Blurify
- Company typePrivate
- Founded2015
- HeadquartersWroclaw, Poland
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Blurify does
Blurify is a Polish iGaming software development firm headquartered in Wrocław, operating under the legal entity Studio Software Sp. z o.o. Founded in 2015 by Adam Mateja (CEO) and Karol Chołody (COO), the company originally delivered general software projects before pivoting to iGaming around 2020. It rebranded to Blurify in 2022 and now employs 50+ engineers, designers, and consultants focused on casino operators, sportsbook providers, sports clubs, and game developers across EMEA, North America, and other global markets.
The company's offering combines full-scope custom development services with a growing portfolio of proprietary products. Core products include BlurSpin™, an in-house Casino Backoffice System Framework positioned as a no-revenue-share alternative to white-label platforms, and Tournament Better™, a mobile app that enables sports clubs to launch fan-betting experiences (anchored by the WKS Śląsk Wrocław partnership). An AI Behavior Analyser module is announced as upcoming. Services span online casino software, sportsbook development, iGaming platform engineering, crypto payments integration, data platforms, AWS/cloud, mobile and web development, UX/UI design, MVP and product workshops, IT outsourcing, and multi-jurisdiction licensing consulting (MGA, UKGC, Curacao). Technology stack centers on PHP (Symfony/Laravel), React.js, React Native, Node.js, Docker on AWS and Google Cloud, with CI/CD automation, Zabbix/Grafana monitoring, and a 3-month post-launch warranty.
Commercially, Blurify operates a sales-led, services-heavy model with multiple revenue streams: custom project delivery (fixed price or time and materials), BlurSpin™ licensing, IT outsourcing at disclosed B2B rates of 20,000–32,000 PLN/month per senior developer, and tech/licensing consulting. Go-to-market combines direct enterprise sales, a tier-1 event presence (iGB L!VE, SBC Summit, SiGMA World, ICE), content marketing via a 100+ article blog, and a webinar series. The company is founder-owned and bootstrapped, with no disclosed external funding, and has earned Forbes Diamonds, Business Gazelles, and a 5/5 Clutch rating as evidence of sustained growth and customer satisfaction.
Blurify firmographics
Firmographics- Name
- Blurify
- Legal name
- Studio Software Sp. z o.o.
- Website
- https://blurify.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Blurify industry classification
Industry- Product category
- iGaming Software Development
- NAICS
- Software Publishers (5132)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Fantasy-to-Sportsbook Convergence (DFS Sportsbook Hybrids) (MPAEACAM)
Keywords
Where Blurify is headquartered
LocationHeadquarters
- HQ city
- Wroclaw
- HQ country
- Poland
- HQ region
- Europe
Offices2 records
Markets served
Blurify business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Custom Software Development: End-to-end custom iGaming software development including front-end design, back-end development, payment integration, regulatory adjustments, odds and game integrations. Billed on project basis or time & materials.
- Product Licensing (BlurSpin™): Licensing of proprietary BlurSpin™ casino backoffice framework to operators, eliminating revenue sharing model. Provides foundation for customizable and robust gaming experience.
- Tech Consulting & Licensing Services: Technology consulting including architecture assessments, code audits, scalability consulting, migration support, and licensing process guidance (MGA, UKGC, Curacao).
- IT Outsourcing: Providing skilled development resources for client projects including mobile apps, web development, AWS/cloud solutions, and ongoing maintenance.
- MVP Development: Product workshops and MVP development services to help clients define product objectives and build minimum viable products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Senior Full Stack Developer: 20,000 - 28,000 PLN + VAT (B2B) |
| Subscription | Monthly | Lead Fullstack Developer: 26,000 - 32,000 PLN + VAT (B2B) |
| Subscription | Monthly | Senior Node.js Developer: 20,000 - 25,000 PLN + VAT (B2B) |
| Subscription | Monthly | IT Business Analyst: 10,000 - 16,000 PLN + VAT (B2B) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Blurify product offering
Product offeringCore offering
Blurify is a Polish iGaming software development studio that builds custom online casino platforms, sportsbook software, and related gaming systems for operators worldwide. It also licenses two proprietary products: BlurSpin™, a modular casino backoffice framework, and Tournament Better™, a mobile app that lets sports clubs organize football tournaments. The studio delivers end-to-end services including frontend, backend, payment and crypto integration, regulatory compliance, cloud deployment, and ongoing maintenance under a 3-month post-implementation warranty.
