeting the same agency and business buyer segments.
• Lake Group Media: Direct response media and list management firm offering consumer lists, donor lists, and multi-channel marketing services. Closely comparable business model to US Data, particularly in direct mail and list brokerage.
• NextMark: List brokerage and management platform connecting buyers with list owners. Direct competitor in the B2B list rental and brokerage space where US Data operates.

Broad incumbents

• Experian Marketing Services: Division of Experian providing consumer data, audience targeting, and marketing solutions. Highly comparable to US Data's consumer list and targeting capabilities, with a broader financial services and credit data background.
• Merkle (dentsu): Large customer data platform and performance marketing agency offering identity resolution, data management, and multi-channel campaign execution. Overlaps with US Data's data hygiene, predictive modeling, and multi-channel marketing services.
• Dun & Bradstreet: Premier B2B data provider with deep coverage of business records and decision makers. Highly comparable to US Data's business list offering, though D&B operates at enterprise scale with broader analytics and credit data products.
• Acxiom (now IPG's Acxiom / Kinesso): One of the largest marketing data brokers globally, offering consumer databases, identity resolution, and data-driven marketing services. Operates at significantly larger scale than US Data but competes in the same data licensing and audience targeting space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Xx.com/usdatacorp
• Facebookfacebook.com/73102017685
• LinkedInlinkedin.com/company/us-data-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about US Data