What Amerilist does

AmeriList, Inc. is a privately held direct marketing data brokerage founded in 2002 and headquartered in New City, New York (Rockland County). The company aggregates compiled business and consumer mailing, email, and telemarketing lists from more than 60,000 direct marketing databases maintained by third-party list owners, compilers, and list managers, with stated coverage of 250+ million consumers, 120+ million households, and 20+ million U.S., Canadian, and international businesses. Its core business is brokering these datasets to mid-market and enterprise customers for direct mail, email, telemarketing, and market research campaigns, with a website that lists 12+ target industries including financial services, insurance, automotive, healthcare, education, nonprofits, and cannabis.

The technology stack centers on USPS-compliant data hygiene and quality services — NCOA Link, DSF2 (Delivery Sequence File), LACS Link, and CASS certification — combined with merge/purge, list suppression (DMA, Do Not Call, Prison, Deceased), phone/email/mobile append, reverse append, and data verification. A 24/7 interactive online list counting platform (counts.amerilistinteractive.com) lets mid-market customers run prospect counts and demographic queries directly, while sales consultants handle larger or custom orders through a toll-free phone line. The company also operates a portfolio of wholly-owned sub-brands that serve as vertical or functional extensions: Senior Source List (senior demographics), AWD / Amerilist Web Design (web development), Amerilist Promotional Products (branded merchandise), APS Amerilist Print Solutions (printing and lettershop), Hearing Aid List, Bridal Mailing List, and Automotive Mailing List.

AmeriList generates revenue primarily through per-thousand-record pricing on list rentals and sales (base rates of approximately $85–$90/M with minimum orders around 5,000 records, or roughly $445), supplemented by fee-based data processing and enhancement services and full-service marketing execution work (design, printing, lettershop, distribution). Distribution runs through direct phone sales, the self-service counts portal, a datacard library of specialty lists, and a wholesale/reseller channel that pays 20% trade commissions. The customer base spans large enterprises across financial services (Prudential, Morgan Stanley, Bank of America, Wells Fargo, Mass Mutual), insurance (Allstate, Farmers, New York Life), automotive (BMW), technology (Sony, AT&T, GoDaddy), education (Johns Hopkins, Northeastern), healthcare (Pfizer), and retail (Madison Square Garden, Century 21), with no parent company, external equity backing, or parent firm disclosed.

Name

Amerilist

Legal name

AmeriList, Inc.

Website

https://amerilist.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

AmeriList is a private direct marketing data brokerage aggregating compiled B2B and consumer mailing, email, and telemarketing lists from 60,000+ databases, offering USPS-certified data hygiene, append, and full marketing execution services to enterprise and mid-market marketers.

Ownership category

akta.pro rank

Headquarters

HQ city

Orangeburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Mailing List Sales: Sale and rental of compiled B2B and consumer mailing lists. Lists are priced per thousand records (M) and include business lists, consumer lists, email lists, saturation lists, and specialty lists.
2. Data Processing Services: Processing services including list hygiene (NCOA, DSF2, LACS, CASS), merge/purge, list suppression, and data verification. These services ensure data quality and compliance.
3. Data Enhancement: Appending services that enrich customer data with phone numbers, email addresses, consumer demographics, and business firmographics.
4. Marketing Solutions: Creative design (web design, graphic design, email design), distribution (direct mail, email marketing, social media), printing, and lettershop services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

AmeriList is a mailing list broker and data services company that sells and rents compiled B2B and consumer mailing lists, email lists, telemarketing lists, and specialty lists aggregated from over 60,000 direct marketing databases. The firm also provides data hygiene and processing services (NCOA, DSF2, LACS, CASS, merge/purge, suppression), data enhancement (phone/email append, demographics, firmographics), and full-service marketing execution including creative design, direct mail, email marketing, printing, and lettershop services.

Product overview

AmeriList is a comprehensive direct marketing data and services company operating since 2002. The company offers an integrated platform combining list services (compiled business, consumer, and specialty mailing lists), data solutions (hygiene, quality, enhancement, and analytics), and marketing solutions (creative design and distribution services). The core offering includes proprietary access to over 60,000 direct marketing databases. Key products include AmeriList List Services, Data Solutions (featuring NCOA, DSF2, LACS, CASS processing), and Marketing Solutions (including web design, graphic design, direct mail, and printing). The company also operates multiple sub-brands: Senior Source List, AWD (Web Design), Amerilist Promotional Products, APS Amerilist Print Solutions, Hearing Aid List, Bridal Mailing List, and Automotive Mailing List. Additional modules include Datacards for browsing specialty lists and Online Counts for instant prospect analysis.

