Because We Can Media

What Because We Can Media does

Because We Can Media Ltd (BWCM) is a UK-based, privately held digital marketing agency incorporated in 2017 and headquartered in Sevenoaks, operating with 11–50 employees under founder and CEO John Donovan. The agency's commercial focus is narrow by design: it serves the gambling and esports verticals, offering social media marketing, app and website user acquisition, proximity / geo-location campaigns, and programmatic media buying, with BWC Esports positioned as a dedicated sub-brand for esports-specific demand.

Underlying the services layer is a proprietary, mobile-first programmatic advertising technology platform that the agency operates rather than resells. Stated capabilities include fraud prevention via anomaly detection, proximity / geo-location targeting, campaign optimization, and performance measurement, integrated with major SSPs (AdLedge, Adjust, AppsFlyer, Kochava, InMobi, PubMatic, Index Exchange, Rubicon, Xandr) and a set of technology and data partners (Google, Twitter, Zeotap, Nielsen, Moat, mParticle).

Revenue mechanics are a mix of professional services (agency fees for strategy, creative, and managed campaign execution) and programmatic transaction economics flowing through the in-house platform, with no publicly disclosed pricing or contract terms. The customer base spans gambling operators (SportPesa, 5Dimes, Bet365, Betway, 888 Casino, Mr Green, Royal Panda, Jackpot City Casino, Vulkan Vegas), media partners (Mindfuture World), and a broad publisher/inventory footprint in sports and esports (ESPN, FOX Sports, CBS Sports, Twitter, NBC Sports, Sky Sports, Yahoo Sports, Sports Illustrated, FanDuel, 90min, Sporting News, GiveMeSport, Premier Sports Network, Fighting Films, Knup Solutions). Service delivery is multi-regional, covering the US, Europe, Canada, and Africa from the UK base.

Name

Because We Can Media

Legal name

Because We Can Media Ltd

Website

https://becausewecanmedia.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Because We Can Media Ltd is a UK-based digital marketing agency serving gambling operators and esports publishers through social media, app/website marketing, proximity campaigns, and proprietary programmatic advertising technology, with operations across the US, Europe, Canada, and Africa.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Media & Broadcast Sponsorship (In-Game Broadcast, Streaming Sponsorship) (MPAKALAF)

akta.pro secondary industry

Media Barter & Trade Media Buying (BPAFABAL)

Keywords

• Programmatic advertising
• Gambling marketing services
• Esports brand marketing
• Proximity advertising campaigns
• App performance marketing

Headquarters

HQ city

Sevenoaks

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Agency Marketing Services: Full-service marketing agency providing social media marketing, app/website marketing, and proximity campaigns for gambling and esports brands
2. Programmatic Advertising: Programmatic campaign management with tailored campaigns, profound targeting options, and optimized ROI delivery across their SSP partnerships

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Because We Can Media is a B2B digital marketing agency that delivers social media marketing, app/website performance marketing, proximity-based advertising campaigns, and programmatic advertising solutions for gambling, sports betting, and esports brands. The agency operates an in-house proprietary programmatic technology platform integrated with major SSPs and premium sports publishers (ESPN, FOX, CBS Sports, Twitter) to enable tailored audience targeting and measurable ROI across global markets.

Product overview

Because We Can Media operates as a specialized marketing agency serving the gambling and esports industries. The company offers a unified portfolio of services built around its in-house proprietary technology platform. Core offerings include Social Media Marketing (campaign management across Twitter, Instagram, Snapchat, LinkedIn, YouTube, and TikTok), App/Website Marketing (performance-focused campaigns using proprietary measurement and fraud prevention technology), and Proximity Campaigns (geo-location and footfall-based targeting). The company also provides Programmatic Solutions with direct publisher relationships including ESPN, FOX, CBS Sports, and Twitter, alongside specialized BWC Esports services. All offerings are supported by multi-dimensional Targeting Options spanning contextual, demographic, geographic, B2B, mobile-specific, and behavioral parameters.

Differentiator

Problem solved

Functional benefit

Brands

• BWC Esports: Esports marketing division created to help brands engage authentically with the gaming community.

Products and services

• Social Media Marketing

Quantifiable outcome

• Actionable metrics delivery - focus on measurable campaign performance over vanity metrics

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability1 record

Feature4 records

Partnerships

35 partnerships are on record, tiered exclusive, technology partner, publisher partner, data partner, key publisher, brand partner, ssp partner and measurement partner.

