Service Roundtable
Service Roundtable (operating as Service Nation by EverPro) is a US membership-based business accelerator serving 30,000+ independent HVAC, plumbing, electrical, solar, remodeling, and connected-home contractors with peer advisory groups, business tools, training, and a 100+ preferred-vendor rebate network distributing over $18M annually in member cash back.
- Company typePrivate
- Founded2002
- HeadquartersLewisville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Service Roundtable does
Service Roundtable, operating as Service Nation by EverPro, is a membership-based business accelerator for independent home service trade contractors in the United States. Founded in 2002 and now a subsidiary of EverPro, the company serves approximately 30,000+ contractors across six verticals: HVAC, plumbing, electrical, solar, remodeling, and connected home/smart-home installation. Its offering bundles peer advisory groups, coaching, training, business tools (templates, dashboards, flat-rate pricing builders, overhead calculators, marketing templates), and a 100+ preferred-vendor partner network through which members earned over $18 million in cash-back rebates in the past year from partners such as Lennox, Rheem, Daikin, Bradford White, A.O. Smith, Moen, The Home Depot Pro, HD Supply, Sunbelt Rentals, GM Envolve, US Bank Elavon, and Mettler Toledo.
The underlying product is a content- and community-led platform rather than a software-as-a-service application: it provides ready-to-use business templates, performance dashboards, and rule-based calculators alongside peer networking and instructor-led training, supplemented by the annual Service World Expo industry conference. The technology stack is not explicitly disclosed, and there is no indication of proprietary AI/ML, APIs, or SDKs; the differentiated value sits in the accumulated library of trade-specific playbooks, the member base, and the curated vendor rebate relationships built over more than two decades.
The business model is a tiered subscription with recurring monthly membership fees (Roundtable tier starting at $99/month, plus Edge and higher plans), supplemented by an economic interest in the transaction-fee/override flow from the partner rebate program. Go-to-market is community-led: content marketing and free calculators drive top-of-funnel interest, peer advisory groups and the Service World Expo convert mid-funnel, and self-serve website signup plus sales-assisted conversations close at the bottom of funnel. The company is headquartered in Irving, Texas (with Lewisville, TX also referenced in firmographics), operates with 11-50 employees, and has no public funding history or disclosed revenue. Matt Michel serves as Chief Executive Officer.
Service Roundtable firmographics
Firmographics- Name
- Service Roundtable
- Legal name
- Service Nation by EverPro
- Website
- https://serviceroundtable.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Service Roundtable (operating as Service Nation by EverPro) is a US membership-based business accelerator serving 30,000+ independent HVAC, plumbing, electrical, solar, remodeling, and connected-home contractors with peer advisory groups, business tools, training, and a 100+ preferred-vendor rebate network distributing over $18M annually in member cash back.
- Ownership category
- akta.pro rank
Service Roundtable industry classification
Industry- Product category
- Trade contractor business services
- NAICS
- Business Associations (813910), Business, Professional, Labor, Political, and Similar Organizations (8139), Convention and Trade Show Organizers (561920), Business Service Centers (56143)
- SIC
- Services-Membership Organizations (8600), Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Home Services Coordination & Vendor Management (HSACAIAI)
- akta.pro secondary industry
- Vendor Sourcing & Contract Management (HSACAAAE)
Keywords
Where Service Roundtable is headquartered
LocationHeadquarters
- HQ city
- Lewisville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Service Roundtable business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Membership Subscriptions: Monthly membership fees providing access to peer groups, coaching, training, business tools, and partner rebate programs. Multiple tiers including Edge, Roundtable, and higher plans. Starting at $99/month for Roundtable tier.
- Cash Back Rebates: Members earn rebates on purchases from 100+ preferred vendor partners. The company facilitated over $18 million in cash back to members in the past year.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Roundtable membership starting tier at $99/month |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Service Roundtable product offering
Product offeringCore offering
Service Roundtable, operating as Service Nation by EverPro, is a membership-based business accelerator for home service trade contractors (HVAC, plumbing, electrical, solar, remodeling, connected home). Members pay monthly subscription fees starting at $99/month to access peer advisory groups, coaching and consulting, training and education, a library of business tools and templates, and a vendor rebate program that returned more than $18 million in cash back to members in the past year through 100+ preferred partner brands.
Product overview
Service Nation by EverPro is a membership-based business accelerator platform for home service contractors offering a unified suite of growth and operational tools. The platform integrates coaching, training, peer networking, vendor partnerships with cash back rewards, and business management tools including calculators, dashboards, templates, and playbooks. Core offerings include Peer Advisory Groups, Resource Library, Coaching & Consulting, Training & Education, Partner Access & Rewards (Cash Back Rewards), Business Tools, and Community & Networking, all accessible through a single membership tier structure starting with Roundtable at $99/month.
Differentiator
Problem solved
Functional benefit
Products and services
- Peer Advisory Groups
- Coaching & Consulting
- Training & Education
- Cash Back Rewards
- Partner Access
- Business Tools & Resources
- Resource Library
- Community & Networking
- Service World Expo
Quantifiable outcome
- $18M+ cash back returned to members in past year
- +3 more outcomes
Companies that use Service Roundtable
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles5 records
Service Roundtable technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Service Roundtable partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- LennoxcoreEquipment manufacturer partner providing rebates to Service Nation members on HVAC units purchased. Members receive cash back on Lennox products as part of the 100+ preferred partner network.
