House Of Brands Company

What House Of Brands Company does

House Of Brands Company (HOBC) is an India-based direct-to-consumer brand aggregator operating under a Thrasio-inspired model. The company identifies, acquires, and operates premium D2C brands in the fashion and lifestyle segments — including bags, belts, wallets, jewellery, and apparel — targeting India's top 1% affluent consumers who value exclusive, copyrighted designs. As of the latest available data, the portfolio comprises 12 premium brands (Chancy, Moonlet, Snoon, Jetwear, Thend, Denior, Art of More, Bange, Eloppe, and Merzi) with 5,000+ styles and 100,000+ accumulated product reviews. The company was founded after the team identified a gap in the Indian market for high-quality laptop bags and subsequently expanded category by category, launching a new collection every 10-12 weeks.

HOBC distributes its portfolio through dedicated brand-specific owned e-commerce websites (e.g., chancy.in, moonlet.in) and major Indian marketplaces including Amazon India and Flipkart. The technology stack is standard e-commerce infrastructure: cloud-hosted backend ERP systems with HTTPS encryption, Google Analytics for traffic tracking, and third-party payment gateways (Razorpay, Paytm) for transaction processing. No proprietary AI/ML capability is disclosed. The company also operates a B2B corporate employee club with 22,000+ members from corporate partners (Accenture, Tata, Infosys, Adobe, Google, Microsoft, IBM, and others listed on the website), functioning as an employee benefit and corporate gifting channel.

Revenue is generated primarily through one-time product sales at premium price points, with no subscription or tiered pricing model publicly disclosed. HOBC secured seed funding from ah! Ventures (lead), LetsVenture, and IITIITM Angels in June 2022 to fund brand acquisitions and portfolio expansion; the funding amount was not disclosed. The company is headquartered in Bengaluru, Karnataka, India, operates 11-50 employees, and remains a private, venture-backed entity with no parent company or public listing.

Name

House Of Brands Company

Legal name

House of Brands Company

Website

https://houseofbrands.company

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

House Of Brands Company is an India-based D2C brand aggregator that acquires and operates a portfolio of 12 premium fashion and lifestyle brands targeting affluent Indian consumers, distributing through owned e-commerce websites and major marketplaces including Amazon and Flipkart.

Ownership category

akta.pro rank

Product category

Fashion and Lifestyle E-commerce

akta.pro industry

PRIMARYCRAFACAL

Office, Stationery & Craft Supplies DTC

Consumer Products & Retail/E-commerce & Marketplaces/Direct-to-Consumer (DTC) Brand E-commerce

SECONDARYCRAFACAB

Beauty & Personal Care DTC

Consumer Products & Retail/E-commerce & Marketplaces/Direct-to-Consumer (DTC) Brand E-commerce

Keywords

• Direct to consumer brands
• Fashion brand aggregator
• Premium lifestyle products
• D2C brand portfolio
• Indian fashion ecommerce

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Revenue model

1. Direct-to-Consumer Product Sales: The company generates revenue by designing, manufacturing (through partners), and selling premium fashion and lifestyle products directly to consumers through owned e-commerce brand websites. Revenue is primarily one-time product transaction-based with premium pricing for exclusive, high-quality goods.
2. Marketplace Sales: Distribution of portfolio brand products through third-party Indian e-commerce marketplaces including Amazon and Flipkart, generating transaction revenue through platform sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

House Of Brands Company is a Thrasio-style direct-to-consumer (D2C) brand aggregator that designs, acquires, and operates a portfolio of premium fashion and lifestyle brands in India. The company offers exclusive, copyrighted designs across categories such as laptop bags, belts, wallets, and jewellery, selling directly to consumers through owned brand websites and major Indian e-commerce marketplaces.

Product overview

House Of Brands Company (HOBC) is a direct-to-consumer brand aggregator modeled after Thrasio. The company owns and operates a portfolio of 12 premium D2C fashion brands including Chancy, Moonlet, Snoon, Jetwear, Thend, Denior, Artofmore, Bange, Eloppe, and Merzi. The company focuses on exclusive, copyrighted designs targeting India's top 1% premium consumers who value exceptional quality. HOBC follows a Thrasio-style acquisition model, having acquired five premium brands within six months and planning to acquire eight more brands by the end of the financial year.

Differentiator

Problem solved

Functional benefit

Brands

• Chancy: Premium D2C fashion brand
• Moonlet
• Snoon
• Jetwear
• TheND
• Denior
• Art of More
• Bange
• Eloppe
• Merzi

Products and services

• Chancy Premium D2C fashion brand in House Of Brands Company's portfolio, selling premium fashion accessories through its dedicated website.
• Moonlet Premium D2C fashion brand in House Of Brands Company's portfolio, selling premium fashion accessories through its dedicated website.
• Snoon Premium D2C fashion brand in House Of Brands Company's portfolio, selling premium fashion accessories through its dedicated website.
• Jetwear Premium D2C fashion brand in House Of Brands Company's portfolio, selling premium fashion accessories through its dedicated website.
• Thend Premium D2C fashion brand in House Of Brands Company's portfolio, selling premium fashion accessories through its dedicated website.

Quantifiable outcome

• 30-day return policy — no questions asked
• +2 more outcomes

Segments2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators6 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• GlobalBees: India-based Thrasio-style D2C brand aggregator that acquires and scales small e-commerce brands across multiple categories. Directly comparable to HOBC's aggregator business model and target market.
• Mensa Brands: Indian D2C brand aggregator founded by Anchit Nayar, applying the Thrasio model to acquire and operate consumer brands. Closest comparable in business model, stage, and India market focus.
• GOAT Brand Labs: Indian D2C brand aggregator that partners with or acquires emerging consumer brands and helps scale them digitally. Same aggregator playbook as HOBC.
• Powerhouse91: Early-stage Indian D2C brand aggregator building a portfolio of digital-first consumer brands. Comparable aggregator model and India focus to HOBC.
• Thrasio: Original US-based D2C aggregator and the explicit inspiration for HOBC's business model. Directly comparable aggregator playbook, though operating in different geographies and at much larger scale.

Emerging players

• Mokobara: India-based premium D2C brand focused on travel bags and accessories targeting young urban professionals. Comparable premium positioning and D2C-first GTM targeting affluent Indian consumers.
• The Souled Store: India-based D2C fashion and lifestyle brand selling apparel and accessories through owned e-commerce and marketplaces. Comparable D2C-plus-marketplace omnichannel model targeting young Indian consumers.
• Bewakoof: India-based D2C casual fashion and accessories brand operating through own website and marketplaces. Comparable D2C-plus-marketplace GTM in the Indian fashion/lifestyle segment.
• XYXX: India-based premium D2C innerwear and loungewear brand targeting affluent urban consumers. Comparable premium positioning and D2C-first model in the Indian lifestyle segment.

Broad incumbents

• boAt: India's leading D2C audio and wearables brand that has scaled to mass-market premium positioning. Comparable D2C-led brand-building playbook in India, though at substantially larger scale and in a different category.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/houseofbrands.company
• Xx.com/houseofbrands01

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries10 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House Of Brands Company