StyleCraft Home Collection

What StyleCraft Home Collection does

StyleCraft Home Collection is a family-owned US home décor manufacturer and importer founded in 1969 by J.D. Webster, Sr. and currently led by CEO Jimmy Webster III. Headquartered in Southaven, Mississippi, the company employs more than 450 people worldwide and produces lighting, wall décor, mirrors, decorative accessories, and decorative accent furniture. Its product portfolio spans traditional, transitional, contemporary, coastal-tropical, casual, and kids style categories, with retail price points ranging from $29.95 to $199.95.

The company operates a dual-sourcing model: framed art and mirrors are manufactured domestically in the United States, while other product categories are imported from 28 countries. Core manufacturing capabilities include StyleCraft Exclusive laser-cut metal wall art with fired finish, hand-embellished framed canvas, textured framed prints, and dimensional shadow box production. The assortment is anchored by exclusive designer sub-brands including Dann Foley Lifestyle Collection, Tamara Day for StyleCraft, Norman Wyatt Home, and Bryan Keith, the last of which serves as Creative Director across StyleCraft and its sister brand Harp & Finial.

Commercially, StyleCraft runs a B2B wholesale model selling exclusively to trade buyers through a members-only portal that requires account approval and a $1,000 minimum order. Distribution combines physical showrooms in six US states and two foreign countries, seasonal presence at the three major US furniture markets (High Point, Atlanta, Las Vegas), a Matterport-powered virtual showroom, and a gated online ordering platform. Pricing economics include free freight on US orders above $5,000, a 20% freight cap on $1,001-$4,999 orders, and a temporary 5% surcharge in effect since August 2024. The company has no institutional investment, no disclosed funding rounds, and no AI or technology platform dependencies.

Name

StyleCraft Home Collection

Legal name

StyleCraft Home Collection

Website

https://stylecraftonline.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

251–500 employees

Short description

StyleCraft Home Collection is a family-owned US home décor manufacturer and importer founded in 1969, producing lighting, wall décor, mirrors, and accent furniture domestically and through 28-country sourcing for B2B wholesale trade buyers via showrooms and a members-only portal.

Ownership category

akta.pro rank

Product category

Home Décor and Home Furnishings

NAICS

Home Furnishings Retailers (44912)

SIC

Wholesale-Furniture & Home Furnishings (5020), Retail-Furniture Stores (5712)

akta.pro primary industry

Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)

Keywords

• Wholesale home décor
• Decorative lighting
• Framed wall art
• Accent furniture
• Interior design furnishings

Headquarters

HQ city

Southaven

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Home Furnishings Sales: B2B wholesale model selling lighting, wall décor, mirrors, decorative accessories, and accent furniture to trade buyers including interior designers and furniture retailers. Operates on a members-only basis requiring account approval with $1,000 minimum order.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

StyleCraft Home Collection is a B2B wholesale manufacturer and importer of home décor, offering lighting (table, floor, and pendant lamps), wall décor (framed prints, stretched canvas, mirrors, and dimensional wall art), decorative accessories, and accent furniture to interior designers and furniture retailers. The company produces framed art and mirrors domestically in the U.S. while importing product from 28 countries, and distributes through company showrooms in six states and two foreign countries, a members-only trade portal, and major furniture markets.

Product overview

StyleCraft Home Collection is a family-owned home decor manufacturer and importer offering a diversified portfolio of lighting, wall décor, mirrors, decorative accessories, and decorative accent furniture. The company operates as a single unified brand with multiple designer sub-brands including Dann Foley Lifestyle Collection, Tamara Day for StyleCraft, and Norman Wyatt Home Framed Canvas. StyleCraft produces framed art and mirrors domestically in the U.S. while importing products from 28 countries, serving buyers globally through showrooms in six states and two foreign countries.

Differentiator

Problem solved

Functional benefit

Brands

• Dann Foley Lifestyle: Designer lifestyle collection featuring framed prints and home decor items designed by Dann Foley
• Tamara Day for StyleCraft
• Bryan Keith Branded
• Norman Wyatt Home
• StyleCraft Exclusive

