Landscape Leadership

What Landscape Leadership does

Landscape Leadership is a privately held, bootstrapped B2B sales and marketing agency that exclusively serves the green industry — lawn care, landscape design and installation, commercial landscaping, tree care, maintenance and irrigation, and pest control. Founded in 2008 by Chris Heiler (who has been in the green industry since 1997 and previously operated his own landscape design firm for seven years) and headquartered in Austin, TX, the firm operates as a fully distributed remote team of fewer than ten people. Since 2025, day-to-day leadership has been led by CEO Chad Diller, a former marketing manager at a Top 150 Green Industry company and a certified ISA Certified Arborist and Landscape Industry Certified Technician, with Heiler remaining as Founder and Owner.

The firm's service portfolio centers on six core offerings: Marketing Strategy and Consulting, Website Design and Development, Photography and Video Production, Digital Marketing (content, SEO, paid search, email/SMS, online reviews, e-commerce), Social Media Management, and Sales Enablement. Underlying technology is built around HubSpot — the firm is a HubSpot Gold Solutions Partner — with HubSpot Sales Hub implemented for clients and integrated to Outlook 365, Gmail, Google Calendar, and phone systems to support pipeline tracking, activity logging, and lost-deal analytics. The firm also extends into light AI enablement (publishing guidance on AI website agents in July 2024) and produces a substantial content library — weekly blog posts, multiple free guidebooks, a Marketing ROI Calculator, an email course, and the Smarketing Talk podcast — used to generate inbound demand.

Commercially, Landscape Leadership runs a sales-led, consultative motion with a three-step intake (consultation request, qualification survey, 30-minute Zoom) that requires CEO/owner involvement and is governed by exclusivity clauses preventing work for direct competitors. Pricing is custom and not publicly disclosed, but typical client spend is $70,000–$100,000 per year in agency fees plus pass-through advertising spend, sold on annual retainers. The target buyer is a mid-sized green industry operator with $2M–$20M in revenue and 1–5 locations, with named clients including Joshua Tree Experts (Tree Care), Kingstowne Lawn & Landscape (Landscape Maintenance), Level Green Landscaping (Commercial Landscaping), Lawn and Pest Solutions, and Monarch Landscape Management. Distribution is dominated by inbound content marketing, the newsletter (4,000–5,000 subscribers), the podcast, social media, and thought-leadership placement in industry publications such as NALP, Lawn & Landscape, Total Landscape Care, and Landscape Management Magazine. The firm has no disclosed external funding, subsidiaries, acquisitions, or M&A activity, and serves only the United States.

Name

Landscape Leadership

Legal name

Landscape Leadership

Website

https://landscapeleadership.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Landscape Leadership is a bootstrapped B2B sales and marketing agency exclusively serving U.S. green industry companies (lawn care, landscape design/installation, tree care, commercial landscaping, irrigation, pest control). Founded 2008 and based in Austin, TX, the firm provides digital marketing, web design, video production, sales enablement, and social media services to mid-sized operators with $2M–$20M in revenue.

Ownership category

akta.pro rank

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Annual Marketing Retainer/Services: Clients typically spend $70,000-$100,000 annually with Landscape Leadership, plus additional ad spend. Custom engagement model for each client based on their specific marketing and sales needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Landscape Leadership is a B2B sales and marketing agency that delivers custom, annual-retainer marketing programs exclusively to U.S. green-industry businesses (lawn care, landscaping, tree service, pest control, commercial landscaping, and irrigation companies). Its core offerings span marketing strategy and consulting, custom website design and development, photography and video production, digital marketing (SEO, paid search, email/SMS, social), traditional advertising, and sales enablement built on the HubSpot CRM platform.