Product overview
Blurify is an award-winning iGaming software development company offering both proprietary products and full-scope services. Its core product portfolio includes BlurSpin™ (an in-house casino backoffice system framework eliminating revenue sharing), Tournament Better™ (a dedicated mobile app for sports clubs to engage fans via betting), and a forthcoming AI Behavior Analyser module. The company also provides a comprehensive suite of 14 service offerings covering online casino software development, sportsbook development, iGaming platform development, crypto payments, data platforms, mobile and web development, UX/UI design, AWS/cloud solutions, IT outsourcing, product workshops, MVP development, business consulting, and tech consulting/licensing — serving casino operators, sportsbook providers, and game developers worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- BlurSpin™
Quantifiable outcome
- 230m+ transactions processed through systems
- +5 more outcomes
Companies that use Blurify
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles3 records
Blurify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature6 records
Blurify partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- OptimoveminorMarketing partnership with customer engagement platform provider. Listed in footer as partnership relationship, suggesting collaborative marketing or integration relationship.
- WKS Śląsk WrocławcoreOfficial technology partner and sponsor of Polish basketball club. Created mobile betting app for thousands of fans, demonstrating product capabilities in sports engagement.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
Blurify competitors and assessment
Company assessmentBroad incumbents
- EveryMatrix: Established iGaming software supplier offering casino platforms, sportsbook, payments, and affiliate systems — directly comparable to Blurify's full-stack iGaming platform delivery and BlurSpin™-style backoffice offering, but at significantly larger scale.
- Playtech: Largest publicly listed gambling technology vendor, supplying casino, sportsbook, and platform solutions globally; competes with Blurify for tier-1 iGaming operator contracts but at vastly larger scope.
Direct peers
- SOFTSWISS: iGaming software solutions provider with a casino platform, sportsbook, and crypto payments — directly comparable to Blurify's BlurSpin™ casino backoffice and crypto payment services for licensed operators.
- Pragmatic Solutions: Provides an iGaming platform (Pragmatic Play Backend) for licensed operators, emphasizing operator ownership and no revenue share — a near-identical positioning to Blurify's BlurSpin™ value proposition.
- BetConstruct: Offers sportsbook and iGaming platform technology, including white-label and turnkey solutions for operators worldwide — directly overlapping with Blurify's sportsbook and casino platform services.
- Digitain: iGaming platform and sportsbook technology provider serving licensed operators across multiple jurisdictions — directly comparable to Blurify's casino backoffice and sportsbook delivery, with similar multi-jurisdiction licensing support.
- Altenar: Specialist sportsbook software provider focused on operators and B2B integrations — directly comparable to Blurify's sportsbook development services for tier-1 traffic events like Euro 2024.
- NSoft: Betting and gaming solutions provider offering sportsbook, casino, and retail platform technology — overlapping with Blurify's iGaming platform and sportsbook development services.
- ORYX Gaming (Bragg Gaming): Provides an iGaming platform, aggregator, and content distribution to licensed operators — directly comparable to Blurify's platform and integration services for casino and sportsbook operators.
Emerging players
- Sigma (formerly Jeton) / Hub88-style aggregators: Aggregation and integration platform for iGaming operators, comparable to the integrations and aggregator-adjacent work Blurify performs for game providers and operators across MGA/UKGC/Curaçao.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Blurify social profiles
Digital presenceBlurify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blurify leadership team
Management profileNumber of profiles
Profiles7 records
Blurify funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blurify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blurify
What does Blurify do?
Blurify is a Polish iGaming software development studio that builds custom online casino platforms, sportsbook software, and related gaming systems for operators worldwide. It also licenses two proprietary products: BlurSpin™, a modular casino backoffice framework, and Tournament Better™, a mobile app that lets sports clubs organize football tournaments. The studio delivers end-to-end services including frontend, backend, payment and crypto integration, regulatory compliance, cloud deployment, and ongoing maintenance under a 3-month post-implementation warranty.
Is Blurify a public or private company?
Blurify is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blurify founded?
Blurify was founded in 2015. It employs 51 to 100 people.
Where is Blurify based?
Blurify is headquartered in Wroclaw, Poland, in the Europe region.
How does Blurify make money?
Five revenue lines are on record. Custom Software Development is the primary driver. The others are product Licensing (BlurSpin™), tech Consulting & Licensing Services, IT Outsourcing and MVP Development.
Who are Blurify's main competitors?
Broad incumbents on record are EveryMatrix and Playtech. Direct peers are SOFTSWISS, Pragmatic Solutions, BetConstruct, Digitain, Altenar, NSoft and ORYX Gaming (Bragg Gaming). Sigma (formerly Jeton) / Hub88-style aggregators is listed as an emerging player.
Does Blurify have an API?
No public API is recorded for Blurify.
What industry is Blurify in?
Blurify's product category is iGaming Software Development. Its primary akta.pro industry code is MPAEACAM, Fantasy-to-Sportsbook Convergence (DFS Sportsbook Hybrids). Its NAICS code is 5132 and its SIC code is 7900.