• Premier Sports NetworkexclusiveStrategic or Co-development PartnerExclusive partnership with Premier Sports Network as one of their three exclusive partnerships listed on the website.
• Fighting FilmsexclusiveStrategic or Co-development PartnerExclusive partnership with Fighting Films as one of their three exclusive partnerships listed on the website.
• Knup SolutionsexclusiveStrategic or Co-development PartnerExclusive partnership with Knup Solutions as one of their three exclusive partnerships listed on the website.
• Googletechnology partnerTechnology or IntegrationTechnology partnership for app/website marketing with self-built tech partnerships including Google for ad technology and first party data providers.
• Twitterpublisher partnerTechnology or IntegrationMajor sports publisher partner with direct relationships providing access to Twitter ad inventory and insights for content posted.
• Zeotapdata partnerTechnology or IntegrationData partnership for first party data providers in their marketing technology stack.
• ESPNkey publisherGTM or Marketing PartnerMajor sports publisher partner providing access to premium sports content inventory for advertising campaigns.
• FOX Sportskey publisherGTM or Marketing PartnerMajor sports publisher partner with direct relationships and better ad placement opportunities.
• CBS Sportskey publisherGTM or Marketing PartnerMajor sports publisher partner providing premium sports inventory access.
• FanDuelpublisher partnerGTM or Marketing PartnerSports betting publisher partner listed among their publisher partners.
• Sports Illustratedpublisher partnerGTM or Marketing PartnerSports media publisher partner listed among their publisher network.
• Yahoo Sportspublisher partnerGTM or Marketing PartnerSports publisher partner in their network.
• Sky Sportspublisher partnerGTM or Marketing PartnerSports publisher partner in their network.
• 90minpublisher partnerGTM or Marketing PartnerSports content publisher partner in their network.
• SportPesabrand partnerGTM or Marketing PartnerSports betting brand customer and partner they work with for programmatic campaigns.
• Bet365brand partnerGTM or Marketing PartnerMajor gambling brand listed among their brand partners.
• Betwaybrand partnerGTM or Marketing PartnerSports betting brand partner in their portfolio.
• 888 Casinobrand partnerGTM or Marketing PartnerOnline casino brand partner.
• Mr Greenbrand partnerGTM or Marketing PartnerOnline gambling brand partner.
• Royal Pandabrand partnerGTM or Marketing PartnerOnline casino brand partner.
• Jackpot City Casinobrand partnerGTM or Marketing PartnerOnline casino brand partner.
• Vulkan Vegasbrand partnerGTM or Marketing PartnerOnline casino brand partner.
• 5 Dimesbrand partnerGTM or Marketing PartnerSports betting brand partner and testimonial source.
• AdLedgessp partnerTechnology or IntegrationSupply-side platform (SSP) partner listed in their SSP network.
• Adjustssp partnerTechnology or IntegrationMobile measurement and analytics platform partner.
• AppsFlyerssp partnerTechnology or IntegrationMobile attribution and analytics platform partner.
• Kochavassp partnerTechnology or IntegrationMobile attribution and analytics platform partner.
• InMobissp partnerTechnology or IntegrationMobile advertising platform partner in their SSP network.
• PubMaticssp partnerTechnology or IntegrationProgrammatic advertising platform partner.
• Index Exchangessp partnerTechnology or IntegrationOpen programmatic exchange partner.
• Rubiconssp partnerTechnology or IntegrationProgrammatic advertising platform partner.
• Xandrssp partnerTechnology or IntegrationProgrammatic advertising platform partner (now part of Microsoft).
• Nielsenmeasurement partnerTechnology or IntegrationMedia measurement and analytics partner for campaign performance tracking.
• Moatmeasurement partnerTechnology or IntegrationAd measurement and analytics partner for viewability verification.
• mParticledata partnerTechnology or IntegrationCustomer data platform partner for audience data management.

Scale indicators3 records

Expansion highlights5 records

Direct peers

• Catena Media: Public gambling-focused performance marketing and affiliate company that buys sportsbook and casino traffic at scale. Highly comparable to BWCM's gambling advertiser customer base and programmatic/display buying model, though operating at much larger scale.
• Better Collective: Listed gambling sportsbook and casino affiliate marketing group that partners with major sports publishers and serves the same brand-side audience as BWCM (sportsbooks, casinos). Comparable business model of monetizing sports audiences for gambling advertisers.
• Gambling.com Group: Public digital marketing specialist for the online gambling industry, operating a portfolio of gambling-affiliate sites and media properties. Comparable in vertical specialization on gambling performance marketing and reliance on premium sports/affiliate inventory.
• Raketech: Listed affiliate and performance-marketing company focused on iGaming and sports betting. Comparable as a digital marketing agency serving sportsbook and casino operators with display, programmatic, and SEO-led acquisition.
• XLMedia (now Raconteur Media): Performance and digital media group with historical focus on gambling and consumer verticals. Comparable as a programmatic and content-led digital marketing partner for gambling brands, though undergoing strategic transition.
• SharpLink: Sports betting marketing technology and customer-acquisition specialist working directly with sportsbook operators. Comparable in target customers (US sportsbooks) and use of proprietary technology to deliver performance campaigns.
• OddsChecker: Sports betting odds comparison and affiliate publisher with deep relationships to UK and global sportsbook operators. Comparable in monetizing sports audiences on behalf of gambling advertisers and operating in BWCM's geographies.
• Acceleration Partners: B2B digital marketing agency specializing in partner/affiliate and performance marketing. Comparable agency structure and programmatic, performance-led approach for brand clients, though not gambling-vertical focused.

Broad incumbents

• WPP: World's largest advertising holding company with extensive sports, gaming, and media-buying capabilities through GroupM, Ogilvy, and VMLY&R. Comparable as a competitor for the same tier-1 sportsbook marketing budgets, but operates across all verticals at vastly greater scale.
• Publicis Groupe: Global advertising holding company with a strong digital media and performance-marketing practice (Publicis Media, Digitas). Comparable as a programmatic and brand-marketing competitor for sportsbook and gaming clients at enterprise scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BWCMLtd
• LinkedInlinkedin.com/company/bwcm
• Instagraminstagram.com/_bwcm_

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Because We Can Media