Product overview

Landscape Leadership is a B2B sales and marketing agency exclusively serving the green industry (lawn care, landscaping, tree service, pest control, and irrigation companies). Founded in 2008 and headquartered in Austin, TX, the agency operates as a fully distributed remote team and serves clients with $2M–$20M+ in annual revenue. The agency's service portfolio is organized around six core offerings: Marketing Strategy & Consulting, Website Design & Development, Photography & Video Production, Digital Marketing (SEO, paid search, email/SMS, content), Traditional Advertising, Social Media Management, and Sales Enablement (HubSpot-based CRM and pipeline management). These services are complemented by a suite of free downloadable resources — including marketing guidebooks, ROI calculators, tip sheets, and the Smarketing Talk podcast — used to attract and educate prospective clients. Landscape Leadership is a HubSpot Gold Solutions Partner, and the HubSpot platform (Sales Hub) is a core technology integration used across all client engagements.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Strategy & Consulting Customized strategic plans and marketing consulting for green industry companies, including buyer personas, competitive analysis, and go-to-market strategy tailored to each client's business goals.
• Website Design & Development Custom website design and development for lawn care, landscaping, tree service, and pest control companies, focused on generating local traffic, capturing leads, and converting visitors into qualified prospects.
• Photography & Video Production Professional photo and video shoots planned and executed to showcase client work, team, and customer testimonials, used across websites, social media, and email marketing campaigns.
• Digital Marketing Content marketing, paid search ads (Google Ads), SEO, email and SMS campaigns, online reviews management, and e-commerce solutions to drive traffic and leads for green industry clients.
• Traditional Advertising Strategic insight and creative direction for direct mail, print ads, and other traditional advertising channels for green industry companies.
• Social Media Management Creation and distribution of quality written, photo, and video content across social platforms to educate and engage social followers for green industry companies; expanded in July 2025 with a new high-quality, convenient offering for mid-sized green industry operators.
• Sales Enablement Digital selling tools setup and sales process optimization, including HubSpot CRM configuration, sales activity tracking, pipeline management, and lost deal analysis to help landscaping companies close more business.
• AI Website Agent AI-driven website agent integration deployed across client websites to enable AI-powered visitor engagement while preserving each client's brand voice and industry-specific positioning.

Quantifiable outcome

• 27x website traffic increase for Joshua Tree Experts
• +4 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

One partnership is on record.

• HubSpotcoreTechnology or IntegrationHubSpot Solutions Partner (Gold Partner) providing CRM, sales, and marketing automation solutions. Landscape Leadership implements HubSpot Sales Hub for landscaping clients, including integrations with Outlook 365/Gmail, Google Calendar, and phone systems for activity tracking and sales pipeline management.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• LSEO: Digital marketing agency that has long specialized in SEO and lead generation for landscapers, lawn care, tree care, and adjacent home-services niches — directly overlapping Landscape Leadership's ICP and service mix.
• Scorpion: Marketing and technology provider focused on home and professional services (legal, HVAC, plumbing, landscaping) with a similar niche-agency-plus-tech-platform model targeting mid-market service businesses.

Broad incumbents

• WebFX: Large full-service digital marketing agency that serves many industries including home services, providing SEO, content, paid media, and web design — competes for the same mid-market green industry marketing budgets without the vertical specialization.
• Thrive Internet Marketing Agency: Full-service digital marketing agency offering SEO, web design, PPC, and content marketing to SMBs across many verticals — overlaps on service capabilities and mid-market client size but lacks green-industry specialization.
• Hibu: SMB-focused marketing services platform offering websites, SEO, paid media, and reputation management to local service businesses — competes for the same landscape and home-services clients with a broader, less-specialized GTM.
• LocaliQ (USA TODAY Network): SMB marketing and advertising solutions arm of USA TODAY Network offering lead generation, SEO, SEM, and web for local businesses — competes for the same mid-market green industry buyer with a larger, geographically distributed salesforce.
• TwentyOne Digital (formerly Marketing 360): SMB marketing platform combining software with managed services for websites, SEO, social, and content — overlaps with Landscape Leadership's offerings for green industry SMBs without industry specialization.

Others

• Vendasta: SMB marketing and CRM platform serving local agencies and their business clients — adjacent ecosystem participant whose partners and resellers often compete for the same green industry marketing engagements.
• ServiceTitan: Vertical SaaS provider for trades and home services including landscapers and tree care — not a direct marketing agency peer but its expanding marketing features and partner ecosystem compete indirectly for the same green industry technology and lead-gen budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC7Y3ugDbHJg0Yxm20asvf1A
• LinkedInlinkedin.com/company/landscape-leadership
• Xx.com/Inbound_Agency
• Facebookfacebook.com/220330946624

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landscape Leadership