Products and services

• Lighting Interior lighting products including table lamps, floor lamps, pendant lamps, and lamp sets in various finishes such as brushed steel, brass, and nickel, sold wholesale to interior designers and furniture retailers.
• Wall Décor Framed prints, stretched canvas, mirrors, and wall art across multiple style categories including Traditional, Transitional, Contemporary, Coastal-Tropical, Casual, and Kids, sold wholesale to the interior design and furniture retail trade.
• Mirrors Framed mirrors and beveled glass mirrors, many manufactured in the USA, sold wholesale to interior designers and furniture retailers.
• Decorative Accessories Decorative accessories including sculptures, vases, candle holders, and carved wood pieces, sold wholesale to interior designers and furniture retailers.
• Accent Furniture Decorative accent furniture including console tables, vanity tables, chests, and storage pieces, sold wholesale to interior designers and furniture retailers.
• Dann Foley Lifestyle Collection Designer sub-brand collection featuring framed canvases, framed prints under glass, and shadow boxes designed by Dann Foley, sold exclusively through StyleCraft to interior designers and furniture retailers.
• Tamara Day for StyleCraft Hand embellished framed canvas wall art collection featuring Oriental Window designs and other exclusive pieces designed by Tamara Day, sold wholesale exclusively through StyleCraft.
• Norman Wyatt Home Framed Canvas Designer stretched canvas wall art collection featuring floral, landscape, and abstract designs such as Laurel Grove and Swaying Ginkgo by Norman Wyatt Home, sold exclusively through StyleCraft.
• Bryan Keith Branded Products Designer-labeled accent furniture and lighting pieces under the Bryan Keith brand, including the Berkley Trees transitional floor lamp, sold exclusively through StyleCraft to interior designers and furniture retailers.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and moderate.

• Dann FoleycoreStrategic or Co-development Partner · 17 October 2025Dann Foley appointed as Creative Director for StyleCraft, Harp & Finial. Foley brings extensive design experience and has developed exclusive Lifestyle collections including framed prints, shadow boxes, and canvas art pieces sold exclusively through StyleCraft.
• Tamara DaycoreStrategic or Co-development PartnerTamara Day collaboration for StyleCraft featuring hand embellished framed canvas collections including Oriental Window series and other exclusive designs.
• Norman Wyatt HomemoderateStrategic or Co-development PartnerNorman Wyatt Home branded framed canvas collections exclusive to StyleCraft, including designs like Laurel Grove, Swaying Ginkgo, and other lifestyle artwork.
• Bryan KeithmoderateStrategic or Co-development PartnerBryan Keith branded products including the Berkley Trees transitional floor lamp, sold exclusively through StyleCraft.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Uttermost: Uttermost is one of the closest direct peers — a B2B wholesale home decor company offering lighting, wall art, mirrors, accent furniture, and accessories to interior designers and furniture retailers through showrooms and a members-only trade portal. Highly comparable in product mix, customer base, and distribution model to StyleCraft.
• Crestview Collection: Crestview Collection is a B2B wholesale home furnishings company providing lighting, furniture, mirrors, and decorative accessories to interior designers and retailers. Direct overlap with StyleCraft across product categories, trade-only model, and designer-style assortment.
• Surya: Surya is a large B2B wholesale home decor company offering rugs, lighting, pillows, wall decor, and accent furniture to interior designers and retailers. Comparable in scale, breadth, and B2B wholesale go-to-market, with an even broader global sourcing footprint than StyleCraft.
• Arteriors Home: Arteriors is a B2B wholesale home decor and lighting company selling lighting, furniture, and decorative accessories to interior designers and trade buyers. Direct overlap on lighting-led assortment, designer-driven product, and showroom/showroom-based distribution.
• Currey & Company: Currey & Company is a wholesale designer of lighting, furniture, and home decor with a strong trade-only channel serving interior designers. Comparable product mix (especially lighting and accent furniture) and similar positioning around designer-driven, premium-priced wholesale decor.
• Palecek: Palecek is a wholesale home furnishings company offering furniture, lighting, rugs, and decorative accessories to interior designers and retailers. Direct peer in trade-only B2B distribution and globally sourced, designer-styled home decor.
• NOVA of California: NOVA of California is a wholesale home decor company focused on lighting, wall decor, and accent furniture sold through interior design showrooms and trade channels. Direct peer in lighting-led product mix and designer/trade buyer customer base.
• Wildwood Home Accents: Wildwood Home Accents (a Hooker Furnishings brand) is a wholesale source for designer decorative accessories, lighting, and accent furniture sold to interior designers and retailers. Direct overlap with StyleCraft's decorative accessories and accent furniture assortment.
• Zuo Modern: Zuo Modern is a wholesale home furnishings company offering modern furniture, lighting, and decorative accessories to designers and retailers. Comparable B2B trade model and category breadth across furniture and lighting.

Broad incumbents

• Feiss / Generation Brands: Feiss (part of Generation Brands alongside Quoizel) is a large, established lighting and home accents manufacturer with broad retail and trade distribution. Larger incumbent with overlapping lighting and decorative offerings, but broader portfolio and deeper retail penetration than StyleCraft's niche trade focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/stylecrafthc
• Facebookfacebook.com/stylecraftonline

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StyleCraft Home Collection