- RheemcoreWater heating and HVAC equipment manufacturer partner. Members earn rebates on Rheem units as part of the cash back rewards program.
- DaikincoreHVAC equipment manufacturer providing rebates on Daikin, Amana, and Goodman products to Service Nation members.
- AmanaminorBrand under Daikin offering. Members receive rebates on Amana units through the preferred partner program.
- GoodmanminorBrand under Daikin offering. Included in rebates and cash back rewards for members.
- Bradford WhitecoreWater heater manufacturer partner providing rebates on purchases to Service Nation contractor members.
- A.O. SmithcoreWater heating and boiler equipment manufacturer partner in the cash back rewards program.
- MoencorePlumbing fixtures manufacturer partner offering discounts and rebates to members.
- The Home Depot ProcoreMajor supply partner for tools, equipment, and materials. Members receive exclusive pricing and cash back on purchases.
- HD SupplyminorIndustrial supply partner for maintenance, repair, and operations products with member discounts.
- Sunbelt RentalsminorEquipment rental partner providing discounted rates to Service Nation members for temporary equipment needs.
- Mettler ToledominorWeighing and measurement equipment partner with discounts available to member contractors.
- US Bank ElavonminorPayment processing services partner offering favorable rates to member contractors.
- GM EnvolveminorFleet and commercial vehicle partner providing vehicle purchase or leasing benefits to Service Nation members.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Service Roundtable competitors and assessment
Company assessmentDirect peers
- Nexstar Network: Nexstar Network is a membership-based business coaching and peer group organization for HVAC, plumbing, and electrical contractors, closely mirroring Service Nation's community-led, training-and-coaching model for the same core trades.
Broad incumbents
- ServiceTitan: ServiceTitan is the leading field service management software platform for HVAC, plumbing, electrical, and other trades contractors; it serves the same contractor base as Service Nation but sells SaaS rather than memberships, and is much larger and more capitalized.
- Housecall Pro: Housecall Pro provides field service management software targeting small and mid-sized home service businesses; it overlaps with Service Nation's contractor customer base but focuses on operational/workflow software rather than coaching and peer networking.
- Jobber: Jobber offers field service software for home service businesses including HVAC, plumbing, and electrical contractors; it targets a similar SMB customer base as Service Nation but is a software platform rather than a membership/community.
- FieldRoutes (by WorkWave): FieldRoutes provides route optimization, CRM, and field service software for pest control, lawn care, and related home services; it is comparable as a technology vendor serving SMB contractors in adjacent home-services verticals.
Others
- ServiceMaster (home service franchises): ServiceMaster operates franchised home service businesses (restoration, cleaning, pest control) and supports franchisees with training, marketing, and vendor programs that parallel Service Nation's role as a back-office and growth partner for contractors.
- LocaliQ (by Gannett): LocaliQ provides digital marketing solutions targeted at SMBs including home services contractors; it competes for the same marketing-services budget that Service Nation's templates, dashboards, and coaching aim to capture.
- Yext: Yext provides digital presence and listings management for multi-location businesses including home services contractors; it is an adjacent enabling technology that competes with elements of Service Nation's marketing toolset.
- EverCommerce (parent): EverCommerce is the publicly-listed parent of EverPro and Service Nation; its portfolio of vertical SaaS products for service businesses is the broader ecosystem within which Service Nation's membership and coaching products are positioned.
Emerging players
- BuildOps: BuildOps is an all-in-one field service management platform purpose-built for commercial specialty contractors, sharing Service Nation's SMB contractor customer profile but delivering software rather than community/coaching.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Service Roundtable social profiles
Digital presenceService Roundtable financial estimates
Financial estimateRevenue estimate
Valuation estimate
Service Roundtable leadership team
Management profileNumber of profiles
Profiles1 record
Service Roundtable funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Service Roundtable M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Service Roundtable
What does Service Roundtable do?
Service Roundtable, operating as Service Nation by EverPro, is a membership-based business accelerator for home service trade contractors (HVAC, plumbing, electrical, solar, remodeling, connected home). Members pay monthly subscription fees starting at $99/month to access peer advisory groups, coaching and consulting, training and education, a library of business tools and templates, and a vendor rebate program that returned more than $18 million in cash back to members in the past year through 100+ preferred partner brands.
Is Service Roundtable a public or private company?
Service Roundtable is a private company. It is classified as corporate owned and is currently operating.
When was Service Roundtable founded?
Service Roundtable was founded in 2002. It employs 11 to 50 people.
Where is Service Roundtable based?
Service Roundtable is headquartered in Lewisville, United States, in the North America region.
How does Service Roundtable make money?
Two revenue lines are on record. Membership Subscriptions are the primary driver. The others are cash Back Rebates.
Who are Service Roundtable's main competitors?
Nexstar Network is listed as a direct peer. Broad incumbents are ServiceTitan, Housecall Pro, Jobber and FieldRoutes (by WorkWave). Others are ServiceMaster (home service franchises), LocaliQ (by Gannett), Yext and EverCommerce (parent). BuildOps is listed as an emerging player.
Does Service Roundtable have an API?
No public API is recorded for Service Roundtable.
What industry is Service Roundtable in?
Service Roundtable's product category is Trade contractor business services. Its primary akta.pro industry code is HSACAIAI, Home Services Coordination & Vendor Management, with a secondary code of HSACAAAE, Vendor Sourcing & Contract Management. Its NAICS code is 813910 and its SIC code is 8600.