Differentiator

Problem solved

Functional benefit

Products and services

• AmeriList List Services Comprehensive compiled mailing list services including business lists, consumer lists, email lists, saturation lists, response lists, subscriptions, transactional lists, and specialty lists for direct marketing campaigns. Sourced from over 60,000 direct marketing databases.
• Market Analysis Marketing analysis services providing insights into target audiences and market opportunities for direct marketing campaigns.
• Senior Source List Specialty mailing list brand focused on senior demographic data for marketing campaigns targeting older consumers.
• AWD (Amerilist Web Design) Web design and development services for creating and maintaining client websites as part of integrated marketing solutions.
• Amerilist Promotional Products Promotional products division offering merchandise and branded items for marketing campaigns.
• APS Amerilist Print Solutions Printing solutions division providing printing and mail house / lettershop services for direct mail campaigns.
• Hearing Aid List Specialty mailing list focused on hearing aid seekers and related healthcare consumers.
• Bridal Mailing List Specialty mailing list targeting brides-to-be and wedding-related consumers.
• Automotive Mailing List Specialty mailing list focused on automotive owners and automotive industry consumers for targeted marketing campaigns.

Quantifiable outcome

• Over 250 million consumers and 120 million households in consumer database
• +2 more outcomes

Named customers17 records

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Eight partnerships are on record, tiered core, support and niche.

• Senior Source ListcoreOthersAmeriList marketing brand focused on senior demographics and mailing lists targeting older consumers.
• AWD (Amerilist Web Design)coreOthersAmeriList's web design and development subsidiary providing digital solutions to complement their data and marketing services.
• Amerilist Promotional ProductssupportOthersMarketing brand providing promotional products services alongside mailing and data solutions.
• APS Amerilist Print SolutionssupportOthersPrint solutions subsidiary providing printing and production services for direct mail campaigns.
• Hearing Aid ListnicheOthersSpecialty mailing list brand focused on hearing aid prospects and related healthcare consumers.
• Bridal Mailing ListnicheOthersSpecialty mailing list brand focused on bridal and wedding industry targeting engaged couples and wedding planners.
• Automotive Mailing ListnicheOthersSpecialty mailing list brand focused on automotive industry targeting vehicle owners and auto-related businesses.
• Multiple Data CompilerscoreOthersAmeriList maintains alignment with multiple data compilers enabling delivery of better coverage, access, and insight. Access to 60,000+ direct marketing databases from list owners, compilers, and list managers.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Experian Marketing Services: Experian's marketing services division provides consumer credit-data-derived prospect lists, demographic targeting, and data hygiene services directly comparable to AmeriList's B2C list and append offerings.
• Acxiom (LiveRamp): Acxiom / LiveRamp is a broad data infrastructure incumbent offering identity resolution, consumer data, and marketing services — overlapping with AmeriList's compiled list and data enhancement offerings at enterprise scale.
• Dun & Bradstreet: Dun & Bradstreet operates the world's largest business database, competing with AmeriList's 20M+ business mailing list offering and broader firmographic data enhancement services.
• Kantar Media: Kantar Media operates large-scale consumer audience measurement and marketing data services that compete with AmeriList's audience segmentation, demographic targeting, and marketing analytics offerings at enterprise scale.

Direct peers

• Data Axle (formerly InfoUSA): Data Axle is the largest U.S. compiled-business and consumer data provider, offering mailing lists, data hygiene, and marketing services directly comparable to AmeriList across both B2B and B2C list brokerage.
• Melissa Data: Melissa Data is a direct competitor in address quality, NCOA/CASS processing, merge/purge, and data verification — the same USPS-certified hygiene stack AmeriList markets as a core differentiator.
• MCH Strategic Data: MCH Strategic Data is a direct mailing-list broker focused on compiled consumer and business lists, demographic targeting, and marketing data — overlapping closely with AmeriList's list services.
• Lake Group Media: Lake Group Media is a direct-response marketing firm offering compiled and response mailing lists, list brokerage, and multi-channel marketing services similar to AmeriList's core list and marketing solutions.
• Statlistics: Statlistics is a mailing list broker and data compiler offering compiled business and consumer lists, modeling, and segmentation services — a niche competitor with a comparable go-to-market to AmeriList.
• VentureDirect Worldwide: VentureDirect is a multi-channel marketing services and list brokerage provider offering compiled lists, data processing, and direct mail execution — comparable across AmeriList's list services and marketing solutions stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AmerilistInc
• Facebookfacebook.com/110790339511
• LinkedInlinkedin.com/company/amerilist

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amerilist